QSPM PESTEL (KEY INTERNAL FACTORS)

The weights assigned on each internal factors were based on the proponents evaluation of the current
organizational structure of Walt Disney for which the results shows which of these internal factors
would most likely to have an impact on the strategies to be pursued.

Research and Development labeled as a major strength for all the 3 strategies which includes Product
Developement, Market Development and Horizontal Integration. Walt Disney can take advantage on
investing in R&D to develop further steps on pursuing one of the listed strategies.

Management/Operations as a major strength for Product Development as Walt Disney can be efficient
on engaging its operation on improving products and services as they have been known to create quality
products. A minor strength for horizontal integration because it would mean the possibility of larger
operation but with minimal managing problems and a minor weakness for market development because
conducting operations and management with regards to a new market would require efforts as well as
additional cost to adapt on that particular market.

Marketing as a major strength of the three strategies. It plays an important role in introducing new
products and services in product development , marketing contributes to spread brand awareness in
new geographical areas for market development and an additional means of promoting products for
horizontal integration.

Information and Technology as a major strength for Product Development which means Walt Disney
having the capacity on adapting to technogical changes would probably increase further possibilities of
product innovation. Also a major strength for market development as this help on reaching greater
number of consumers especially online and a minor strength for Horizontal integration because Walt
Disney would probably have the same information and technology compare to its acquired competitors
which only requires improvements.

Production as a major strength for Product Development knowing the fact that Disney have a good
production processes and able to meet demands. Also a major stregth for Horizontal Integration as the
competitors to be acquired also have good production processes. And a minor strength for market
development because it only affects the products to be offered which could help on gaining consumers.

Finance/Accounting as a minor strength for product developent because Walt Disney had enough to
financial support on producing new products and services. A major strength for horizontal integration
because it can help to further fix financial problems as the needed additional assets can be acquired and
a major weakness for market development since conducting market development will require a lot of
cost.

Human resource as a minor strength of product development as Walt Disney had given expertise on
their employees however they had lowered in numbers. A minor weakness Horizontal Integration since
it may require a change in the human resource since Walt Disney will be adapting a new internal
management and a minor strength for market development as the human resource of Walt Disney can
attract additional human resource who better understands the new market.

The AS (attractiveness score) derived from the evaluation of the incorporation of the internal business
environment to the strategies to see which of it will be the most feasible. It conclude the strengths and
weaknesses of the current organizational structure for which this factors help on determining which
strategy would have the highest TAS (Total Attractiveness Score) that should be implemented. And from
this evaluation Product Developmeng has been chosen.