AD-Times

2015-16
 ITC History
•August 24, 1910 :ITC was incorporated under the name Imperial Tobacco Company of India Limited
•1970: The name of the Company was changed from Imperial Tobacco Company of India Limited to India
Tobacco Company Limited
•1974 : changed to I.T.C. Limited
•1975 : the Company launched its Hotels business with the acquisition of a hotel in Chennai which was
rechristened 'ITC-Welcome group Hotel Chola'
•1979: ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited
•1990: ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of
tissue paper to the cigarette industry
•2000 :ITC spun off its information technology business into a wholly owned subsidiary ,ITC Infotech India
Limited
•2002 : ITC launched line of premium range of notebooks under brand Paperkraft
•2003 :ITC's foray into the marketing of Agarbattis(incense sticks)
•2005 :ITC entered the Personal Care Business
•2010:ITC launched its hand rolled cigar ,Armenteros
•2011: Padma Bhushan for Mr Y. C. Deveshwar, Chairman of the Company
•2012:ITC bestowed 2012 World Business and Development Award
•2014:ITC ranked as the most admired company in India in (Fortune-Hay Group survey)
•2015: ITC ranked most active in CSR for the third year in a row (Nielsen Corporate Image Monitor 2014-15)
 ITC Profile
• One of India’s most Admired and Valuable company
- Market Capitalisation: over US$ 40 Billion

• A USD 8 Billion enterprise by Revenue

- ~58% of Net Revenue from non-Cigarette segments

• Leading Fast Moving Consumer Goods (FMCG) marketer in India

- Established several world-class brands in the last 10 years

• 10 year Value addition ~ Rs. 2.2 lakh crore (US$ 43 billion) with ~75% accruing to the Exchequer
- Among the top tax payers in the country (Private sector) - Excise payments represent ~7% of Government of
India’s total Excise collection ITC & its Group Companies employ over 31,000 people directly; supports livelihoods
of ~6 million people

• A global exemplar in sustainable business practices

- Only Company in the world of comparable dimensions to have achieved the global environmental
distinction of being Carbon positive (10th Year), Water positive (13th Year) and Solid waste recycling positive (8 th
Year) 3 ITC Performance Track R
 Chairman – Introduction
Y C Deveshwar
• Y C Deveshwar(66) joined ITC in 1968 and Is an
alumnus of the Indian Institute of Technology, Delhi and
Harvard Business School
• He was appointed as a Director on the Board of the
Company in 1984 and became the Chief Executive and
Chairman of the Board on January 1, 1996
• Between 1991 and 1994, he led Air India as Chairman
and Managing Director.
• Under his leadership, ITC became global exemplar in
sustainable business practices and is the only company
in the world, of comparable dimensions to be 'carbon
positive', 'water positive' and 'solid waste recycling'
positive
• Deveshwar is a Director on the Central Board of the
Minimal info about history
Reserve Bank of India
Share-holding pattern (1-2 lines)
Last year financials (if any)
• In 2011, Deveshwar was conferred the Padma Bhushan
• He has been ranked by the Harvard Business Review as
the 7th Best Performing CEO in the world
• The Business Leader of the Year Award from All India
Management Association in 2012
 ITC – Strategy/Vision
The ITC Vision
Sustain ITC's position as one of India's most valuable corporations through world class performance, creating
growing value for the Indian economy and the Company's stakeholders
The ITC Mission
To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior
and sustainable stakeholder value
ITC Core Values as stated by the company:
• Trusteeship
As professional managers, we are conscious that ITC has been given to us in "trust" by all our
stakeholders. We will actualise stakeholder value and interest on a long term sustainable basis.
• Customer Focus
We are always customer focused and will deliver what the customer needs in terms of value,
quality and satisfaction.
• Respect For People
We are always customer focused and will deliver what the customer needs in terms of value,
quality and satisfaction.
• Excellence
We do what is right, do it well and win. We will strive for excellence in whatever we do.
• Innovation
We will constantly pursue newer and better processes, products, services and management practices
• Nation Orientation
We are aware of our responsibility to generate economic value for the Nation. In pursuit of our goals, we
will make no compromise in complying with applicable laws and regulations at all levels.
ITC– Product-lines
ITC – Business Portfolio
ITC - Brands
ITC - Hotels
 ITC - Hotels
• The Chain: 103 properties across 76 locations
− 4 Brands: ITC Hotels, WelcomHotel, Fortune & WelcomHeritage  20 Five-Star
• Deluxe/ Five-Star Properties with over 4400 rooms  47 Fortune Hotels with over
3800 rooms  36 WelcomHeritage Properties with over 850 rooms
• Industry impacted by weak pricing scenario in the backdrop of excessive room
inventory in key domestic markets and a sluggish macro-economic environment
• ITC Grand Bharat, Manesar, a 104 ‘all suite’ resort opened on 14th November 2014
• Projects underway at Kolkata, Hyderabad , Ahmedabad and Coimbatore
• Company’s first overseas project in Colombo, being undertaken by WelcomHotels
Lanka (P) Ltd. a wholly-owned subsidiary− Requisite approvals received; construction
activity is progressing as per schedule
ITC Hotels – World’s Greenest luxury hotel Chain
ITC – Key Figures
ITC – Trends
 Summer Intern(2015) Interaction
• 1st Round GD- in the form a Caselet.
• Participants given one page case
• Based on ethical decision making

• 2 rounds of PI:
• Both PIs had a mix of HR and marketing questions
• Basic Marketing Questions, Things mentioned in the CV, Why
Marketing.

• Selected 3 interns
• Internship in sales or marketing