University of Education

Lower Mall Campus, Lahore

Department of Economics and Business Administration

Internship Report
ZEPHYR TEXTILES LIMITED

A REPORT SUBMITTED TO THE DEPARTMENT OF ECONOMICS AND BUSINESS

ADMINISTRATION, UNIVERSITY OF EDUCATION, LOWER MALL CAMPUS,
LAHORE IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (HONS)

Submitted By:
Bsf1603997
ARSAL YASEEN
2016-2020
29 October, 2020

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 University of Education
Lower Mall Campus, Lahore
Department of Economics and Business Administration

LETTER OF UNDERTAKING

This internship report was submitted by Arsal Yaseen S/o. Muhammad Yaseen

Roll No. Bsf1603997 for the partial fulfillment of the requirements for the degree of

BBA (HONS.)
Session (2016-2020)
With specialization in
BANKING AND FINANCE

And is hereby accepted by the evaluation committee.

Internship Supervisor ________________________

HOD / Coordinator ________________________

External Examiner ________________________

Principal ________________________

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 ACKNOWLEDGEMENT

The internship opportunity I had with Zephyr Textile LTD was a great chance for learning
and professional development. Therefore, I consider myself as a very lucky individual as I
was provided with an opportunity to be a part of it. I am also grateful for having a chance to
meet so many wonderful people and professionals who led me through this internship period.
Bearing in mind previous I am using this opportunity to express my deepest gratitude and
special thanks to the MD of Zephyr Textile LTD who in spite of being extraordinarily busy
with her/his duties, took time out to hear, guide and keep me on the correct path and allowing
me to carry out my project at their esteemed organization and extending during the training.
I choose this moment to acknowledge his/her contribution
gratefully.
It is my radiant sentiment to place on record my best regards, deepest sense of gratitude to
Mr. Hayyan Muhammad Umer, (Supervisor), Mr. Aziz ur Rehman, (Marketing Officer), Ms.
Shaista , (Textile Engineer/Supply chain manager) and Mr. Saad Chaudhary, (Online project
manager) for their careful and precious guidance which were extremely valuable for my
study both theoretically and practically./
I perceive as this opportunity as a big milestone in my career development. I will strive to use
gained skills and knowledge in the best possible way, and I will continue to work on their
improvement, in order to attain desired career objectives.

Arsal Yaseen
University of Education, Lower Mall Campus Lahore.

____________________

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 Table of Contents
Contents: Page #
Executive Summary 6
Brief introduction to the industry 9
Overview of the Organization 10
Brief History
Mission 12
Vision 12
Introduction to the Organization 12
Corporate Objective
Market Standing 12
Policy of the Organization 13
Competitors 14
Business Volume 15
Product Lines 15
Organizational Structure 17
Organizational Hierarchy Chart
Number of Employees 17
Main offices
Brief Introduction of Departments
Comments on Organizational Structure 18
Plan of your internship program
A brief introduction of the branch/ area office of the organization
Starting and ending dates of your internship
Name of Department and Duration
Training Program 27

Detailed description of the operations 29

Detailed description of the task(s) assigned

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Structure of Finance department 38

Department hierarchy 38

Number of employees in finance department 39

Mention any sub-department if exists under audit 39

Marketing Functions 40
4Ps of the Organization
Human Resource Management 41
HR Practices
Recruitment and Selection 41
Training and Development 42
Performance Management 44
Compensation Policy 45
Critical Analysis 46
Financial Analysis 46
Horizontal Analysis 49
Vertical Analysis 51
SWOT Analysis 53
Conclusion 55
Recommendation 56
References & Sources 57
Annexes

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 Executive Summary

Zephyr is one of the large scale textile industries in Pakistan. Zephyr has state of the art
production and products. They produce export quality fabric and towels and they have a big
name in local Pakistani market in quality products. They produce cloth and towel with best
quality yarn made of cotton, polyester, dyed yarn. Overall the company has very well maintained
business processes which help me a lot in learning. In this internship program at Zephyr Textile
Limited I have learned about the textile industry the complete supply chain that how cloth is
made and I have learned how to work in an organization how to follow their rules and
regulations how to manage work how to solve different issues how to react in certain situations
how to work with your head and how to maintain team work with your collogues. There was
very friendly environment at my office every one work as a team and help each other in solving
issues and doing work. I have learned how to deal with workers under us how to take work from
them how to solve their issues. I have learned how to visit markets and do marketing for your
products and deal with different type of people. I have learned how to deal with clients and solve
their issues and how to convince them in different situations. I have learned how to take orders
and complete all the processing and deliver it on time according to the commitment and how to
solve the issues if any issue created in the processing and if the order is delivered late to the
client how to deal with him. I have learned about supply chain management as well as marketing
how to go through all the processes and control them.

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 Brief introduction to the industry

Textile is a term that comes from “texture” which is a Latin word that means “to weave”. A
cloth is manufactured by weaving or knitting forms a fabric.

The textile industry is often considered a backbone of the Islamic Republic of Pakistan’s

economy. Pakistan’s textile Industry is the fourth Largest Cotton Producer, sixth largest importer
of raw cotton and the third largest Consumer.

INTRODUCTION
The textile industry contributes approximately 46percent to the total output or 8.5 percent of the
country GDP. In Asia, Pakistan is the eighth largest exporter of textile products providing
employment to 38percent of the employer of the country.

OVERVIEW
Pakistan’s textile industry ranks amongest the top in the world. Cotton based textiles contribute
over 60% to the total exports, accounts for 46% of the total manufacturing and provide
employment to 38% manufacturing labor force. The availability of cheap labor and basic raw
cotton as raw material for textile industry has played a major role in the growth of the Cotton
Textile Industry in Pakistan.
IMPORTANCE OF TEXTILE INDUSTRY IN ECONOMIC SECTOR:
Pakistan’s economy relies heavily on its cotton and textile sectors. The cotton-processing and
textile industries make up almost half of the country’s manufacturing base, while cotton is
Pakistan’s principal industrial crop, supplying critical income to rural households. Altogether,
the cotton-textile sectors account for 11 percent of GDP and 60 percent of export receipts.

TEXTILE SECTOR’S CONTRIBUTION TO THE ECONOMY OF PAKISTAN:

According to the economic survey of Pakistan2008-09 the Pakistan textile industry contributes
more than 60% to the country total exports, which amounts to around 5.2billion US dollars.•
According to the 2012 Economic Survey of Pakistan, issued by the finance ministry, the textile
industry itself constituted about 4% of the total size of the economy.
TOP BUYERS OF PAKISTANI TEXTILE GOODS:
They are USA, UK, Hong Kong, Japan, Korea, Saudi Arabia, Italy, Turkey, Germany, Norway,
France, Canada, Sweden, Australia, etc.

IMPORTANCE OF TEXTILE SECTOR:

In Asia, Pakistan is the 8th largest exporter of textile products. Cotton is the basic Cash crop of
Pakistan.• Textile products are one of the essential and basic human requirement next to food.•
Pakistan is the 3rd largest exporter of raw cotton

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Cheap labor and raw cotton are available. It provides employment to 38% of the work force in
the country which amounts to a figure of 15million. However, the proportion of skilled labors
very less as compared to that of unskilled labor. Pakistan is the 2nd largest supplier of cotton
yarn with 26%share of the international market.
CONCLUSION
Textile industry is the backbone of the Pakistan’s economy. The textile industry of Pakistan
plays an important role in earning foreign exchange, providing employment to the country.
Pakistan’s textile industry is going through one of the toughest periods in decades. Our textile
sector needs to capitalize on the new emerging opportunities by adhering to global best practices,
adapting rapidly changing technologies, better supply chain management while trying to reach
global value chains.

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 Overview of the Organization
Brief History
Zephyr Textiles Limited was incorporated in Pakistan on February 26, 1999 as a private limited
Company under the Companies Ordinance, 1984. Subsequently on October 04, 2004 it was
converted into a public limited Company. The Company is principally engaged in the
manufacturing, dying and trading of woven cloth which also includes towels.

Mission Statement
To be a company that continuously enhances its technical competence to provide quality
products, superior services and innovative solutions for the customers. We endeavor to attract
and retain outstanding people by creating a culture that fosters openness and innovation,
promotes individual growth, and rewards initiative and performance. Create synergies of people,
technology, management systems, and market opportunities to achieve profitable growth while
providing fair returns to its investors.

Vision statement
To transform the company into a dynamic, state of the art textile manufacturing concern, creating
high-value products for home and apparel market.

.The introduction of the company:

Zephyr Textiles is a leading home textiles company, doing business with major customers
across the globe. Our success and growth reflect our commitment to customer satisfaction,
innovation in products and our constant drive to provide quality at competitive prices. It is a
publicly owned company, listed on Pakistan Stock Exchange (PSX: ZTL) with a vision to be
a producer of high-value products for home and apparel market. We have grown organically
over the years by consistently reinvesting our profits back into the business. We are widely
recognized as a company that offers the highest quality home textile products, efficient and
reliable in all aspects of product design and development, and optimum production
capabilities and supply chain management. The expertise and experience of our dedicated
team of professionals are paramount to our success. Zephyr Textiles’ priority is to fulfill our
customers' needs. Our expertise from the creative concept of products and cost management,
including quality, ethical and technical assurance, provides a first class service for our
customers.
Home textiles have now evolved to include a wide range of products that are an integral part
of today’s life. The products are more than just a necessity, they are a lifestyle. Innovation

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and quality in today’s home textile industry aim to meet the demands of an ever growing
market and complement the lifestyles as well. At Zephyr, a thorough understanding of the
dynamics of the modern industry and meeting the needs of the consumers in the best possible
way forms the core of our work process. It starts from a detailed research in product
development, to choosing the finest yarn, the optimum production process, highest quality
assurance, innovative concepts in design, color selection, and most importantly the comfort
and durability of each product.
Zephyr is a producer and exporter of gray fabrics using pure cotton and various blends of
cotton and polyester yarns. The fabric is supplied to both home textile and garment
manufacturers. In addition, the trading arm of the company provides a whole gamut of
bleached, dyed and printed fabrics with an extensive range of fabric finishes to the customers.
Product mix ranges from light to heavy, narrow to a wider width, plain, textured, twills,
dobby, yarn dyed, melange and stretch fabrics.
2003
In 2003 the company started manufacturing greige fabric on 120 Sulzer looms.
2005
The business was successful from the very beginning and in 2005, within 2 years, the
production facility was revamped with modern technology.
2006
By the end of 2005, the company established a new division for high-quality towel
manufacturing with the support of European experts. This division has the capacity to
produce 300 tons per month.
2007
The production facility was revamped with modern technology of Picanol Omni Plus 800 air
jet looms
2016
The operation today consists of 281 air jet looms producing high-quality towel and fabrics for
home textiles and fashion products.

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Policy of the Company:
The proposed new Textile Policy (NTP) of Pakistan will help increase the output of textile
products, improve global competitiveness and generate employment in the industry. The new
policy targets a 40 percent increase in exports and meet the growing domestic demand. 

Competitors:

1: Fateh Textile Mills:

Fateh Textile mills were established in 1952 and since then it is providing quality-oriented
services to its consumers across Pakistan. In 1961, this company quickly became a public
limited because of excessive growth and wide expansion of their business. This company is
also listed on Karachi stock exchange. Almost 60 million meters fabric is produced each year
at Fateh textile mills limited. Their main focus is to design material for export. They have
expertise in designing ready-made wears and bed sheets. It is most famous brand and first
choice of lots of customers in foreign markets.

2: Chenab Limited:
Chenab Textile limited is known as one of the leading industries in manufacturing and exporting
quality based fabrics and products in all over Pakistan. Chenab Limited was established in 1975
and since then it is working to provide best services to customers. It has covered whole market
domain and providing services of all kind like shipping products, dealing with retailers and
vertical integration with all the units to provide services. Per annum total amount of fabric that is
processed in Chenab Limited is greater than almost 70 million meters and this fabric is converted
to garments.
3: Gul Ahmed Textile Mills Limited:
Gul Ahmed textile is one of the oldest and most famous brands in Pakistan and also lots of other
countries in the world. This name is one of the most iconic names in textile industries of
Pakistan. In 1953, they have stepped into the field of clothes manufacturing. They have made

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rapid progress and spread their business in less amount of time. Due to huge recognition and
rapid growth, this company was listed on Karachi stock exchange in 1970. Gul Ahmed has
successfully earned an amazing position in the textile industry of the world.
4: Husein Industries Limited:
Since 1951, housing textile industries are working to provide amazing services in all over
Pakistan. They have put their maximum effort to expand their business and hence result in
becoming one of the most popular and fast growing textile industries in Pakistan. They have built
their trust among various valuable customers in all over the world because of their strong
leadership. They used to take all the necessary measure to ensure that quality based products will
be delivered to consumers. The success of any organization is directly proportional to the
number of satisfied customers. So main focus of Husein textile industries limited is to provide
the best quality of fabric to their consumers.
5: Kohinoor Mills Limited:
In Pakistan, Kohinoor textile mill is one of the most profitable and progressive organizations
providing the best quality of fabric and ready made in all over Pakistan. They have started
working in 1987 as a small business but eventually ended up being one of the most famous
textile industries in Pakistan. They are currently offering valuable services in their main areas of
business that includes dyeing, weaving and also power generation. They have earned great
respect among major players in the field of textile. Nowadays, they have an annual turnover of
almost 7 billion rupees. Also, 1700 employees are currently working at Kohinoor Mills. Their
mission is to provide quality based products so that they can end up earning and satisfied
customer.
6: Nishat Mills Limited:
Nishat mils limited were established in 1951 and since then it is working to provide best services
keeping the latest trends and demands of the modern age in their mind. In Pakistan, Nishat mills
are one the mills which contain highly modern power generation facilities. They are currently
providing almost 120 million meter fabric per annum. Two main units are currently operating a t
Nishat mills one of them is working at stitching unit and other is working at power generation.
They also have very strong balance sheet and export business is the backbone of this industry
making easy for it to stay on top among other competitive textile industries.

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7: Fazal Cloth Mills:
Fazal clothing industry was established in 1966 and since then it is working to provide quality
oriented and best products to its consumers. Several branches of fazal cloth mills are currently
operating in all over the Pakistan. At Muzafargarh, in 1972, they have set up their first spinning
unit.
This company is also listed at Lahore and Karachi stock exchange.
8: National silk and rayon mills limited:
National silk and rayon mills limited is currently working in Pakistan as one of the most
successful and best services providing company. It was established in 1950 with the aim to
provide customer satisfaction.
9: Safa Textile Limited:
Safa textile limited is very famous and leading brand in the production of jeans, currently it is
operating in Karachi Pakistan. For giving the finishing touch to the product they are using latest
and modern machines. They have also specialties in providing the best quality of knitted
garments at international level as well.
10: The Crescent Textile Mills Limited:
The crescent textile mills limited Pakistan is operating to provide the best quality of fabrics to
their valuable customers in all over the Pakistan. Their specialties are to provide bed wears with
100 %cotton, polyesters and other material related to that.

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Product Lines:
ZEPHYRS is a manufacturer of
 Cotton Canvas Bags.
 Cotton Terry Towels.
 Bathrobes.
 Kitchen Towels.
 Jersey Fitted Sheets.
 Chef Uniform
 Hospital-Hotel Clothing.
ZEYPHRS is also manufacturing / wholesaling :
 Kitchen Towels.
 Tea Towels.
 Cotton Table Napkins.
 Table Clothes.
 Oven Gloves.

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Organizational Hierarchy chart:

BOARD OF DIRECTORS

AUDIT COMMITTEE

HR & REMUNERATION
COMMITTEE

CHIEF FINANCIAL OFFICER

COMPANY SECRETARY

AUDITORS

LEGAL ADVISOR

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NUMBERS OF EMPLOYEES:
The total number of employees of the Company are 1100.

Main offices:
The main office is in LAHORE.

Brief Introduction of all the departments

Functions of the departments:

Although some of these functions may be performed by a single channel member, most
functions are accomplished through both independent and joint efforts of channel members.
When managed effectively, the relationships among channel n members can also form supply
chains that benefit all members of the channel, including the ultimate consumer.
1) Information Provider:
Middlemen have a role in providing information about the market to the manufacturer.
Developments like changes in customer demography, psychography, media habits and the
entry of a new competitor or a new brand and changes in customer preferences are some of
the information that all manufacturers want. Since these middlemen are present in the market
place and close to the customer they can provide this information at no additional cost.
2) Price Stability:
Maintaining price stability in the market is another function a middle man performs. Many a
time the middlemen absorb an increase in the price of the products and continue to charge the
customer the same old price. This is because of the intra-middlemen competition. The
middleman also maintains price stability by keeping his overheads low.
3) Promotion:
Promoting the product/s in his territory is another function that middlemen perform. Many of
them design their own sales incentive programs, aimed at building customers traffic at the
other outlets.

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4) Financing:
Middlemen finance manufacturers’ operation by providing the necessary working capital in
the form of advance payments for goods and services. The payment is in advance even
though the manufacturer may extend credit because it has to be made even before the
products are bought, consumed and paid for by the ultimate consumer.
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5) Title:
Most middlemen take the title to the goods, services, and trade in their own name. This helps
in diffusing the risks between the manufacturer and middlemen. This also enables middlemen
to be in physical possession of the goods, which in turn enables them to meet customer
demand at the very moment it arises.
6) Help in Production Function:
The producer can concentrate on the production function leaving the marketing problem to
middlemen who specialize in the profession. Their services can best utilized for selling the
product. The finance, required for organizing marketing can profitably be used in production
where the rate of return would be greater.
7) Matching Demand and Supply:
The chief function of intermediaries is to assemble the goods from many producers in such a
manner that a customer can affect purchases with ease. The goal of marketing is the matching
of segments of supply and demand

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Plan of your internship program:
 A brief introduction of the branch/ area office of the organization:
Name of Company:
Zephyr Textile LTD
Company Registration Number:
0039902
Company Tax No:
1132952-1
Company STRN:
03-94-9999-975-19
Type:
Private limited
Industry:
Textile
Products:
1. Towels (bath towels, sheets, bathrobes, hand towel, hospitality, bath mats, kitchen
towels, accessories)
2. Cloth (gray fabric, finished fabric)

 Starting and ending dates of your internship:

Starting Date ( 07-09-2020 / 07 September 2020 )

Ending Date ( 13-10-2020 / 13 October 2020 ).
 Names of the departments in which i got training and the duration of training:

Department:
Accounts and Finance.
Training duration:
Six (6) weeks.

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Training Program
 . Detailed description of the operations/activities performed by the department
The department of the company in which I’ve worked for six weeks is Accounting and
Finance. The activities expected from a finance department cover a wide range from basic
book keeping to providing information to assisting managers in making strategic
decisions. What to expect from your finance department will depend largely on factors
such as how much involvement the owner/manager has to the organization.
The traditional roles and responsibilities of a finance department are important for the
smooth operation of the business. However, most of the functions do not have a
considerable strategic importance. The most common function of the finance department
comprises the documentation and the controlling of incoming and outgoing cash flows as
well as the actual handling of the cash flows.
Zephyr’s finance department is managed by Mr. Jamil Ud Din Khan. Mr. Jamil Ud Din
Khan is the Manager Finance and Administration of the Company. He got his MBA
degree in Finance from the University of the Punjab. He has over the fifteen years of an
experience in the field of financial accounts and administration.
At finance dept. Accounts Payable (money out), Accounts Receivable and Revenue
Tracking (money in), Audit, Payroll, Reporting and Financial Statements, Financial
Controls all the function are performed well.

 Detailed description of the tasks assigned:

First week: The day I’ve started the internship. I’ve got to know about the products &
production process of the company .

 Products:

Zephyr have following products under their banner.

1. Towels (bath towels, sheets, bathrobes, hand towel, hospitality, bath mats, kitchen
towels, accessories)

2. Cloth (gray fabric, finished fabric).

 Production process:

 Yarn received
 Yarn testing
 Yarn send to warehouse
 Warping
 Sizing
 Drawing
 Weaving
 Testing
 Folding

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  Dying
 Packing
 Dispatch to parties

Second week: I’ve observed about the Fabric sales

Fabric:

There are two types of fabric

 Greige Fabric
 Conversion Fabric

Greige Fabric

 Local sale
 Yarn

Conversion Fabric:

 Yarn ( Provided by the customer )

 Conversion charges

Marketing Department issues:

 Contract Rate
 Work order
 Production
 Packing list
 Dispatch note
 Outward gate pass

Sales Tax :

Overall tax on every sale is 17 %. ( For registered person )

17% + 3% = 20% ( For un-registered person )

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Third week: I’ve observed the duties of marketing department

 PO ( Production order )
 Contract (Quality, Quantity, Price )
 Production Start
 DO ( Dispatched Order )
 OGP ( Outward gate pass )
 Invoice ( By Account office )

Export Freight Expense:

Are of three types

 Inland clearing ( By road )

 By sea
 By Air

The dates OGP ( outward gate pass ) and Sale Invoice will be same.

Fourth week :Let me Introduce about ZT ( Zephyrs Towel ) .The main product which is
manufacture for export mostly. And local sale also.

Towel

 Greige Towel ( Greige + Finished )

 Local Sale
 Export Sale
 Conversion ( weaving + dying + store )

There are two types of brokers in sale

 Export Brokers
 Local Broker

Export credit terms depends upon site bases.

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Fifth week:

Purchases

 Party names
 Yarn stock
 Order
 Buying
 Stock
 Yarn issue

Import and export

Import
 Covering page
 Letter of credit ( On behalf of creating bank )
 Performa invoice ( Exporter create each write term and condition mode of transport )
 IB8 form ( importer )

Sixth Week: The last and final week they assigned me a task to prepare Bank Reconciliation
Statement of the month September of two different Banks.

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Structure of Finance Department

CFO

MANAGER ACCOUNTS

ASSISTANT MANAGER
ACCOUNTS

SENIOR ACCOUNTS
OFFICER

ACCOUNTS OFFICER

OFFICE ASSISTANT

OFFICE BOY

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Marketing Functions
The Marketing Department plays a vital role in promoting the business and mission of an
organization. It serves as the face of your company, coordinating and producing all materials
representing the business. It is the Marketing Department's job to reach out to prospects,
customers, investors and/or the community, and create an overarching image that represents your
company in a positive light—that is, your brand.
Zephyr textile has a very good marketing department head by Mr. Mubashir Younas.
Marketing Dept. take orders by reaching customers by satisfying them on their demands and
satisfying customers on their products.
Their marketing team always achieve more than their assigned target.
They research the market find market gaps and new trends and give reports so they can workon
them.

 Product / Services offered :

Zephyr have following products under their banner.

 Towels (bath towels, sheets, bathrobes, hand towel, hospitality, bath mats, kitchen
 towels, accessories)
 Cloth (gray fabric, finished fabric).

 Pricing strategies:
Maintaining price stability in the market is another function a middle man performs. Many a

time the middlemen absorb an increase in the price of the products and continue to charge the

customer the same old price. This is because of the intra-middlemen competition. The

middleman also maintains price stability by keeping his overheads low.

 Distribution channel:
 The Company achieved this milestone with the diligent marketing strategy in both local
as well as international markets.  Most middlemen take the title to the goods, services, and trade
in their own name. This helps in diffusing the risks between the manufacturer and middlemen.
This also enables middlemen to be in physical possession of the goods, which in turn enables
them to meet customer demand at the very moment it arises.

24
  Promotions:
Promoting the product/s in his territory is another function that middlemen perform. Many
of them design their own sales incentive programs, aimed at building customers traffic at the
other outlets.

Human Resource Management

The human resources department handles many necessary functions of your business. It is
instrumental in providing labor law compliance, record keeping, hiring and training,
compensation, relational assistance and helps with handling specific performance issues. These
functions are critical because without those functions being completed, your company would not
be able to meet the essential needs of management and staff. Zephyr Textile HR dept. is
managed by Mr. Burhan Khan he is a very experienced person and is performing his best on his
duties. Zephyr HR dept. is very strong it hires people on merit and trains them on their duties
very well so that they can perform their best on their posts. They also work on the welfare and
goodwill of their staff.

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SWOT analysis of the company
Strengths:
1. Cost Advantages:
Lower costs lead to raised revenue for Zephyr Limited. Because of their previous experience,
they learn how to undercut competitors on price. They give more good quality products than
their competitors in less price.

2. Unique products:
. Zephyr gives one of the best top quality of Egyptian cotton cloth in the market. They provide
export quality towel products in the market which is extremely liked by people. Which includes
bath robes, bath mats, bath sheets, bath towels etc.

3. Financial Leverage:
Financial leverage allows Zephyr to use their balance sheet and other statements to increase their
business and increase their revenue by the end of the year to achieve their vision and long term
goals.

4.Technology:
Zephyr has the capacity to produce 80,000 meters of fabric per day and about 70% of production
is for Home Furnishing. We have the capability to run high-density percale and satins with a
single as well as multiple pick insertions. The plant is equipped with two sets of Benninger
Sizing and 3 Direct Warping machines and one set of Sectional Wrapper. The towel unit is
equipped with 34 Picanol looms with Dobby and 9 Dornier looms with Jacquard. Dying is
equipped with These soft flows machines are of German origin.

Weaknesses:
1. Online presence
The online market is essential for displaying information and selling products. A weak online
existence can direct results the lost opportunities for Zephyr Limited.

2. Check and balance

Zephyr has weak check and balance on their employees.

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Opportunities:
1. New technology
As now Zephyr is using Standard-of-art-technology and in future, they thrive to be first in the
race of technology.

2. Emerging markets
Zephyr knows how to change and make strategies with time. Their way of doing business is
unique. And they are always ready to discover new markets.

3. New markets
Zephyr always thrive to discover new markets because they know how to satisfy the people.

Threats:
1. Bad Economy
As we know Pakistan is not a stable country so economic crisis can be the biggest threat for the
downfall of the company.

2. Political Risk
One of the main threats in almost all developing countries is the Political risk which affects all
companies.

3. Government Regulations.
Government regulation is one of the big threat for company, like of government increases taxes
on raw material or other things then it's difficult to compete in international market than the
survival of the company will be difficult

4. Substitute Products:
Substitute products are also one of the big threats for the company because competitors can copy
their technology or products so they can find difficulty in competing for local as well as
international markets.

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Conclusion:
Zephyr is one of the large scale textile industries in Pakistan. Zephyr has state of the art
production and products. They produce export quality fabric and towels and they have a big
name in local Pakistani market in quality products. They produce cloth and towel with best
quality yarn made of cotton, polyester, dyed yarn. Overall the company has very well maintained
business processes which help me a lot in learning. Zephyr has founded highly organized
computerized system which can only just be beneficial in the long run if they abide by it
sincerely and improve it continuously. We have analyzed Performance Management System,
Strategy Map, performance in conditions of Balance Scorecard actual versus target goals by
means of statistics and graphically too. Zephyr has performed very effectively in Financial,
Learning & development perspectives of Balance scorecard while they may have performed well
in Customer point of view. Zephyr has a very well maintained supply chain and hierarchy of the
organization and because of it they are growing day by day.

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Recommendations for a suitable course of action:
1. Yarn purchase:
Low yield or production (raw material) - land reforms, water management, agricultural
development They should request the government to take steps to help farmers to produce
quality material so that it can be used in producing export quality products.

2. Energy crisis:
As we know, there are energy issues in Pakistan so if we have to survive in this industry so we
have to take steps for the cost effective alternatives. Like for electricity, we can use solar energy
which needs one-time investment than the cost of producing electricity on it is very low than
producing on diesel generators. Which also pollutes the environment.

3. Political Instability :
Political instability -hampers industrial growth, re-appointments, industry, and economy are
overshadowed by political dilemmas. in Pakistan as we know the political situation. There is
political instability which affects the business very much because of no strong policies and
change in the policies very rapidly. So we should elect the right person who can stabilize the
political situation.

4. Circular Debt:
The company faces issues due to high tax rates by the government which affects every business
very badly. Governments raise the interest rates to control the inflation. But consumers pay more
to borrow money, dampening spending. Business feels difficult to raise the capital. The increase
in interest rate can decrease the profit level. Zephyr is also affected by this .Interest rates impact
on the rate of expansion of a business. The government should take steps on decreasing taxes so
that companies can work more easily. Which will help in making economy stable?

5. Transportation:
In local orders delivery, there is very much problem In delivering orders on time due to rush on
roads and road blocks strikes and lack of maintenance for transport. This result in delivering
orders late to the customers which give the bad effect of the company. So the company should
give delivery time with extra two days after production so that the commitment of delivering on
time can be fulfilled.

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Reference List
Zephyrtextile.com.pk
Wicipedia.com
http://www.toppakistan.com/top-10-textile-industries-pakistan

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