Distribution Management 

CREATED BY JMJAMES  

15TO20 LANG PERO OKS PO KESA NMN WALA

As the product enters the growth stage, rapid market growth begins.

Select one:
True

Encouraging Channel Member Input into New Product Planning One way of promoting
increased enthusiasm and acceptance for new products by channel members is by obtaining
some input from them into new product planning.

Select one:
True

One of the basic areas of product management that needs to be considered is strategic
channel management.

Select one:
False

In the face of slower growth or near-saturation, the sales and turnover rate for the product
will decline for many of the channel members.

Select one:
True

During the growth stage, strong promotional efforts are needed to launch a product.

Select one:
False

Effective channel management requires that the channel manager be aware of how channel
management interfaces with product, price, promotion, and logistics in the marketing
channel.
Select one:
True

No channel member likes to take on a new product that will cause trouble. This applies to
product problems that arise while the product is still in the channel member’s inventory as
well as those that may appear soon after the product is sold to the consumer.

Select one:
True

With respect to new product planning and development, one of the basic product channel
management issues is obtaining channel member input into new product planning.

Select one:
True

Achieving success for new product is dependent on only one factor.

Select one:
False

The development of new products is a challenge faced by virtually all producers and
manufacturers. New technologies, changing customer preferences, and competitive forces
all contribute to the need to introduce new products.

Select one:
True

For new products to be successful, it must be accepted by the final users- whether industrial
customers or final consumers.

Select one:
True

Strategic management of a product line is necessary if a product line is to remain viable and
profitable. Among the most important of these strategies are:

Select one:
a. Product differentiation strategy

Final users are not concerned about how the product will perform when used.

Select one:
False
For new products to be successful, it must be accepted by the final users- whether industrial
customers or final consumers.

Select one:
True

The development of new products is a challenge faced by virtually all producers and
manufacturers. New technologies, changing customer preferences, and competitive forces
all contribute to the need to introduce new products.

Select one:
True

No channel member likes to take on a new product that will cause trouble. This applies to
product problems that arise while the product is still in the channel member’s inventory as
well as those that may appear soon after the product is sold to the consumer.

Select one:
True

As the product enters the growth stage, rapid market growth begins.

Select one:
True