December 2019

Global Seller Academy

INDUSTRY REPORT

Crafts
01
Industry Overview
China's gift & craft industry sales revenue reveals a rapid growth trend. In
addition, the gradual removal of quota restrictions has provided a better
environment for Chinese gift & craft products to impact the international
gift & craft market.
As of 2018, China's gift & craft industry demand has exceeded 800 billion
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na's gift & craft industry sales revenue will exceed 3.7 trillion CNY, and the
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GXFHGJLIWVKDYHDFFRXQWHGIRUb80%bRIWKHbworld's share.
Sales Revenue of China Export Value of Chinese Arts and Crafts
Gift & Craft Industry January to August 2019
Trillion CNY 7ULOOLRQ86'
4,000 30


3,000
 
2,000
10

1,000 

 0
0 Jan Feb Mar Apr May Jun Jul Aug
YTD 2019 GR

*YTD: year to date, accumulated revenue from beginning of the year

GR: Growth Rate

Top10 export destination markets

rank Export destination Annual export valueҡMillion USDҢ

1 86$ 11,000

2 Japan 1,900

3 Germany 1,700

4 UK 1,700

 Australia 1,700

6 Russia 1,400

7 The Netherlands 1,400

8 India 

9 Korea 840

10 Hong Kong (China) 830

Industry Trend
Creative
ExampleѪBluetooth creative 3D moon light, voice-activat-
ed light-emitting LED glasses, 3D stereo greeting cards, etc.
Due to the development of the Internet, the demand for
gifts by businesses and individuals is becoming more
personalized meaning that creative gifts have become one
of the future trends. This is determined by the special
nature of these gifts. Most creative gifts are gifts that are
specially customized or personalized.

Personalization
ExampleѪChristmas decorations, religious decorations,
wedding decorations, etc.
Gifts can cause positive emotions and can be the way to a
person’s heart. They can also be commemorative and
represent holidays, festivals and celebrations.

Multifunction
ExampleѪscented candles, home decorations, key-
chains, etc.
Gifts for the home can have ornamental and decorative
functions and they have become a hugely popular trend.
Gifts for the home include such items as scented candles
and other types of decorations

Environmental Friendly
ExampleѪbamboo chopsticks, cartoon hand pressure
fans, degradable packaging bags, degradable gift
boxes, etc.
With the deepening of the awareness of ecological and envi-
ronmental protection, low-carbon emissions have become
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opment and production of various types of products that are
healthy and environmentally friendly. Establishing a healthy
and environmentally friendly brand image will bring more
market opportunities.
02
Performance and Analysis
Business Opportunities
# Inquiries/Seller # Buyers/Seller

2018-Nov 2019-Oct 2018-Nov 2019-Oct

The data taken from the platform in the past 12 months reveals that the number
of inquiries and the number of buyers per person in the gift crafts industry are
increasing.
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FRQWLQXHGWRULVHGXULQJ6XSHU6HSWHPEHUZLWKKLJKOHYHOVRIEX\HUVDFWLYLW\
Gifts and crafts are in the custom-made industry. There is a certain period from
the inquiry to the transaction. New buyer transactions brought by the March New
Trade Festival continue to develop.
 INDUSTRY REPORT

Crafts
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