SYLLABUS

UNIT-1 : Introduction to Strategic Management : Definitions-

Strategic Planning-Tactical Planning-Formal Planning and Informal
Planning- Process of strategic Management-Growing relevance of
strategic management in India.
UNIT-2: Strategy Formulation : Mission and Objectives:
Characteristics and Formulation; Environmental appraisal: concept and
components-methods and techniques used for Organizational
appraisal.
UNIT-3: Strategic Alternatives : Modernization, diversification,
Integration, Merger &Acquisition, Joint Venture, Turnaround
,divestment, Liquidation strategies of leading Indian Companies;
Generic strategies of Michael Porter.

UNIT-4: Strategic Evaluation and Choice : Corporate Portfolio

Analysis: Experience curve, PLC,BCG Matrix and its implications; IA-BS
Matrix, AD Little life cycle approach, directional policy matrix and
its implications.
 SYLLABUS - contd….
UNIT-5: Competitive strategy in Global Industries : General
framework for competitor’s analysis.

UNIT-6: Strategy Implementation: Various structural,

functional and behavioral implementations; various approaches
to strategy implementation. Commander approach, Organization
change approach, Collaborative approach-7’s model-Du Pont’s
control model; future of strategic management.

UNIT-7 : Strategic Control and Operational Control : Process

of evaluation, setting of standards, measurement of performance,
analyzing variances, taking corrective actions, evaluation techniques
for strategic control, role of organizational systems in evaluation.

UNIT-8 : Case studies

 REFERENCE BOOKS :

1. Michael Porter- Competitive Strategy : Techniques for Analyzing

Industries and Competitors
2. Johnson Scholes K : Exploring Corporate Strategy
3. Azhar Kazmi : Business Policy
4. Miller, Alex and Dess G.G. : Strategic Management
5. Pearce and Robinson : Strategic Management
Strategic Management Process