Giải đề và bài mẫu IELTS Speaking

cho chủ đề Describe an

advertisement you remember well
Advertisement IELTS Speaking Part 2

Chủ đề: Describe an advertisement you remember well.

 Where you saw it
 What it was about
 What it was like
 and explain why you remember it well

Bài mẫu tham khảo

ZIM Education · ZIM | IELTS Speaking Sample – Describe An Advertisement You Remember Well

Alright I am going to talk about a memorable ad that I remember

well, although it was aired quite a while ago. The advertisement is
about Comfort, a brand of fabric softener made by a company
called Unilever.
Honestly, I am not entirely sure when I first saw this advertisement.
If I’m not mistaken, it was a couple of years ago when TV
commercials were in their prime. The advertisement is so
memorable that sometimes I still look it up on YouTube to show
my students what a good ad looks like.
The most interesting thing about this ad is its meaningful message.
While other commercials at the time tended to be short and
focused on humor to attract customers, Unilever paid attention to
the content and built a story around Lily, a caring housewife, and
Andy, a famous rock star. Despite his fame and success, Andy
never forgets his family, because deep down he always feels his
partner’s love just from the smell of Comfort’s long-lasting
freshness. The company even created a series of ads, instead of
just one, to deliver the message better. I think this was a costly but
effective strategy, as Comfort soon became a household name
after this campaign.
 Từ vựng theo chủ đề
 Air: phát sóng.
 In their/its prime: trong thời kỳ hoàng kim.
 Look it up: tìm kiếm
 Deep down: tận sâu trong tìm
 Household name: cái tên phổ biến với các gia đình

Các chủ đề tương tự

Những ý tưởng và từ vựng trong bài mẫu trên có thể được sử
dụng để phát triển những chủ đề sau:
 Describe a time you looked for information on the Internet:
sometimes I still look it up on YouTube to show my students to
give them examples of a good ad.
 Describe a TV show/program: The series of ads from
Comfort, which consist of multiple ads about the story of Lily and
Andy, is like a real TV show.

IELTS Speaking Part 3

1. Why do some people hate advertisements?

Gợi ý: quá nhiều, khó chịu (cản trở việc xem show, phim), thông tin
sai sự thật (mì tôm), quá lộ liễu, ảnh hưởng đến cốt truyện (trong
các bộ phim, MV).
Well, there’re probably a few reasons, but I think the main one is
because there are just too many ads. Imagine how annoying it is
when you get interrupted and have to endure 15 minutes of
advertisements while trying to watch your favorite TV show? Also,
many storylines of movies are affected by advertising and must
include the products of movie sponsors, which often makes the
plot unnatural and illogical.

2. Do people usually buy things after seeing them

advertised?
Gợi ý:
 Có: quảng cáo giới thiệu nhiều sản phẩm, nhà sản xuất thường giới
thiệu sales, ưu đãi trên quảng cáo, gắn liền với show, phim ưa
thích.
Không: thông tin sai lệch (phóng đại, sai sự thật), chất lượng và độ
uy tín của thương hiệu ảnh hưởng nhiều hơn quảng cáo.
Yea, I believe so. If not, companies would stop spending millions of
dollars on advertising. Advertisements usually exaggerate
products’ effectiveness, and therefore most ads tend to have a
strong influence on the purchasing decisions of customers.
Companies often include the hottest, irresistible deals and
promotions in their ads, as can be seen in many electronic device
advertisements.

3. Are people more influenced by TV advertisements or

internet advertisements?
Gợi ý:
 TV ad: tiếp cận người có tuổi nhiều hơn, quảng cáo TV không
thể “skip”, những dịp quan trọng (đá bóng) có thể tiếp cận nhiều
khán giả hơn.
 Internet ad: tiếp cận giới trẻ hơn, có thể quảng cáo dài hơn,
xuất hiện liên tục.

I guess it depends. Young people spend more time on the internet,

so they might be more influenced by ads on YouTube or pop-up
commercials on many websites. However, TV commercials have a
bit of an edge when it comes to older audiences. Also, TV
advertisements cannot be skipped like YouTube commercials,
which is also a plus.