Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize
┼┼ x Objective Is To Hit Target
┼┼
┼┼
┼┼ ┼┼ ┼┼ ┼
┼ ┼┼ ┼┼ ┼ ┼┼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x) x ▲ ▼ x ▲ x ▲ ▲ x x Competitive Analysis
(0=Worst, 5=Best)

Agreements (Engagement/Non-Disclosure)
Our Company Competitor 1
Quality Characteristics
(a.k.a. "Functional
Max Relationship Value in Row

Requirements" or

Customer Needs Identification

"Hows")
Competitor 2 Competitor 3

Product/Service Planning
Opportunity Identification
Weight / Importance

Opportunity Analysis
Concept Generation

Concept Selection
Relative Weight

Concept Testing
Innovation Audit
Competitor 4 Competitor 5

Our Company

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Competitor 5
Prototyping
Demanded Quality
(a.k.a. "Customer
Row #

Requirements" or
"Whats") 0 1 2 3 4 5

1 9 11,0 8,0 Reduce Product/Service time to market Θ Θ ▲ Θ 2 3 3 3 4 4

2 9 11,0 8,0 Product/Service Development Framework Θ Θ Θ ▲ Ο Ο 3 4 4 3 2 4

3 9 9,6 7,0 Problem Identification Ο Θ 4 4 3 4 3 4

4 9 13,7 10,0 New source of income ▲ Ο Ο Θ Θ Θ Θ Θ 4 3 3 2 1 3

5 9 12,3 9,0 Increase turnover/sales Θ Ο 3 2 4 3 3 4

6 9 6,8 5,0 Transparent Pricing Model Θ 4 5 3 4 4 5

7 9 6,8 5,0 Understandable offering Ο Θ Θ 4 3 3 2 4 3

8 9 8,2 6,0 Confidentiality Θ 5 4 5 4 5 3

9 9 12,3 9,0 Tangible Results ▲ Ο Θ Ο ▲ Θ Θ Θ 4 3 3 3 4 3

10 9 8,2 6,0 Business Intelligence ▲ Θ 4 5 4 3 4 5

6 Days

6 Days

5 Days

5 Days

3 Days

7 Days

5 Days

7 Days
3 days

1 Day

Target or Limit Value

Difficulty
3 8 6 5 2 5 9 8 7 0
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9 9 9 9 9 9
Weight / Importance 169,9 152,1 176,7 332,9 541,1 179,5 332,9 316,4 111,0 246,6
Relative Weight 6,6 5,9 6,9 13,0 21,1 7,0 13,0 12,4 4,3 9,6 Powered by QFD Online (http://www.QFDOnline.com)