UNIT 5

DIGITAL MARKETING
CASE STUDY

TANYA SINGH
ROLL NO:- 20MBAMKT186

On the basis of this case, create a social media marketing strategy for Facebook
paid campaigns to fulfil the objective o filling 100 seats and answer the
following questions:
1. Define the product details:
Product/services:
For bachelors: B.Pharma , BBA, B.Com, B.sc, B.A
For masters: M.Pharma , MBA, M.com, M.sc, M.A

Product details for the campaign- MBA

MBA – Master in Business Administration is a 2-year professional post-
graduation degree course that provides students with the wide spectrum to
choose their field of career form. It imparts a strong theoretical
foundation in business concepts.
There so many branches in the MBA post-graduation degree course:
MBA in Marketing
MBA in Finance
MBA in Human Resource
MBA in Operations
MBA in International Business
MBA in Pharmaceutical Management
MBA in Sport Management
MBA in Hospitality Management

Once the basic foundation has been laid, you will have the option of
specializing in any area that you want. This can be done by choosing
several electives.
The teaching techniques are
 • Case studies in every subject in every semester
• Industrial visits
• Group projects/studies
• In hand live projects
• Guest lectures in every weekends
• Summer internship programs opportunity givens
• Placement assurance 100%

2. Define the USP of the project:

USP of college:
• 21+ faculties including PHD holders and 10+ years experienced
faculty
• The first ever 60% practical oriented based college.
• High tech campus with high speed WIFI and projectors in all the
classrooms.

USP of MBA:

• Placement assurance 100%

• Industrial visit once in a year
• Trips in national and international countries
• Global opportunities for career growth
• Provides practical knowledge
• 2500+ students
• 10+ years experienced faculties with few PHD holders.

3. Define the average order value (fees

for MBA)
B.com- 25000p.a
BBA- 150000p.a
B-pharm- 125000p.a
B.sc- 55000p.a
B.A- 35000p.a
MBA- 375000p.a
M.com-45000p.a
M-pharma- 245000p.a
 M.sc- 75000p.a
M.A-65000p.a

4. Define the target audience, age, and

gender Target audience:
• Graduated students from any stream and any college with
minimum 60% aggregate score
• Trainees or working employees for further knowledge

Age:
• 20-45
Gender:

• Male, Female, others

5. Define the Target Location: Target

location: all over India

6. Define a magnet to attract your

audience: Lead magnet:
• Build a website or landing page
• Create social media accounts and engage in all of them
• Run targeted ads
• Run retargeting display ads to try to win back prospective students
who visited your websites. Make unique ads, to match the pages
they have visited and showed interest in.
• Use content marketing
• Offer free certification courses
• Share testimonial of alumni
• Build connections and open up for feedbacks
• Share students work or blogs or achievements
• Increase engagements with current students and ask for opinions •
Organize reunions and post them in social media accounts
7. Name the campaigns types you
would select with respective to the
objectives that need to be fulfilled
Ans :
There are 3 types of campaigns that can be used here
• Lead generation campaigns- it will focus on display network
campaign ads
• Brand awareness campaigns- focus on search network ads
• Product launch campaigns- focus both display and search