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  • DSTP-Integrated Marketing Communication

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    Mehul Tank
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    Thank you for the responses. Here are a few additional thoughts on Amazon: - While Amazon offers convenience and selection, some prefer supporting local/small businesses. Buying from Amazon may take business away from local shops. - Privacy and data collection are concerns for some. Amazon tracks purchases and browsing habits to target ads and recommendations. - Labor practices at Amazon warehouses are controversial. Some are concerned about working conditions and employee monitoring/surveillance. - Counterfeit or low quality products are an ongoing issue on Amazon marketplace. It can be difficult for consumers to verify authenticity or quality of third party sellers. - Shipping/delivery carbon footprint is a factor for environmentally conscious consumers. Amazon has made progress but

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    Thank you for the responses. Here are a few additional thoughts on Amazon: - While Amazon offers convenience and selection, some prefer supporting local/small businesses. Buying from Amazon may take business away from local shops. - Privacy and data collection are concerns for some. Amazon tracks purchases and browsing habits to target ads and recommendations. - Labor practices at Amazon warehouses are controversial. Some are concerned about working conditions and employee monitoring/surveillance. - Counterfeit or low quality products are an ongoing issue on Amazon marketplace. It can be difficult for consumers to verify authenticity or quality of third party sellers. - Shipping/delivery carbon footprint is a factor for environmentally conscious consumers. Amazon has made progress but

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    23 views3 pages

    DSTP-Integrated Marketing Communication

    Uploaded by

    Mehul Tank
    Thank you for the responses. Here are a few additional thoughts on Amazon: - While Amazon offers convenience and selection, some prefer supporting local/small businesses. Buying from Amazon may take business away from local shops. - Privacy and data collection are concerns for some. Amazon tracks purchases and browsing habits to target ads and recommendations. - Labor practices at Amazon warehouses are controversial. Some are concerned about working conditions and employee monitoring/surveillance. - Counterfeit or low quality products are an ongoing issue on Amazon marketplace. It can be difficult for consumers to verify authenticity or quality of third party sellers. - Shipping/delivery carbon footprint is a factor for environmentally conscious consumers. Amazon has made progress but

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Sr.

    No Product Differentiation Segmentation Targeting Positioning


    Good
    Geographic- Vegan
    1 Burgers Vegan Burgers Heath with
    Metro cities people
    Good Taste
    Tandoori- Groups-
    Restaura Behavioral/Demo Customized
    2 Barbeque Family and
    nt graphy- Skewers
    Experience Friends
    Senior
    Ease of
    Citizens/
    Orthopedic Demographic- walking at
    3 Shoes People with
    Sneakers Age affordable
    orthopedic
    prices
    issues
    Eco
    Upper
    Geographic- Tier Friendly &
    4 Car Hydrogen Fuel Middle
    1 Cities Fuel
    Class
    Efficient
    Delivery Affordable
    GPS &
    5 Watches Geographic Agents / & Water
    Direction Sensor
    Bikers Proof
    Corporate
    Old Laborers/ Geographic- Tier Housing Monetary
    6 NGO
    Watchmen 2 & 3 Cities Societies & Security
    Trusts.
    DSTP-Integrated Marketing Communication

    1. Give me a single line in DSTP in the early kick-start of Amazon online?

    D S T P
    AMAZON Variety of books Demographic internet users of Low price, extra
    (Early days) at low prices segmentation Middle class and ordinary
    above convenience,
    instant access,
    comprehensive
    selection

    2. Give me a single line in DSTP in current Amazon online?


    D S T P
    Wide range of products Demographic- Age, Targeting people Low price, extra
    at low and affordable Situational, between age group of 18 ordinary convenience,
    rates psychographic. to 60years instant access,
    comprehensive
    selection, faster
    delivery, online
    payment

    3. Are you an Amazon fan? What do you buy? Why you choose Amazon?

    YES we are fans of Amazon


    Following are the products that we usually buy from Amazon:- Books, watches, electronics,
    Apparel, Stationery, Groceries . Apart from this we also subscribe to Amazon Prime.We buy
    amazon products because of its packaging, faster delivery, safety, quality products at affordable
    rates

    4. You are not a fan follower of Amazon! Why you don’t choose Amazon Online?

    Well, we are not fans of Amazon because of the following reasons:-

     Delays in delivery time


     Bad after sales service
     Mismatched description
     Poor Packaging (product safety)

    Done By:
    1. Adil Shaikh
    2. Aaron Dsouza
    3. Disha Karkera
    4. Mehul Tank
    5. Nancy Patel
    6. Niomi Parikh
    7. Susan Mv

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