5.

5 REMUNERAT

Position Num Monthly KWSP TOTAL

Salary +
Allowance (employer’s
contribution)

General Manager 1 1000 RM16.65

Marketing Manager 1 900 RM14.85

Salesperson 2 800 RM13.15

5.6 LIST OF HUMAN RESOURCE ASSETS
a. Office Equipment

Type Num Price (RM) Yearly Depreciation (RM)

Printer 1 500

TOTAL 500 20% x 500 = 100

5.7 LIST OF HUMAN RESOURCE EXPENSES

Item Monthly Expenses (RM)

A4 Paper 100

File 20

TOTAL 120

6.0 MARKETING PLAN

6.1 DESCRIPTION OF PRODUCT / SERVICE

ACE SOCKS sells high quality socks with premium and good material. Beside that
to satisfy our customer we make our packaging premium and give some freegift.

6.2 CUSTOMER PROFILE

i) PMM’s Students – all full time students at campus.

ii) PMM’s Staff – lecturers, non-academic staff and others contract workers.
iii) Online customers – outside PMM campus around 30 km from Merlimau
6.3 MARKET SIZE / POPULATION

i) PMM’s Students –  5,500

ii) PMM’s Staff –  200
iii) Online customers –  20,000 (Age between 15-25). Refer to Instagram insight .

There are an estimated  25,200 people targeted by ACE SOCKS. It is expected that 0.05%
of the 25,200 or 1,260 people will be Ace customers. It is estimated that a customer will
pay RM7.00 to buy Ace socks product.

Calculate market size:

0.05% x 35,500 market size = 1,260 customer/month.

6.4 ANALYSIS OF MAIN COMPETITORS

LIST OF COMPETITORS STRENGTH WEAKNESS

MYHouseOfSocks - Establish Retailer - No delivery to
- Variety of Socks Design customer.
- Expensive product.

6.5 MONTHLY SALES FORECAST

MONTH TOTAL SALES (RM)

MARCH 150 x RM7 =RM1050
APRIL 115 X RM7 =RM805
MAY 200 X RM7 = RM1400
6.6 MARKETING STRATEGY

i. Product

PRODUCT PRODUCT DEVELOPMENT

Raw materials Premium raw material.

Production From famous China’s production factory.

Product Decoration Fold the sock neatly

Brands
Nike, Adidas

Design Plain and Pattern design

Packaging Premium packaging with gift box for every purchases

Durability Stretchable product, anti-foot odor

ii. Price

To ensure that ACE SOCK is the choice of socks lover, the price of each product is
determined by taking into account the prices of competitors' as well as the costs involved in
the preparation of the product. Usually the price of the product is lower than the market price
because we take our product supply straight from factory.
Price (RM)
Bil Product
unit
1 Nike RM7.00
2 Adidas RM7.00
3 Plain RM5.00
4 Pattern RM7.00
iii. Promotion
Ace sock conducts online promotion. Online promotion is through FB Page and Instagram.
Promotional strategies are very important to introduce products and expand the business
market

INSTAGRAM FACEBOOK

iv. Place

ACE SOCK operate online. Operation hours are everyday from 9am to 12a.m. Customers can
buy the product directly by message us at our social media and customer in PMM campus can
place an order for free delivery.