T-TEST

RANK BRAND Facebook Instagram Twitter Youtube Linkedin

1 Aston 1657500 12456000 140000 472000 267000
Martin 0
2 Bentley 5656600 44562220 170000 4479200 337000
3 Bugatti 6445990 4566399 190000 2456300 195000
4 Ferrari 2245620 4798452 370000 54547900 1301642
0
5 Koenigsegg 456800 21466 4762000 2111200 111,127
6 Lamborghin 4520000 2447896200 21566300 6554630 669,053
i 0
7 Mcalren 1574000 248863200 31446660 2143306 274,644
8 Pagani 479500 6149930 32133663 22456220 50286
9 Porsche 1454646 346762000 644863 65478200 191,567
5
10 Rolls Royce 784000 2214420 5466100 2142200 969,207

Instagram VS Facebook
1. H0 hypothesis
Since p-value > α, H0 cannot be rejected.
The average of After minus Before's population is assumed to be equal to the μ0.
In other words, the difference between the average of After minus Before and the μ0 is
not big enough to be statistically significant.

2. P-value
The p-value equals 0.2363, ( p(x≤T) = 0.8819 ). It means that the chance of type I error,
rejecting a correct H0, is too high: 0.2363 (23.63%).
The larger the p-value the more it supports H0.

3. The statistics
The test statistic T equals 1.269, which is in the 95% region of acceptance: [-2.2622 :
2.2622].
x=300411573.2, is in the 95% region of acceptance: [-535529965.5 : 535529965.5].
The standard deviation of the difference, S' equals 236734200.2, is used to calculate the
statistic.

4. Effect size
The observed effect size d is medium, 0.4. This indicates that the magnitude of the
difference between the average and μ0 is medium.
Youtube vs Twitter
1. H0 hypothesis
Since p-value > α, H0 cannot be rejected.
The average of After minus Before's population is assumed to be equal to the μ0.
In other words, the difference between the average of After minus Before and the μ0 is
not big enough to be statistically significant.

2. P-value
The p-value equals 0.4999, ( p(x≤T) = 0.2499 ). It means that the chance of type I error,
rejecting a correct H0, is too high: 0.4999 (49.99%).
The larger the p-value the more it supports H0.

3. The statistics
The test statistic T equals -0.7029, which is in the 95% region of acceptance: [-2.2622 :
2.2622].
x=-6595157, is in the 95% region of acceptance: [-21225236.31 : 21225236.31].
The standard deviation of the difference, S' equals 9382741.703, is used to calculate the
statistic.

4. Effect size
The observed effect size d is small, 0.22. This indicates that the magnitude of the
difference between the average and μ0 is small.
DISTRIBUTION ANALYSIS
YOUTUBE

Twitter
Instagram

Facebook