UNIVERSITY EXAMINATION – MARCH 2020

I - B.COM - Computer Application

NON – MAJOR ELECTIVE PAPER
RETAIL MARKETING
(Semester – I)
SUB CODE: CNE1B Class: I B.Com CA
Max. Marks: 75

SECTION – A (10x2=20 Marks)

Answer any TEN Questions
1. What is retailing?
2. What is supply chain marketing?
3. What is one-to-one selling?
4. What is window display?
5. What is supermarket?
6. What is vending machine?
7. What are the 4 P's of retailing?
8. What is private labeling?
9. What is e-commerce?
10. What is psychological pricing?
11. What is mom and pop store?
12. What is B2B business?

SECTION – B (5x5=25 Marks)

Answer any FIVE Questions
13. What are the differences between departmental store and chain store?
14. What are the features of retail marketing?
15. Explain the various forms of e-commerce used in retailing?
16. What are the various types of chain stores?
17. Explain the problems of retail sectors in India?
18. Discuss the various reasons for the rapid growth of retail sector in India
19. What are the roles of franchisor in retail?
20. Explain the role of information technology in retailing

SECTION – C (3x10=30 Marks)

Answer any THREE Questions
21. Discuss various types of consumer sales promotions
22. Elaborate various methods of pricing policies followed in retailing?
23. Briefly discuss the role of foreign direct investment in retail Indian business?
24. Elucidate various types of retail outlets in India
25. Discuss the advantages and disadvantages of various types retail advertising
 UNIVERSITY EXAMINATION – MARCH 2018
I-B.COM- Computer Application
NON – MAJOR ELECTIVE PAPER
BASICS OF INSURANCE

SUB CODE: CNE2B NO. OF COPIES : 50

SECTION – A (10x2=20 Marks)

Answer any TEN Questions
1. What is insurance
2. what is an insurance policy?
3. What is insurance premium?
4. what is fire insurance?
5. What is marine insurance?
6. What is IRDA?
7. what is life insurance?
8. What is endowment policy?
9. What is term insurance?
10. List out the private players in Indian insurance
11. What is subrogation?
12. What is insurable interest?

SECTION – B (5x5=25 Marks)

Answer any FIVE Questions
13. Write a note on insurance company insured
14. What are the nature of insurance?
15. What are the principles of insurance?
16. Discuss the important features of IRDA?
17. Explain the organizational setup of IRDA?
18. Write a note on LIC India?
19. Write a brief note on the various types of non-life insurance
20. What are the life insurance products offered in India?

SECTION – C (3x10=30 Marks)

Answer any THREE Questions
21. Briefly discuss the various functions of insurance
22. What are the roles and importance of insurance
23. Elaborate various types of insurance
24. Discuss the duties, powers and functions of IRDA
25. List out various the advantages and disadvantages of life insurance