ULTIMATE SEO PROCESS

FOR BUSINESS
 • OVERVIEW OF SEO
• SEO IMPORTANT?
• ULTIMATE SEO PROCESS
FLOW
• ONPAGE & OFFPAGE
ACTIVITIES
• KPIs & METRICS
• INPUT – OUTPUT AND
OUTCOME

SUMMARY
 Search Engine Optimization (SEO) is a
set of rules for optimizing your website
so that it can achieve higher rankings
in search engines’ organic results.

It is a great way to increase the quality

of a web site by making it user-
friendly, faster and easier to navigate.

SEO can be considered as a complete

framework since the whole process has
a number of rules (or guidelines), a

SEO STANDS FOR number of stages and a set of controls.

SEARCH ENGINE OPTIMIZATION

 Search engines serve millions of users per day looking for answers to their questions or
for solutions to their problems.
SEO PROCESS BEST PRACTICES 2020

Search engine
Optimization (SEO)
is important for
Every Businesses.

Let’s discuss
one by one
How?

SEO IMPORTANT?
 How Search engine optimization (SEO) is important and effective for any business.

The majority of search engine users (more than 65% on graph) are more likely to click on one of the top 5
suggestions in the search engine results pages (SERPS).

To take advantage of this and gain visitors to your web site or customers to your online store, your website
SEO PROCESS BEST PRACTICES 2020

needs to appear in one of the top positions.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web
site.

Users trust search engines and having a presence in the top positions for the keywords the user is searching,
increases the web site’s trust.

SEO is good for the social promotion of your web site. People who find your web site by searching Google or
Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.

SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit
from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect
benefit is having a common framework (checklists) to use before publishing content on the site.

SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine
optimized website is more likely to have more customers and make more sales.

SEO IMPORTANT?
 SEO
White-Hat SEO
Search Engine
Optimization Recommended
Black-Hat SEO Grey-Hat SEO
Not recommended Not recommended
Business
Understanding DIS-APPROVED
SEO PROCESS BEST PRACTICES 2020

(PO / SEO / MO)

MONTHLY / WEEKLY
REPORT TO MANAGEMENT
BY DMM (KPIs & METRICS
Website Analysis MEASURES AND IMPROVE)
(SEO TEAM) APPROVAL
DMM / PO

Keyword Research Suggestion QUALITY ANALYSIS/

(SEO) APPROVED From IMPROVE
DMM to SEO SUGGESTION BY
DMM

FIRST ACTIVITIES
(Keep Optimizing Weekly/ monthly)

Technical SEO Off-Page SEO

On-Page SEO Local SEO (On Going Process)
(SEO

SEO ULTIMATE PROCESS

SEO PROCESS BEST PRACTICES 2020

INSIDE OUR WEBSITE OR WEBPAGES OUTSIDE OTHER WEBSITE OR WEBPAGES

SEO – ONPAGE & OFFPAGE ACTIVITIES

 • Keyword ranking increases and decreases
• Organic sessions
• Top viewed pages
• New content/live pages
• Keyword click through rate
• New backlinks
• Site audits
• Your website’s visibility
• Site crawl errors
• Your top exit pages

SEO KPIs •
•
Page load time
Length of the average session
• Pages per session
• Bounce rate
• Leads/conversions
• Crawl errors
 No of Backlinks and Quality of Backlinks
Rankings / Position
Organic Search Traffic
Organic Clicks / Impressions / CTR
Organic Conversion Rate
Mobile Rankings
Mobile Search Traffic
Accelerated Mobile Pages
Page Speed
Crawl Errors

SEO METRICS Pages Indexed / Index Status

Duplicate Titles / Descriptions
Dwell Time
Organic bounce rate
Top exit pages for organic traffic
Keywords ranked in Google
Local visibility
 INPUT
One Digital Marketing Team and Marketing
Manager
Marketing Free/Paid Tool
Website and Landing Page and Blog Page

OUTPUT
Increase Organic Search Visibility in local
More Visibility in Local Business
More Organic Traffic
More Business from organic source
Brand and Social Trust Building

OUTCOME

SEO INPUT – OUTPUT Long Terms Business Growth Opportunity

Long Terms Brand Popularity
More Lifetime Value Customers

& OUTCOME Huge customer base worldwide

Social Trust and Proof to Your Customers
THANK YOU!
Marketing Team