University of Saint Louis: Embracing The Recovery and Redevelopment of The Tourism and Hospitality Industry"

University of Saint Louis
SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY

INTRODUCTION TO MEETINGS, INCENTIVES, CONFERENCES AND EVENT MANAGEMENT CLASS OF 2021
Theme: Rise Up, Restart, & Revive: Embracing the Recovery and Redevelopment of the Tourism and Hospitality Industry
MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT

CLASS OF 2021
THEME:
“Rise Up, Restart, & Revive:
Embracing the Recovery and Redevelopment of the Tourism and Hospitality Industry”
RATIONALE:
Inclined to the Annual Regional Convention conducted by the Convention and

Events Management Class (CEMC) of the University of Saint Louis Tuguegarao, the CEMC
(2021) would like to take the privilege of organizing the 16th Regional Hospitality and Tourism
Convention and the 8th Hospitality and Tourism Society Academics and Skills Competition with
the theme “Rise Up, Restart, & Revive: Embracing the Recovery and Redevelopment of the
Tourism and Hospitality Industry.” This theme focuses on how the Hospitality and Tourism
Industry Recover and redevelop its operation considering the existence of an unprecedented
crisis.
Since we are amidst a severe pandemic and we are still in the middle of a struggle, and
covid cases are increasing. We need to be responsive to what needs to be done and adaptive to
the changes that are happening to rehabilitate the situation and recover what we have lost. The
Industry had to face this type of crisis, and this convention will provide knowledge on the
disposition of the Industry today. This will also showcase the talents and skills of the
participants.
VENUE:
Event
Date Online Platform
Conference Proper
Day 1 Zoom Meeting
8th Hospitality and Tourism Society Academic and Skills Olympics

Date Online Platform Event

Zoom Meeting Academic Competitions
Day 2
Zoom Meeting
HOSTS Skills Olympics
Logo
Objectives
1. To give awareness on how circumstances affect and transform the Hospitality and
Tourism Industry
2. To develop the competitiveness of the Industry and build its resilience
3. To improve the operational strategy of the Industry in this time of crisis
4. To let the students showcase their skills through academics and skills competitiveness
5. To discover the hidden opportunities on the unprecedented crisis
6. To give effective achievement of transformation in the sector of Hospitality and Tourism
LIST OF TARGET SCHOOLS:
 Cagayan State University

- Andrews Campus
- Lal-lo Campus
- Aparri Campus
- Sanchez Campus
- Gonzaga Campus
 Isabela State University

- Cabagan Campus
- Echague Campus
- Ilagan Campus
 Saint Mary’s University
 International School of Asia and the Pacific
 La Sallete Santiago
 St. Ferdinand College of Ilagan
 Lyceum of Aparri
 Saint Paul University of the Philippines
 University of Saint Louis Tuguegarao
 Cagayan National High School
 Our Lady of Perpetual Help-Cauayan
 Vargas College
 University of Cagayan Valley

BUDGET BREAKDOWN
FINANCE COMMITTEE
SUMMARY OF EXPENSES PER COMMITTEE
PROGRAM COMMITTEE 63,600

CONTEST COMMITTEE 12,000
CONTINGENCY FUND 13,600
GRAND TOTAL 89,200.00
Note: The contingency Fund will collect 150.00 for each student in the HOSTS Organization for
the academic and skills competition prizes. The remaining balance will be given to the
organization fund.
PROGRAM COMMITTEE
ITEMS/ QUANTITY PRICE TOTAL REMARKS/

PARTICULARS COST JUSTIFICATIONS
Speakers (National) 3 15,000 45,000 The invited speakers are highly
reputable in the industry.
Please see profile attached.
TOTAL 45,000.00
PROJECTED REVENUE:
318 PARTICIPANTS and CONVENERS * Php. 200.00 Php.63, 600.00
PROJECTED INCOME:
The initial budget to be used as the capital fund of the CEMC 2021 will be drawn from
the registration fee of the Conveners, which costs P200.00 after the approval of this proposal.
Furthermore, the organizers donate the whole earnings to the HOSTS Fund following the
conference if all payments and contributions are settled with the official financial statement. The
Finance Committee shall appropriately liquidate all costs three days following the stated
Convention.
REGISTRATION FEE
 The Convention Fee will cost P200.00
 Inclusions
 E-Certificate of Appreciation
DAY 2
 Inclusions
 Certificates for the participants and coaches for the contested events
 Cash Prize
TARGET PARTICIPANTS
The target participants of this convention are students from Region II taking up the following
degrees:
 Bachelor of Science in Hotel, Restaurant and Tourism Management
 Bachelor of Science in Hospitality and Tourism Management
 Bachelor of Science in Hotel and Restaurant Management
 Bachelor of Science in Hospitality Industry Management
 Bachelor of Science in Hospitality Management
 Bachelor of Science in Tourism Management
 Bachelor of Science in Tourism
We are also aiming to have the Faculty and Academe under Tourism and Hospitality Industry to
participate together with the Industry practitioners.
SECTOR TARGET AGENCY TARGET no. OF

PARTICIPANTS
ACADEME 19 UNIVERSITIES AND 250
(Students/ Teachers) COLLEGES (excluding conveners)
CONVENERS USL- CEMC 2021 68
TOTAL 318
PROMOTION COMMITTEE
Strategies for Promotion
The promotion for “CEMC 2021” will start after the approval of the concept paper by the
Promotion Committee. It will be manage in different ways such as the following:
 Upload posters and video teasers in the Hospitality and Tourism Society Facebook Page
and the official page of SABH Council.

 An endorsement of the “CEMC 2021” will be requested from the Commission on Higher
Education to encourage more participants.
Time table for the promotion of “CEMC 2021”:
PROMOTION DATE PROMOTION INTERVAL
Online Poster October to November 2021 During the campaign and

invitation days
Video Teaser October to November 2021 1-month hanging
1.
TOPICS:
1) “The Rising of Tourism Amidst the Covid19: Tourism Operations in Surviving Crisis ”
(Sec. Bernadette Romulo-Puyat)
a. How can tourism recover responsibly from Covid19
b. Mitigating the wrath of the global pandemic
c. Recovery of the Industry in a safer environment
2) “Innovation Competitiveness: Flexible Operations and Coping Scheme for Event

Services” (Miss Cynthia Bernabe)
a. Effectivity of established protocols on safety in the Catering and Events services
b. Delivering quality event services
c. Opportunities of Hospitality and Tourism Industry with the innovations in the
new normal
3) “Adopting the Transformation Cycle: Strategies in Coping Up the Trends in the New
Normal” (Miss Gilbeth Gloria)
a. Keeping up in the new strategies in providing exceptional service
b. How the trends transform the Hospitality and Tourism Industry
c. Flexibility in adaptation mechanism amidst the pandemic
4) “Shaping the future: Hospitality and Tourism Strategies and Opportunities”

(Mrs. Cassandra Hernandez)
a. Competitiveness in adapting the industry’s transformation
b. Showcasing the advancements and enhancing capabilities in the Industry
c. What to expect in the future of the Hospitality and Tourism Industry
APPENDIX
PROFILE OF THE SPEAKERS
OF THE MICE 2021

SEC. BERNADETTE ROMULO-PUYAT

Department of Tourism
Bernadette Fatima T. Romulo-Puyat is the current

Secretary of the Department of Tourism after
being appointed by President Rodrigo Duterte in
2018. She attended the University of the
Philippines and pursued an undergraduate and a
Masters degree in Economics. Secretary Romulo-
Puyat was a former lecturer at the UP School of
Economics (1994- 2006). She also served as an
Economic Consultant at the Housing and Urban
Development Coordination Council (HUDCC)
(2001-2002) and the Presidential Management
Staff (2005-2006), and was Deputy Cabinet
Secretary at the Office of the President in 2006.
She was appointed as Undersecretary at the Department of Agriculture from 2007 to 2018 where
she was designated to handle Special Concerns, Administration and Finance, and Agribusiness
and Marketing. Secretary Romulo-Puyat assumed office as the Secretary of the Department of
Tourism on May 14, 2018.
Cynthia Bernabe
Certified Event Professional
Cynthia Reantaso Bernabe is a graduate of the award-

winning Event Leadership Executive Program of
Temple University's School of Tourism and
Hospitality Management in Philadelphia,
Pennsylvania, USA. She is the Program Director for
Professional Event Management and a Faculty for
Principles and Best Practices in Event Management,
Event Planning and Coordination, and Special Events
and Risk Management at the De La Salle-College of
St. Benilde School of Professional and Continuing
Education (SPaCE). She was also a Faculty for Event
Management at the Enderun Colleges and at the
Miriam College where she taught Event Management
and Marketing for Integrated Marketing
Communication, a Masters' Degree Program for Communication Arts. She is also a Facilitator
for Systematic Event Management at the Development Center for Asia Africa Pacific (DCAAP).
To broaden her practice in the academe, Cynthia delivers corporate seminars and workshops
such as the series of Best Practices in Event Management seminars for the Bangko Sentral ng
Pilipinas Institute (BSPI).
Gibeth Gloria
Executive Assistant Manager
Crowne Plaza Manila Galleria
Holiday Inn Manila Galleria
Ms. Gibeth Gloria is a RISE (SEAK) Program Alumna and

Mentor, and she is currently the Executive Assistant
Manager of Crowne Plaza and Holiday Inn Manila Galleria.
She has extensive experience in hospitality and hotel
management specializing in food and beverage operations,
restaurant and bar concept, sales and marketing, rooms
management, talent management, and development. In 1998,
she worked as a Front Desk Agent at The King’s Hotel
Singapore. She worked for 14 years and four months at the
Heritage Hotel Manila as Accountant Manager, Assistant
Catering Manager, Catering Manager, Assistant Director of
Catering, and Food & Beverage Manager. She was also awarded as a Winner in the Manager
Category of the 2011 Mabuhay Awards.
Mrs. CASSANDRA FAYE HERNANDEZ

Lead Cabin Crew, CebGo Cebu Pacific
Mrs. Hernandez provides a world-class customer

service experience and ensures safety and security
before, during, and after the flight. She has over five
years of experience in the field of customer service. She
started as a Receptionist/HR Assistant for a fruitful six
months. Currently, She is a Cabin Crew for a wonderful
three years already. She gave excellent communication
and interpersonal skills that help her to connect to
people quickly. She is a fast learner and can work
independently. A goal-oriented person and can finish
tasks swiftly without compromising quality. She takes
pride in professionally conducting herself when
representing a company. She gave excellent
communication and interpersonal skills that help her to
connect to people quickly. She is a fast learner and can
work independently. A goal-oriented person and can finish tasks swiftly without compromising
quality.
Mrs. Hernandez is also highly skilled in Data Entry, Communications (Skype, MS Teams, etc.),
Canva, Social Media (FB, Twitter, Instagram, YouTube, etc.), Writing (Email, Blogs,
Proofreading, etc.), and Internet Research. She is thrilled to learn more about the position and is
willing to continuously learn, grow, and apply her related skills to support the team and engage
our community.

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University of Saint Louis

SCHOOL OF ACCOUNTANCY, BUSINESS, AND HOSPITALITY

MEETINGS, INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT

Inclined to the Annual Regional Convention conducted by the Convention and

8th Hospitality and Tourism Society Academic and Skills Olympics

Date Online Platform Event

LIST OF TARGET SCHOOLS:

 Cagayan State University

 Isabela State University

 Saint Mary’s University

 International School of Asia and the Pacific

 St. Ferdinand College of Ilagan

 Saint Paul University of the Philippines

 University of Saint Louis Tuguegarao

 Cagayan National High School

 Our Lady of Perpetual Help-Cauayan

 University of Cagayan Valley

SUMMARY OF EXPENSES PER COMMITTEE

PROGRAM COMMITTEE 63,600

ITEMS/ QUANTITY PRICE TOTAL REMARKS/

318 PARTICIPANTS and CONVENERS * Php. 200.00 Php.63, 600.00

 The Convention Fee will cost P200.00

SECTOR TARGET AGENCY TARGET no. OF

Time table for the promotion of “CEMC 2021”:

PROMOTION DATE PROMOTION INTERVAL

Online Poster October to November 2021 During the campaign and

2) “Innovation Competitiveness: Flexible Operations and Coping Scheme for Event

4) “Shaping the future: Hospitality and Tourism Strategies and Opportunities”

OF THE MICE 2021

SEC. BERNADETTE ROMULO-PUYAT

Bernadette Fatima T. Romulo-Puyat is the current

Cynthia Reantaso Bernabe is a graduate of the award-

Ms. Gibeth Gloria is a RISE (SEAK) Program Alumna and

Mrs. CASSANDRA FAYE HERNANDEZ

Mrs. Hernandez provides a world-class customer

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