Information of members in group 7 REJECTED

Trần Tiểu Yến

Đoàn Kim Phú
Vũ Hồng Thiên Vũ
Nguyễn Trúc Khảo Vi
Ngô Thị Thảo Trâm
Huỳnh Thanh Trúc

1. Video worksheet
Before you watch
1.1. Work with a partner. Answer the questions.
1. Have you ever written survey questions?
- I used to write surveys for scientific research.
2. Can you name some survey question types?
- Some of the question types I often use are multiple choice questions, rating scale questions,
matrix questions, open-ended questions.
3. What are some common survey question mistakes?
- I think the common mistakes are asking two questions in one, inadequate response options,
grammatical inconsistencies, using negative question wording, too many open-ended questions,
unnecessary questions, asking too much of answers.
While you watch
1.2. Watch the first part of a film about the power of market survey. Complete the survey
questions and answers with the information you hear. Use no more than two words and/or
number.
A: Hi, excuse me I'm doing a survey on ___toothpaste____ and I was
___wondered_wondering___ if you have four minutes
to give me to answer some questions?
B: It's just four minutes?
A: Yes, and then to show our ____appreciation______ you will receive a six-dollar __gift
card___
B: I'd love to help.
A: All right so looking at this product, how _____likely_______ would you be to buy it?
B: Not ___very like_________
A: Why not?
B: It looks ____too expensive_________ for me. Okay.
A: But if a friend were to ___recommended__________ it to you, how likely you would be
then?
B: Maybe if it didn't cost more than my ____regular ones____________
A: Okay. So in a __scale___ of one to five, how likely would you be to buy it if a friend
recommended it to you?
B: One ___being_____ very likely?
A: Yeah.
B: Maybe about a two.
A: All right. Just __two______ more questions.
B: Awesome.
A: [LAUGH] All right, so let's say a friend recommended that you buy it knowing that it's
__fifty cents ______ more than your regular toothpaste. How likely would you be to buy it?
B: Not very likely. I don't __splurge on_______ product like toothpaste.
A: Okay. So, if you understood that this product prevents ___cavities______ because it has
__nature probiotics_______ in it, how likely would you be to buy it?
B: Got me there. I really can't afford go to a __dentist______. So, very likely.
A: Okay. Thank you very much for __your time________ And have a good day.
A: Thank you.
B: You're welcome. [SOUND]
1.3. In the second part of the film, Elizabeth and her manager are talking about the survey
power. Decide if the sentences are true (T), false (F), or not given (NG)
1. Elizabeth conducted the market survey. __T__F__
2. Katherine gave Elizabeth some analytics of the survey. __T___F_
3. The team decided to plot their survey data on a graph. ___F__T
4. The graph demonstrates the sales data in the past and in the future. __T___
5. The team agreed on the power of the survey. __NG___

Manager: Come in. Hi, Elizabeth, how are you.

Elizabeth: Good, how is the ______market report_______ coming.
Manager: It's coming, we have a lot of ____market research________ data that's still coming in.
Elizabeth: Katherine tells me she's been giving you some of _____the analytics___________
Manager: Yeah, she's been great. We have a lot of data now. I'm just trying to figure out which
______graph______ best tells the story.
Elizabeth: The story?
Manager: Yeah! I do a lot of talking about what we've done in the past and what this could
look like in the future.
Elizabeth: I never thought of a ______marketing reporter__marketing report _______ as telling
a story before.
Manager: I got the idea for after doing all of this ______ graphs________, I was thinking
which one of this would best tell the big picture, the story. Here look here.
After you watch
1.4. Work with a partner. Read the following blog post which gives you good and bad
example survey questions with explanation.
"Survey Questions 101: Do You Make any of These 7 Question Writing Mistakes?" (blog)
http://www.qualtrics.com/blog/writing-survey-questions/
1.5. With the assistance of Qualtrics application, write 10 survey questions about the
Faculty of Foreign Languages of Nguyen Tat Thanh University. Then send a short report
of the survey results to your lecturer in the next class meeting.
1. Why did you choose faculty of foreign languages of NTTU?
2. Would you recommend faculty of foreign languages of NTTU to your friend?
3. If you could change one thing, what would it be?
4. How satisfied are you with your experience?
5. Are you meeting your expectation?
6. Did faculty of foreign languages of NTTU helps you to accomplish your goal?
 7. Did you have any difficulty that you did not find an answer?
8. Are you regret choosing faculty of foreign languages of NTTU?
9. How much would you rate your experience?
10. How likely would you recommend faculty of foreign languages of NTTU to your friend or family?

Suggest some model multiple-choices/solutions ?

2. Critical thinking activities

Consumer or B2B good?
For each product below, indicate whether it is a consumer good, a B2B (industrial) good, or both.
Explain the reasons for your choices.

Item Type of Good Rationale

 Consumer A McDonald’s Big Mac probably could not
1. McDonald’s Big Mac  B2B
 Both be used to create another consumer product.
 Consumer An office could use the copy paper to create
 B2B reports for another customer (B2B good), but
2. Xerox copy paper  Both it could also be sold to a customer for home
use.
 Consumer A bag of sugar delivered to a restaurant would
 B2B be a B2B good because it is used to create
3. 14-pound bag of sugar  Both baked goods for sale. It can also be sold to a
(1 pound = 450 grams)
customer to be used in his or her morning
coffee.
 Consumer A front-end loader is a specialized piece of
4. A set of Lego building  B2B equipment used in construction projects. Your
toy  Both average homeowner doesn’t need one.
5. Hewlett-Packard laser
 Consumer Again, could be used in an office or in the
 B2B
printer  Both home of a consumer.
 Consumer In a hospital, Band-Aids would be a B2B
 B2B good, used to create a consumer service
6. Band-Aid strips  Both (health care). In a buyer’s home, it is a
consumer good.
7. Designer wedding
 Consumer The only product a designer wedding dress
 B2B
dress  Both can create is a marriage.
If the question were about a 1-pound box of
 Consumer framing nails, it could be a consumer good,
8. 20-pound box of  B2B used in a home renovation project. However,
framing nails  Both the size of this product seems to indicate that
a commercial contractor will use it.
9. Craftsman 48-inch-cut  Consumer The lawnmower could be used by a lawn-care
 riding lawnmower (1  B2B service (B2B) to create a service or by a
inch = 2.54  Both homeowner in his or her own yard
centimeters) (consumer).
10. Thermos bottles and
 Consumer Thermos bottles and lunch boxes could be
 B2B bought by both consumers and business.
lunch boxes  Both