AGENDA

1. Season 1 Success
2. Goals and Objectives
3. Timeline of Tournaments
4. PUBG Mobile Tournament
5. KPIs and Forecasts
6. Marketing Touchpoints
7. Strategic Partnership
SEASON 1 SUCCESS - WIDE NEWS COVERAGE

25 MILLION REACH ACROSS MULTIPLE DIGITAL PLATFORMS

 SEASON 1 SUCCESS - VIEWS AND IMPRESSIONS

Reach: 162.5K Reach: 289.2K Reach: 162.7K

Engagement: 8.9K Engagement: 10.7K Engagement: 9.1K
Total Views: 66.6K Total Views: 94.5K Total Views: 62.8K
Impressions: 172.8K Impressions: 307.5K Impressions: 176.1K
SEASON 1 SUCCESS - BRAND PARTNERS
 SEASON 1 SUCCESS - BRAND ACTIVATIONS

500 150 350 350 200 150

MILK TEAS FRENCH FRIES MILK TEAS WHOLE PIZZAS FRUIT JUICES COFFEE CUPS

CIRCUIT
MAKATI
3,700
2,200
ATTENDEES
ATTENDEES
FINALS
DRAFT DAY
DAY
GOALS AND OBJECTIVES

01
01
To make PBA Esports the premier esports league that creates exciting, memorable,
and relatable content.

02 Mount an esports program where brands can massively convert by leveraging on the
vast reach of the PBA brand.

03 Total Reach of 30 Million, Total Views of 10 Million, and Total Engagements of 400
Thousand by end of December
TIMELINE OF TOURNAMENTS
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
PBA LEGENDS CLASH PBA CROSSOVER PBA SHOOTOUT PBA CLUTCH PBA HEROES CUP
MOBILE LEGENDS STREETBALLERS PUBG MOBILE CODM DOTA 2

LEAGUE FORECAST
KPI STREETBALLERS PUBG MOBILE CODM DOTA 2
REACH 2,000,000 5,000,000 3,000,000.00 500,000
PBA Esports MLBB VIEWS 1,000,000 2,500,000 1,500,000 200,000
Total Reach: 23,943,000 TEAMS 64 192 192 32
Total Views: 3,643,000 ONGROUND 500 4,000 3,000 500

Tota Engagements: 191,718

Total Participants: 3,990 (665 Teams)
Total Draft Day Audiences: 3,200
Total Finals Audiences: 3,700
 1. REGISTRATION 2. ELIMINATIONS 3. DRAFT
7 DAYS ONLINE SMALL VENUE
2nd week JUL 3rd week JUL 3rd week JUL

OPEN TO ALL BEST OF 1, SINGLE ELIMS

REGISTER IN TEAMS DOWN TO 12 TEAMS
PBA TEAMS SELECT TEAMS
AND INFLUENCERS
CALL ON INFLUENCERS SHORTLIST TO 12
AND PBA PLAYERS INFLUENCERS AND
AS FOURTH MAN PBA PLAYERS

4. ROUND ROBIN 5. BEST OF THREE 5. FINALS PROGRAM

ELIMINATIONS ONGROUND PLAYOFFS AND FINALS AND SIDE EVENTS
DLS STUDIOS MALL VENUE ONLINE AND MALL VENUE
4th week JUL 2nd week AUG

PBA Esports Team 1 (1) PBA Esports Team 6

Welcoming Speeches
PBA Esports Team 2 PBA Esports Team 8
Pre-game Team Introductions
(8) PBA Esports Team 8 Performing Artists
PBA Esports Team 3
PBA Esports Team 11 Halftime Side Events (Half-court Shooting), TBA
PBA Esports Team 4 (2) PBA Esports Team 11 Awarding
PBA Esports Team 5 PBA Esports Team 11
(7) PBA Esports Team 10
PBA Esports Team 6
PBA Esports Team 7 (3) PBA Esports Team 7
PBA Esports Team 8 PBA Esports Team 1
(6) PBA Esports Team 1
PBA Esports Team 9
PBA Esports Team 4
PBA Esports Team 10 (4) PBA Esports Team 4
PBA Esports Team 11 PBA Esports Team 4
(5) PBA Esports Team 3
PBA Esports Team 12

TOURNAMENT & EVENTS PIPELINE

CALENDAR
July August September October November December

Week 1

Blind Close Sustaining Draft / Presscon @ DLS Close Registration Show match @ DLS
Broadcast Registration Content
Week 2

Blind Tournament Sustaining Grand Finals @

Broadcast Blind Broadcast Content Ayala Malls Feliz Introduction Tournament
(Result: 36 fans) on Sept 9 & 10 Broadcast
Week 3

Open Blind Draft/Presscon Sustaining Grand Finals @

!
Esports Clinic @
Registration Broadcast @ DLS Content Gatorade Hoops Gatorade Hoops
on Oct 19 on Oct 19
Week 4

Blind Round Robin Sustaining

Broadcast Blind Broadcast Content Open Registration Tournament Broadcast Grand Finals @
(12 franchise) (12 franchise) Glorietta

Week 5

Blind Round Robin Sustaining

Broadcast Blind Broadcast Content Draft / Presscon @ DLS
(12 franchise)
 KPIS AND FORECASTS

400
400 10M
10M 8K
8K
TOTAL 2-DAY FINALS
5M
5M 210K
210K
REGISTERED TEAMS TOTAL REACH AUDIENCES TOTAL VIEWS TOTAL ENGAGEMENTS
MARKETING TOUCHPOINTS
NEWS

TV5 COVERAGE ON-GROUND ACTIVATIONS

PRESS RELEASE

CONTENT MARKETING

SOCIAL MEDIA MERCH SELLING INFLUENCER MARKETING

PROMOTIONS
Thank you!