Burner

(The best never

rest)
A VIEW OF OUR MODEL

2
Introduction
Mansha Arora (20BSP1232)
Jaskirat Singh (20BSP0938)
Priyam Seth (20BSP1730)
Vanshika Kalra (20BSP2736)
Saksham Singh
Aamir
Lalit

3
4P’S OF BURNER
PRODUCT
• Electric commercial
vehicle (Burner).
• Categories of vehicle-
Hatchback and SUV
• Manufacturing plant-
Gurgaon & Manesar.
• Production target- 1lakh
vehicle.
• Urban and rural
PLACE
PRICE
• Maruti Suzuki’s Burner will have
competitive pricing strategy.
• Penetrative strategy (Value for
money)
• low cost of ownership
• Affordable spares
• Long service intervals
• Virtual ride
• Brand Ambassador-
Ranveer Singh
• Banners & hoardings
• Sponsoring events
PROMOTION
4
 25-50 MALE & MIDDLE
INDIA URBAN FEMALE PROFESSIONALS
CLASS , EMPLOYEES

5
Determined,
Easy going Environment friendly Middle class Explorers,
Environment
conscious

6
Targeting
• Concentrated marketing
• Middle class
• Age bracket of 25-50 years comprises of its target group

Positioning

• Growing awareness about global warming.

• Unique selling proposition.
• Value proposition

7
3 C’S of Burner

▣ Company- We aim at providing the best in class EV.

- Being old in the industry we are looking forward towards connecting with
our old customers, by making them aware about the new launch.

▣ Customer- We aim at a specific customer base who are looking for EV.
- We provide industry standard services.
- Our focus is at driving growth potentials by serving more economic products.

8
 Competitors-

▣ We plan to come with a car which comes with tons of exciting new features
including- Air filters, Smart charging setup at home (Which can fully charge the
car in 55 mins), GPS system (The owner can track the car from any location).

▣ Some strategies or tactics which we can use so as to get an extra edge over our
competitors in the market is that we can focus building connections with the
community which can be the key to our brand's success.

▣ Also we can make use of direct selling and can focus getting revies and word-of-
mouth referrals for better customer experience and engagement with our brand.

9
Potential Competition
PRICE- 12.59 LAKH ONWARDS PRICE - 23.76 LAKH - 23.95 LAKH

It has a top speed of 80km/h and It makes use of a 39.2 kWH battery
the battery can be fully charged in pack that puts out 134 BHP with
around 11.5 hours 395 nm.

TATA TIGOR MAHINDRA E- HYUNDAI KONA

Tata Altro z EV VERITO
NOV
ELECTRIC

Price - Rs. 5.26 TO 5.65 LAKH PRICE - RS. 12.95 LAKH

ONWARDS
lithium-ion battery pack has a 'target
range' of 250-300km, and can be This allows the electric car to
charged to 80 per cent in 60 minutes cover up to 140 km on a single
with DC fast charging   charge and attain a top speed
of 86 km/h.
10
How Our Product Is Better?
▣ Maintenance is less expensive & less frequent
▣ Much quieter than any fuel or gas vehicle
▣ Gasoline is not renewable, electricity is
▣ Tax credits are available
▣ Performance vehicles
▣ Better for the network

11
Product Market Boundary
GENERIC NEED

PRODUCT TYPE

PRODUCT CATEGORY

BRANDS

12
 THANKYOU
(Team Maruti Suzuki)