402–STRATEGIC MANAGEMENT

UNIT–I
Strategic Management–The Nature and Value of Strategic Management–The
Strategic management Process–Components of Strategic Management Model.

UNIT–II
Strategy Formulation–Defining the Company Mission–Assessing the External
Environment–Remote and Industry Environment–Industry Analysis–How
Competitive Forces Shape Strategy–The Company profile: Internal Analysis of
the firm.

UNIT–III
Formulating Long–Term Objectives and Grand Strategies: Strategic Analysis
and
Choice–BCG, GE, SWOT Analysis–Mc Kinsey’s 7s frame work.

UNIT–IV
Strategy Implementation–Operationalising the Strategy through Short Term
Objectives, Functional tactics, Institutionalizing the Strategy: Structure–
Leadership–Culture

UNIT–V
Strategic Control: Guiding and Evaluating the Strategy.–Corporate
Governance–Corporate Social Responsibility–Management of Change.

References:
1. J A Pearce II and R B Robinson Jr: Strategic Management Formulation,
Implementation and Control (Tata McGraw Hill)
2. Arthur Sharplin: Strategic Management (McGraw Hill)
3. Michael E Porter : Competitive Strategy (Harvard University)
4. Michael E. Porter : Competitive Advantage (Harvard University )
5. Rao VSP & Harikrishna : Strategic Management Text & Cases ( Excel)
6. Ethan M. Rasiel, Paul N. Friga : Understanding and Implementing the
Problem Solving Tools and Managment Techniques of the World’s Top
Strategic Consulting (Tata McGraw Hill)
7. John Wiley & Sons: The Boston Consulting Group on Strategy