PEPPERFRY – #PepTalk

Questions:
Topic: “Content is King!” by Pooja Jauhari, CEO, The Glitch

1. Could you tell us a little bit about your journey so far? How did your journey to
become the CEO begin? What steps did you take, what decisions did you have to
make to get to your current position?
2. We have all heard about the famous Bill Gates’ quote from 1996 “content is king” by
now. But how did it stand the test of time? Does it still apply today?
3. What are the different content marketing challenges and how to beat them?
4. We noticed, that at Glitch, the core of your creative process is your passion for
storytelling, consumer insights and analytics. Can you elaborate on how both aspects
come together and enable Glitch to deliver successful campaigns for your customers?
5. Attracting Gen Z has become important for modern businesses. How does Glitch
design customer experiences to do so and what is the need for such importance on this
audience?
6. Could you tell us a bit about Seat at the Table (SATT)?
7. Is there any particular campaign you have done that you are especially proud of?
8. What is the way forward for Glitch?
9. And before you go, what is something you wish someone had told you during your
early stages of career?