AMARAVATI WEDNESDAY 21 JULY 2021

TWEET PATROL
PARINEETI CHOPRA
@PARINEETICHOPRA
I haven’t been to India since March .. And so a
simple dal, roti and rice brought tears to my eyes
last night Thankyou @CopperchimneyUK for
making me feel like I was home .. You realise the
importance of anything when you’re away from it

Make your design sustainable Steam your face for glowing skin
PUJA GUPTA
media trends etc. and the collected
Simple tips for
fashion students to
sustain in AI
data are considered under predic-
tive analytics. Data driven strategy
helps the brands run more effi-
P eople use a variety of meth-
ods to hydrate and cleanse
their skin. While some people
revamped industry ciently, by giving them room to in- look for the best facial cleansers
novate and balance supply and de- and moisturisers, others use wa-
mand. Taking feedback and ter vapour and face steaming. Al-

A
s a strong demand for fash-
ion, forward clothing is in-
creasing, the fashion indus-
try in India is booming to a
phenomenal extent. As per the re-
port Indian clothing market will
be worth 25 trillion Rupees by
2030, making it the sixth largest
market hub globally. The fashion
industry is growing each day at an
exponential rate.
Over the past year, consumer
behaviour has undoubtedly
shifted drastically, as people shel-
tered from the virus in their own
homes, travel was restricted and
stores were closed around the
world. However, dominance of
digital consumption continues
and will grow in 2021. Companies
must develop more engaging and
enticing social experiences to en-
courage consumers to connect
with the desired brand.
Fashion industry has catapulted
into the midst of seismic shifts due
to several changes in consumer
spending habits, digital innovation
and rising globalization. In a world
full of advancement in technology,
consumers are used to getting
what they want, when and where
they want it, easily using various
apps. In fact, globally in the num-
ber of internet users in the past
year, India saw the strongest ab-
solute growth. Social media use is
expanding at the rate of around 25
% annually, with nearly 70 % of
users active on Instagram. Social
media plays a vital role in providing
a platform to introduce consumers
to fashion brands which is away
from the dominant informal mar-
ket. Slowly the Fashion Industry is
starting to wake up to the fact that
consumer preferences have
changed with time, and theywant
more eco-friendly products.
The Fashion Industry is volatile
and dynamic, as the trends keep
on changing and coming back
again and again is the biggest chal-
lenge for Fashion Students. It is ex-
tremely important for students to
stay on the top of the game because
surviving in advanced industry is
not everybody’s cup of tea and so,
to achieve success in the career,
one must adopt all the traits
needed to stand out. Students al-
ways keep in mind to get through
harsh environments of the fashion
industry challenges. The students
are advised as follows:
Be Technically Sound
Students need to know how to
use CAD (computer-aided design)
program and must be familiar with
any editing graphic designing soft-
ware along with knowledge of 3D
software that could help them im-
prove their designs, because to-
day’s industry demand a talent
who knows work with 360 degrees
approach. Nowadays technologies
are presenting opportunities for
brands to conduct an authentic
sustainable business, engage au-
diences and stay relevant.
Be Visionary
You can see the visions come di-
rectly to your imaginations, when
you are passionate about some-
thing. Pre-decide your long term
and short-term vision to stay clear
wherever you need to go, how you
want to operate, what strategy you
need to accomplish your vision
and how you want to create an im-
pact on your consumer and stand
out with others.
Go through Customers
To take feedback from cus-
tomers when you are growing your
brand and introducing a fresh col-
lection to the world is very impor-
tant. Many fashion brands con-
duct a survey from time to time to
know about the taste of their de-
sired consumers, to predict the
rise and fall of trends. They re-
search about everything from cli-
mate to color preferences, social
communicating with customers
also motivate the entrepreneurs
to calibrate their designs and per-
sonalize their merchandise ac-
cordingly.
Sustainability
Fashion industry is popularly
known for creating trends, and
now the Industry is working on its
most important trend sustainabil-
ity. As the demand for consumer
centric approach rises, a lot of peo-
ple, globally, have become con-
scious of what they consume. Ac-
cording to research findings, 88
per cent of the consumers want
brands to help them be more en-
vironmentally friendly because
customers want to have a positive
impact on the environment.
Adapt New Trends
Trend is something that flips
easily because the fashion indus-
try is extremely dynamic and it
changes at the blink of an eye. Cur-
rently fashion trends have become
more simplified due to the global
pandemic of COVID 19. Most fash-
ion brands have toned down their
styling even after the pandemic;
clothing is likely to stay simple and
comfortable. Students need to
adapt to the changes and cre-
atively make way for new trends
to remain afloat where competi-
tion is cut-throat or nosebleed.
(Prof. Dr Rana Singh,
Vice-Chancellor, Sanskriti
University)
though a simple bowl or pot of
hot water will suffice, some peo-
ple add salt, lemon, tea, dried
herbs, and oils to the water for
added benefits. So, what are the
advantages of steaming your
face? Improved serum absorp-
tion, increased circulation, and a
sense of relaxation! Beauty ex-
pert Gitanshi Dua highlights
more of them.
Helps in cleansing
Face steaming opens your
pores, allowing dead skin cells,
dirt, and other impurities that clog
pores to be released. If you have
blackheads, a face steam can
soften them and make removal
easier. When blackheads and
whiteheads remain on the skin for
an extended period of time, they
can become painful. However,
steaming opens up your pores,
loosens the gunk inside, and thor-
oughly cleanses your face.
It promotes blood circulation
Sometimes your skin looks dull
and dehydrated even if it has a
proper skincare routine. The main
reason for this could be poor cir-
culation of blood in the area. But
here the steaming of the face is of
great benefit to your skin. This
helps increase circulation in the
area, provides oxygen, and main-
tains a healthy and young skin ap-
pearance.
Hydrates skin
Facial steaming increases the
permeability of the skin to im-
prove absorption. This means that
the moisturiser or other skin
product that you apply penetrates
deeper in the skin after a facial
vapour. This helps the skin to
hydrate and hydrates your face
naturally. The look of dry skin
is often tired and dull. Face
steaming enhances skin flexibil-
ity and prevents dryness. It pro-
motes the production of natural
oils that hydrate the skin.
Helps produce collagen and
elastin
The increased blood flow is
referred to as improved circu-
lation throughout the face and
neck area. This helps to produce
more collagen and elastin, two
important components of firm
skin that can make you look
younger by years. The skin ap-
pears more voluminous and re-
sistant to collagen and elastin.
As people get old, their skin ap-
pears thin and loose because of
the loss of collagen and elastin.
Helps heal breakouts
We all despise how a pimple
always seems to appear on your
face right before a big event.
However, one amazing benefit
of steaming the face is that it al-
lows you to safely get rid of the
breakout without leaving any
infection or scar behind. Simply
steam your face for three to four
minutes, allow the steam to
work its magic for about half an
hour, and then rub an ice cube
on the affected area for about
five minutes.
This will soothe your skin by
calming the inflammation, re-
ducing redness, and drawing out
all the pus.
Removes excess sebum
Sebum is a natural oil that
your skin produces for lubrica-
tion. Steam opens the pores and
allows trapped sebum to be re-
leased.

NEWS ROUNDUP
A guide to steer clear of monsoon diseases
Wamiqa comes forward to
T he monsoon season brings infections. Herbal teas and especially the leafy ones and

rescue stray animals with it a pleasant respite

from the hot and scorching sum-
mer. The greens become
brighter and there is the intoxi-
A ctress Wamiqa Gabbi, who has been praised for her role in the show “Gra-
han”, has come forward to rescue stray animals.
Wamiqa, who has adopted five dogs said, “I have always
cating smell of wet earth.
Unfortunately, the monsoon
been an advocate for the welfare of animals and am also lowers our immunity and
strictly against animal cruelty. I think to harm animals is brings with it a bevvy of diseases
one of the lowest forms of action for a human, for which and dangers to our health. One
they should definitely be reprimanded. It would be bet- needs to prepare in advance to
ter if there were stricter laws against animal brutality. be able to avoid these. Preeti
I hope more and more people come together and Goyal, Medical Director,
protect animals while helping the ones in need vHealth by Aetna, shares a few
find shelter or good homes to live in. I stay an conditions prevalent in this sea-
hour away from Mumbai city in an inde- son and some tips to prevent
pendent house to accommodate my five them are:
dogs.” The actress will next be seen in • The drastic fluctuations in
“Mai”, an upcoming thriller series co-star- temperature and high humid-
ring Sakshi Tanwar, Raima Sen, Vivek ity during this season make
Mushran, Prashant Narayanan, and Seema one susceptible to many
Pahwa. The plot of the series moves around viruses causing a cold and flu.
the murder of a prisoner. Upon accidentally Taking a nutritious diet and
killing a mafia leader, a middle-aged immunity-boosting foods
woman is unwittingly swept into the under- during this time, avoiding
world, where her cult slowly grows. As junk food and consuming
things take a new turn, she has to fight for plenty of water goes a long
survival while preparing herself to enter way in protecting against viral
the underworld to stay secure.
warm honey water also act to
protect the upper respiratory
tract. Adequate sleep and
physical exercise are sure shot
ways to boost immunity.
• Like humans, mosquitoes,
mites, bacteria, viruses and
fungi also love the monsoons.
It is breeding season for mos-
quitoes and mites which can
transmit diseases like dengue,
malaria and scrub typhus.
Avoid any stagnation of water
in and around your homes
and encourage others to be
mindful of it too. In case of a
febrile illness, contact your
physician immediately.
• Typhoid and Hepatitis A due
to contaminated food/water
also become more prevalent
during this time. Use only fil-
tered or boiled water and do
not use water stored for more
than 24 hours.
• Consume freshly cooked, light
meals. Avoid raw vegetables
check all vegetables and fruit
for mud, larvae, rot etc. be-
fore consuming. Thor-
oughly wash all farm
produce.
• Fungal infections es-
pecially of the feet
are another problem
specific to this sea-
son. Clean and dry
your feet thor-
oughly every day
especially after they are prevents fungal infections of
soaked with rainwater/mud. the skin.
Avoid wearing wet shoes for • For persons prone to allergies,
long. the monsoon season may pre-
• Wash your clothes regularly cipitate or exacerbate their
and dry them in the sun symptoms. Avoid exposure to
whenever possible and/or known allergens and keep
iron them before using. This prescribed anti-allergic medi-
kills the fungal spores and cines handy at all times.

l CROSSWORD l SUDOKU
Across Down
Junk Food Day
1

4
Eat grass (5)

Anger (7)
1

2
Snatched or seized (7)

More adept (5)

8 In general (2,5)
9 Cut grass (5)
10 Cleaning implement (3)
12 Flying creature (4)
15 French cheese (4)
16 Wears away (6)
17 Paint poorly (4)
19 Norwegian capital (4)
21 Mark of infamy (6)
SOLUTION TO JULY 20
J unk foods are usually, by definition, high in
fats, sugars, salt, and calories. But more of-
ten than not, they are delicious! Junk food day is
3 Neutral hue (4) the perfect day to treat yourself. On Junk Food Day,
you get to eat anything you want. Eat any amounts
4 Judge (4) that you want, too. Tomorrow, however, it’s back to a healthy
diet.
5 Slightly wet (4) It doesn’t have to be candies either. Like bacon? Eat so
much bacon! Like chili cheese dogs? Eat all the dogs you
6 Elgar and Murrow (7) want. Onion rings, yes please. Pizza? Have it for breakfast,
lunch, and dinner. Junk Food Day is all about indulging in
7 Gentle poke (5)
your favorites.
11 Tense (2,4) Junk food may be hazardous to your health. After all, mom
knows what’s best
13 Society page miss (3) for you. Do so at
your own risk.
14 Less firm, loud (6)
That risk includes
18 Make use of (7) having too much
and Mom saying:
19 Clumsy fellow (3) “I told you so!”
Junk Food Day
SOLUTION TO JULY 20

20 Supervised (7) is a day that al-

22 Musical solo (4)
23 Renown (4)
25 Prepare for war (3)
28 Motionless (5)
29 Americans (7)
30 Physics topic (7)
31 Threaded nail (5)
lows you to chow
22 `Very' in Italian, a term
down on the
used in music (5) foods that you
usually would not. Junk foods, by their definition, tend to
24 As an Arab he is rich and contain a lot of calories, salt, sugar, and fats, and they offer
very nutritional value. You may think that it doesn’t do any-
respected (5) one any favors to have a day that is dedicated to junk food.
However, if you follow a healthy and balanced diet, there is
25 Dismounted (4)
nothing wrong with having one day of the year whereby you
26 Talkative bird (4) can eat anything that you want to. In fact, this is encouraged,
because it means that you are more likely to eat healthily the
27 Finishes (4) rest of the time, right? Of course, it is up to you whether or
not you decide to fully embrace Junk Food Day, but we know
that we will be!