Note: The questions with the asterisk (*) sign are required and cannot be waived.

*
1. Please select your gender group ?

Please select your gender group ? Female

Male
2. Please select your marital status

Please select your marital status Single

Married
*
3. Please select an age group:

Please select an age group: 12-18

19-30

31-40

40-49

50-64

65+
*
4. What type of phone would you like to have ?

What type of phone would you like to have ? Flip Phone

Slide Phone

Tough Phone

Luxury Fashion Phone

Smart Phone
*
5. What parts of the "look and feel" of a mobile phone are important to you
when choosing one ? "Feel free to rate more than one option"
1 (lowest) 2 3 4 5 (highest)

What parts
of the "look
and feel" of a
mobile phone
are important
Screen Size to you when Screen Screen Screen Screen
choosing one ? Size Size Size Size
"Feel free to
rate more than
one option"
Screen Size
Screen Size

Buttons Buttons
Buttons Buttons Buttons Buttons
Buttons

Colour Colour
Colour Colour Colour Colour
Colour

Weight Weight
Weight Weight Weight Weight
Weight

Keypad Keypad
Keypad Keypad Keypad Keypad
Keypad

Touch Screen Touch

Touch Touch Touch Touch
Screen Touch
Screen Screen Screen Screen
Screen
*
6. How important is the design or style (Look and Feel) of a mobile phone to you
as opposed to functionality ?

How important is the design or style (Look and Feel) of a mobile phone to you as opposed to
functionality ? Not Important

Fairly Important

Very important

Extremely important
7. What size of the handset would you prefer ?

What size of the handset would you prefer ? Small

Meduim

Large
*
8. What size would you prefer your screen to be ?

What size would you prefer your screen to be ? Small (1.0 to 2.4) inches

Medium (2.5 to 3.5) inches

Large (3.6 to 4.4) inches

*
9. What method of interaction do you prefer when using mobile phones ? "Feel
free to rate more than one option"
1 (lowest) 2 3 4 5 (highest)

What
method of
interaction do
you prefer
when using
Touch Screen mobile Touch Touch Touch Touch
phones ? "Feel Screen Screen Screen Screen
free to rate
more than one
option" Touch
Screen Touch
Screen

Keypad Keypad
Keypad Keypad Keypad Keypad
Keypad

Physical
Physical Button Button Physical Physical Physical Physical
Physical Button Button Button Button
Button
10. Should the button used to disconnect a call be labeled as “End,” “Stop,” or
should it be labeled with an icon?
 Should the button used to disconnect a call be labeled as “End,” “Stop,” or should it be
labeled with an icon? End

Stop

Icon
11. Should the button used to connect a call be labeled as “Send,” “Call,” or
should it be labeled with an icon?

Should the button used to connect a call be labeled as “Send,” “Call,” or should it be labeled
with an icon? Send

Call

Icon

Other (please specify)

12. Would you prefer a single button that will start and end a call, or would you
prefer two distinct buttons for starting and stopping a call?

Would you prefer a single button that will start and end a call, or would you prefer two
distinct buttons for starting and stopping a call? Single button to do both

Two separate buttons: one to start a call and one to end it

13. Would you prefer having all of your incoming, outgoing, and missed calls
listed together in your call log or would you prefer them to be grouped
accordingly ?

Would you prefer having all of your incoming, outgoing, and missed calls listed together in
your call log or would you prefer them to be grouped accordingly ? Listed together

Listed in groups
14. Would you prefer your mobile phone to have its main menu presented as a
numbered list or with icons?

Would you prefer your mobile phone to have its main menu presented as a numbered list or
with icons? List

Icons
*
15. What functionality would you prefer to have on your Mobile Phone ? "Feel
free to rate more than one option"
1 (lowest) 2 3 4 5 (highest)

What
functionality
would you
prefer to have
on your Mobile
Send / Receive Phone ? "Feel
Send / Send / Send / Send /
Calls, and SMS free to rate
Receive Calls, Receive Calls, Receive Calls, Receive Calls,
more than one
and SMS and SMS and SMS and SMS
option" Send /
Receive Calls,
and SMS
Send / Receive
Calls, and
SMS

Camera Camera
Camera Camera Camera Camera
Camera

MP3 player MP3

MP3 MP3 MP3 MP3
player MP3
player player player player
player

Video Video
Video Video Video Video
Video

Blue Tooth Blue

Blue Blue Blue Blue
Tooth Blue
Tooth Tooth Tooth Tooth
Tooth

Social
Social Media Media Social Social Social Social
Applications Applications Media Media Media Media
Social Media Applications Applications Applications Applications
Applications

Email Email
Applications Applications Email Email Email Email
Email Applications Applications Applications Applications
Applications
 1 (lowest) 2 3 4 5 (highest)

Games Games
Games Games Games Games
Games

Calendar / Calendar /
Organizer Organizer Calendar / Calendar / Calendar / Calendar /
Calendar / Organizer Organizer Organizer Organizer
Organizer

Google maps Google

Google Google Google Google
maps Google
maps maps maps maps
maps

Applications Applicatio
Store ns Store Applicatio Applicatio Applicatio Applicatio
Applications ns Store ns Store ns Store ns Store
Store

Document
Document Reader Reader (PDF, Document Document Document Document
(PDF, WORD) WORD)
Reader (PDF, Reader (PDF, Reader (PDF, Reader (PDF,
Document
WORD) WORD) WORD) WORD)
Reader (PDF,
WORD)
*
16. What do you consider important when choosing a mobile phone? "Feel free
to rate more than one option"
1 (lowest) 2 3 4 5 (highest)

What do
you consider
important
when choosing
Functionality a mobile
Functional Functional Functional Functional
phone? "Feel
ity ity ity ity
free to rate
more than one
option"
Functionality
Functionality

Name of Brand Name of

Name of Name of Name of Name of
Brand Name of
Brand Brand Brand Brand
Brand
 1 (lowest) 2 3 4 5 (highest)

Look and Feel Look and

Look and Look and Look and Look and
Feel Look and
Feel Feel Feel Feel
Feel

Applications Applicatio
Store ns Store Applicatio Applicatio Applicatio Applicatio
Applications ns Store ns Store ns Store ns Store
Store

Interoperability Interopera
Interopera Interopera Interopera Interopera
bility
bility bility bility bility
Interoperability

Connectivity Connectivi Connectivi Connectivi Connectivi Connectivi

ty Connectivity ty ty ty ty

Pricing Pricing
Pricing Pricing Pricing Pricing
Pricing

Advert Advert
Advert Advert Advert Advert
Advert
*
17. How much are you willing to spend on a mobile phone?

How much are you willing to spend on a mobile phone? £10-£40

£50-£100

£150-£200

£250-£500

£500-£600

£650+