Advertising assessment rubric

Success criteria 1 2 3
Persuasive devices Persuasive techniques and tools Only one persuasive tool or Two or more persuasive tools and
are not obvious. technique is obvious. techniques are used.
Images The images add little to the The images help support the The images clearly add to the
advertisement. advertisement and the message a advertisement and support the
little. message well.
Text (either written or The text does not support the The text helps support the The text clearly supports and adds
spoken) message. advertisement and message a little. to the advertisement and supports
the message well.
Neatness and The advertisement is messy and The advertisement presentation The advertisement presentation is
presentation sloppy and does not appeal to the is neutral, neither encouraging or creative and interesting, and draws
eye. discouraging the product. attention to the product and
message.

Notes:

For more information on how you can help our environment, or to make some suggestions of your own, please go to www.coolaustralia.org