BAC + 5

INTERNATIONAL BUSINESS M AS T E R O F S C I E N C E
2 — Presentation
THE BEST****** MSc
TO EX***PERIENCE
THE WO**************RLD
STÉPHANE OUVRARD,
Head of the MSc in International
Business
"The MSc in International
Business allows students to
develop essential skills to
progress in a globalised
economy. It covers all
aspects of management, with
systematic references to the
main international and
geopolitical issues. The priority
of the programme: to establish
close links with companies to
DEGREE: A D MIS S IO N L EV EL :
MASTER OF BACHELOR’S DEGREE/
SCIENCE MASTER’S DEGREE
KEDGE / INTERNATIONAL BUSINESS
strengthen students’
international employability. + N°1 ON EDUNIVERSAL
The MSc explores the cultural FRENCH RANKING –
and geopolitical factors which INTERNATIONAL BUSINESS
make up the international
environment. It recreates the & TRADE CATEGORY
complexities of this constantly
evolving global ecosystem.
Its objective: to teach future
+ 7TH BEST FRENCH
commercial managers how to MASTER IN THE WORLD
become international business RANKING QS 2020
developers, endowed with a
good knowledge of
international business, + 3 CAMPUSES TO
strategy, marketing, CHOOSE FROM:
geopolitics, business law,
-PARIS
corporate finance, supply
-MARSEILLE
chain management..
Our pedagogy is based on -BORDEAUX
learning by doing experiences
(transversal projects) aiming
at developing an integrative
thinking... thinking among
our students".
CA M PU S : BORDEAUX
FO RM AT : FULL TIME
/ MARSEILLE / PARIS
I NTA KE : SEPTEMBER
L A NG UAGE : ENGLISH
 Employability — 3

I N T E R N AT I O N A L B U S I N E S S

C****ARE E R
O PPO RT U****N I T I E S
SINCE 1986, OUR ALUMNI HAVE BEEN HIRED BY MORE THAN
700 COMPANIES ACROSS 5 CONTINENTS.

CA R E E R S SECTOR S
PROSPECTS

→ International business 5%
developer 9%
→ Export sales manager 27%
→ Area manager 9%
→ Import-Export manager
→ Sales & marketing manager
10%
POSITIONS
10% 20%
10%
8% 6%
5%
6% Heavy industry & oil
Services
Retail & distribution
15% Communication
Finance / Insurance
Luxury industry
Supply chain
Others

60%
G R A D U AT E S
WO R L DW I D E
Sales & marketing manager
Area & export manager
Supply chain & purchasing manager
Other
CEO 6%
Project manager
8%
2% 31%
C O M PA N I E S
KEY FIGURES

Airbus, Alcatel Lucent, Apple, Arcelor

€42,000 Mittal, Avon Cosmetics, Bank of China,
average annual salary Barton & Guestier, Dior, Daimler,
Decathlon, Delphi Automotive,
53%
99% Dongfeng, Google, Kraft Foods,
are hired within six months Kuehne + Nagel, Lectra, LinkedIn,
L'Oréal, LVMH-Hermès, Natixis, PSA France
100% Peugeot Citroën, Procter & Gamble, Asia
Emerging countries
work in an international Rothschild, Sony, Société Générale, Western Europe
position Syngeta, Valéo, Total… USA
4 — Programme

PATHWAY ADMISSION LEVEL

Bachelor’s degree–3 years
COURSE DURATION 2 academic
semesters
This year allows you to acquire
managerial skills, to develop CAMPUS Bordeaux,
a real expertise and to learn to Marseille, Paris
innovate and create in order
FORMAT Full time
to launch tomorrow’s business.
LANGUAGE English

SEMESTER 1 & 2
C U R R I C U*****LU M

Semester 1 Semester 2

MANAGER SKILLS You have 2 choices :

B U S I N E S S

ACADEMIC SEMESTER
INTRODUCTION TO BUSINESS
MANAGEMENT (FAST TRACK FOR
INNOVATIVE & ENTREPRENEURIAL SKILLS
NON-MANAGERS)
PROJECT MANAGEMENT INNOVATION MANAGEMENT
AND ENTREPRENEURSHIP
STRATEGIC MANAGEMENT
COMPLEXITY MANAGEMENT
FINANCIAL PERFORMANCE MANAGEMENT
CORPORATE PROJECT
I N T E R N AT I O N A L

TEAM MANAGEMENT
INTERCULTURAL BUSINESS NEGOTIATION
PUBLIC SPEAKING & LEADERSHIP
VISUAL COMMUNICATION & DESIGN
HARD SKILLS
Excel certification, Microsoft tools,
coding skills optional (30h)
LANGUAGES: ENGLISH/FRENCH
AS A FOREIGN LANGUAGE
This consultancy mission on a real
current company issue is a valuable,
hands-on experience of business
conduct and strategy, dealing with
practical complexities. This combination
of collective and indivual work is
guided by a KEDGE tutor. The assignment
is done in groups, and presented
in front of corporate and KEDGE tutors.

EXPERT SKILLS
OR

Marseille campus INTERNATIONAL ACADEMIC

MARKETING PURCHASING & INNOVATION EXCHANGE : SUZHOU UNIVERSITY –
Marketing/ Purchasing/ Digital CHINA  
experience
Bordeaux campus
INTERNATIONAL OPERATIONS
MANAGEMENT
Marketing/ Import-export flow/
International management

YOUR CHOICE OF EXPERIENCE

1. INTERNSHIP 3. LEARNING TRIP ABROAD
in France or abroad You can find a job or take some
language courses
2. PROJECT:
associative, entrepreneurship… 4.OTHER CORPORATE PROJECT

KEDGE / INTERNATIONAL BUSINESS


SPECIALISATION
COURSE
With a hands-on approach, the
MSc trains students to sharpen
their cultural and geopolitical
insights, and put them into
practice in an international
context.
COURSES
INTERNATIONAL ENVIRONMENT
& GEOPOLITICS: Overview of economic
and geopolitical challenges related to
international business put into
perspective in their historical, political,
social and cultural contexts.
CORPORATE STRATEGY & NEW BUSINESS
MODELS: Corporate strategy
decision-making processes in an
international context. Introduction
to social entrepreneurship and new
business models.
MARKETING & INTERNATIONAL
NEGOTIATION This course provides
an insight on the trends and evolutions
of digital marketing. Managing
negotiation techniques in an
international perspective (online
simulation game with an American
university).
CORPORATE FINANCE: Main techniques
of financing, selection of investments,
reading and interpretating financial
statements in an international
context.
INTERNATIONAL BUSINESS LAW:
Legal, tax and administrative aspects
in negotiating international contracts.
Conditions for the protection of
tangible and intangible property
rights at international level.
SUPPLY CHAIN & IMPORT-EXPORT
ADMINISTRATION: Main theories and
techniques of production, purchasing
and logistics in an international context.
Optimising the administrative
procedures to deal with
international operations.
INTERNATIONAL MANAGEMENT:
A CROSS CULTURAL APPROACH
Basic concepts related to human
resources, communication skills
and personal management. Online
simulation game with students
from foreign universities.
ADMISSION LEVEL Bachelor’s
degree-4 years or higher
degree
DURATION 3 academic
semesters
CAMPUS Bordeaux,
Marseille, Paris
FORMAT Full time
LANGUAGE English
ELECTIVE COURSES
BORDEAUX CAMPUS
- Operations Management
(Focus on the wine industry)
- Doing business in Asia, Africa,
India, Europe & Middle East
MARSEILLE CAMPUS
- Marketing
- Doing business in North America,
Europe & Middle East, Latin
America, Asia
PARIS CAMPUS
-Cross Cultural Management
-Doing business in Asia (focus on Japan),
Russia, Middle East, Europe
FRENCH TOUCH TOUR
It's an exploration of French
"savoir-faire" in different industries.
With its innovative and balanced
pedagogy based on conferences
from professionals and academics,
company visits and export market
surveys, it aims at promoting
the French know-how of export-
oriented SMEs.
INTERNATIONAL INTERNSHIP
FINAL DISSERTATION
Students select a relevant research
question and write an academic
assignment (research thesis).
They work closely with an
academic supervisor who guides
them through the various
steps of their research.
CASE STUDY: EXPORT MARKET SURVEY
All along the year, students prepare
an export market survey for a SME
and present their outcome in front of
a jury composed of the company's
management.
Programme — 05
TESTIMONIALS
GÖKÇE GÜRBÜZ,
Senior Account Manager at
Media & Telecom Industry
UK Google - Class 2016
"As a person who has an
engineering background,
the overall experience I
acquired while studying at
the International Business
MSc programme was very
unique and helpful for my
future career. What I found
most rewarding was the quality
of lecturers and the content of
the courses. The professors of
the programme educate
students in a very creative way
and encourage them to think
out of the box to broaden their
knowledge beyond their field of
studies. Also, the programme
has a strong international focus
where students learn business
principles relevant for a more
global world. Having classmates
of different cultures and
professions, I grew as an
individual, learning to interact
and talk to people from
different backgrounds."
CHARLOTTE BUFFEL
DU VAURE,
Business Development Manager
at Antoine Moueix Propriétés
ADVINI - Class 2009
“Cultural and multicultural
diversity in the International
Business MSc programme
was a real plus. The teaching
was delivered by top-class
faculty and we had the best
tools to work with. Today, I am
able to adapt to complex
situations and thrive in an
international environment.”
6 — Key points

A F1RST-CLASS
INTERNATIO**************NAL BUSINESS
MANAGEMENT PRO**********************GRAMME

OUR PROGRAMME A GLOBAL VISION AN EVER-PRESENT

E X P L O R E S T H E VA R I O U S
C U LT U R A L A N D
G E O P O L I T I C A L FA C T O R S
T H A T M A K E U P T O D AY ’ S
C O M P L E X I N T E R N AT I O N A L
B U S I N E S S E N V I R O N M E N T.
LEARNING BY DOING APPROACH
Realisation of an export market survey
for regional SMEs representing the
French know-how at the international
level. This group project mixes
students from different cultures and
profiles.
Developing both hard and soft skills
through teamwork, regular oral
presentations, participation in online
simulation games (negotiation) with
foreign universities.
A STUDY TRIP
Study trip to the European Commis-
sion in Brussels. This ‘highlight of the
year’ helps our students learn how to
negotiate international contracts in
the framework of European regula-
tions. It is also a great opportunity to
enhance their knowledge of Europe.
INTERNATIONAL DIMENSION
- Experienced professors from all
over the world,
- 100% English programme,
- Around 50% of international
students on our different campuses.
A FOCUS ON GEOPOLITICS AND
THE INTERNATIONAL ENVIRONMENT
Since geopolitics is now involved in the
strategy of large companies, our MSc
in International Business devotes one
of its core courses to this specific
topic.

- Global Business Plan: our students

set up a real or imaginary company
and define a business plan demon-
strating its international
development. They present their
project in front of a jury of potential
investors.

- Strategy Case Competition: our

students work on several international
strategy case studies and present
their strategic recommendations to
a jury.

GURU PRASAD, ARNAUD PETITVALLET,

Category buyer – DELPHI AUTOMOTIVE
Class 2014, INDIA
“I entered the International Business
MSc with just a taste for challenge
and desire to learn all I could and
what followed was a fantastic
experience in a widely multicultural
environment. Team work with fellow
classmates from different countries,
lectures from professors with hands-on
experience in incubation, geopolitics &
consulting, study trips, courses through
interactive gaming-like simulations etc., made the journey a
true experience rather than just another academic curriculum.”
Co-founder with Max RIVEST at WIZE MONKEY,
Class 2013, CANADA
“It was during our work on GBP (Global
Business Plan) project that we
uncovered the potential of a unique
product. So we decided to create the
Wize Monkey, a Vancouver-based pioneer
company specialised in coffee leaf tea,
just one month after closing the GBP
project. Thanks to the group work, we
actually already had done most of the
groundwork and most of the basics were
in place. That enabled us to focus our energies immediately on
sourcing and product development."

KEDGE / INTERNATIONAL
SPORT BUSINESS
 Admission & funding — 7

APPLICATION ONLINE SCHOLARSHIPS

1 CREATE YOUR ACCOUNT
on join.kedge.edu
2 UPLOAD YOUR DOCUMENTS *
- Academic records & CV
- Scanned copy of your passport
- Highest degree certification
- Certificate of achievement or
transcript of your current studies
- TOEIC 780/IELTS 6/IBT 85**
- 10% Early Bird discount for non-French candidates
until Feb 28, 2021
- Achievement Scholarship of €2,000 and Excellence
Scholarship of €4,000 for non-French candidates.
45% of our international students were granted a
KEDGE scholarship in 2020.
TUITION FEES
Specialisation course: €16,500
Pathway course: €8,500

3 PAY €120 OF APPLICATION ACCESS PATHWAY DEGREE

FEES TO VALIDATE YOUR
APPLICATION
Bachelor’s Specialisation
4 TAKE YOUR INTERVIEW degree- course
Master
4 years €16,500 
of Science
Accessible to eligible candidates or higher 3 ACADEMIC
only, the motivational interview is degree SEMESTERS
conducted via Skype for 30 minutes
with a representative of the programme.
As a job interview, it aims to understand
the candidate’s motivations, their Pathway course
knowledge of the programme and to €8,500
judge the adequacy between their 2 ACADEMIC
professional project and the SEMESTERS
programme topics. Bachelor’s
Master
degree -
*These documents are mandatory of Science
3 years Specialisation
**Level of English required for admission to course
specialisation course. Applicants with at least
one year of study or professional experience €16,500
in an English-speaking country are exempt. 3 ACADEMIC
Providing a score of English is not mandatory SEMESTERS
to apply for the MSc pathway course.

COST OF LIVING*
Type of expense per month* Value
Net Rental** €550
HANDICAP Transportation €25
Food €200
KEDGE committed to a policy
of inclusive diversity by setting Miscellaneous €100
up a network of actors and (insurances, council tax, clothing…)
resource persons. By doing Leisure €100
so, we facilitate public access Mobile Phone: prepaid phone cards start at €5
to information, as well as the Total expenses €980
integration, pedagogical
monitoring and employability *This document is not intended to provide legal advice.
It is a list of fees compiled from various student experiences.
of its learners. **Students of all nationalities may be eligible to the French
Government Housing Subsidy. (which typically ranges between
€100 and €200 per month)
 PRINTING: SAMMARCELLI

CONTACTS
France
ms.msc@kedgebs.com

International
international@kedgebs.com
BUSINESS ENGINEERING M AS T E R O F S C I E N C E
02 — Presentation

Business engineers are HIGHLIGTS

specialized in Business-to-
Business environments and → Dual expertise in technol-
negotiating highprofit ogy and management
complex solutions, products
→ International teaching
and services. Not only they do
team
manage their business
portfolio, but also they propose → Experiential Pedagogy
global comprehensive solutions
to their client companies. → Program Acclaimed by
Companies
Positioning themselves as the
interface between commercial → Powerful Alumni Network
and technical teams, business
engineers coordinate and → Key Figures
deploy major projects from the
beginning to the end. For the
past 30 years, the Business
Engineering Program has been
specifically tailored for
scientific or technical profiles.
Acclaimed by innovative
companies, this Program
responds to arising issues
within high-tech and high-
added value industries.

DEGREE: CA MP US : TOULON FO R M AT   : FULL TIME

MASTER OF SCIENCE L A N G UAGE : ENGLISH I NTA KE : OCTOBER

KEDGE / BUSINESS ENGINEERING

 Employability — 03

B U S I N E S S E N G I N E E R I N G

C****A REE R
O P P O RT U****N IT IES
JOB POSITIONS CONCERNING STRATEGY, BUSINESS DEVELOPMENT
AND INNOVATION PROJECT MANAGEMENT

PROJECT SECTORS
M A N AG E M E N T O F AC T I V I T Y

→→Project manager
→→Digital project manager
→→Bid manager 7 %
→→Contract development 8 % 21 %
manager
9 %

16%
B TO B MARKETING 14 %
SOLUTIONS
10 % 15%
→→Industrial product manager
→→Service level manager
→→Customer experience Aéronautics / Naval / Défense
manager Engineering / Electronics
Énergy / Environnement
Consultancy engineering
Digital / Telecoms
S
 ervice industry
Biotech/Chemistry
C O N S U LTA N CY Construction industry

→→Engineering Consultant
→→Digital transformation C O M PA N I E S T H AT
consultant
HIRE OUR STUDENTS
→→Entrepreneur
→→Chief transformation officer
Accenture, Assystem
France, Airbus Helicopters,
Air Liquide, Bouygues Groupe,
Capgemini, Cma Cgm,
SALES/PURCHASING
M A N AG E M E N T 38,200 € Cnim, Colas, Dalkia,
Dassault, Engie, Faurecia,
average annual salary Framatome,Gemalto, Kone,
Microsoft, Naval Group, Onet
→→Business engineer 60 000 graduates Technologies, Orange, Otis,
Saint Gobain, Schindler,
→→Pre sales engineer
→→Key account manager
95 % of graduates find a job Schneider Electric France ,
within 6 months after graduation Sfr, Snef, Sogeti High Tech,
→→Project Purchaser Spie, Suez, Thyssenkrupp
→→Business developer 2600 alumni Ascenseurs, Xerox …
04 — Programme
ACCESS TO MARKET
Understanding the stakes
of a company’s
international business
development strategy to
assure sustainable growth.
→ Project marketing –
Strategic account
management – Negotiation
MANAGING
COMPLEX PROJECTS
Managing and mastering
C U R R I C U*****LU M
the methodologies, facets
and stakeholders of
complexity. Initiate
cooperation strategies :
heterogeneous players.
Analyze their legal and
E N G I N E E R I N G
financial ties.
→ Major projects engineering
– financial and legal
engineering
I N N OVAT I O N S
S T R AT E G I E S
Innovation comes from stra-
tegic decisions that arise
B U S I N E S S
from interactions between
general strategy, techno-
logical and managerial
innovations, innovative uses
and collaborative networks.
→ Innovation networks
KEDGE / BUSINESS ENGINEERING
MANAGE ME NT
Tackling company
leadership and decision
interactions.
Exploring new forms of
management and social
dynamics to better
navigate through
significant change.
→ Project team management
– Strategic decision making
TR ACKS :
2 S P E C I A L I Z AT I O N S
TO CHOOSE
→ Business Development
This track focuses on
developing strategic
portfolio activities for
a company, deploying
an international strategy
and seizing business
opportunities linked to
digital transformations.
→ Digital Transformation
Management
Allows student to become
familiar with the uses and
benefits of developing new
business opportunities or
carrying out internal digital
transformation projects.

ELECTIVE COURSES :
CHOICE OF 2
( electives may vary based
on company needs)
Managing sales and
networks ; Complexity and
management ; Coding skills ;
B to B communication ;
Change management ;
Innovation strategy ; Digital
economy & business models ;
Create your own business.
PROFESSIONAL
EXPERIENCE
It consists in a minimum of 4
months in a company in the
field of business engineering
or a Consulting assignment
on a subject proposed by a
company and followed by a
KEDGE BS tutor. The topics
of each mission are diverse
and can target actions such
as : Company diversification
through innovation, Company
globalization, New Markets,
Feasibility Study, Marketing
Study.
PROFESSIONAL THESIS
The objective of the
professional thesis is to deal
with a business engineering
issue through a theoretical
and professional approach.
This requires the student to
use a selection of concepts,
tools and pertinent methods.
E VA L UAT I O N
METHODS
This program uses a variety
of pedagogical approaches
and focuses on experiential
learning and corporate
relations. Evaluations
combine group work on case
studies, projects, simulations
and individual exams.
A D D I N G VA L U E
TO OUR COURSES
Competitions; Company
visits; Professional
Conferences (Airbus,
Microsoft, Schneider, Naval
Group…); Coaching;
Networking with Alumni;
Online Courses
(Crossknowledge) and digital
content; Online Library
(15 000 books).
FOCUS ON
ENTREPRENEURSHIP
The Toulon Campus houses
its own student business
incubator, the Business
Nursery. Each project leader
is eligible to use KEDGE BS ex-
perts and their professional.
Programme — 05
TESTIMONY
VISHNU RAJKUMAR,
International Student
« As an engineering
under-graduate from India,
I always wished to pursue my
post-graduation in the field
of management, which would
support me in exposing my
engineering knowledge.
I also did not have much fluency
in French on my arrival at Toulon.
But, thanks to the International
Relations team here, that they
helped me out in everything
right from offering welcome
services to dealing with a
comfortable stay here in Toulon.
The professors here are simply
the best I have ever had.
We used to have get together
with our French students in and
around the campus which has
served as the best part of inter-
cultural integration among the
students from variety of
countries and cultures.
Apart from the curriculum and
the ultra-perfect facilities we
have, the city itself is beautiful in
its own way. I am proud to be a
student at KEDGE Business
School Toulon. »
06 — About campus

THE TOULON CAMPUS IS

IN THE HEART OF THE CITY,
IN THE “CREATIVITY AND
KNOWLEDGE DISTRICT”,
OPPOSITE THE TRAIN STATION.
NESTLED WITHIN “PARC
ALEXANDRE 1ER”, THE SITE IS
HOME TO TOULON’S ART AND
DESIGN SCHOOL, THE
MUNICIPAL MEDIA LIBRARY,
LOCAL GOVERNMENT (“CONSEIL
DÉPARTEMENTAL DU VAR”),
A BUSINESS INCUBATOR,
A NUMBER OF FRENCH-TECH
START-UPS AND 160 HOMES.
Ideally situated, students will benefit from a
dynamic cultural and economic environment
that encompasses, a few steps away from the
campus, the Zénith de Toulon arena, the
Opera House,
Théâtre Liberté, Mayol stadium and the Rue
des Arts, the pinnacle of the city’s revival of
the arts and culture, with galleries, shops,
concept stores, designers, co-working spaces,
cafés and restaurants.
Toulon, one of six great European cities by the
sea according to The Guardian, boasts a
privileged geographic location, four hours from
Paris and two hours thirty from the Southern
Alps.
It is also Europe’s most beautiful roadstead,
interspersed with “Blue Flag” beaches and
several unspoilt coves.
THE BUSINESS NURSERY
The Business Nursery is a veritable incubator
for student entrepreneurs. Everyone with a
project may benefit from the expertise of
KEDGE and of the school’s partner-network
professionals who are part of the local
innovation ecosystem.
This expertise primarily takes the form of
technological management skills that are
specific to the campus. Students have access
to a space dedicated to entrepreneurship;
support services include: individual coaching,
group workshops, meetings with experts
(legal, financial, etc.).
In 2018-2019, 14 projects were incubated and
around ten student entrepreneurs joined the
“Pépite” (or “Nugget”) programme.
Some of the incubated projects that won
awards include: Seaweed by Olivier M,
Maxime P and Clara T won the EDF prize at
the Var Terre d’Innovation awards.
Oxycar by Mathieu G, co-incubated with
Microsoft, won the BNI network’s Digital
innovation prize. Don by Guillaume D and
Valentin CF was awarded the best student
entrepreneur prize for innovation at Var Terre
d’Innovation. With its new city-centre site,
KEDGE BS Toulon provides two lines of
support for students who have a project:
the Business Nursery and the TVT incubator
(Toulon Var Technologies).

KEDGE / BUSINESS ENGINEERING

 Admission and funding — 07

FUNDI***************NG

ADMISSION SCHOLARSHIPS
REQUIREMENTS At KEDGE, we strongly believe that students
MINIMUM LEVEL ENTRANCE should’nt abandon their education projects
because of funding problems.
- International bachelor diploma
(Degree in 4 years)
This is why we have launched a financial support
- 1st year of another Master Program
plan aimedspecifically at helping international
(validated ECTS)
students:
ADMISSION PROCESS - Students applying before the 29 February 2020
1. Online application will automatically be granted an Early Bird
You need to connect on join.kedge.edu discount of 10%.
2. Skype interview
- We also offer a range of cumulative
Accessible to eligible candidates scholarships based on the candidate's academic
only, the motivational interview is level in order to support the high-profile
conducted via Skype for 30 minutes candidates: Achievement scholarship (15%)
with a representative of the program and Academic Excellence (20%).
ADMISSION SCHEDULE
45% of our international students were granted a
Selection period for the next school KEDGE scholarship in 2019.
year 2020 takes place from October
2019 to June 2020.

SKYPE INTERVIEWS SCHEDULE

- 25th October 2019 TUITION FEES
- 29th November 2019
€16,000
- 17th & 18th December 2019
- 28th & 29th January 2020
- 3rd & 4th March 2020
- 6th May 2020
- 16h June 2020 ACCESS PATHWAY DEGREE
The admissions results for the complete
files and interviews will be communicate
by email in 15 working days. International
Bachelor's €16000
IMPORTANT: Degree - ADMISSION
we recommend that you apply as soon 4 Years, Mas- ON RECORD Master Of
as possible to ensure that you wil be able ter's Science
to apply for your visa on time. Degree
 DESIGN & PRODUCTION – PRINTING: SAMMARCELLI

CONTACTS Americas China

catherine.maisonneuve@ junyao.liu@kedgebs.com
Europe kedgebs.com
matthieu.moulas@kedgebs.com Other countries
India, Pakistan, Bangladesh gilles.lespade@kedgebs.com
North-Africa
laurence.mariet-sanchez@
gilles.lespade@kedgebs.com
kedgebs.com
MSc Wine & Spirits Management
BAC + 5
M AS T E R O F S C I E N C E
02 — Presentation
EXPERIENCE
THE WO********RLD OF
WINE AND SPIRITS,
DEVELOP** A GLOBAL
VISION OF THE
PRODUCT AND
THE MA*************RKETPLACE
“Wine and spirits constitute
an ever-changing ecosystem,
a fragmented industry,
a complex yet fascinating one.
To gain an understanding
of the product and the
marketplace it’s necessary
to have solid technical bases,
but also to be able to assess the
financial, economic, marketing
and environmental issues,
the trends, the opportunities
and the constraints. At the KEDGE
JÉRÉMY CUKIERMAN,
Master of Wine Wine & Spirits Academy, we rely
Director of the Wine & Spirits Academy on an experienced education team
which has a fine understanding
of the current issues, on our
researchers, on our network, our
strong relationships with the key
DEGREE: ACC ES S :
MASTER OF SCIENCE BACHELOR’S DEGREE/
MASTER’S DEGREE
CA MP US : BORDEAUX
L A N GUAGE : ENGLISH
KEDGE / MSc MVS
KEDGE WINE & SPIRITS
ACADEMY
The MSc in Wine & Spirits
Management is delivered
by the KEDGE Wine & Spirits
Academy. Created in 2011,
it's our Centre of Excellence
in Wine, and is recognized
by French and international
professionals of the Wine
& Spirits industry.
players of the trade, in Bordeaux
and elsewhere, to pass on
knowledge and develop analytical
skills. In our specialized Masters
programs, we work with some of
the most famous figures of the
wine and spirits industry, to make
sure that pedagogy goes hand
in hand with expertise, that our
students will be able to accompany
the changes of the sector. To
shape future wine leaders, we are
committed to excellence.”
FO R M AT : FULL TIME
I NTA KE : SEPTEMBER
PR O GR A M M E M A NAG E R :
ISABELLE DARTIGUES
isabelle.dartigues@kedgebs.com
+33(0)5 56 84 22 29
Employability — 03
W I N E & S P I R I T S M A N AG E M E N T
C****AREER
OPPORTU****NI TI ES
THE MSc IN WINE & SPIRITS MANAGEMENT OFFERS CAREER OPPORTUNITIES
IN FRANCE AND ABROAD, MAINLY IN SALES, MARKETING, COMMUNICATION,
CONSULTING AND PURCHASING.
CA R E E R S FUNCTI O NS
a Sales manager
a E xport manager
a Import manager 8 %
a International development
12 % 61 %
manager
a Sales & marketing director
a Consultant in wine and
spirits business
a Wine tourism director 19 %
a Category manager
a Community manager
C O M PA N I E S
 arketing, Trade
M
Finance, Organisation, Management
Others (Consultant, Purchase, Logistics)
Castel, Baron Philippe de
Winery, Vineyards Manager
Rothschild, Grands Chais de
France, Bollinger, Atlas Wine,
Vignerons de Tutiac, Business
France, Château Smith Haut
Lafitte, Groupe Bernard,
SECTORS
Château Pontet Canet, Moet
Hennessy CS, Château Rauzan
Ségla, Moet Hennessy Diageo,
Montess, Advini, Concha y
Toro, Thienot Group, La Cité du 8 %
Vin, Bacardi, Cos d'Estournel, 6 %
Rémy Martin, Andre Lurton, 55 %
Pernod Ricard, William Grant, 9 %
Yvon Mau, The French Cellar,
JM Cazes Selection, Yalumba,
VDP (Verband Deutscher
€ 34,000
average annual salary
Prädikatsweingüter).
22 %
35% of students are recruited
before graduating
80% of students are hired
in the company where they work
for their internship  ine & Spirits Industry
W
Sales & Retail
97% of students find a position Hotel, Restaurant, Tourism
Consulting
within six months of graduating
Other
04 — Programme Programme — 05

T H E Y G R A D UAT E D
FROM THE MSc
PATHWAY COURSE ADMISSION LEVEL
Bachelor’s degree–3 years
SPECIALISATION ADMISSION LEVEL
Bachelor’s degree 4 years WINE AND SPIRITS
This year allows you to acquire COURSE or higher degree M A N AG E M E N T
DURATION 2 academic
managerial skills, to develop a semesters DURATION 3 academic
All courses are internationally
real expertise and to learn to semesters
DEGREE Master of Science oriented.
innovate and create in order
to launch tomorrow's business. LANGUAGE English
CAMPUS Bordeaux/Marseille
CAMPUS Bordeaux
LANGUAGE English FORMAT Full time

SEMESTER 1 SYLVAIN BECKER,

SEMESTERS 1 & 2 Champagne Brand
C U R R I C U*****LU M

Ambassador, Pernod-Ricard
Manager skills Expertise skills Korea

WINE ECONOMICS AND WINE FINANCIAL ANALYSIS “The Wine and Spirits
INTRODUCTION TO BUSINESS INTERNATIONAL OPERATIONS industry is all about adapting
M A N AG E M E N T

& SPIRITS MARKETS

MANAGEMENT (FAST TRACK FOR NON- MANAGEMENT the latest marketing and
SUPPLY CHAIN & OPERATIONS business tools to the art of
MANAGERS) - Global Supply Chain Management
CLIMATE CHANGE AND SUSTAINABLE MANAGEMENT conviviality. The MSc at KEDGE
- Import-Export Flows gave me much more than
FUNDAMENTAL OF MANAGEMENT - International Management SOLUTIONS
the tools I needed to pursue
STRATEGIC MANAGEMENT
PROJECT MANAGEMENT a career in the field that I love,
WINE & SPIRITS MARKETING ENTREPRENEURSHIP it gave me a group of friends
PERFORMANCE MANAGEMENT I can rely on throughout my
MANAGING & NEGOCIATING WITH WINE & SPIRITS LAW career, which is exactly what
TEAM MANAGEMENT DISTRIBUTORS I wanted out of this program.”

SOFT SKILLS & PERSONAL DEVELOPMENT KNOWLEDGE OF WINE & SPIRITS

- Public Speaking & Leadership EXPORT STRATEGY
S P I R I T S

- Video communication
- Personal branding
HARD SKILLS SEMESTER 3
- Core courses in management
- Digital skills: Excel, Microsoft tools…
- IT Skills STUDY TRIP RESEARCH THESIS
- Coding skills: optional (30h) The thesis is a research project,
&

LANGUAGES: ENGLISH/FRENCH INTERNATIONAL INTERNSHIP conducted with the support of an

academic supervisor. The written report
W I N E

AS A FOREIGN LANGUAGE JULIETTE BÉRARD,

and its oral presentation contribute Prestige Account Manager,
to one third of the final grade to obtain Vranken Pommery
the MSc degree.
SEMESTER 2 “Studying in the MSc Wine
and Spirits Management
has been an incredible
experience on many levels.
Innovative & entrepreneurial skills Corporate Project First, it gave me the education,
professional network and
INNOVATION MANAGEMENT A consultancy mission on a real and knowledge to kick-start my
current issue of a company. Corporate career properly and apply
AND ENTREPRENEURSHIP
to the jobs I wanted. The
projects enable participants to gain
human and international
STRATEGIC MANAGEMENT valuable hands-on experience of aspects of the year have
business conduct and strategy and been impacting as well. The
deal with the practical complexities. contacts and friendships
NEGOTIATION Students are guided by their KEDGE I made are still to this day very
tutor throughout the project. The present in my life and have
COMPLEXITY MANAGEMENT assignment is done in groups of 4 to led to professional deals,
5 students. A combination of collective travels and partnerships.”
COLLECTIVE INTELLIGENCE and individual work. Final presentation
& LEADERSHIP in front of the corporate and KEDGE
tutors.

INTERNSHIP IN FRANCE OR ABROAD

KEDGE / MSc MVS

06 — Key points
HI*********GHLIGHTS
OF THE MSc
WINE & SPIRITS
MANAG*****EMENT
A CAMPUS IN BORDEAUX
- In the heart of one of the leading French
vineyards
- A Wine Lab with a tasting room
LEARNING BY DOING
With the ongoing link between students,
lecturers and companies, students actively
participate in their own training.
GETTING INVOLVED IN A WINE AND
SPIRITS MANAGEMENT PROJECT
- A full time 6-month internship
- A research project –the thesis– dealing with
a concrete business issue
STUDY TRIPS AND VISITS
IN THE VINEYARDS
MARK PYGOTT,
Wine Educator, Writer and consultant
“Teaching at Kedge is a
pleasure. Why? Because the
organisation, facilities and
support staff make my job
very easy. Most importantly
the students of Kedge are
both exceptionally diverse
and keen to learn, this ensures
that the classroom is a challenging but very
rewarding environment for both teacher and
student alike.”
KEDGE / MSc MVS
Admission & funding — 07
FUNDI***************NG
APPLICATION ONLINE SCHOLARSHIPS
- 10% Early Bird discount for non-French candidates
CREATE YOUR
1 ACCOUNT
until Feb. 29, 2020.
- Achievement Scholarship of €2,000 and Excellence
on join.kedge.edu Scholarship of €4,000 for all candidates, based on
academic results.
UPLOAD YOUR DOCUMENT *
2 - Academic records & CV
45% of our international students were granted
a KEDGE scholarship in 2019.
- Scanned copy of your passport
- Highest degree certification
- Certificate of achievement or TUITION FEES
transcript of your current studies
- TOEIC 780/IELTS 6/IBT 85** Specialisation course: €19,500
Pathway course: €8,500
3
PAY €120 OF APPLICATION FEES
TO VALIDATE YOUR APPLICATION
TAKE YOUR INTERVIEW
ACCESS PATHWAY DEGREE
DEVELOP DUAL SKILLS
MANAGEMENT
4 Accessible to eligible candidates
Gain managerial, commercial and only, the motivational interview is
conducted via Skype for 30 minutes Bachelor's Specialisation
technical skills in the wine and
degree- courses
spirits industry: Wine Economics with a representative of the programme. Master
and Wine & Spirits markets, Wine As a job interview, it aims to understand 4 years €19,500 
of Science
& Spirits Marketing, Managing or higher 3 ACADEMIC
the candidate’s motivations, their
& negotiating with distributors, degree SEMESTERS
Export Strategy, Financial Analysis, knowledge of the programme
Supply Chain & Operations and to judge the adequacy between
OUR PARTNERS NETWORK Management, Strategic their professional project and
AND EDUCATORS Management, Wine & Spirits Law.
the programme topics.
- The team of researchers and lecturers Pathway course
WINE AND SPIRITS KNOWLEDGE €8,500
of KEGDE Wine & Spirits Academy Gain a genuine knowledge of Wine *These documents are mandatory
- Masters of Wine and spirits: 60 hours of training 2 ACADEMIC
**Level of English required for admission to SEMESTERS
- Key players of the industry to obtain the world famous WSET®
specialisation course. Applicants with at least
Level 3 Award in Wines, with a Bachelor’s
- WSET Level 2 & 3 with Bordeaux Wine specific path proposed by
one year of study or professional experience Master
Campus, WSET Approved Programme in an English-speaking country are exempt. degree -
Bordeaux WINE CAMPUS, the of Science
Provider in Bordeaux “Beginner to expert programme”.
Providing a score of English is not mandatory 3 years Specialisation
to apply for the MSc pathway course.
- Internationally recognized Wine & Spirits Courses and tastings of wines courses
and spirits will also be offered. €19,500
companies welcoming our interns
MEET EXPERTS 3 ACADEMIC
AN INTERNATIONAL PROGRAMME, Visit wine and spirits producers SEMESTERS
A GLOBAL VISION and merchants, attend seminars
and travel in wine producing
All courses taught in English. Course regions.
materials covering all the key wine markets
and vineyards around the world. COST OF LIVING*
Type of expense per month* Value
Net rental** €650
Transportation €25
Food €200
Miscellaneous €100
OLIVIER GERGAUD, (insurances, council tax, clothing…)
Director of the Food, Wine and Hospitality Management
Leisure €100
research center. Professor of wine economics
Mobile Phone: prepaid phone cards start at €5
“Researchers work closely with students all over the Total expenses €1,080
academic year. The collaboration starts in the classroom
where we introduce the main methods used in research *This document is not intended to provide legal advice.
in wine management and their results. It continues in the It is a list of fees compiled from various student experiences.
context of the Master thesis with the strong desire to involve ** Students of all nationalities may be eligible to the French
our students in our ongoing research projects. This ranges Government Housing Subsidy. (which typically ranges between
from the design of the project to, in some cases, the publication 100 and €200 per month)
of the results in scientific journals. Together with our partners
of the Alliance for Research on Wine & Hospitality Management, we invite our best
students to present their reseach during the annual conference.”
kedge.edu

DESIGN & PRODUCTION – PRINTING: SAMMARCELLI

CONTACTS Americas China

catherine.maisonneuve@ junyao.liu@kedgebs.com
Europe kedgebs.com
claire.lamoureux@kedgebs.com Other countries
India, Pakistan, Bangladesh gilles.lespade@kedgebs.com
North-Africa laurence.mariet-sanchez@
m.bonnefond@kedgebs.com kedgebs.com