CHAPTER 4

MARKETING PLAN

 Product Description
Our product is eco-friendly because we do not add any chemicals from it. It is also a non-
allergic product so it is very safe to use and can be attractive in the eyes of everyone. Our
customers can choose different hair colors, and it depends on their fashion sense. We are
concern with the money that our customers can sure, that is why we make our product
affordable and budget friendly.
 Location of the Business

Motor Metrobank Maryknoll Sto.Nino Parish

Services High School

National Highway National Highway

Minute 7eleven
Burger
Tadeco

RTA Road Rose

HAIRCOLOR
Bakeshop
SHOP
  COMPETITIVE ADVANTAGE (Uniqueness):
The RTA Hair Color is cheaper than other hair colors. It is also organic because it is also
made of papers thus serves as our edge from other companies which sell hair colors. It has no side
effects and it cannot damage the hair. And lastly, this product is safe especially to those who have
RTD (Respiratory Track Disorders) because it has no unpleasant smell unlike other hair colors that
have strong smell because of its ammonium content, hence, serving to be its advantage from
others.
 SWOT Analysis
S W

- affordable - not well-known

- keeps the hair healthy - many competition or competitors

- organic materials

- easy application
O T

- open for distributors - weak promotion

- following some trends - imitation

- no religion restriction

Sales Forecast
 Is the process of determining what your future sales will be, and is key element of any business
plan, which you must compose if you like, starting a venture of making significant changes within
an existing business. Accurate sales forecasting helps you, as a small business owner, to make
better, more informed decisions.
Marketing Strategies
1. Product Strategy
 Variety – The RTA haircolor product discover the color perfection with superior protection. You
can discover advance triple care for our haircolor protection. We have the perfect subtle for
you. Now, it is the time to make that colorful change with excellent color and fashion. This RTA
haircolor product makes your hair colorful, beautiful, soft and smooth.

 Quality- the RTA hair color is for rich fade dying color that lasts; choose from our range of
permanent haircolor. You can discover a fast track to natural color for brilliant color. The RTA
haircolor product protects your hair from split-ends and other hair damages. This RTA haircolor
will cover the root of your hair. That seamlessly covers your hair from root to tips. The RTA
product is easy to apply to your hair.

 Branding- RTA Hair color.

2. Place/Distribution Strategy

Marketing Area
Nowadays, many girls are into fashion and style, and it seems that if you do not get along
with the trend, you were considered an old fashioned. That is why the GPC initiated a business
that that will satisfy the trend of modern generation and will click to people. The RTA Hair Color is
open for all women out there that have a heart of fashion. This product will mainly distributed in
Panabo City but also open for willing distributors.
Factors for choosing the location
The factors of choosing the location for our business may be considered as follows:
 Many pedestrians are passing in that area
 There are commercial stalls located in that area which is an advantage to us.
  Located easily by the people
 There are many residential houses near in our stall
 And it has a good ventilation in that area
3. Pricing Strategy
-The possible pricing strategy applicable for us will be the variable pricing strategy because we are
willing to give discounts especially to those who are our avid buyers and purchasing large quantities of
our product.

4. Promotional Strategy

-The firm makes a personal marketing like doing a house-to-house visit, talking to the owner or
the residents there and since some owners have their elite friends so, it will help us for our
promotion. The possible sales promo that we will offer is to have a free apply to hair makeover
every special occasions.