Semester Adopted: Sem: 2ND AY: 2021-2022

Revision Status: Final

Republic of the Philippines Revision Date: 10-January-2023
Western Mindanao State University Recommending approval: Ms. Mariter A. Villardo,
College of Home Economics Concurred: MAHE,MSHRM
Dr. Lucia M. Santos
Department of Hospitality Management Approved: Dr. Nursia M. Barjose

RESTRUCTURED OUTCOMES-BASED EDUCATION (OBE) COURSE SYLLABUS IN HPC 7 – INTRODUCTION TO M.I.C.E. Industry (LECTURE)
2nd Semester, SY 2022-2023 ONLY
PRE-REQUISITE COURSE: NONE

Western Mindanao State University

Vision
College of Home Economics
The University of Choice for higher learning with strong research orientation
that produces professionals who are socially responsive to and responsible Mission
for human development; ecological sustainability; and peace and security
within and beyond the region. WMSU’s College of Home Economics is the lead provider of competent, holistic, and
world-class quality human resources imbued with industry driven lifelong learning
Mission skills in the areas of Home Economics, Nutrition and Dietetics, and Hospitality
Management.
The Western Mindanao State University, set in a culturally diverse
environment, shall pursue a vibrant socio-economic agenda that include: Department Goal

 A relevant instruction paradigm in the education and training of competent The WMSU, HM Department goal is to become a regional center of best
and responsive human resource for societal and industry needs; practices in food and beverage service and culinary excellence that embodies global
 A home for intellectual formation that generates knowledge for people standard of quality on hospitality management, marketing, and operations.
empowerment, social transformation, and sustainable development; and;
 A hub where science, technology and innovation flourish enriched by the
wisdom of the Arts and Letters, and Philosophy.
 PROGRAM OBJECTIVES (PO) GOALS
A
a. To prepare, develop and produce students with knowledge and skills in management, marketing, sales entrepreneurship and other business 
related activities for students to be globally competitive.
b. To equip the students with culinary skills and to develop interests, creativity, innovation and awareness to food safety and hygiene measures 
and contribute to consumers’ health.
c. To orient and provide practical training on hospitality industry, travel and tourism industry, food and beverage service industry and sports, 
gaming and entertainment industry.

d. To inculcate corporate values and business ethics in the campus and workplace. To promote leadership, sense of urgency, commitment and 
integrity.


e. To initiate/develop/utilize hospitality, travel and tourism based research projects.

Course Code : HPC VII (LECTURE)

Course Title : Introduction to MICE Industry

Pre-requisite : NONE

Course Credit : 3 units (3 hours lecture)

COURSE DESCRIPTION : This course aims to introduce students with theories in the MICE (Meetings, Incentives, Conventions, and Exhibits) Industry
with the current innovation and trends in different managerial aspects including Program/Planning, Logistics, Marketing, and
Finance.
.

COURSE LEARNING OUTCOMES:

 Program Outcomes
At the end of the semester, the students can:
A B C D E
1 Define MICE and its significance 

2 Understand the Organizational Structure of an Event Committee  

3 Differentiate the types of Events 

4 Prepare and execute Event Planning 

5 Organize an actual convention/event  

References:

TEXTBOOKS

 Romero, E. 2015. Events Management. 2nd Edition- Copyright. Rex Book Store, Inc.

 Van Der Wagen, L. & White, L. 2010. Events Management- 4th Edition. Pearson Education Canada

WEB

 Eventzilla. (2019). Wow Factor: 11 Types of Vendors You Need for Your Next Event. Retrieved from https://blog.eventzilla.net/event-resources/wow-factor-
11-types-of-vendors-you-need-for-your-next-event/

 Johns, A. (2003). Environmental Scanning in Marketing: Definition, Examples & Methods. Retrieved from
https://study.com/academy/lesson/environmental-scanning-in-marketing-definition-examples-methods.html

For the 2nd Semester, SY 2021-2022 ONLY

GRADE COMPONENT AND CORRESPONDING WEIGHT:
FINAL RATING Course Output/Report (can be generated online) 20%
Midterm Grade 40% Attendance (can be generated online)… 10%
Final term Grade 60% 100%
100% SAMPLE COMPUTATION OF PERCENTAGE GRADE FOR A QUIZ OR EXAM
MIDTERM GRADE Percentage Grade = raw score / total number of items x 100
Midterm Exam (to be administered face to face or online)… 40% Example: raw score = 40, total items = 50
Written Output (can be generated online or offline) .. 30% GRADE = 40/50 x 100
e.g. quizzes, essays, case analysis, reflection paper & etc. = 0.80 x 100
Course Output/Report (can be generated online) 20% = 80%
Attendance (can be generated online)… 10% TOTAL SCORE 40 correct out of 50 items
100% PERCENTAGE GRADE 80%
FINAL TERM GRADE NUMERICAL RATING 2.00
Final Exam (to be administered face to face or online)… 40% REMARKS …………………………………. PASSED
Written Output (can be generated online or offline) .. 30% Passing Grade = 60%
e.g. quizzes, essays, case analysis, reflection paper & etc.

NUMERICAL
09190062632 % EQUIVALENT
RATING
96-100 1.0
91-95 1.25
86-90 1.5
81-85 1.75
76-80 2.0
71-75 2.25
66-70 2.5
62-65 2.75
60-61 3.0
Below 60 5.0
Lacks requirements and/or final exam INC
Authorized Withdrawal (Dropped with permit) AW
Unauthorized Withdrawal (Dropped from class for
non-attendance/non-appearance for 20% of prescribed UW
attendance)
 SYLLABUS IN HPC 7 – Introduction to MICE Industry

MODE OF DELIVERY
Desired Student Note: Which ever mode of delivery is
Learning Evidence of applicable to the students, adapt a flexible
Outcome-Based learning delivery as appropriate to the
Course Content Outcomes/Competenc Outcomes Course
Time (OBA) Activities Program Values required activities.
(No. of Hours Per ies (Assessment Learning
Frame (Teaching & Outcomes Integration
Topic) At the end of each of Learning Outcomes
Learning Activities) PURELY PURELY
topic and semester, the Outcome) BLENDED
ONLINE OFFLINE
students can
WEEK 1 Topic 1 (2 hours): C, D, E Value of
- On line face -
 Exhibit awareness and Individual participation in Rubric score sheet CLO 1, 2
Appreciation of
to face
WMSU VMGO, appreciation of the class discussion of class participation through
WMSU VMGO
Classroom Policies, University Vision, Mission MS
Course Overview, & Quality Policy, College (Teams)
Course Requirements, Goals, and Program Memorize the VMGO and On the
Grading System objectives. insight fully, understand it’s WMSU
 Demonstrate meaning VMGO,
understanding of the Classroom
classroom policies, course Policies,
requirements, and grading Course
system. Overview,
Course
Requireme
nts,
Grading
System with
activities on
MS Teams
based from
the
handout.
WEEK Topic 2 (2 hours): CLO 1,2,3,4 A,C,D, Value of - On line face -
2 Attentiveness to face
Introduction to  Define the MICE Individual Performance Assess thru the use MS
MICE Industry industry Individual seatwork of Class (Teams)
 MI.C.E. Industry  Sequence the Performance Rubric on
Evolution Evolution of MI.C.E. Evaluation Introductio
Industry n to MICE
Industry
with
activities on
MS 365
based from
the
handout.

WMSU-VPAA-FR-016.01 Page 5 of 10
Effective Date: 15-JUN-2017
CONTROLLED COPY
 SYLLABUS IN HPC 7 – Introduction to MICE Industry

MODE OF DELIVERY
Desired Student Note: Which ever mode of delivery is
Learning Evidence of applicable to the students, adapt a flexible
Outcome-Based learning delivery as appropriate to the
Course Content Outcomes/Competenc Outcomes Course
Time (OBA) Activities Program Values required activities.
(No. of Hours Per ies (Assessment Learning
Frame (Teaching & Outcomes Integration
Topic) At the end of each of Learning Outcomes
Learning Activities) PURELY PURELY
topic and semester, the Outcome) BLENDED
ONLINE OFFLINE
students can

WEEK Topic 3 (4 hours): - On line face -

3 CLO 1,2,3,4 A,C,D Value of to face
Significance of the  Identify the Individual Performance Assess thru the use Attentiveness through
Event Industry and significance of MICE Individual seatwork of Class MS
its Structure Industry and to each Performance Rubric (Teams)
destination Evaluation On the
 M.I.C.E.  Distinguish various Significance
Destinations technology trends in of the Event
 Technology the Industry Industry
trends in  Construct an Event and its
M.I.C.E. Organigram Structure
Industry with
 Event activities on
Organizational MS Teams
Structure based from
the
handout.
WEEK Topic 4 (2 hours) - On line face -
4  Enumerate different to face
Industry suppliers and Individual Performance Assess thru the use through
suppliers and imperative factors in Individual seatwork of Class MS
regulators conducting an event. Performance Rubric (Teams)
 Roles of the  Describe the roles of On the
Tourism TPB in the Industry. industry
Promotions  Appraise vendors for Value of suppliers
CLO 1,2,3,4 A,C,D,
Board events Attentiveness, and
 Types of Ideal Independency regulators
Vendors for with
Events activities on
a. MS Teams
based from
the
handout.

WMSU-VPAA-FR-016.01 Page 6 of 10
Effective Date: 15-JUN-2017
CONTROLLED COPY
 SYLLABUS IN HPC 7 – Introduction to MICE Industry

MODE OF DELIVERY
Desired Student Note: Which ever mode of delivery is
Learning Evidence of applicable to the students, adapt a flexible
Outcome-Based learning delivery as appropriate to the
Course Content Outcomes/Competenc Outcomes Course
Time (OBA) Activities Program Values required activities.
(No. of Hours Per ies (Assessment Learning
Frame (Teaching & Outcomes Integration
Topic) At the end of each of Learning Outcomes
Learning Activities) PURELY PURELY
topic and semester, the Outcome) BLENDED
ONLINE OFFLINE
students can
WEEK Topic 5 (2 hours) - On line face -
5  Create an Event Individual Performance Assess thru the use to face
Event Planning Checklist Individual seatwork of Class through
Process  Allocate Needed Performance Rubric CLO 1,2,3,4 A,C,D, Value of MS
Attentiveness,
 Events Checklist Resources For The (Teams)
Independency and On
 Goals and Event initiative Planning
objectives  Brand an event
 Establishing  Characterize ideal and
Budget sponsors and partners Approval
 Setting the for events Process
Date with
 Event Master activities on
Plan MS Teams
 Booking the based from
Venue the
 Branding the handout.
event
 Partnership
and Sponsors
WEEK Topic 6 (4 hours) - On line face -
CLO 1,2,3,4 A,C,D, Value of
6  Prepare Individual Performance Assess thru the use to face
Environmental Individual seatwork of Class Attentiveness, through
environmental
Scanning Performance Rubric Independency MS
scanning
 Importance (Teams)
of  Interpret the on
Environme importance of Environme
ntal Environmental ntal
Scanning Scanning Scanning
 Identify with
Strengths  Outline probable activities on
and Strengths and MS Teams
Weaknesses Weaknesses of an based from
in Event Event Concept/Idea the
Planning handout.

WEEK Topic 7 (2 hours) CLO 1,2,3,4 A,C,D, Value of - On line face -

7-8 Attentiveness, to face

WMSU-VPAA-FR-016.01 Page 7 of 10
Effective Date: 15-JUN-2017
CONTROLLED COPY
 SYLLABUS IN HPC 7 – Introduction to MICE Industry

MODE OF DELIVERY
Desired Student Note: Which ever mode of delivery is
Learning Evidence of applicable to the students, adapt a flexible
Outcome-Based learning delivery as appropriate to the
Course Content Outcomes/Competenc Outcomes Course
Time (OBA) Activities Program Values required activities.
(No. of Hours Per ies (Assessment Learning
Frame (Teaching & Outcomes Integration
Topic) At the end of each of Learning Outcomes
Learning Activities) PURELY PURELY
topic and semester, the Outcome) BLENDED
ONLINE OFFLINE
students can
Event Operations  Identify event Individual Performance Assess thru the use Independency through
 5C’s of Event deliverables and Individual seatwork of Class MS
Operations expectations Performance Rubric (Teams)
 Tech Solutions  Integrate the 5C’s of On Event
for event Event Operations Operations
circumstances  Enumerate possible with
tech solutions for each activities on
event challenges MS Teams
based from
the
handout.

WEEK
MIDTERM EXAM
9
- On line face -
Topic 8 (2 hours): to face
Value of through
Venue Selection  Identify salient factors Individual Performance Assess thru the use CLO 1,2,3,4 A,C,D MS Teams
Attentiveness,
and Layout, and in venue, and program Individual seatwork of Class Independency on Venue
Event Program  Prepare Venue targets Performance Rubric Selection
 Venue  Assess Venue History and Layout,
WEEK Targets: and Climate Event and
10  Audience and Conditions for events Event
Guest Size Program
 Audience Status with
 Audience activities on
Convenience MS Teams
 Climate based from
Conditions the
 Venue History handout.
 Other venue
services
WEEK Topic 9 (4 hours) CLO 1,2,3,4 A,C,D Value of - On line face -
11-12 Attentiveness, to face
Independency through

WMSU-VPAA-FR-016.01 Page 8 of 10
Effective Date: 15-JUN-2017
CONTROLLED COPY
 SYLLABUS IN HPC 7 – Introduction to MICE Industry

MODE OF DELIVERY
Desired Student Note: Which ever mode of delivery is
Learning Evidence of applicable to the students, adapt a flexible
Outcome-Based learning delivery as appropriate to the
Course Content Outcomes/Competenc Outcomes Course
Time (OBA) Activities Program Values required activities.
(No. of Hours Per ies (Assessment Learning
Frame (Teaching & Outcomes Integration
Topic) At the end of each of Learning Outcomes
Learning Activities) PURELY PURELY
topic and semester, the Outcome) BLENDED
ONLINE OFFLINE
students can
Event Marketing  Identify salient factors Individual Performance Assess thru the use MS
 2021 Marketing in venue, marketing Individual seatwork of Class (Teams)
Guide and program Performance Rubric on Event
 Importance of  Explain the Marketing
Marketing in importance of events with
Events marketing activities on
 Stakeholder  Distinguish MS Teams
Motivations motivations of event based from
stakeholders the
handout.
Topic 10 (4 hours) - On line face -
CLO 1,2,3,4 A,C,D to face
Value of
Risk Management  Create Risk Individual Performance Assess thru the use through
Attentiveness,
for events Management Plan Individual seatwork of Class MS
Independency and
 Importance of  Describe the Performance Rubric
communication
(Teams)
Risk importance of Risk on Risk
WEEK
Management Management Manageme
13-14 nt with
 Steps in Risk  Classify steps of Risk
Assessment Assessment activities on
 Risk Control MS Teams
Plan based from
the
handout.
Topic 11 (4 hours) - On line face -
CLO 1,2,3,4 A,C,D to face
Event Evaluation  Formulate SMART Individual Performance Assess thru the use Value of through MS
 SMART Goals Goals for event Individual seatwork of Class Attentiveness, Teams
 Event Feedback evaluation Performance Rubric Independency and on Event
WEEK Form  Perform staff communication Evaluation
15-16  Staff debriefing debriefing for events with
 Create event activities on
evaluation MS Teams
based from
the
handout.
WEEK Topic 12 (4 hours) CLO 1,2,3,4 A,C,D, Value of - On line face -
WMSU-VPAA-FR-016.01 Page 9 of 10
Effective Date: 15-JUN-2017
CONTROLLED COPY
 SYLLABUS IN HPC 7 – Introduction to MICE Industry

MODE OF DELIVERY
Desired Student Note: Which ever mode of delivery is
Learning Evidence of applicable to the students, adapt a flexible
Outcome-Based learning delivery as appropriate to the
Course Content Outcomes/Competenc Outcomes Course
Time (OBA) Activities Program Values required activities.
(No. of Hours Per ies (Assessment Learning
Frame (Teaching & Outcomes Integration
Topic) At the end of each of Learning Outcomes
Learning Activities) PURELY PURELY
topic and semester, the Outcome) BLENDED
ONLINE OFFLINE
students can
to face
Attentiveness,
Themes and Trends  Organize various Individual Performance Assess thru the use through
Independency
 Innovative themes and trends in Individual seatwork of Class MS Teams
Trends for events Performance Rubric on Themes
Events  Perform different and Trends
17 Management Guest requests on with
event themes and activities on
motifs MS Teams
based from
the
handout.

FINAL EXAM
WEEK
18

Prepared By: Noted by: Recommending Approval: Approved by:

Lee Patrick V. Brown, MPA Mariter A. Villardo , MSHRM, MAHE Dr. Lucia M. Santos Dr. Nursia M. Barjose
Instructor HM Department Head Dean Vice-President for Academic Affairs

WMSU-VPAA-FR-016.01 Page 10 of 10
Effective Date: 15-JUN-2017
CONTROLLED COPY