Introduction

Faasos food on demand

Faasos stands for fanatic activism against substandard occidental shit
Faasos is an indian "food on demand" service that was incorporated in 2011. It is one of the
brands owned by the online restaurant company, Rebel Foods.
Faasos operates in dubai and 34 of the largest cities in india and takes customer orders via its
mobile app and website. It is the only vertically integrated food business in India and operates all
three stages of a "food on demand" business: ordering, distribution and order fulfillment.
Faasos receives 10,000 orders a day across India and has recorded a growth rate of 20-25 per
cent month-on-month
faasos, a food-on-demand company that began operations in 2003, is one such company that
began as a restaurant where people could call and get their food delivered. But now they are
turning to the app-only delivery model.First company in india to start taking orders on Twitter
and Facebook.It is an growing Indian fast food chain that primarily sells wraps
Idea behind faaso’s is based on the kathi rolls
As per owners:
“It is a desi fast-food with western customer service in a market dominated by sandwiches and
burgers.”it is a bit like a pizza, except that it’s not flat.
The fast food industry is the fastest growing sector in the food industry.in india,food contract and
support services is a Rs9,000- crore market.
Franchise driven Indian fast food restaurant industry sales grew at a rate of 17% -20%.
Increasing youth workforce is the primary target and cities with good youth population can be a
good option for investment in this field. With growing market foreign investors are also making
investments in those infant organizations.

Services and products:

Faasos launched its mobile app in 2014. It has been downloaded more than 1,500,000 times,
serving 300,000 customers each month and processing 12,000 orders per day through its mobile
app (as of November 2015). Users can look at the daily changing menu presented by the
application and the ordering portal present on the web and then can place an order within the app
itself. The app also provides live tracking.
It is one of the world's very few restaurants to provide tweet-2-order with #faasosnow in 2011.
Fasoos is currently operating in 15 cities across India including New Delhi, Bangalore,
Hyderabad, Jaipur, Noida, Bhopal, Ahmedabad, Baroda, Chennai etc. Users can order food using
its websites or mobile application for Android and iPhone and choose from a great range of
Breakfast, Indian meal boxes, Chinese, South Indian, Rice and Biryani combos, a world of
Wraps, Desserts, and get the food delivered to your doorstep in no time at all.
Fasoos is serving more than 30 thousand per day and served more than 40 lakh customers in 15
cities across India. Faasos recently completed tie-ups with 500 restaurants across metros and tier
1 cities to double up order volumes without investing big on new customer acquisition. It
is currently following pizza chain, Domino’s, model. It is in every neighborhood, ensuring a
standardized product and guaranteeing delivery in 30 minutes.
Possible potential and recommemdation :
Application for windows mobile:
Do not have application for windows mobile,tablets,etc. developing an application for windows
phone will increase the amount of orders.
Offers only in mobile applications:
To increase the sales in stores, we can launch discount coupon on the application which can be
redeemed by showing at the cash counter in the outlet.
Special offeror regular customers:
Pay for the 1st 12 times and FAASOS will provide the 13th meal absolutely free.
Instagram:
Can also start account in Instagram to get more customers.