PRE-TEST

What products and services do you use or avail of every day? Write in the blanks the brand
name of a specific product based on the product category in the parentheses.

The alarm from my___IPhone___ (CELL PHONE) goes off at 4:00 AM. I wake up and say a short
morning prayer. When I leave my bedroom, I can hear my mother cooking my favorite
breakfast of _ __Hereford__ (HOTDOG/CORNED BEEF) and egg. She tells me to get ready for
breakfast. At the table, mom prepares a glass of ___Nestle Fresh Milk__ (MILK). And puts slices
of_Gardenia_ (BREAD) on a plate along with _Cheez Whiz_ (CHEESSE SPREAD). I always look
forward to this wonderful breakfast.

After eating, I wash my glass and plate with _ Joy_ (DISHWASHING GEL). Then, I grab my towel
and take a shower. I use___Pantene___ (SHAMPOO) and __Cream Silk__ (CONDITIONER) to
wash my hair. To keep fresh all day, I use__Dove__ (BATH SOAP) to wash my body. Afterwards,
I brush my teeth with __Colgate_(TOOTHPASTE) using my _Oral-B_ (TOOTH BRUSH).

At school, I open my __Anello__ (BAG) and take out my __MyGel__ (PEN) and _Sterling_
(NOTEBOOK) so I can participate actively in class. At lunch, I eat at __Paotsin__ (PREFERRED
CANTEEN STALL). For dessert, I often buy __Magnum _ (ICE CREAM).

I go home by riding _from Kalaw to Espana_ (BUS LINE/ JEEP ROUTE/BRAND OF CAR). I see
billboards on the side of the road that advertise __Penshoppe _ (CLOTHING LINE), __Acer__
(LAPTOP BRAND), __Gong Cha Milktea__ and (MILK TEA BRAND).

For Dinner, we order takeout from __Jollibee__ (FAST FOOD/RESTAURANT). After cleaning up, I
turn on our __65 Inches Flat Screen__ (TELEVISION) and watch our favorite program. I greet my
father with a kiss when he comes home from work. Then, I go to my room, set the alarm in my
__ IPhone__ (CELLPHONE) for tomorrow’s class.

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ACTIVITY #1.1
Direction: Match Column A with Column B. Place the best answer of your choice in CAPITAL
letter on the space provided.

Column A

__A__ 1. State of felt deprivation

__B__ 2. Human wants are backed by buying power
__D___ 3. Human need takes as shaped by culture
__C 4. It is composed of people with both desire and ability to buy a specific
product/service.

___F__ 5. Aggressive personal selling and advertising

___E__ 6. Find out and satisfy the needs and wants of consumer
__ G__ 7. Maintaining and improving value-added long-term relationships
___H_ 8. Satisfy the needs of consumers in a manner that gives for society’s benefit
___J__ 9. Activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers and society at large.

___I__ 10. It focuses on the internal potentials of the company.

Column B

A.Need C. Market E. Marketing Concept G. Relationship Marketing I. Product

B. Demand D. Want F. Sales Concept H. Societal Marketing Concept J. Marketing

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ACTIVITY #1.2
Direction: Sort the following in to needs and wants

Starbucks Coffee Hermes Bag Food- Rice Wi-Fi connection

Coco Milk Tea IPhone 11 Pro H & M Jacket Soft drinks
Mineral Water Clothes Shelter Shampoo
Drone
65 inches TV Cellphone

NEEDS WANTS

Mineral Water Starbucks Coffee

Clothes Coco Milk Tea

Cellphone 65 inches TV

Food- Rice
Hermes Bag
Shelter
IPhone 11 Pro
Shampoo
H & M Jacket
Wi-Fi connection

Soft drinks

Drone
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CHECK YOUR UNDERSTANDING

Direction: Fill in the table of your preferred wants. This can be answered by either brands or
product type (E.g. Thirst-Beverage-Starbucks Coffee)

Particulars Needs Wants

Hunger Food 1. Samgyeopsal

Fashion Wear Clothing 2. H&M

Shelter Housing 3. Condominium

Thirst Beverage 4. Milk Tea

Transportation Vehicle 5. BMW

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