Pepsi

Marketing Mix
 Introduction to Marketing Mix
 Product : A tangible  Price : The price is the
object or an intangible amount a customer
service that is mass pays for the product.
produced or It is determined by a
manufactured on a number of factors
large scale with a including market
specific volume of share, competition,
units. material costs, etc
 Place : Place represents
the location where a
product can be purchased.
It is often referred to as
the distribution channel. It
can include any physical
store as well as virtual
stores on the Internet.
 Promotion :
Promotion represents all
of the communications
that a marketer may use
in the marketplace.
Promotion has four
distinct elements:
advertising, public
relations, personal selling
and sales promotion.
Pepsi ‘s Background
 Pepsi is a carbonated soft
drink produced and
manufactured by PepsiCo. The
drink was first made in the
1890s by pharmacist 
Caleb Davis Bradham in New
Bern, North Carolina. The
brand was trademarked on
June 16, 1903. There have been
many Pepsi Variants produced
over the years.
Pepsi ‘s Marketing mix
 Product
 PepsiCo, Incorporated is a Fortune
500, American multinational
corporation headquartered in Purchase, 
New York, with interests in manufacturing
and marketing a wide variety
of carbonated and non- carbonated
 beverages
Examples of its variety of products
Competitors
 Price
Providing quality products at the lowest
possible price has always been one of the
main concerns of Pepsi.  For Example, 
One of the ways they've been able to assist
this effort is by expanding their use of
inexpensive and recyclable plastic bottles
Place
FACTORS FOR CHANNEL DESIGN
 Assortment of Goods:  Ubiquitous:
Pepsi has a wide
assortment of goods.
In beverages some
very
famous are Pepsi
Mirinda, 7up, Slice etc
Aquafina,
Lehar Soda also.
Restaurant, Pan shops,
General Stores,
Confectionaries, all
these are
some examples of the
fact that the product
Pepsi
is ubiquitous.
 Promotion
 Pepsi uses various methods to Promote its
products, mostly it is through
advertisements
“ What exactly is it that enables the best consumer product
companies to grow year in and year out?”
 Market positioning is one of the most important
aspects of PepsiCo success. It has been a leader
and gaining market share in each of its core
business and strives to continue in recognizing
under-marketed target regions throughout the
world to continually gain market share from its
competitors. The second aspect of PepsiCo's
objectives deals with continuing is strong well-
recognized consumer brand name domestically
and internationally.
Methods of Promotion
The End