Infinit-I Primer

The IT Consulting and Data Analytics

Club of IIM Indore

Prepared in Association with Placement Preparation Committee

 Infinit-I Primer

Umm, IT in MBA? What do we even do?

Infinit-I, the IT Consulting and Data Analytics Club of IIM Indore, was
formed with a mission to help students appreciate the importance and
uses of IT in the field of management. It provides a platform for
students to interact with the corporate world and build a strong
synergy through Live Projects, Consultancy work, Seminars, Workshops,
Guest Lectures, Competitions etc.

Our events:
• Publishing monthly IT magazines
• Analytics event, Techtronix
• Case-based competitions, IgnITe & Bring IT On
• Workshops
• Live Projects
• Updating batch about IT events organized in other institutes

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 Infinit-I Primer

Okay, but who are we?

THE TEAM:

Kshitij (ex
member)
Somesh

Akshita Pankhuri

Aakrati
Aishini
Divya
(Secretary)

Now it’s time for work. We have put together some slides for you. They explain certain concepts
related to IT and include terms that you must absolutely be familiar with. Knowing them will help
you in case competitions and a lot more. Trust us.
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 Infinit-I Primer

Term 1: Internet Of Things (IoT)

Internet of Things refer to a network of

interconnected devices that share data over the
internet. These devices can interact with each other
without any human intervention and can be remotely
controlled and monitored. Data collected by these
devices are analyzed and is desired information can be
extracted from them for relevant purposes.

Major components of IoT are:

Future of IoT:
With Industry 4.0 around the corner,
the future of IoT seems limitless. Tech
analyst company IDC predicts that in
total there will be 41.6 billion
connected IoT devices by 2025.

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 Infinit-I Primer

Term 2: Data Analytics (DA)

Data Analytics is the process of examining Data to draw conclusions from it through the process of
interpretation discovery, identification of patterns so as to take informed decisions

Types of Data Analytics: Data Analytics Life Cycle:

The following are the basic steps which are followed to analyse any
business problem using Data :

Use of DA in Business:
1. Predict market trends, assess risk ,Credit Scores
2. Optimise Supply Chain operations
3. Fraud & Crime Prevention
4. Predict diseases, Insurance Claims in Healthcare Popular DA Tools in Business:
5. Market Basket Analysis, Customer Behaviour Excel, R, SAS, Tableau, Python, Spark, RapidMiner, KNIME
6. Prediction, Modelling & Forecasting QlikView, Splunk, Power BI, Google Analytics

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 Infinit-I Primer

Term 3: Big Data Analytics (BDA)

1. Why is it important for Business?

Big data analytics helps organizations harness their data and 2. Why should you consider Big Data?
use it to identify new opportunities. That, in turn, leads to
smarter business moves, more efficient operations, higher
➢ In 2016, McKinsey made it clear that
profits and happier customers.
Business Analytics is a must for MBAs
It helps businesses in following ways:
when the company stated that it was
Cost Reduction
looking for MBAs who “understand the
science behind decision making.” In a
Big data technologies such as Hadoop and cloud-based analytics bring
significant cost advantages when it comes to storing large amounts of data – market where Big Data is everything,
plus they can identify more efficient ways of doing business. C Data Analytics skills
individuals who lack
are at a clear disadvantage

Faster, better decision making.
With the speed of Hadoop and in-memory analytics, combined with the ability
to analyse new sources of data, businesses are able to analyse information
immediately – and make decisions based on what they’ve learned.
➢ Companies that hire for analyst roles
include big wigs like Amazon, HP, Reliance,
Aditya Birla group, Walmart, Accenture etc

3. What are some of the Big Data Tools

New products and services Used in Industry?
With the ability to gauge customer needs and satisfaction through analytics
comes the power to give customers what they want. Davenport points out that
Hadoop, Spark, Cassandra, RapidMiner, Storm
with big data analytics, more companies are creating new products to meet SAMOA, Hive, Presto, MongoDB
customers’ needs.

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 Infinit-I Primer

Term 4: Block Chain

Blockchain, sometimes referred to as Distributed Ledger Technology (DLT), makes a history of any
digital asset unalterable and transparent through the use of decentralization and cryptographic
hashing.
1. What is a block?
Every chain consists of multiple blocks and each
block has three basic elements:
• The data in the block.
• A 32-bit whole number called a nonce which
is randomly generated.
• The hash which is a 256-bit number wedded
to the nonce.
2. What are nodes?
Nodes can be any kind of electronic device that
maintains copies of the blockchain and keeps the
network functioning.
Every node has its own copy of the blockchain and the network must algorithmically approve a newly mined block
for the chain to be updated, trusted and verified.
3. What is mining?
Miners create new blocks on the chain through a process called mining. Every block has its own unique nonce and
hash along with reference of the hash of the previous block in the chain. Miners use special software to solve the
incredibly complex math problem of finding a nonce that generates an accepted hash. When a block is successfully
mined, the change is accepted by all of the nodes on the network and the miner is rewarded financially.
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 Infinit-I Primer

Term 5: Cyber Security

Cyber security is the practice of defending

computers, servers, mobile devices, electronic Malware:
systems, networks and data from malicious A software that a
cybercriminal or hacker
attacks. It's also known as information technology has created to disrupt
security or electronic information security. or damage a legitimate SQL injection:
user’s computer
Used to take control
Scale of cyber security threats:
1. Cybercrime is committed by one or more
Types of of and steal data from
a database.
Cybercriminals insert
individuals who target your system to cause Threats malicious code via a
malicious SQL
havoc or for statement
financial gains.
Denial-of-service
2. Cyberattacks are often committed for attack: Phishing :
political reasons and may be designed to Cybercriminals prevent When cybercriminals
a computer system target victims with
collect and often distribute your sensitive from fulfilling emails that appear to
legitimate requests by be from a legitimate
information. overwhelming source asking for
networks and servers Man-in-the-middle sensitive info.
with traffic attack:
3. Cyberterrorism is designed to breach Cybercriminals intercept
electronic systems to instill panic and fear in its communication between
two individuals in order
victims. to steal data.

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 Infinit-I Primer

Assignments..

We hope you’re as excited to join IIM Indore as we are to meet you. The two years you spend here
will offer you memories that will last for a lifetime. But before that, you’re required to complete the
following assignments:
Instructions:
1. You can do ANY ONE of the options given.
2. Please stick to a presentation of not more than 3 slides. Format: PDF
3. Send in your submissions at infiniti@iimidr.ac.in and ensure that the subject of the mail is
‘FirstName_LastName_ITPrimer20’.

What’s in it for you?

Candidates with best submissions will be given direct entry to the interview round of Infinit-i’s selection process.

Option 1:
Suppose you have been asked by your local DMart or Big bazaar or any nearby kirana store to help
them analyse their Sales Data & improve their sales.

1. What would be your approach to this problem?

2. What KPI’s (Key Performance Indicators) will you use to gauge their performance?
3. What time period would you target (think actuals and forecast)?
4. How would you segment users at the store nearest you?

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 Infinit-I Primer

Assignments..

Option 2:

The year is 2038. Its been exactly 17 years since the earth witnessed the pandemic of the COVID-19 which got the
social order and world economy to a screeching halt. However, it did pave ways for new customer segments, one of
the most important being emergence of new technologies to cater to the newfound demand of the customers.

With this as context, many tech based start-ups have taken over the traditional retail giants. One such firm is E-
Corp. It has developed innovative tech that enables users to shop clothes of their choice from the comfort of their
homes. Its extensive use of Augmented Reality (AR) along with gesture payments as well as wearable technology
have helped the company become the undisputed market leader in the retail space. Currently it is valued at $95
Billion with 6% CAGR. However, in order to stay ahead in its game, the company has to be innovative at every step
of the customers’ buying cycle.

Propose IoT based solutions that would enhance the customer experience in buying clothes form E-Corp. Identify
use cases in the consumer buying cycle and provide plausible solutions so as to increase the company’s revenue.

Each use case should have an idea and an implementation plan. Submissions would be evaluated on the basis of
the following parameters - originality, creativity and practicality.

All the best and welcome to Planet-I!

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