ESPORTS BAR

ESPORTS
IN CHINA
FACTS VERSUS FICTION

PETER WARMAN MICKAEL PIANTCHENKO-GRAF

CEO & CO-FOUNDER VP BUSINESS DEVELOPMENT
NEWZOO MINESKI CORP.

PETER@NEWZOO.COM
LINKEDIN/IN/WARMAN
TWITTER: @PJWARMAN / @NEWZOOHQ

FEBRUARY 2018
1
10 YEARS AGO
ESPORTS HISTORY WAS MADE
 2008

GRUBBY SKY MOON

Manuel Schenkhuizen Li Xaofeng Jang Jae-Ho
BACK IN 2008
5
2
THE SUCCESS
OF ESPORTS LAYS DEEP
THE GAMING EXPERIENCE
EVOLVED

COMMUNITIES

TOOLS

ESPORTS GEAR STREAMING

GAME HARDWARE VIDEO

“playing” “owning” “viewing”

“creating”

“sharing”

© Copyright Newzoo 2017 | Global Esports Market Report

THE MOST EMPOWERING
FORM OF ENTERTAINMENT
3
THE STATE
OF ESPORTS (IN CHINA)
 ESPORTS GROWTH
IN CHINA

ESPORTS AUDIENCE IN CHINA ESPORTS ECONOMY IN CHINA

© Copyright Newzoo 2017 | Global Esports Market Report

10
 ESPORTS DEFINITION
CAN BE DIFFERENT IN ASIA

In Asia, the definition

of esports (often)
includes gaming not
vice versa

11
 EVENTS GROW
CHINA LEADS ASIA

TOP 10 ESPORTS EVENTS IN ASIA

TICKET
EVENT ORGANIZER VIEWER-SHIP* ATTENDEES** PRIZE POOL RANK
REVENUE**

ASIA PACIFIC

LoL World Championship Riot Games 49.5M 173K $5.5M $4.9M 1

Dota 2 Asia Championship Perfect World 8.0M 24K $559K $575K 16

LMS Summer Split Garena 6.7M 11K $99K $100K 21

LoL Champions Korea Spring OnGameNet 6.4M 11K $55K $300K 22

LoL Champions Korea Summer OnGameNet 6.2M 15K $75K $300K 23

LMS Spring Garena 6.0M 12K $108K $100K 24

StarLadder i-League Invitational 2 StarLadder, ImbaTV 3.8M - - $100K 37

2016 Battle of Balls Global Final Giant Network 3.6M^ 13K $500K $153K 39

ESL One Genting ESL 3.4M 6K $209K $250K 44

Mars Dota 2 League Mars Media 2.9M 20K - $250K 48

World Electronic Sports Games WESG 2.7M 6K $140K $3.7M 50

© Copyright Newzoo 2017 | Global Esports Market Report

12
13
 THE BIGGEST FANS
PLAY AND WATCH

HEAVY VIEWERS LAPSED PLAYERS

PLAYERS VIEWERS
OF LOL OF LOL

12% 46%
watch LoL esports of the viewer-only
content 10 hours a consumers did not
week or more play in the past
three months, but
played in the past
six months.

ONLY PLAYING PLAYING & VIEWING ONLY VIEWING

45% 29% 26%

© Copyright Newzoo 2017 | Esports Consumer Insights | Online Population Age 10-65 | April 2017
 THE BIGGEST FANS
PLAY AND WATCH

HEAVY VIEWERS LAPSED PLAYERS

PLAYERS VIEWERS
OF LOL OF LOL

12% 62%
watch LoL esports of the viewer-only
content 10 hours a consumers did not
week or more play in the past
three months, but
played in the past
six months.

ONLY PLAYING PLAYING & VIEWING ONLY VIEWING

23% 50% 27%

© Copyright Newzoo 2017 | Esports Consumer Insights | Online Population Age 10-65 | April 2017
 VIEWING INTENSITY
GROWS IN US AND CHINA

TIME SPENT WATCHING ESPORTS

LESS THAN 3 HOURS 3 TO 6 HOURS 6 HOURS OR MORE

15%
24% 25%
28% 27%
39%
15M 2M 37M+
FREQUENT FREQUENT FREQUENT
ESPORTS ESPORTS ESPORTS
VIEWERS VIEWERS VIEWERS

44%
40%
46%

© Copyright Newzoo 2017 | Esports Consumer Insights | Online Population Age 10-65 | April 2017
16
 THE LOCAL TWITCH
CHINESE STREAMING PLATFORMS

POPULARITY OF VIEWING PLATFORMS

LESS THAN ONCE A MONTH A FEW TIMES A MONTH ONCE A WEEK A FEW TIMES A WEEK DAILY

15%
15%

11% 11%
11%
10%
9%
9% 9%
8%

6% 6%

4%

54% 43% 2%
30% 1%

Douyu Huya Huomao

© Copyright Newzoo 2017 | Esports Consumer Insights | Online Population Age 10-65 | April 2017
17
 THE VIEWING ANGLE
TOP PRIORITY FOR MEDIA GIANTS

© Copyright Newzoo 2017 | Global Esports Market Report

18
 ENTERING CHINA
YOU WILL NEED SOME HELP

© Copyright Newzoo 2017 | Global Esports Market Report

19
 ENTERING CHINA
YOU WILL NEED TO BE AWARE

© Copyright Newzoo 2017 | Global Esports Market Report

20
4
THE FUTURE
OF ESPORTS (IN CHINA)
23
 MOBILE-FIRST
SO ALSO FIRST IN MOBILE ESPORTS

TOP MOBILE ESPORT LEAGUES/TOURNAMENTS IN CHINA

KING PRO BATTLE OF BALLS CHINA MOBILE

LEAGUE PROFESSIONAL LEAGUE E-SPORTS GAMES

25M Tencent Giant Network Datang Network

DAILY
PLAYERS
TOP FRANCHISES IN CHINA

HONOR OF KINGS CROSSFIRE MOBILE BATTLE OF BALLS

Tencent Tencent Giant Network

© Copyright Newzoo 2017 | Global Esports Market Report

24
 THE BRANDS
AHEAD OF THE WEST

25M
DAILY
PLAYERS

© Copyright Newzoo 2017 | Global Esports Market Report

25
 THE TEAMS
GLOBAL FANDOM

MOST POPULAR CS:GO WESTERN TEAMS CATER TO

STICKERS ARE OF A THEIR CHINESE FANS, EG
CHINESE TEAM NBA TORONTO RAPORTS

© Copyright Newzoo 2017 | Global Esports Market Report

26
 COMING SOON: FREE CHINESE
REPORT ON MOBILE ESPORTS

ESPORTS BAR

ESPORTS
IN CHINA
FACTS VERSUS FICTION

PETER WARMAN MICKAEL PIANTCHENKO-GRAF

CEO & CO-FOUNDER VP BUSINESS DEVELOPMENT
MINESKI CORP.
PETER@NEWZOO.COM
LINKEDIN/IN/WARMAN
TWITTER: @PJWARMAN / @NEWZOOHQ

FEBRUARY 2018