தமிழ்...

The love and bond with the language for those enchanted by its beauty extends far
beyond geographical boundaries.

For millennia, it has been a melting pot of great poets, authors and artists who have
shaped the very culture around their inspirational works.

It has lasted thousands of years, going strong with 80 million speakers worldwide today.
தமிழ் and the millennials...
From voicing opinions on current issues to leading change, the youth have been at the
forefront of many movements. They have effectively used technology and social media
to voice out and bring about a change and to reconnect with their culture, tradition and
roots.

Language, no doubt is the greatest contributor and linkage between us and our roots. It
brings us all together and gives us our identity.

Ours is an initiative to expose our youngsters to the magnificence of தமிழ் as we

together gear up to modern future.
As the tagline of தி இந்து goes ‘தமிழால்
இணைவ ாம்’, this event aims to unite everybody
with one intersection- தமிழ்

With the evolution of Tamil language and culture

going through millennia of change, the event looks to
seamlessly integrate the ancient with the modern

It will the first of its kind event dedicated to celebrate

the language its heritage and culture in today’s
context
The Logo
Designed by celebrity title designer Gopi Prasanna
of Kaatru Veliyidai, Kathi and Raja Rani fame

Meaning behind the logo…

• Sanga Kala Tamil alphabets are

used as a background that
showcases the rich heritage

• The 8 corners of the logo

indicate the 8 different
directions of a compass to
represent the all pervasiveness
of the language
 Event flow
LAUNCH & AWARD CEREMONY

Day 1 • Launch of ‘யாதும் தமிழே’ event

15th September • Felicitation of ‘தமிழ் திரு’ awards (honouring exemplary contributors
2017
Hyatt Regency,
towards the language)
Anna Salai

Day 2 MAIN EVENT

16th September
2017
Lady Andal • A classy, well-curated line up of events through the day
Auditorium • Series of interesting sessions with different formats and themes planned
• Showcase of Tamil art & culture
Tentative program plan
Session theme Format

Sanga Tamizh vs Modern Tamizh Debate/discussion

Contribution of outsiders (Non-Tamizh) to the growth of Tamizh Monologue

English Vs Tamizh Theatre

Tamil stereotypes Standup comedy

Regional slangs Game show

Future of Tamizh- ‘Evazhi sellum nam mozhi’ Panel discussion

தலைமுலைகள் தமிழ் ழேசுகிைது

• An interesting one on-one-discussion between

the father son duo- Vairamuthu and Madhan
Karky on Thamizh then and now.

• This session aims to understand the two way

perspective of Thamizh and its beauty as
appreciated and enjoyed by two generation
representatives speaking for generations.
Bro…க ொஞ்சம் தமிழ்-ல பேசுங்
• A lot has been spoken and discussed about the beauty and
cultural richness of Thamizh but considering today’s
scenario we still are unsure of how strong is the present
generation in the language.

• The pressure of taking up English as their first language for

communication has pushed Tamil to a place where a new
born ‘Tanglish’ is ruling the world of youngsters today.

• This session- a theatrical comedy play by a group aims to

expose and convey the bitter truth of today’s ‘Tanglish-
speaking’ generation and their strength in the language.
வந்தொர் ள் தந்தொர் ள்
• The love for Tamil has seen no boundaries. The beauty and the
richness of the language has brought many Non- Tamilians have a
greater affinity to it.

• The contribution of a Non-Tamil speaking ‘Tamilian’ is way beyond

words and appreciation.

• This session, a monologue by a famous orator aims to celebrate

these unsung heroes- ‘Tamilian’ who own other languages as their
mother tongues yet have owned Tamil and taken it to greater
heights.
ஏனுங் தம்மொத்தூண்டு தமில் பேசுங்ன்னொ

With Thamizh being the intersecting bond between its

patrons, the beauty of it is enhanced when one hears the
different slangs used by people from across Tamil Nadu.

How beautiful is to hear one language in multiple accents

and dialects, all sounding beautiful in its own way.

This session- a first of its kind live game show on the slangs
of Thamizh where people who own them participate,
hosted by RJ Balaji
Stand up Comedy
A stand up comedy session aiming to comically address and discuss the kinds of
stereotyping Tamils and Tamilians go through outside our state and the way it is
handled.
எவ்வேி செல்லும் நம்சமாேி

A progressive discussion amongst a panel of eminent

speakers / personalities from various walks of life

The session aims to discuss and analyse how the

language will evolve over time and how each and
every one of us can contribute to its sustenance and
growth

The lead panellist will anchor the discussion, and add

value by sharing his own thoughts and insights
(From left to right)
Mr. Sreedhar Vembu, Zoho
Mr.Nasar, Actor
Dr. Sreemathi Kesan, Kalam Sat
Mr. Irai Anbu, IAS
Mr. Duraipandi, Tamil Technology * Subject to acceptance
Promotion plan Print ads

Television
Outdoor
promo

Digital and
Radio
Social media

Celebrity On-ground
bytes activation

Cinemas
 TITLE SPONSOR
Outlay : INR 50 Lakhs

• Part of integrated Logo unit

• Acknowledgement of Title Sponsor status across all communication that
include:
Print: 20 print advertisements in The Hindu Tamil; Ads in The Hindu Group
publications and other popular Tamil magazines*
Digital: Across The Hindu Tamil social media handles and other handles–
reach more than 5.5 million
Exhaustive editorial coverage that includes announcements, articles,
features highlighting the different authors/speakers interviews and much
more
Microsite that is specially designed for the event-
www.yaadhumthamizhe.com
Continued…
 TITLE SPONSOR
Outlay : INR 50 Lakhs

Interesting array of activities/contests related to Thamizh and ‘யாதும் தமிவழ’

at Car Free Sunday at Elliot’s and Marina
SMS and direct mailers to our database
• Logo presence across all venue branding – banners, backdrops, etc.
• Brand TVC (60 Sec) will be played at the beginning of the event and during
breaks at the venue
• MC mentions at the event
• Facility at venue to set up a promotional stall 20ft x 10ft
• Space for 4 standees 3ft x 6ft at the venue
• Web banners in the dedicated website www.yaadhumthamizhe.com
 4 Full page ad space in THT Chennai Edition – To be consumed before Oct 17.
 POWERED BY SPONSOR
Outlay : INR 30 Lakhs

• Part of integrated Logo unit

• Acknowledgement of Powered By Sponsor status across all communication
that include:
Print: 20 print advertisements in The Hindu Tamil; Ads in The Hindu Group
publications and other popular Tamil magazines*
Digital: Across The Hindu Tamil social media handles and other handles–
reach more than 5.5 million
Exhaustive editorial coverage that includes announcements, articles,
features highlighting the different authors/speakers interviews and much
more
Microsite that is specially designed for the event-
www.yaadhumthamizhe.com
Continued…
 POWERED BY SPONSOR
Outlay : INR 30 Lakhs

Interesting array of activities/contests related to Thamizh and ‘யாதும் தமிவழ’

at Car Free Sunday at Elliot’s and Marina
SMS and direct mailers to our database
• Logo presence across all venue branding – banners, backdrops, etc.
• Brand TVC (30 Sec) will be played at the beginning of the event and during
breaks at the venue
• MC mentions at the event
• Facility at venue to set up a promotional stall 15ft x 10ft
• Space for 2 standees 3ft x 6ft at the venue
• Web banners in the dedicated website www.yaadhumthamizhe.com
 2 Full page ad space in THT Chennai Edition – To be consumed before Oct 17.
 ASSOCIATE SPONSOR
Outlay : INR 15 Lakhs

• Acknowledgement of Sponsorship status across all communication that include:

 Print: 20 print advertisements in The Hindu Tamil; Ads in The Hindu Group
publications and other popular Tamil magazines*
 Digital: Across The Hindu Tamil social media handles and other handles– reach more
than 5.5 million
 Microsite that is specially designed for the event- www.yaadhumthamizhe.com
 Interesting array of activities/contests related to Thamizh and ‘யாதும் தமிவழ’ at Car
Free Sunday at Elliot’s and Marina
 Direct Mailers to our database
• Prominent logo presence in venue branding – banners, backdrops, etc.
• MC mentions at the event
• Facility at venue to set up a promotional stall 10 ft x 10 ft
 Half page ad space in THT Chennai Edition – To be consumed before Oct 17.
 Sponsorship Benefits at a glance
Sponsor's Deliverables Title - 1 Powered by - 2 Associate - 4

Place in official logo unit Yes Yes No

Acknowledgment in editorial articles Yes Yes Yes
Logo presence in promo ads Yes Yes Yes
Logo presence in all marketing collaterals Yes Yes Yes
(Invite, Banners, Posters)
Venue branding (Arch, Backdrop, Sidepanels) Yes Yes Yes
Brand TVC to be played during breaks Yes Yes No
Anchor mentions at event Yes Yes Yes
Promotional kiosk 20 ft x 10 ft 15 ft x 10 ft 10 ft x 10 ft
Logo presence in Digital promo ads Yes Yes Yes
Click-through from Event site to brand site Yes Yes Yes
Brand Mention in Radio Ads Yes Yes No
Brand Mention by RJ Yes Yes No
Logo presence in all outdoor promotions Yes Yes Yes
Logo presence in all Theatres promotions Yes Yes Yes

Brand Ad Space 4 Full Page 2 Full Page Half Page

THANK YOU