WINTER

INTERNSHIP

REPORT

A STUDY ON AWARENESS OF GETMYUNI

EDUCATIONAL SERVICES
Done at
GETMYUNI
by
KIRTI RAJ
DM20A25

Under the

guidance of

Ms. UTKARSHA SHRIVASTAVA

CONTENT MARKETING STRATEGIST
 Winter Internship Report, Pune Institute of Business Management, Pune

ACKNOWLEDGMENT

First of all, I would like to express my profound gratitude to Professor Dr.

Rajalakshmi Ma’am & Ms. Utkarsha Shrivastava (Content Marketing Strategist)
for guiding me throughout this WIP. Without their help it would have been
impossible for me to complete this project paper.

I am extremely thankful for receiving such a nice support and guidance. I would be
failing in my duty if I do not acknowledge with a deep sense of gratitude the
sacrifices made by my Mother I did take notes and suggestions from Google and
made this project to the best way possible.

2
 To Whomsoever It May Concern

This is to certify that the Project Report titled A Study on Awareness of

GetMyUni Educational Services is an authentic work carried out by Mr.
KIRTI RAJ from PGDM – I, Batch 2020-22 of IAEER’s Pune Institute of
Business Management, Pune as a fulfillment of MBA/ PGDM Course. He/ She
has worked under our guidance and satisfactorily completed his/ her project
work.

Place: Date:

Signature of Internal Guide

Signature of Director / COE

Contents
1. PROJECT SYNOPSIS....................................................................................................................................6
2. ABOUT THE SECTOR................................................................................................................................7
3. ABOUT THE COMPANY..........................................................................................................................10
4. INTERNSHIP SUMMARY........................................................................................................................14
5. PROJECT DESCRIPTION............................................................................................................................17
6. LEARNING/ FINDING............................................................................................................................20
7. SUGGESTION (IF ANY)...........................................................................................................................21
8. CONCLUSION...........................................................................................................................................21
9. REFERENCE..............................................................................................................................................22
1. PROJECT SYNOPSIS

Project Title - A STUDY ON AWARENESS OF GETMYUNI

EDUCATIONAL SERVICES

Company Name - GETMYUNI

Student Name – KIRTI RAJ

Student Roll No – DM20A25

Project Guide Name – Ms. UTKARSHA SHRIVASTAVA

Project Guide Designation – CONTENT MARKETING STRATEGIST

Confidential Report (Yes/No) - YES

Duration of project – 2 MONTHS (60 DAYS)

 2. ABOUT THE SECTOR

Introduction
India holds an enormous spot within the overall schooling business. Republic of India has perhaps the best
association of high-level coaching institutions on the world. Regardless, there's thus far an enormous load
of potential for additional improvement within the steerage structure.
The schooling space of India stays to be a basic demand for Public authority. the general public authority
has allowed 100 percent unfamiliar with Direct Venture (FDI) within the preparation region through the
made-to-order course since 2002. complete FDI flow in India's tutoring territory stayed at US$ three.24
billion between 2000 to 2020 in line with the information sent by the workplace for Advancement of
business and Inward Exchange (DPIIT). In India, the ed-tech market is required to point out up at ~US$
three.5 billion by 2022; got theories price ~US$ one.5 billion within the underlying 9 months of 2020,
against US$ 409 million within the entire of 2019.

Market Size
The worldwide advanced education market size to develop from USD 13.7 billion out of 2020 to USD
35.8 billion by 2025, at a Build Yearly Development Rate (CAGR) of 21.1% throughout the gauge
timeframe. The developing variety of advanced education enlistments has arisen as most likely the
foremost grounded issue for advanced education devices and administration appropriation across locales.
Factors, for instance, developing world understudy movableness and increasing government activities and
funding square measure needed to line out sufficient open doors for advanced education merchants. The
Republic of India has the world's greatest individuals of around five hundred million within the age phase
of 5-24 years, which provides an improbable event to the preparation territory. The preparation territory in
the Republic of India was surveyed at US$ 91.7 billion in FY18 and is depended upon to indicate up at
US$ a hundred and one.1 billion in FY19.
In the FY19 the number of faculties and universities in the Republic of India extended to 39931, and 993
solely. The Republic of India had 37.4 million understudies evaluated high-level coaching in FY19. web
entering Proportion in high-level coaching showed up at 26.3% in FY19.
In 2020-21, there have been 9700 exhausting and quick AICTE supported institutions. Of the full, there
have been 4100 understudies, 4951 postgraduates, and 4,514 acknowledgment courses in AICTE
embraced institutions. The country has become the second-greatest marketplace for E-learning once the
North American country. The region is required to indicate up at US$ one.96 billion by 2021 with around
nine.5 million customers.
Gov
 ernment Initiatives
The Cabinet junction rectifier by the Prime Minister, Mr. Narendra Modi supported the National
Education Policy 2020, clearing a path for huge scope, groundbreaking changes in each college and
advanced education areas. The approach relies on elementary mainstays of Access, Equity, Quality,
Affordability, and answerability, and is lined up with the 2030 Agenda for property Development. As
indicated by Union Budget 2020-21, the govt. has selected Rs. 59,845 large integer (US$ eight.56 billion)
to the Department of College Education and skill. revitalizing Infrastructure-associated Systems in
Education (RISE) by 2022 was rumored in Union Budget 2020-21 at an expense of Rs. 3,000 large
integers (US$ 429.55 million).
In association with Tata Technologies Ltd., the general public authority of Karnataka intends to contribute
Rs. 4,636.50 large integer (US$ 631.90 million) to update a hundred and fifty ITIs within the state to offer
commonplace preparation to 'Industry four.0.'
The Union Minister for talent Development and Entrepreneurship, Dr. Mahendra Nath Pandey, and Mr.
Barry O'Farrell, Australian diplomatist, taken an associate interest in a very virtual gathering to
operationalize and execute VET participation to advance the advance of word connected principles to
fortify collaboration in experience advancement and skilled schooling and getting ready (VET) among
Asian nation and Australia.
In Gregorian calendar month 2020, the National talent Development Corporation (NSDC) teamed up with
Khan Academy Asian nation to supply free seminars on science institutions and numeral education
aptitudes for Indian children.
In Gregorian calendar month 2020, associate MoU was supported between the Indian linguistic
communication analysis and coaching Center (ISLRTC) and therefore the National Council of
instructional analysis and coaching (NCERT) to offer course books and alternative instructive materials in
communication via gestures for hearing-impeded youngsters.
On Gregorian calendar month eight, 2020, Union Minister for Education, Mr. Ramesh Pokhriyal
'Nishank', initiated the Gyan Circle Ventures; a MeitY supported Technology Business setup (TBI) of
Indian Institute of knowledge Technology, Sri town (Chittoor), Andhra Pradesh, to cultivate development
and pioneering soul in institutions.
• In Nov 2020, the Indian Focal Medication Board (CCIM), which administers clinical investigation and
follow of writing, altered the 2016 tips of the Indian Medication Focal Chamber (postgraduate writing
instruction) to allow writing PG understudies to practice general procedure.
• In Nov 2020, Mr. Narendra Modi devoted 2 future-prepared writing establishments—the Organization of
Instructing and Exploration in writing (ITRA), Jamnagar, and therefore the Public Foundation of writing
(NIA), Jaipur, to fashion knowledge domain joint efforts to offer a recent raise to writing.
• In Nov 2020, Advanced skills Institute, by IIT Madras, sent educational categories for banking, financial
administrations, and protection space.
• In Nov 2020, All Asian nation Committee of specialized Schooling (AICTE) inaugured forty-six on-line
AICTE getting ready and learning (ATAL) institute personnel advancement programs (FDPs) on 'atomic
assembling' in a very drive to make and prepare its personnel around the world.
• On Nov four, 2020, India's public broadcaster Prasar Bharati went into an MoU with the Service of
Hardware and information Innovation to dispatch fifty-one direct-to-home (DTH) coaching tv slots.
• As indicated by Association financial statement 2020-21, the Government distributed Rs. 59,845 large
integer (US$ eight.56 billion) for Division of college Instruction and Proficiency.
• Renewing Framework and Frameworks in Instruction (Ascend) by 2022 was rumored in Association
payment set up 2020-21 with a planned price of Rs. 3,000 large integers (US$ 429.55 million).
• Under Association financial statement 2020-21, Government planned billet planted degree/confirmation
courses by Walk 2021 in around a hundred and fifty higher instructive foundations.
It is assessed that India's advanced education will:
• join getting ready techniques that embody web learning and games and are needed to develop thirty-
eighth within the following 2-4 years.
•embrace extraordinary and inventive methodologies in Advanced education.
•have associate accumulated Gross registration Proportion (GER) of [*fr1].
• diminish state-wise, sexual orientation-based mostly and social unsimilarity in GER to five.
• arise because the single biggest provider of worldwide ability with one in {every of} every four alumni
on the earth could be a result of the Indian advanced education framework.
• be among the most effective Five Nations on the earth relating to analysis yield with a yearly analysis
and development pay of US$ one hundred forty billion.
• have in more than twenty faculties among the worldwide high two hundred faculties.

Different government activities are being embraced to support the event of the gap coaching market aside
from zeroing in on new instruction procedures, as an example, E-learning and M-learning.
The coaching space has seen an oversized cluster of amendments associated with improved financial
expenses of late which may truly change the country into a data asylum. With hour more and more deed
importance within the general advancement of the country, the advance of coaching framework is relied
upon to remain the important concentration within the current decade. during this scenario, framework
interest within the coaching space is perhaps aiming to see a big growth within the current decade.
The Public authority of the Asian nation has created many strides memory the kickoff of IITs and IIM's
for brand spanking new areas even as allotting instructive awards for analysis researchers in most
government foundations. Besides, with the web methodology of instruction being utilized by many
instructive associations, the advanced education space in the Asian nations is ready for vital amendment
and improvement within the years to return.

Road Ahead
It is assessed that India's advanced education will:
• join getting ready techniques that embody net learning and games and are needed to develop thirty
eighth within the following 2-4 years.
• embrace extraordinary and creative methodologies in Advanced education.
• have AN augmented Gross ingress Proportion (GER) of 0.5.
• diminish state-wise, sexual orientation primarily based and social difference in GER to five.
• arise because the single biggest provider of worldwide ability with each of} every four alumni on
the earth may be a result of the Indian advanced education framework.
• be among the simplest Six Nations on the earth concerning analysis yield with a yearly analysis
and development pay of US$ one hundred forty billion.
• have in far more than twenty schools among the worldwide high two hundred schools.
Different government activities square measure being embraced to support the event of the space coaching
market aside from zeroing in on new instruction procedures, as an example, E-learning and M-learning.
The coaching space has seen an oversized cluster of amendments ANd improved financial expenses of late
that may truly change the country into a data asylum. With time unit more and more getting importance
within the general advancement of the country, the advance of coaching framework is relied upon to
remain the essential concentration within the current decade. during this scenario, framework interest
within the coaching space is maybe attending to see a major enlargement within the current decade.
The Public authority of India has created many strides basic cognitive process the kickoff of IITs and
IIM's for brand spanking new areas even as allotting instructive awards for analysis researchers in most
government foundations.

ABOUT THE COMPANY

GETMYUNI Pvt. Ltd.
GetMyUni is an educational tech startup which is backed up by the Times Internet. The company was
founded by two friends Upneet Grover and Hardik Thakkar. They started GetMyUni in February 2016.
They initially relied heavily on “word of mouth.” They had no proper investment or revenue to flourish.
Hence, they started campus ambassador, and it did well for them. “We created campus ambassador
programmes, strong referrals and in product marketing programmes and were lucky to have good word-of-
mouth going around. Most importantly, We were surprised by the number of students who were interested
in helping aspirants and hence wrote long, unbiased reviews,” says 29-year- old Upneet. They cannot
afford to rely on the scattered information that was available on other forums, so they decided to build a
team which could work on a personal front. It turned out to be a great move, and the startup began to get
stable. “We were making enough money to support the business till we finally got the funding of $50,000
from Tlabs. With that funding plus our revenues increasing month-on-month we’ve been able to scale to a
million users per month on the platform, something we are incredibly proud of,” says Upneet.
In India, GetMyUni has helped in revolutionizing and filling the space of college admissions. The
company enables the students by assisting them with picking the correct college by giving them
admittance to comprehensive information about colleges, reviews, providing a student connection
platform, forums, data points, and student ratings.
The company provides a one stop recruitment solution to the students searching colleges and various
details regarding the same. The company has stated that approximately 40M students visit the site and
seek information. They have also mentioned that all over India they have helped about 10K students to get
enrolled or take admissions in more than 200 universities. With the reviews from 40,000 students,
GetMyUni has 11,000 colleges listed in it. With the revenue rate of 10Lakh, the company is showing no
signs of stopping. The whole motto of the organization is to become the best college search destination in
India. 
Vision: “GetMyUni ambitiously aims to remove hurdles and aspires to be a catalyst in providing an online
boutique for students who want to pursue their dream career by helping them make the right academic
choices.”
Product and Services
Getmyuni, a times web wander gives an arrangement of instructive administrations, which are as per the
following:
• Review and administration check
• System development
• Testing and quality confirmation
• MBA schools, Official MBA universities, MBA Exams,
• Engineering schools, Building Exams,
• Campus Diplomat Program,
• Movement Courses,
• B.Com, BSC, BA, CA
• Fashion and Material Outline, Inn Administration
• Law, Mass Correspondence,
• MBBS, MCA, M.TECH, BCA, Drug store, M.SC
• Courses Abroad: B-Tech, M-Tech, MBA, MS, GRE, GMAT, SAT, IELTS, TOEFL
A snapshot of the financial performance of the company
SWOT ANALYSIS

3. Unique academic potential

WEAKNESS
2. Content association
1. High wearing out rate
the customer needs
1. Uses a superior technology to meet 2. High attrition rate
STRENGTH 3. Low pay

SWOT
OPPORTUNITIES
1. Companies assesing power is 3. Tough competitors
amazing
2. Competitors changing framework.
2. Digital publicizing
1. Economy log stick
3. Low publicizing cost
THREATS
4. Increasing in web feature
Winter Internship Report, Pune Institute of Business Management, Pune

3. INTERNSHIP SUMMARY

Internship Work Summary

The task given as an intern in GETMYUNI was to create contents and articles from the relevant and valuable information from day to
day. While working in as an intern I was provided training and workshop regarding the types of information or data that must be
collected and inculcated in an article. While doing the research and analysis I learned about the SEO analysis and what is content
marketing.
The company’s main aim was to provide important, valuable and resourceful data to the person’s seeking information about any
course or any information related to education.
Training was given by the company on the following areas –
1. What is SEO?
2. What is Content Marketing?
3. What is Digital marketing?
4. Why is SEO necessary?
5. How to do SEO analysis?
6. Types and importance of data

On the first day, as it was work from home, I had to interact with the team members online and accompanying that an induction
session was carried out to make understand the type of work that will be provided. In the induction session we were assigned the
jobs for the day and the first day was all about learning and doubt clearing for the interns. The next day we have to report to the
mentors who were assigned and those mentors will provide the task as required.
On the next day an article which was published earlier was provided and was given the task to update it with recent information and
data’s that were to be inculcated in the article and update it from the backend. I was given the access to the backend of GETMYUNI
website through which I have to do all the changes and update the article so that it could be published on the main site. Related to the
work done I had to submit a work report to the team on which I was evaluated and provided further guidance if needed.
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Winter Internship Report, Pune Institute of Business Management, Pune

The daily work report as updated to the team is provided below:

15
.
4. PROJECT DESCRIPTION
Methodology

This section looks at the methods used to achieve the objectives of the study. It highlights research design whether it’s an Exploratory
or Descriptive Research Design, the sources of data (Primary or Secondary Data) and the methods that were used in the data collection
(Online Platform, Mailing, Personal Interview, Questionnaire, Telephonic etc.) for the research. It also identifies the target population
for the study, the sample frame and size, sampling technique (Non-Probability / Probability) and how data obtained from the study
were analyzed (Data Analysis tools used).

Research Design

This research is an explanatory and a cross-sectional study that is mainly aimed at examining customer behavior in the education
industry. Explanatory research design is used to identify the new factors that are influencing customer perception on site usage for
educational information purposes to establish relationship that exists between factors to serve the customer in better way. According to
the objective of research or according to the research design researcher should identify research technique for data collection if its
qualitative research (Exploratory Research) researcher collect data from Focus group discussion, In-depth Interview, Brain Storming,
Field Observation, Self Study etc.. If it’s quantitating research type (Descriptive research) researcher should adopt questionnaire
approach to collect the data.
Target Population

The target population provides the overall context and represents the collection of information’s about the people availing services which
inferences and estimates are desired. According to this all customers who have been using the services for at least one year. The
respondent may be from different places and backgrounds.

Sample Frame

A sampling frame is a list of all the items in your population. It’s a complete list of everyone or everything you want to study. The
difference between a population and a sampling frame is that the population is general and the frame is specific.

Sample Size

Owing to the fact that, the population was too large and was unknown to the researchers at the time of the study the data was collected
from the visitors that had visited the company’s website to gather the information.

Sampling Techniques

Sampling may be done either a probability or a non-probability basis. This is an important research design decision, and one which
will depend on such factors as whether the theory behind the research is positivist or idealist, whether qualitative or quantitative
methods are used etc. Note that the two methods are not mutually exclusive, and may be used for different purposes at different points
in the research.
In this research, researcher opts for purposive sampling technique as a non- probability sampling was used as the technique for the
research. This method was selected to enable the researchers to target customers who were in position to provide the information
needed for the study.

Data Collection

For the purpose of collecting data, a well-designed questionnaire was used which collected the data of the validated customer who
seeks information regarding the education purposes.

Data Analysis Tools

Use SPSS software for data analysis and Interrupt the data, Descriptive Statistics, use cross tabulation, or Chi Square, and ANOVA.
 5. LEARNING/ FINDING

AGE No of Respondents % of respondents

18 – 24 years 65 70%
25 – 29 years 15 14%
30 – 39 years 10 10%
Above 40 years 10 6%
Total 100 100%

 The above table 65% of respondents are between the age of 18-24, 15% of respondents belong to the age group of 25-29, 10% of respondents
are under the age group of 18 – 24 Years.

Occupation No of respondents % of respondent

Student 56 56%
Employee 26 26%
Businessman/Self employed 14 14%
Others 4 4%
Total 100 100%

 Most of the respondents are students so education services of Getmyuni Educational Consultancy are more popular and employees are aware of
the company through word of mouth communication.
6. SUGGESTION (IF ANY)

 For increasing its sale company should increasing its marketing plans for awareness program because 44% of respondents
are not aware of marketing plans adopted by company to increase customer awareness and the company must require the
niche market in order to attract the customers.
 22% of the respondents feel that services available at company are of high prices so company has to make reasonable price
to its entire customer.
 Proper advertisement through the print media that is newspaper. TV and internet to be made a source of media for promoting
the services.

7. CONCLUSION
The consequence of the examination showed that client mindfulness program is vital for Instructive Administrations and
consultancies on the grounds that there is gigantic rivalry in the current market. Also, I infer that client mindfulness about
GetMyUni Instructive Consultancy is acceptable yet at the same time need to improve as the greater part of the client don't know
about the item and administrations offered by the organization and the vast majority of the respondents feel that organization needs
to build its promoting plans.
8. REFERENCE

 www.ibef.org
 www.getmyuni.com
 www.owler.com