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  • Group Buy Business Model

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    Robin Luo
    48 views10 pages
    This document summarizes a group buy business model for an O2O platform. The model involves consumers purchasing products in bulk at low prices through a group host. The group host collects and consolidates orders, collects payment, and arranges product collection. This provides additional sales channels for suppliers while allowing consumers to save 15-30% through bulk purchases. The group buy platform facilitates order management and payments between consumers, hosts, and suppliers.

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    Group Buy business model and implementation

    Original Title

    Group buy business model

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    This document summarizes a group buy business model for an O2O platform. The model involves consumers purchasing products in bulk at low prices through a group host. The group host collects and consolidates orders, collects payment, and arranges product collection. This provides additional sales channels for suppliers while allowing consumers to save 15-30% through bulk purchases. The group buy platform facilitates order management and payments between consumers, hosts, and suppliers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    48 views10 pages

    Group Buy Business Model

    Uploaded by

    Robin Luo
    This document summarizes a group buy business model for an O2O platform. The model involves consumers purchasing products in bulk at low prices through a group host. The group host collects and consolidates orders, collects payment, and arranges product collection. This provides additional sales channels for suppliers while allowing consumers to save 15-30% through bulk purchases. The group buy platform facilitates order management and payments between consumers, hosts, and suppliers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Group

    Buy
    Business Model for O2O
    • Consumer purchase product in bulk with low price
    • Additional channel for Wholesaler, Retailer,
    Supplier and Manufacture
    What is • Group Host is the key for demand aggregation:
    • Collect and consolidate order
    group buy? • Collect payment
    • Location for order collection
    • Provide customer service
    • Promoting of new product
    Benefit of Group Buy

    Consumer Group Host Platform Supplier

    •Consume save • Make profit by • Make profit by • Additional sales


    money on low service customer provide the channel
    price • Community platform service • Increase sales
    •Estimated Cost leader • group volume volume
    saving of 15%- • Earn Commission order, and group • Saving on
    30% of 8% - 10% deals storage &
    • Shop owner • 1%-5% for delivery cost
    • Stay home Mom platform fee • Saving on
    customer service
    Customer Sign Up to
    Join a group nearby
    the platform

    Customer Select product and


    add to cart
    Review order and
    Check out

    Waiting for group host


    Confirm order (NO
    to confirm order,
    immediately payment
    arrange payment and
    required)
    collection of product
    Group Host

    Review & Contact Create Host Arrange


    confirm customer to Order (MOV) to payment to
    customer orders collect payment platform platform

    Receive product Notify customer Service Use chat group


    from the for order customer on to generate
    supplier collection order or product more sales
    Supplier

    01 02 03
    Update platform Review and confirm Deliver product to
    with new product Supplier order, Group Host,
    and price Generate delivery Update order
    note status
    Group Buy Platform

    Product Group Host Supplier


    Management Management Management

    Customer Order Performance &


    Management Management Report
    Group Buy Platform Features

    • Cloud based online platform


    • Support multiple roles in one platform
    • Demand aggregation and Order tracking
    • Customer Relationship Management (CRM) for Host
    • Payment tracking
    • Set multiple price
    • Loyalty Point for Host
    • Performance report for product, host, supplier
    Web: www.grep.sg
    Addr: 50 Playfair Road, #04-01,
    Email: Info@grep.sg

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