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S.

THOMAS NG, DUC THANH LUU AND SWEE ENG CHEN

DECISION CRITERIA AND THEIR SUBJECTIVITY IN CONSTRUCTION


PROCUREMENT SELECTION
S.Thomas Ng, University of Hong Kong
Duc Thanh Luu and Swee Eng Chen, University of Newcastle, Australia

INTRODUCTION identified and evaluated. This paper reports


The escalating requirements of clients on the findings of an Australian study focusing
project time, cost, quality and risk have on procurement selection criteria. The sub-
given rise to the development and use of jectivity of the identified criteria is consid-
alternative construction procurement sys- ered and their effects on procurement
tems (Fellows, 1993). However, since each selection are examined.
procurement system has its distinctive CRITERIA FOR PROCUREMENT
characteristics, advantages and constraints,
there is hardly any single best system that SELECTION
could suit all kinds of clients and projects According to Masterman and Gameson
(Nahapiet and Nahapiet, 1985). The selec- (1994), the selection of an appropriate pro-
tion of procurement system therefore be- curement system depends largely on the
comes a very important task for clients, as accurate identification of client require-
employing an inappropriate procurement ments. Many researchers have attempted to
system may lead to project failure (Chua et arrive at a list of client requirements that
al., 1999). The consequence may be time might affect the selection of a procurement
and cost overruns and/or general dissatis- system, and the outcomes of these studies
faction (Bennett and Grice, 1990; Sharif and are summarised in Table 1.
Morledge, 1994). Speed
Despite its significance, many clients have This refers to the need to complete a project
been selecting procurement systems in a more quickly than other projects of similar
cursory manner, and some clients even use nature, complexity and size. Shorter con-
a specific procurement system by default struction duration can be achieved by accel-
without making a deliberate choice (Mas- erating or fast-tracking some key phases in
terman, 1992). A recent UK study (Hibberd the construction project, and this would fa-
and Djebarni, 1996) showed that 89% of re- vour the use of design and build or man-
spondents were dissatisfied with the pro- agement contracting (Rowlinson and
curement system they had previously McDermott, 1999). Since the requirement
employed. Inexperienced clients often have for a speedier completion could often result
to rely on expert advice when selecting a in a premium both in the price and quality of
procurement approach and this could result construction, a strong justification for speed
in inappropriate decisions with unforesee- would be desirable.
able consequences (NEDO, 1985). Experi-
enced clients may also suffer if they simply Certainty of completion time
based their selection upon biased past ex- This relates to the degree of certainty that a
perience and the conservative decisions of project will be completed on the exact date
their in-house experts (Masterman, 1992). and time specified in the contract. Time cer-
tainty is a crucial need of clients, particu-
The need for selecting and using an appro- larly for those involved in large or
priate procurement system for a particular prestigious projects scheduled for a particu-
construction project, together with the pro- lar function or event. There is a strong con-
liferation of differing procurement systems, nection between the certainty of time and
calls for more systematic methods of selec- speed: the greater speed a procurement
tion (Skitmore and Marsden, 1988). To do system can offer, the higher the degree of
this, decision criteria pertinent to the selec- certainty that the project can be completed
tion of procurement approaches and their on time.
properties (i.e. subjectivity) must be carefully

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DECISION CRITERIA AND THEIR SUBJECTIVITY IN CONSTRUCTION PROCUREMENT SELECTION

Table 1: Summary of client’s needs for a construction project


Client’s needs Description Authors

Speed Speedy procurement process, e.g. a desire Bennett and Flanagan (1983)
to have the project completed as soon as NEDO (1985)
possible. Skitmore and Marsden (1988)
Singh (1990)
Cost certainty Price and the stipulated time and Hewitt (1985)
knowledge of how much the client has to NEDO (1985)
pay at each period during the construction Skitmore and Marsden (1988)
phase. A reduction in unanticipated extra Singh (1990)
cost over-run Masterman and Duff (1994)
Time certainty Degree of certainty that the project will be Hewitt (1985)
completed on the date, which is agreed by NEDO (1985)
client and contractor when signing the Skitmore and Marsden (1988)
contract. A reduction in unanticipated extra Singh (1990)
time over-run. Masterman and Duff (1994)
Flexibility Ability to accommodate design changes Bennett and Flanagan (1983)
during both design and construction Hewitt (1985)
periods NEDO (1985)
Skitmore and Marsden (1988)
Singh (1990)
Responsibility An involvement in, and a need to be kept Bennett and Flanagan (1983)
informed about, the project throughout its Hewitt (1985)
life NEDO (1985)
Skitmore and Marsden (1988)
Singh (1990)
Masterman and Duff (1994)
Complexity Client may specify innovative design/ high Bennett and Flanagan (1983)
technology building and require particular NEDO (1985)
subcontractor, or constructability analysis Skitmore and Marsden (1988)
Singh (1990)
Quality level Contractor’s reputation, aesthetics and Bennett and Flanagan (1983)
confidence in design. NEDO (1985)
A building which reflects the clients Skitmore and Marsden (1988)
activities and image Singh (1990)
Risk allocation / A wish to identify risks and uncertainties Bennett and Flanagan (1983)
avoidance during the procuring process NEDO (1985)
Skitmore and Marsden (1988)
Singh (1990)
Price Covering such issues as value for money, Bennett and Flanagan (1983)
competition maintenance, costs and competitive NEDO (1985)
tendering. Skitmore and Marsden (1988)
Singh (1990)
Masterman and Duff (1994)
Disputes and NEDO (1985)
arbitration Skitmore and Marsden (1988)
Singh (1990)

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S. THOMAS NG, DUC THANH LUU AND SWEE ENG CHEN

Certainty of price may call for the use of traditional methods,


Some clients may need to have a firm price as design can be fully developed before ten-
for their project before committing to it. dering proceeds. Management-type pro-
Price may include design fees, construction curement approaches may also suit
costs, financing costs and management complex projects as a management con-
fees. According to Turner (1990), “certainty” tractor can participate in the early design
should not be conceived as an absolute as- stage and provide advice on buildability.
suredness, but instead a relative or sliding
Price competition
scale, i.e. “how certain” the price that a pro-
Price competition covers such issues as
curement approach could offer. Procure-
value for money, maintenance, costs and
ment approaches offering the highest price
competitive tendering (NEDO, 1985). Many
certainty include design and build or the
public clients, to satisfy public accountability
traditional lump sum method.
requirements, must seek competitive ten-
Quality level ders. Private clients also favour competitive
This requirement has three components: tendering for commercial reasons. Turner
quality of materials, workmanship and the (1990), however, asserts that speed, time
design concept. When high levels of quality certainty, quality level and the complexity of
of materials and workmanship are required, the building may restrict the level of price
a more stringent supervisory and checking competition.
process must be adopted, and one would
Risk allocation/avoidance
expect that the speed and price should be
This requirement reflects the degree to
more flexible to cater for the required qual-
which the client wishes to transfer the risks
ity standard. Design quality is determined by
of cost and time slippage to the contractor.
the experience of the designer, and the cost
In choosing a certain procurement system,
and time available. The contractor’s con-
it is important for the client to know how
struction experience may contribute to the
and to what extent the risk has consciously
quality of design solutions if management
been passed to another organisation, how it
contracting is employed.
has been shared, how the risk may not have
Flexibility been passed on at all, or indeed how the
Flexibility is about the ability to accommo- risk to his organisation may have been
date variations, such as design changes increased by the employment of another
(Bennett and Flanagan, 1983), during the organisation.
construction phase. Flexibility is particularly RESEARCH METHOD
needed for large and complex projects or
Semi-structured interviews were conducted
when the exact requirements cannot be
to establish the decision criteria currently
carefully established before tendering.
used for selecting procurement systems
Management contracting allows more varia-
and to determine the subjectivity of those
tions to be introduced without provoking
criteria. To ensure that in-depth knowledge
significant contractual claims.
of procurement selection was obtained,
Responsibility people in the sample had to:
Responsibility is directly related to the de- z have good theoretical knowledge and
gree of client involvement and control over practical experience in different building
the procurement process. Some clients may procurement methods
prefer to have a single point of responsibil-
z have been actively involved in the process
ity, and hence reduce their exposure to risk.
If the clients have in-house expertise to of selecting building procurement systems
manage the diversified responsibilities cre- z understand the methods of procurement
ated in a project, traditional and manage- selection.
ment systems will be more suitable.
Since it would be difficult to identify suitable
Complexity samples that meet all above considerations,
This reflects the client’s desire for the final purposive sampling and snowball sampling
building product to be highly specialised, were used (Burgess, 1989). Purposive sam-
technologically advanced or highly serviced pling requires researchers to identify
(NEDO, 1985). Projects with greater complexity experts who have the potential to provide

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DECISION CRITERIA AND THEIR SUBJECTIVITY IN CONSTRUCTION PROCUREMENT SELECTION

the necessary information. Snowball sam- an appropriate procurement system for


pling, however, requires individuals engag- each construction project, satisfying the
ing in the initial interviews to identify and time, cost, quality and risk requirements.
recommend other experts suitable for the This indicated that the respondents pos-
study. sessed a good understanding of procure-
ment selection.
A protocol was developed to drive the inter-
views. The protocol consisted of three parts. The above finding was confirmed by the
revelation of the respondents’ practical ex-
z Part I — respondent’s profile seeks to es-
perience in procurement selection. As
tablish the knowledge and experience of
shown in Table 2, except for respondent B,
interviewees on construction procurement
who had been involved in procurement se-
z Part II — procurement selection criteria lection for almost 10 years, all other re-
reveals the criteria influencing the client’s spondents had over 15 years experience in
choices in selecting procurement systems procurement selection.
z Part III — characteristics of procurement To further establish the suitability of the in-
selection criteria uncovers the interviewees’ terviewees, indirect assessments of respon-
perceptions of the subjectivity of procure- dents’ knowledge on various procurement
ment selection criteria. systems were conducted. Issues like the
The protocol was piloted by two experts not different types of procurement systems
participating in the final interviews. The pilot available in Australia, their advantages and
studies revealed that some questions were disadvantages, and their application in dif-
ambiguous, while others might lead to bi- ferent circumstances were raised with each
ased responses. For instance, some terms respondent. It was found that all respon-
in the protocol were not clearly understood dents had comprehensive knowledge and
by the experts during the pilot studies. The experience of all those issues, and that they
protocol was therefore edited to address the were suitable for this study.
above issues, and definitions of some key PROCUREMENT SELECTION PRACTICE
terms were incorporated. All organisations surveyed had their own
RESPONDENTS’ PROFILES procedures for procurement selection. Re-
Five Australian client organisations were spondent A indicated that many consultants
identified that agreed to participate in this were invited to advise on project character-
study. These included one private and four istics, such as design, complexity, budget
public client organisations. All interviewees costing, and special management require-
were responsible for managing the pro- ments. Their advice serves as the basic in-
curement of construction works in their or- formation for procurement selection. In-
ganisation (Table 2). house experts then examine the organisa-
tion’s requirements and, based upon their
The results of the interviews confirmed that experience, determine the most appropriate
all respondents always performed procure- procurement system for the project.
ment selection for their construction pro-
jects. They all recognised the need to select

Table 2: Details of interviewees


Ref. Type of Position of interviewees Experience
organisation
A Private client Manager, Dept. of Planning and Physical Estate > 15 years
B City council Manager, Dept. of Project Management 10 years
C City council Manager, Procurement Dept. > 15 years
D City council Manager, Procurement Strategist Dept. > 20 years
E Road authority Manager, Dept. of Project Management > 15 years

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S. THOMAS NG, DUC THANH LUU AND SWEE ENG CHEN

Figure 1: Considerations in procurement selection

Organisational In-house
procedures expertise

Procurement
selection

Consultant’s Previous
advice expertise

According to organisations A, B, C and E, PROCUREMENT SELECTION CRITERIA


the traditional procurement approach was A list of procurement selection criteria as
still the more favourable choice for small suggested by the respondents is presented
projects. For organisations B and C, small in Table 3. These criteria include speed,
projects were those valued at less than time certainty, price certainty, complexity,
$300,000, while small projects were defined flexibility, responsibility, risk allocation,
by organisation E as those valued at less quality level, price competition, public ac-
than $1,000,000. According to the respon- countability, client requirement and political
dents, small projects were normally rather issues.
straightforward, and did not require a great
deal of design and management skills from Compared with the list of procurement se-
the contractors. For projects above the lection criteria found in relevant literature
stated value limits, a formal process of pro- (e.g. Bennett and Flanagan, 1983; Hewitt,
curement selection was required. A variety 1985; Masterman and Duff, 1994; NEDO,
of issues such as organisational policies, 1985; Skitmore and Marsden, 1988; Singh,
financial regulations, advice from in-house 1990), the current findings are very similar
experts, advice from external consultants, to those identified in previous studies. The
previous experience, risks and quality as- only differences were public accountability,
surance would be considered. political issues and client requirements,
which were not emphasised in previous
Only organisation D had occasionally at- studies, whereas disputes and arbitration
tempted to adopt the concepts of theoretical were not suggested in this study. Respon-
procurement selection as proposed by re- dent B explained that public accountability
searchers (e.g. Alhazmi and McCaffer, 2000; and political issues were considered during
Franks, 1990; Griffith and Headley, 1997; procurement selection as the local govern-
Skitmore and Marsden, 1988). However, ment was required to demonstrate account-
such application is limited and has never ability to the community. As a result, the
been taken seriously. selected procurement system should be
in favour of public accountability criteria
such as cost reduction and environmental
friendliness.

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DECISION CRITERIA AND THEIR SUBJECTIVITY IN CONSTRUCTION PROCUREMENT SELECTION

Table 3: Criteria used for procurement selection


Criteria Respondents
A B C D E
Speed a a a a a
Price certainty a a a a a
Time certainty a a a a a
Complexity a a a a a
Flexibility a a a a a
Responsibility a a a a a
Quality level a a a a a
Risk allocation a a a a a
Price competition a a a a a
Others Public Client's Client's
accountability requirements, requirements,
political issues political issues
Note: a represents common selection criterion from the respondent’s perspective

Table 4: Subjectivity of procurement selection criteria


Criteria Respondents
A B C D E
Speed a a a a a
Price certainty a
Time certainty a
Complexity a a a a a
Flexibility a a a a a
Responsibility a a a a a
Quality level a a a a a
Risk allocation a a a a a
Price competition a a a a a
Note: arepresents subjective criterion from the respondent’s perspective

disputes occur. They also advocated that


Respondents C and D also considered politi-
design and build approaches favoured cli-
cal issues (along with client requirements)
ents during the disputes and arbitration
as important criteria for procurement selec-
processes as all the risks would have been
tion. Being the public agents representing
transferred to the contractor.
other governmental departments in con-
struction works, their decisions or their cli- SUBJECTIVITY OF PROCUREMENT
ents’ decisions in procurement selection
SELECTION CRITERIA
were largely affected by governments’ po-
Respondents were asked to express their
litical policies.
perceptions on the subjectivity of the deci-
Although disputes and arbitration were not sion criteria identified, and the results are
directly mentioned by the respondents in the summarised in Table 4.
interviews, as key procurement selection
Four out of five respondents believed that
criteria, these factors had been implied by
time certainty and price certainty could be
the respondents as part of risk allocation.
measured objectively. Time certainty was
For instance, respondent E stated that there
unequivocal as the completion date could be
was a need to allocate risks or manage
reasonably predicted by measuring the job
safety issues upfront so that when problems
requirements. Likewise, price certainty was
occurred they could be resolved easily. Re-
considered as an objective criterion as price
spondents C and D conceived disputes and
can also be reasonably predicted before-
arbitration as components of risk allocation
hand. The certainty of price can then be
as they pointed out the disadvantages of
traditional lump sum procurement when

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S. THOMAS NG, DUC THANH LUU AND SWEE ENG CHEN

measured against the contractor’s require- construction project, flexibility depends on


ments. human factors such as stakeholders’ situa-
tion, experience and competence, and non-
All respondents believed that other selec-
human factors such as project type, project
tion criteria including speed, complexity,
situations, external factors (weather,
flexibility, responsibility, quality level, risk
allocation and price competition were vague strikes, political impact). He added that as
and subjective. These findings have sup- both human and non-human factors are
ported some researcher’s assertions (e.g. unpredictable and very difficult to manage,
Rowlinson and McDermott, 1999; Cheung et flexibility could become relatively ambigu-
al., 2001) that some procurement selection ous to the decision-makers.
criteria are intangible in nature. Quality
Speed All respondents shared the same view that
Respondent D claimed that speed was an quality could be difficult to measure objec-
arbitrary factor, which depended very much tively, as it was partially determined by
on the client’s situations. The speed to be vague standards such as form, commodity,
specified depends on the level of extra pre- delight, and comfort. Turner (1990) claimed
mium a client is prepared to pay for speed- that the quality of the design concept may
ing up the design and construction not be easily determined in the specification,
processes. The definition of high speed may and may sometimes involve expert opinions.
therefore differ from one client to another. Responsibility
Respondent B suggested that speed might Responsibility was not considered to be ob-
be determined by contractor’s experience. A jective since there is no fixed definition as to
contractor with ample experience in the what is a high, medium or low level of client
prospective project type and construction involvement in a project, instead the level of
method may complete the work in a much responsibility varies from project to project.
quicker time. As a result, the level of speed Respondent C claimed that it was a normal
as specified by the client may not totally cor- practice to get actively involved in a project
respond to what the contractor can offer. for as much as 50% of the total project time
Complexity to gain the best results for the project. On
All respondents believed that complexity the other hand, respondent A believed that
was very difficult to define, and the definition allocating 50% of his total time to a project
usually varied from person to person. Re- would be rather high.
spondent C suggested that the opposite of Risk allocation
complexity was routine, repetitiveness or Four out of five respondents indicated that
standardisation. As a result, a project could an interlacing relationship exists between
be very simple for someone who has done a risk allocation and responsibility, as the
similar job before, but extremely complex more responsibility one has been assigned
for someone with no prior experience of the in a construction project, the more risk one
project type. According to respondent A, would have to assume. Not only did they
complexity was vague as, apart from the think that responsibility was not fully struc-
complexity of physical design and work tured, they also believed risk allocation
method statements, complexity could be could not be measured objectively. Respon-
caused by the public and/or people involved, dent E elaborated by saying that when he
and these are rather difficult to predict. The transfers 50% of the total risk that might
views of respondent A concur with those of occur in a project to the contractor, he re-
Turner (1990) who claimed that complexity gards that amount of risk transfer as a high
was a non-quantifiable criterion since it risk allocation and feels safe. On the other
could not be clearly depicted in the specifi- hand, a client who does not have any experi-
cation. ence or knowledge in construction might
Flexibility think that it is necessary to transfer up to
All respondents conceived flexibility to be 90% of risk (i.e. a high risk allocation) to the
subjective. A good explanation was provided contractor in order to feel comfortable.
by respondent B who claimed that, in a

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DECISION CRITERIA AND THEIR SUBJECTIVITY IN CONSTRUCTION PROCUREMENT SELECTION

Table 5: Procurement selection methods


Methods Authors
Operational Research
Procurement path decision chart NEDO (1985)
Procurement rating system Franks (1990)
Multi-attribute approach Singh (1990)
Bennett and Grice (1990)
Ambrose and Tucker (1999)
Weighted score model Griffith and Headley (1997)
Analytical hierarchy process Alhazmi and McCaffer (2000)
Multi-attribute utility approach Cheung et al. (2001)
Statistical
Discriminant approach Skitmore and Marsden (1988)
Computerised
Rule-based expert computer system (ELSIE) Brandon et al. (1988)

Price competition properly capture the vagueness of the se-


The respondents believed that price compe- lection criteria used, and the decisions de-
tition was vague, as the definitions of low or rived by these methods may be prone to
high price competition would vary with dif- error.
ferent clients. Respondent A regarded a To illustrate the effects of misinterpreting a
saving of 10% of the originally estimated subjective criterion in the assessment proc-
project sum due to competitive tendering ess, an example based upon Skitmore and
activities as high price competition, while Marsden’s multi-attribute approach is pro-
respondent E indicated that he expected up vided here. Assuming “complexity” as the
to 20% saving to qualify as high price com- only subjective criterion involved in the as-
petition. Respondent B suggested that sessment, as a principle of probability the-
around 15% could be reasonably seen as ory, the client needs to select a priority
high price competition. rating scale (say from 1 to 20) to represent
his/her perception on how complex the pro-
DISCUSSION ject would be. To reflect his/her perception
Over the last two decades several theoreti- on a highly complex project, the client may
cal selection models have been introduced select a priority scale of, for instance, 15, 17,
with the aim of improving the objectiveness 20 or any other large number within the
of procurement selection. These methods range. Tables 6 and 7 illustrate the pre-
can be classified into three main categories, ferred procurement options based on a pri-
namely operational research, statistical and ority scale for “complexity” of 17 and 20
computerised models (Table 5). respectively. With other selection criteria
While these models provide the means to being equal, a different perception on “high
improve the decision process, they fail to complexity” could yield very different re-
address the subjective characteristics of sults. In this example, Procurement System
certain procurement selection criteria, E was the most preferred option should
which are used as primary input in these “high complexity” be interpreted as 17 (Ta-
models. In fact, subjective criteria are usu- ble 6), while Procurement System B should
ally linguistic in nature, which may contain a be chosen if a priority scale of 20 was used
certain level of vagueness (fuzziness) in the (Table 7). As a result, the client may end up
description of semantic meanings with different recommendations if there
(Zimmermann, 1991). Consequently these were different interpretations of the mean-
criteria may not be adequately handled by ing of “high complexity”.
traditional probability theory, which
assumes a precise definition of the situa-
tions to be dealt with (Kolmogoroff, 1956).
Since probability theory is adopted in some
procurement selection methods, there is a
possibility that those methods may not

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S. THOMAS NG, DUC THANH LUU AND SWEE ENG CHEN

Table 6: Result of procurement selection when priority rating for “high complexity” is 17
Client's priority Client's Rationalise Procurement paths
criteria priority priority A B C D E F G
rating rating Utility result Utility result Utility result Utility result Utility result Utility result Utility result
factor factor factor factor factor factor factor
Speed 11 0.14 40 5.4 10 1.4 60 8.1 100 13.6 90 12.2 110 14.9 110 14.9
Certainty 12 0.15 30 4.4 30 4.4 70 10.4 100 14.8 100 14.8 10 1.5 110 16.3
Flexibility 5 0.06 110 6.8 110 6.8 40 2.5 40 2.5 40 2.5 90 5.6 10 0.6
Quality level 14 0.17 110 19.0 110 19.0 40 13.8 40 6.9 40 6.9 90 15.6 20 3.5
Complexity 17 0.21 100 21.0 100 21.0 50 14.7 50 10.5 50 10.5 110 23.1 20 4.2
Responsibility 12 0.15 30 4.4 30 4.4 100 10.4 100 14.8 100 14.8 10 1.5 110 16.3
Price competition 10 0.12 20 2.5 110 13.6 10 9.9 10 1.2 80 9.9 40 4.9 30 3.7
Totals 81 1.00 63.6 70.6 69.8 64.3 71.6 67.0 59.5
Rank order 6 2 3 5 1 4 7
Table 7: Result of procurement selection when priority rating for “high complexity” is 20
Client's priority Client's Rationalise Procurement paths
criteria priority priority A B C D E F G
rating rating Utility result Utility result Utility result Utility result Utility result Utility result Utility result
factor factor factor factor factor factor factor
Speed 11 0.13 40 5.2 10 1.3 60 7.9 100 13.1 90 11.8 110 14.4 110 14.4
Certainty 12 0.14 30 4.3 30 4.3 70 10.0 100 14.3 100 14.3 10 1.4 110 15.7
Flexibility 5 0.06 110 6.5 110 6.5 40 2.4 40 2.4 40 2.4 90 5.4 10 0.6
Quality level 14 0.17 110 18.3 110 18.30 80 13.3 40 6.7 40 6.7 90 15.0 20 3.3
Complexity 20 0.24 100 23.8 100 23.8 70 16.7 50 11.9 50 11.9 110 26.2 20 4.8
Responsibility 12 0.14 30 4.3 30 4.3 70 10.0 100 14.3 100 14.3 10 1.4 110 15.7
Price competition 10 0.12 20 2.4 110 13.1 80 9.5 10 1.2 80 9.5 40 4.8 30 3.6
Totals 84 1.00 64.9 71.7 69.8 63.8 70.8 68.6 58.1
Rank order 5 1 3 6 2 4 7

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DECISION CRITERIA AND THEIR SUBJECTIVITY IN CONSTRUCTION PROCUREMENT SELECTION

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Burgess, R.G. (1989) In the Field: An Intro-
complexity” in a multi-attribute
duction to Field Research. Onwn Hyman,
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