Profiling

Is the act or process of assessing information about a person or a client based on known traits or tendencies?

So in my opinion generally the following is a great structure for our profiling process and we can divide this basically in
four sections. Or F.A.A.P can be its abbreviation! As it is a process and a sequential process it should not be in any
other sequence.

Please understand we cannot write or attempt to write all FAQs in our profiling in fact we should compile another
document where all possible FAQs can be stated with precise answer for all to learn.

We must define and categorize personas of our client more accurately hence more discussion needs to go in that.
These personas are usually based on combination of (G.F.A) General Character, Financial Status and Aesthetic sense
and past history of the client and his events. As we have no system of persona creation hence we cannot record
clients profile also and cannot develop products based on specific profiles.

A. First Look & welcome

1. Look at the client directly with confidence
2. Confidence can be shown by how you stand and Greet and welcome the clients.
3. Greet the client and welcome the client.
4. Greeting the client in a way that you “break the Ice “between you and your client.
5. Informal discussion can really help.
6. Make the client feel at ease.
B. Assessment of the clients
1. General Character (categorized as follow)
i. Exciting (A client with great repute, or with previous good record, and with great Potential.)
ii. Great (A client with Ok repute, or with ok Previous record, and ok Potential)
iii. Careful (A client with no repute, or with no record and ok Potential)
iv. Difficult (A client with OK or No repute, and/or with record or no record but is very demanding
and entrust worthy, and with Great or Ok Potential)
2. Financial Status. (by their appearance, or by informal conversation)
i. Low Medium (Just basics, no third Party, keep less involvement)
ii. Medium (Basic Menu upgrade, no third party, Keep minimum involvement)
iii. Medium-up (upgraded Menu, involve third Party, Keep medium Involvement)
iv. Up-scale (Give complete solution)
3. Aesthetic Sense. (Aesthetic Sense can be assessed by following)
i. What the client is wearing
ii. what color the bride and groom are wearing
iii. What are their choices as per the event?
C. Assessment of Scope of Event.
Ask the client three basic questions i.e.
1. How many guests are you expecting?
2. What Type of the event is it?
3. Where is the location of the event?
D. Pitch Assessment & planning

Then we need to ask following questions; off-course keeping relevant profile in mind;

● What can I offer the client e.g. menu, setup etc.... (I.e. what is available on the date)?
● what value added can I add to make more money (that can be in food, service or in setup)
● What external value added service can we involve to make the event special?
● How can I make my offer unique?