Chapter Four Data Presentation and Analysis 4.1

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS

4.1 INTRODUCTION
The main objective of this chapter is to analyze, interpret and present the data that
was obtained from the findings.
4.2 ANALYSIS OF QUESTIONAIRE ADMINISTERED
A total of 55 questionnaires were distributed but 50 were fully answered and returned.
4.3 DEMOGRAPHIC DISTRIBUTION OF RESPONDENTS

Table 4.1: Sex of Respondents
Variable No. of Response Percentage %
Male 22 44
Female 28 56
Total 50 100
Source: Field Survey, 2021
The result in the table 4.2 above shows that 22(44%) respondent are male, 28(56%)
respondent are female. This shows that more of the respondents are female.
Table 4.2: Age of Respondents

10 – 24 23 46
25 – 44 12 24
45 – above 15 30
Total 50 100
Source: Field Survey,2021
The result in the table 4.2 above shows that 23(46%) responses fall between 10-24,
12(24%) responses fall between 25-44, 15(30%) responses fall between 45-above.
Table 4.3: Marital Status of Respondents

Single 22 44
Married 28 56
Total 50 100
The result in the table 4.3 above shows that 22(44%) respondent are male, 28(56%)
respondent are female. This shows that more of the respondents are female.
Table 4.4: Sex of Respondent

Self Employed 28 56
Employed 22 44
Total 50 100
The result in the table 4.4 above shows that 28(56%) respondent are self employed,
22(44%) respondent are employed,
Table 4.5: Nationality of Respondents

Nigerian 43 86
Non- Nigerian 7 14
Total 50 100
The result in the table 4.4 above shows that 43(86%) respondent are Nigerian, 7(14%)
respondent are Non-Nigerian.
Table 4.6: Education Qualification

National Diploma 23 46
Higher National Diploma 12 24
B.Sc 15 30
Total 50 100
The result in the table 4.4 above shows that 23(46%) respondent are with qualification of
National Diploma, 12(24%) respondent are with qualification of Higher National Diploma
and 15(30%) respondent are with qualification of B.Sc,
4.1.2 Degree of response tables

Table 4.7: Imported goods does not have any effect on the sales of locally made dress?
Strongly Agree 30 60
Agree 12 24
Undecided 2 4
Strongly Disagree 0 0
Disagree 6 12
Total 50 100
The result in the table 4.7 above shows that 30(60%) respondent Strongly agree that
Imported goods does not have any effect on the sales of locally made dress, 12(24%)
respondent Agree that Imported goods does not have any effect on the sales of locally made
dress, 2(4%) respondent were undecided and 6(12%) respondent disagree.
Table 4.8: Imported dress are more quality than the locally made dress
Agree 10 20
Undecided 8 16
Disagree 10 20
Total 200 100
Imported dress are more quality than the locally made dress, 10(20%) respondent Agree that
Imported dress are more quality than the locally made dress, 10(20%) respondent disagree.
Table 4.9: Do you prefer imported dresses to locally produced dresses

Agree 12 24
Undecided 2 4
Disagree 6 12
Total 50 100
The result in the table 4.9 above shows that 30(60%) respondent Strongly agree that they
prefer imported dresses to locally produced dresses, 12(24%) respondent Agree that they
prefer imported dresses to locally produced dresses, 2(4%) respondent were undecided about
their response, 6(12%) respondent disagree.
Table 4.10: The quality of local products is lower than those of the imported counterparts
Agree 10 20
Undecided 8 16
Disagree 10 20
Total 200 100
The result in the table 4.10 above shows that 22(44%) respondent Strongly agree that quality
of local products is lower than those of the imported counterparts, 10(20%) respondent
Agree that quality of local products is lower than those of the imported counterparts, 8(16%)
respondent were undecided about their response, 10(20%) respondent disagree.
Table 4.11: Imported goods have positive effects on the sales of locally made dress
Agree 16 32
Undecided 0 0
Disagree 0 0
Total 50 100
Imported goods have positive effects on the sales of locally made dress, 10(20%) respondent
Agree that Imported goods have positive effects on the sales of locally made dress, 8(16%)
Table 4.12: Demand of imported goods are usually low to that of locally made dress
Agree 12 24
Undecided 2 4
Disagree 6 12
Total 50 100
Demand of imported goods are usually low to that of locally made dress, 12(24%)
respondent Agree that Demand of imported goods are usually low to that of locally made
dress, 2(4%) respondent were undecided about their response, 6(12%) respondent disagree.
Table 4.13: Demand of imported goods are usually low to that of local made dress
Agree 12 24
Undecided 2 4
Disagree 6 12
Total 50 100
Demand of imported goods are usually low to that of local made dress, 12(24%) respondent
Agree that Demand of imported goods are usually low to that of local made dress, 2(4%)
Table 4.14: Does foreign goods have negative effect on the sales of your indigenous
products?
Agree 10 20
Undecided 5 10
Disagree 8 16
Total 50 100
The result in the table 4.14 above shows that 27(54%) respondent Strongly agree that foreign
goods have negative effect on the sales of your indigenous products, 10(20%) respondent
Agree that foreign goods have negative effect on the sales of your indigenous products,
5(10%) respondent were undecided about their response, 8(16%) respondent disagree.
Table 4.15: Does imported dress have a negative impact on locally fashion companies
Agree 8 16
Undecided 5 10
Disagree 5 10
Total 50 100
imported dress have a negative impact on locally fashion companies, 8(16%) respondent
Agree that imported dress have a negative impact on locally fashion companies, 5(10%)
Table 4.16: Does high cost of raw material influence the price set on locally produced
dresses
Agree 10 20
Undecided 2 4
Disagree 6 12
Total 50 100
The result in the table 4.16 above shows that 29(58%) respondent Strongly agree that high
cost of raw material influence the price set on locally produced dresses, 10(20%) respondent
Agree that high cost of raw material influence the price set on locally produced dresses,
2(4%) respondent were undecided about their response, 6(12%) respondent disagree.
Table 17: Unstable economy factors have influence on the demands for locally made dresses
Agree 12 24
Undecided 2 4
Disagree 6 12
Total 50 100
Unstable economy factors have influence on the demands for locally made dresses, 12(24%)
respondent Agree that Unstable economy factors have influence on the demands for locally
made dresses, 6(12%) respondent disagree.
Table 4.18: Does imported dress gain more favourable image on consumers than locally
produced dress
Agree 7 14
Undecided 3 6
Disagree 0 0
Total 50 100
imported dress gain more favourable image on consumers than locally produced dress,
7(14%) respondent Agree that imported dress gain more favourable image on consumers
than locally produced dress while 3(6%) were undecided.
Table 4.19: Demands of locally made goods are usually low to that of imported dress
Agree 12 24
Undecided 2 4
Disagree 6 12
Total 50 100
Demands of locally made goods are usually low to that of imported dress, 12(24%)
respondent Agree that Demands of locally made goods are usually low to that of imported
dress, 2(4%) were undecided with their response and while 6(12%) were disagree.
4.2 DISCUSSION OF FINDING
From the analysis collected from various data, it was discovered that apart from the
fact that there are factors that influence consumer on foreign goods over locally made goods,
there are numerous factors which influence locally made goods. Apart from high cost of
foreign made goods, Nigerians locally made goods factory have looked beyond the cost of
making quality goods because it has helped tremendously in the increase of consumer
attitudes over locally made goods.

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CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.3 DEMOGRAPHIC DISTRIBUTION OF RESPONDENTS

Table 4.2: Age of Respondents

Table 4.3: Marital Status of Respondents

Table 4.4: Sex of Respondent

Table 4.5: Nationality of Respondents

Table 4.6: Education Qualification

4.1.2 Degree of response tables

Table 4.9: Do you prefer imported dresses to locally produced dresses

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