VOLUNTEER GUIDE

Dear GoNewark HoopFest Volunteer,

Thank you for committing your time, enthusiasm and energy to the success of this great event.
The NCAA® East Regional Tournament allows Newark to step onto the world’s stage, and we 
know our team of volunteers will make sure our community shines.

As a volunteer, you have the opportunity to showcase your community spirit and all that you love
about Newark. Your commitment and participation as a volunteer is crucial to the success of the
NCAA® Tournament and to the Newark being awarded future world class sports and
entertainment events.

We invite you to take time to carefully review this volunteer handbook. It contains useful
information including volunteer guidelines, frequently asked questions and parking instructions.
You’ll also find some useful visitor information to help you in your interaction with our anticipated 
50,000 guests.

Continue to visit www.GoNewark.com/HoopFest for updated news and information. On behalf of

the GoNewark Sports & Entertainment Committee, thank you for being a member of our team!

Nichelle Holder Rowena Madden

Chief Service Officer/Brick City SERVES Governor’s Office of Volunteerism
City of Newark State of New Jersey
         

ABOUT GO NEWARK HOOPFEST

With 84 basketball games scheduled this year, including the East Regional of the 2011 NCAA®
Division I Men’s Basketball Tournament (March 23-27), the Prudential Center is one of the top
three venues in the country for basketball, along with LA’s Staples Center and NY’s Madison 
Square Garden. Newark’s reputation as one of the best basketball cities in the nation keeps 
growing, bringing even more energy to Newark’s resurgence.  

On January 25, Mayor Cory Booker and Governor Chris Christie officially launched GoNewark
HoopFest and USA Today declared “The NCAA® tournament is coming to Newark and the city is
ready!” 

Newark is the only new city, and the Prudential Center the only new venue, to host an NCAA®
Regional Tournament in 2011.

To promote Brick City’s rich and storied basketball history and celebrate March Madness’ first trip 
to Newark, Mayor Booker established the GoNewark Sports & Entertainment Committee

 
(GNSEC) to coordinate GoNewark HoopFest alongside Seton Hall University, the official host for
the NCAA® Tournament. GoNewark HoopFest will provide both local residents and out-of-state
fans descending on Newark for the NCAA® Tournament with a wide range of activities,
information and services to ensure a successful event. GoNewark HoopFest will continue during

 
the next six months as the City welcomes other basketball events including the Nets, Seton Hall,
New York Liberty, Newark National Invitational and the NBA Draft.

In addition to promoting a full range of a GoNewark HoopFest Events a coordinated effort is being
made to welcome college basketball fans arriving from around the country. GoNewark volunteers
will be out in force at all major transportation hubs, hotels, the FanFest and the HoopFest Street
Team. In addition, a special FREE shuttle system will bring fans from area hotels to the
Downtown, connecting them with the Prudential Center, FanFest, the Ironbound district and
Halsey Street.

A special  edition  of  Newark’s  Visitor’s  Guide  will  be  published—available at all GoNewark
HoopFest Visitor Information Desks and from our HoopFest Street Team—to help fans plan their
stay and make their way around the City. The guide details the full schedule of events and
exciting information about the wide variety of attractions and restaurants that Brick City has to
offer!

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TABLE OF CONTENTS 
Important Notes for HoopFest Volunteers ................................................................................................. 5 
Downtown Newark Volunteers: Transportation and Parking .................................................................. 6 
Volunteer Uniforms ........................................................................................................................................ 7 
GoNewark HoopFest Volunteer Guidelines .............................................................................................. 7 
Hotel Volunteers ............................................................................................................................................ 8 
Hilton Newark Airport Hotel................................................................................................................................. 8 
Hilton Newark Penn Station Hotel ..................................................................................................................... 9 
Marriott Newark Liberty Airport Hotel ................................................................................................................ 9 
Renaissance Newark Airport Hotel .................................................................................................................. 10 
Wyndham Garden - Newark Airport Hotel ...................................................................................................... 10 
Broad Street Station and Newark Penn Station Volunteers ................................................................. 11 
Broad Street Station ........................................................................................................................................... 11 
Newark Penn Station ......................................................................................................................................... 11 
Newark Liberty International Airport ......................................................................................................... 12 
FanFest at Championship Plaza ............................................................................................................... 13 
HoopFest Street Team ............................................................................................................................... 14 
Game Day Information ................................................................................................................................ 15 
Lost or Stolen NCAA® Tournament Tickets .................................................................................................... 15 
GoNewark HoopFest Events ..................................................................................................................... 16 
NCAA® Open Practice ....................................................................................................................................... 16 
College Fair ......................................................................................................................................................... 16 
East Regional Semifinals .................................................................................................................................. 16 
East Regional Finals .......................................................................................................................................... 17 
FanFest ................................................................................................................................................................ 17 
Meet Up in the Ironbound .................................................................................................................................. 18 
Brick City Sites & Sounds ................................................................................................................................. 18 
FREE Shuttle System ........................................................................................................................................ 23 
The Prudential Center ................................................................................................................................. 26 
Prudential Center Facts ..................................................................................................................................... 26 
Newark Fun Facts ....................................................................................................................................... 27 
 

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Important Phone Numbers and E-Mails

General Volunteer E-mail Inquiries:
HoopFestVolunteers@gmail.com

Lost or Stolen Tickets: Newark Non-Emergency Call Center:

Newark Police Department 4311
973-733-6000

The Prudential Center: Emergencies Only:

973-757-6000 911

VOLUNTEER CAPTAINS

BROAD STREET STATION Sharmaine Maxey sharmaine.maxey@gmail.com 973-659-7518

FAN FEST Elizabeth Lorenzo ephillips629@yahoo.com 917-482-3009

HILTON NEWARK AIRPORT Greg Luhn gregluhn@gmail.com 732-275-2305

HILTON PENN STATION Shatira Baldwin shatirabaldwin@gmail.com 862-220-5382

HOOPFEST STREET TEAM Dan Denose dan.denose@gmail.com 315-719-5908

HOOPFEST STREET TEAM Orlando Jurado orlandojura@gmail.com 862-368-2872

MARRIOTT Linda Rivera linda_rivera@hotmail.com 609-278-9250

NEWARK AIRPORT VelmaVaughn vvaughn@gatewaygroupone.com 201-415-0016

NEWARK PENN STATION Stephanie Mills stephaniemillsnewark@gmail.com 973-659-7519

RENAISSANCE Marisa Lopez marisa.ana.lopez@gmail.com 908-672-9479

WYNDHAM GARDEN Sandrine Rogers rusandrinr@gmail.com 973-634-7213

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Important Notes for HoopFest Volunteers

 You may log on to www.GoNewark.com/Volunteer at any time to access your profile, make
changes to contact information, see your itinerary, change shifts (if available), etc. Or from
the main www.GoNewark.com/HoopFest just click on the “Volunteers” tab.  

 Each site or assignment will have a Volunteer Captain. He or she is your primary point of
contact during GoNewark HoopFest and has received special training to address issues
that may come up. You are provided with their contact information in this guide and you
may feel free to reach out to them directly.

 Call your Volunteer Captain if you have any problems, need to cancel, will be late, etc.
NOTE: If you are volunteering at more than one site or activity, you will be working with
more than one Volunteer Captain.

 Please stay at your volunteer post until your relief volunteers arrive for the next shift. This
may mean you will have to stay an extra few minutes if your fellow volunteers are running
late.

 Please plan to orient your relief volunteers when they arrive and give them any relevant
advice regarding common questions from guests and fans, etc. Any particular issues
related to that site that you can convey will make for smooth transitions between shifts.
Remember, we’re all on the same team! 

 If you are the first or last shift of the day, your Volunteer Captain will have specific
instructions for you about how to set-up or broken-down your volunteer site.

 If you think you’ll get hungry during your volunteer shift, feel free to bring your own snacks! 
Food will not be provided at your volunteer shift.

 Regardless of number of shifts you are volunteering for, you will receive ONE voucher to
enjoy free food and drink at UBER BURGER / BRICK CITY COFFEE on Lafayette Street
near the Prudential Center. Vouchers may be used at any time during the four operational
days of FanFest. Please enjoy, you deserve it!

 If you complete your confirmed shifts, you will be invited to special Volunteer Appreciation
Night at the Prudential Center at a New Jersey Devils vs. Toronto Maple Leafs game.
WEDNESDAY, APRIL 6. Mayor Booker is planning to attend to say a special “thank you” 
to you all! Only volunteers who complete their shifts will receive two complimentary tickets
to an exciting Devils game with their fellow volunteers. Thank you!  
 
 
 
 
 

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Downtown Newark Volunteers: Transportation and Parking

 Broad Street Station
 FanFest
 Hilton Newark Penn Station Hotel
 Newark Penn Station
 HoopFest Street Team

PUBLIC TRANSPORTATION:
We strongly encourage all volunteers to use public transportation and our wonderful partners
at NJ Transit to access the sites and activities at which they are volunteering Click Here to
plan your trip.

PARKING:
If you choose to drive, park in Military Park Garage. In order to park for FREE, you must TAKE
YOUR TICKET WITH YOU so it can be stamped and validated at your assignment. You will
give your stamped and validated ticket to the garage cashier on the way out so that you will
not have to pay for parking.

A FREE shuttle will pick being picking up volunteers outside of the garage on Park Place, near
the Robert Treat Hotel to take downtown Newark volunteers to their sites.

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Volunteer Uniforms
All GoNewark HoopFest Volunteers will be issued ONE uniform, including:
 GoNewark HoopFest long-sleeved polo
 GoNewark HoopFest cap
 Recyclable Tote Bag
 Sample HoopFest button (you’ll see more!)  
 Reflective Vest and Backpack (for HoopFest Street Team only)

All GoNewark HoopFest Volunteers should provide their own:

 Khaki pants
 Comfortable shoes
 Welcoming SMILE!

After you complete your scheduled volunteer assignments, the uniform will be yours to keep as a
thank you from the GoNewark Sports & Entertainment Committee.

GoNewark HoopFest Volunteer Guidelines

• Volunteers must wear the official volunteer uniform throughout their volunteer shift.

• Volunteers should report to their volunteer assignment 15 minutes before the start of the
shift; volunteers should also allow extra travel and parking time.

• Volunteers must provide their own transportation.

• No lodging accommodations will be provided for volunteers.

• No family members or friends are allowed while volunteers are on duty, unless they are
scheduled to work at the same time.

• Volunteers should contact their Volunteer Captain if an illness or emergency prohibits them
from arriving at their volunteer shift.

• Volunteers should NEVER ask for an autograph or impose on a guest with personal
requests while on duty. (e.g. photographs, business contacts, souvenirs, etc. should not be
requested.)

• Consuming alcoholic beverages while wearing the official volunteer uniform is prohibited.

• Volunteers are not permitted to accept tips of any kind.

• Volunteers should avoid any involvement with ticket sales, exchanges or transactions.

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• There are no secure storage areas for volunteer belongings.

• There are NO NCAA® Tournament tickets available to volunteers.

• There are no volunteer opportunities inside of the Prudential Center.

Failure to comply with the above Policies and Procedures may result in termination of
volunteer opportunities. Volunteer Captains and GoNewark HoopFest staff have the ability
to remove volunteers from their position and ask them not to return.

Hotel Volunteers
Hotel Volunteers offer a friendly smile and welcoming hand to visitors and fans during GoNewark
HoopFest. Our volunteers are staffing the four hotels hosting each of the lucky teams who have
made it to the Newark, as well as the NCAA® and media headquarters.

Prior to your shift, take some time to familiarize yourself with amenities available in and around
your hotel. You may be asked for directions or restaurant recommendations. Remember – if our
guests enjoy their stay, they’ll be back to our community again in the future!  

Hilton Newark Airport Hotel

Hotel Address: Volunteer Captain:

1170 Spring Street Greg Luhn
Elizabeth, NJ 07201 732-275-2305
908-351-3900 gregluhn@gmail.com
Directions

 This hotel will host the team from OHIO STATE

 Park in the “Open Lot” left of the entrance NOT IN THE GARAGE. Take ticket with 
you—It will be validated by the hotel so that volunteers will park for free.

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Hilton Newark Penn Station Hotel

Hotel Information: Volunteer Captain:

Gateway Center - Raymond Blvd. Shatira Baldwin
for GPS: use 1048 Raymond Blvd. 862-220-5832
Newark, NJ 07102 shatirabaldwin@gmail.com
973-622-5000
Directions

 This property is the NCAA® and media host hotel.

 Park at Military Park and take GoNewark HoopFest Volunteer Shuttle from Robert
Treat Hotel.
 GoNewark HoopFest desk will be just outside the doors in the Gateway Center.
 GoNewark HoopFest Shuttle for guests will stop on the downstairs level.
 Media have a separate shuttle, but are free to take ours as well.
 Banner and materials will be stored inside hotel overnight.

Marriott Newark Liberty Airport Hotel

Hotel Information: Volunteer Captain:

1 Hotel Road Linda Rivera
Newark, NJ 07114 609-278-9250
973-623-0006 linda_rivera@hotmail.com
Directions

 This hotel will host the team from NORTH CAROLINA

 The Marriott is actually ON airport property. Look for the very tall Control Tower! The
Marriott is right next to that.
 Follow parking directions for Terminals A, B, C and look for blue Marriott Hotel signs
and follow those.
 Park in “Self Parking” section (through the gate) and get ticket. Bring the ticket with
you! You will be given a green ticket to insert into the parking machine upon your exit
that will not charge you for parking.

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 Renaissance Newark Airport Hotel

Hotel Information: Volunteer Captain:

1000 Spring Street Marisa Lopez
Elizabeth, NJ 07201 908-672-9479
908-436-4600 marisa.ana.lopez@gmail.com
Directions

 This hotel will host the team from MARQUETTE

 Recently renovated.
 Parking: take ticket at front gate, but Front Desk will give volunteers a separate Parking
Pass to present to the gate on the way out.

Wyndham Garden - Newark Airport Hotel

Hotel Information: Volunteer Captain:

550 US HWY 9 Sandrine Rogers
Rte 1 - 9 South/I-78 973-634-7213
for GPS use: 101 International Way rusandrinr@gmail.com
Newark, NJ 07114
973-824-4000
Directions

 This hotel will host the team from KENTUCKY

 Parking: take ticket at gate. It will be validated for volunteers at the front desk. Bring
that with you and present to cashier at the gate on your way out.

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Broad Street Station and Newark Penn Station Volunteers

Volunteers at Broad Street and Newark Penn Station will interact with thousands of NCAA®
Tournament fans as they descend on Newark from across the region. You’ll provide arriving fans
with event guides and GoNewark HoopFest buttons, answer any questions they may have about
our community and work with NJ Transit Ambassadors to provide transit information. Be ready!
Broad Street Station
 
Information:  Volunteer Captain:
25 University Ave at Lackawanna Ave Sharmaine Maxey
Newark, NJ 07105 973-659-7518
973-491-7000  sharmaine.maxey@gmail.com
Directions
 
 Volunteers must stay in their assigned area and not go near the tracks.

Newark Penn Station

Information: Volunteer Captain:

Raymond Plaza between Raymond Stephanie Mills
Blvd and Market Street 973-659-7519
1 Block east of Rt. 21 (McCarter Hwy.) stephaniemillsnewark@gmail.com
Newark, NJ 07102
Directions   
 
 Our volunteers work closely with NJ Transit Ambassadors at peak times.
 Volunteers must stay in their assigned area and not go near the tracks.

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Newark Liberty International Airport

Volunteers at Newark Liberty International Airport will offer NCAA® Tournament visitors a first
impression of Newark. Working  alongside  the  airport’s  Travelers Aid and Customer Care
Representatives, you are the official welcome party, and will provide arriving passengers with
visitor’s guides, buttons and answer any questions they may have about our community or the
airport’s facilities. Get your game face on, airport volunteers!

Newark Liberty International Airport

Information: Volunteer Captain:

Terminals A, B, C Velma Vaughn
10 Toler Pl. 201-415-0016
Newark, NJ 97114 vvaughn@gatewaygroupone.com 
  Directions 
 
 Depending on what terminal you’re assigned to, follow the white signs to the 
appropriate “Short Term Parking Terminals A, B, C.” for your terminal.
 When you arrive at your station, you will be issued a parking pass.
 If you have an EZ PASS do NOT go through the EZ PASS lane. We cannot reimburse
you. Go through the regular cash lane and present your parking pass.

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FanFest at Championship Plaza

FanFest at Championship Plaza, adjacent to the Prudential Center, will be a four-day interactive
fan festival offering participatory games, displays, family-friendly entertainment, attractions and
food and drink. Volunteers will assist with the supervision of interactive games and displays,
provide visitor information, assist with crowd management and help the event run smoothly!

Fan Fest at Championship Plaza

Information:
Prudential Center Volunteer Captain:
165 Mulberry Street (Corner of Elizabeth Lorenzo
Mulberry Street and Edison Place) 917-482-3009
Newark, NJ 07102 ephillips629@yahoo.com
Directions

 Eventage is the production company producing FanFest. All of our volunteers will be
directed on site by Eventage Staff.

 Shifts have been designed so that there is some overlap so that FanFest stations are
never without volunteers.

 The GoNewark HoopFest Operations Center (a CERT trailer) will be located at

FanFest.

 Shuttle buses will be stopping at FanFest regularly, going to different locations,

including: the four “Meet Up in the Ironbound” host restaurants, to the hotels, and 
looping around downtown (including to Military Park Garage). The shuttle buses
operate on GREEN and ORANGE routes (see “Events” section below). 

 Tentative Assignments On-Site

 stage (2)
 temporary tattoos (2)
 help & info (2)
 greeting/directional (2)
 VIP check (2)
 Wii stations (3)
 Pop-a-Shots (3)
 vertical jump (1)
 line management (2)
 floaters (2)
 sponsor promotions (4)
 shuttle greeters (4)

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HoopFest Street Team

The HoopFest Street Team will provide a special role at important times as fans arrive
to Newark, before and after the games, and at key locations throughout the City. The
mission of the HoopFest Street Team is to be VISIBLE, HELPFUL and FRIENDLY to
the crowds that are attending the games and all GoNewark HoopFest activities.

The HoopFest Street Team will be deployed from two locations: FanFest at
Championship Plaza and a staging area at Peter Francisco Park in the Ironbound.

HoopFest Street Team

FanFest at Championship Plaza:

Site to deploy Street Team volunteers
Directions

Peter Francisco Park:

Staging area in the Ironbound
Directions

Volunteer Captian:
Dan Denose
315-719-5908
dan.denose@gmail.com 
 
  or
Orlando Jurado
862-368-2872
orlandojura@gmail.com

 Street Team members will be deployed from FanFest at Championship Plaza

and from Peter Francisco Park. Your Volunteer Captain will direct you.

 Street Team members will be given a reflective vest, and backpack from
which to distribute materials and buttons.

 Will serve a number of different roles, including, greeting fans on the street
between Newark Penn Station and the Prudential Center, directing fans to
“Meet Up in the Ironbound,” restaurants, to free shuttle buses, etc.

 Shifts are likely to change once more is known about actual game schedules.

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Game Day Information

As  volunteers,  you’ll  encounter  visitors  with  questions  about  anything  and  everything 
related to GoNewark HoopFest and the NCAA® Tournament. The following section
contains information about the Game Day experience for ticket holders. For more
detailed information, visit The Prudential Center website.

Thursday, March 24th*
 OPEN PRACTICE


Doors open at: 11am
 Practice time: NOON to 4pm

*Free Admission

Friday, March 25th


MARQUETTE vs. NORTH CAROLINA 

Doors open: 5:45pm
 Game: 7:15pm
 


KENTUCKY vs. OHIO STATE 


Game: 9:45pm

Sunday, March 27th


Game: Time TBD

One team from Newark will advance to the Final Four® in Houston!

GAME DAY TIP: Ticket holders should come early to avoid delays and to expedite
entrance to the Prudential Center.

Lost or Stolen NCAA® Tournament Tickets

If tickets are lost or stolen, report theft immediately to the Newark Police Department at
973-733-6000. If available, please provide documentation (invoice, receipt, etc.)
showing proof of purchase and specific seat location (section, row, seat number).
Retain a copy of this documentation for yourself.
 

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GoNewark HoopFest Events

NCAA® Open Practice
THURSDAY, MARCH 24
FREE, OPEN TO PUBLIC
Prudential Center
11:00 AM – 4:00 PM

Teams will practice at the Prudential Center from 12:00 – 4:00 PM on Thursday, March
24.  Don’t miss this unique opportunity to see top college basketball players up close.
One of these teams is headed to the Final Four! USE THE FREE SHUTTLE BUS!

12:00 PM – 12:50 PM MARQUETTE Practice

1:00 PM – 1:50 PM KENTUCKY Practice
2:10 PM – 3:00 PM NORTH CAROLINA Practice
3:10 PM – 4:00 PM OHIO STATE Practice
College Fair
THURSDAY, MARCH 24
FREE, OPEN TO PUBLIC
Prudential Center Concourse
11:00 AM – 4:00 PM

Twenty (20) colleges from New Jersey area showcase opportunities for young people
and others attending Open Practice. Participating schools shown below.

Bergen County Community College NJ City University

Caldwell College NJIT
Centenary College Ramapo College of New Jersey
The College of New Jersey Raritan Valley Community College
College of St. Elizabeth Rutgers-Newark
Essex County College Saint Peter's College
Felician College Seton Hall University
Hudson County College Stevens Institute of Technology
Kean University Union County College
Montclair State University William Paterson University
East Regional Semifinals
FRIDAY, MARCH 25
TICKET REQUIRED
Prudential Center

7:15 PM 11 Marquette vs. 2 North Carolina

9:45 PM 4 Kentucky vs. 1 Ohio State

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East Regional Finals

FRIDAY, MARCH 25
TICKET REQUIRED
Prudential Center
 
FanFest
THURSDAY, MARCH 24 – SUNDAY, MARCH 27
FREE, OPEN TO PUBLIC
Prudential Center, Championship Plaza

FanFest is a festival of FREE activities will take place at Championship Plaza, adjacent
to the Prudential Center and will include live musical performances, guest DJs,
interactive basketball games, Let's Move Area with basketball themed agility drills and
activities, “Pop-A-Shot,” face painting, temporary tattoos, a Beer Garden, local food
vendors including: Uberburger, The Taco Truck, Nasto’s, Casa Seabra Rodizio Grill,
official NCAA® merchandise, “Made in Newark” merchandise and more!

 Thursday, March 24: Opening Night

5:00 – 9:00 PM
o 5:00 PM: The Audiobodies
www.reverbnation.com/theaudiobodies
o 6:00 PM: Parachute
www.weareparachute.com
o Music by DJs: KD and A Plus

 Friday, March 25
3:00 - 10:00 PM
o Newark Boys Choir
www.newark-boys-chorus-school.net
o Matt Duke
www.mattdukemusic.net
o Music by DJs: KD and A Plus

 Saturday, March 26
12:00 – 6:00 PM
o 2:00 PM: ACTION ITEM
www.actionitemband.com
o Zawadi School of African Dance
o Music by: DJ Lilman

 Sunday, March 27
12:00 -7:00 PM (*will start two hours before game time, TBA)
o Red Wall
www.myspace.com/redwallnj
o I Am Fighting
www.myspace.com/iamfighting

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Meet Up in the Ironbound

THURSDAY, MARCH 24 – SUNDAY, MARCH 27
Newark’s  world-renowned Ironbound district is famous for its over 170 outstanding
restaurants specializing in Spanish, Brazilian and Portuguese cuisine with European
style hospitality. Most of the restaurants which line Ironbound’s Ferry Street are within 
walking distance of the Prudential Center.

In cooperation with the Ironbound Business Improvement District Meet Up in the

Ironbound during GoNewark HoopFest directs fans to explore this district that is unlike
any other in the country.

Come join fellow hoops fans for and support your favorite team!
Four Host Restaurants on Ferry Street between Prospect and Congress Streets will
host fans of each participating team to socialize with like-minded revelers, watch
basketball, of course, eat and drink!

OHIO STATE FANS

IBERIA TAVERN & RESTAURANT (80-84 Ferry St.)

MARQUETTE FANS
SAGRES BAR & RESTAURANT (71 Ferry St.)

NORTH CAROLINA FANS

IBERIA PENINSULA RESTAURANT (63-96 Ferry St.)

KENTUCKY FANS
MOMPOU (77 Ferry St.)

In addition, there are many other great restaurants in the Ironbound that are all within
walking distance. Make sure you take our FREE GoNewark HoopFest Shuttle which will
take you straight to the center of the action in the Ironbound!

Brick City Sites & Sounds

SATURDAY, MARCH 26
Anchored by FanFest, Downtown Newark will be alive with a wide variety of FREE
entertainment and other activities at a variety of locations including: NJPAC, Newark
Museum, Newark Public Library, Halsey Street, the Ironbound District and more! Here
is the schedule of activities:

New Jersey Performing Arts Center (NJPAC)

One Center Street, 973-642-8989, www.njpac.org

SIP. TASTE. DISCOVER. WINE & FOOD TASTING (ticketed event)

Hours: 12:00 - 4:00 PM and 5:00 – 8:00 PM*

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One of New Jersey’s most cherished cultural institutions, The New Jersey Performing 
Arts Center (NJPAC), The New Jersey Symphony Orchestra and The Star-Ledger will
host Sip. Taste. Discover – Wine & Food Tasting. Sip more than 50 wines from New
Jersey vineyards. Taste international cuisine representative of Newark’s diverse 
culture, including passed appetizers along with hot & cold carving stations. There’s 
something for everyone! Admission: $45 (open to the public). *Evening Tasting
includes ticket to NJSO Performance.

LIVE DUEL BY KNIGHTS OF MEDIEVAL TIMES presented by Monty Python's

Spamalot FREE
NJPAC, Theater Square
Hours: 3:00 - 4:00 PM

Jousting by the knights of Medieval Times presented by Monty Python's Spamalot

coming to NJPAC March 29, 2011 - April 3, 2011. Winner of the 2005 Tony Award for
Best Musical, Monty Python's Spamalot is the outrageous musical comedy lovingly
ripped off from the big-screen comedy classic, Monty Python and The Holy Grail. Don't
miss your chance to win a pair of tickets to see Monty Python's Spamalot!

NEWARK PENN STATION - 1 Raymond Plaza West

BROAD STREET STATION - Lackawanna Avenue and Broad Street
PETER FRANCISCO PARK – (Behind Penn Station) NJ Railroad Ave, Edison Pl.and
Ferry St
Hours: 12:00 – 4:00 PM
FREE Live Performances throughout the day:
- Doctor Jones Band
- Cobblestone Records Berklee City Music Allstars
www.myspace.com/cobblestonerecords
- Bloom (Female Pop Group Acoustic Guitar and Vocalists)
- V.T.F. (Victory Through Faith) Band
- PVD Band
- Solomon Hicks

New Jersey Historical Society – FREE Admission

2 Park Pl., (973) 596-8500, www.jerseyhistory.org
Hours: 12:00 – 5:00 PM
Exhibits:
- Feast Your Eyes: The Unexpected Beauty of Vegetable Gardens
- What's Going On? Newark and the Legacy of the Sixties
- Ebb and Flow: New Jersey and Its Rivers Ebb and Flow: New Jersey and Its Rivers
Live Performances/Activities:
- Children's Activities: Face Painting
- Touch the Music activities for youth 3+
- Newark School of the Arts performs Classical Music www.newarkschoolofthearts.org
- Newark Boys Chorus www.newark-boys-chorus-school.net

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WBGO – FREE Admission

54 Park Pl., 973-624-8880, www.wbgo.org
Hours: 12:00 – 3:00 PM Open House
Activities/Exhibit:
- Jazz Exhibit The Way We Were: A Pictorial of Club Harlem

Halsey Street District:

Art Kitchen (Confectionary Delights)
61 Halsey St., 973-732-1278, www.myspace.com/newarkartkitchen
Hours: 12:00 – 4:00 PM
FREE Performances and Activities:
- Cupcake decorating
- Photos with Hell’s Kitchen pin-up girls and jewelry sale
- Ventriloquist April Brucker www.aprilbrucker.com

East West (International jewelry and crafts shop)

57 Halsey St.
Hours: 12:00 – 4:00 PM
FREE Activity: Outdoor pottery making demonstration

Barat Foundation – Animodules – FREE Admission

765 Broad St. (enter on Bank St. near Halsey St.), 1st Fl., 973-263-1013,
baratfoundation.org
Hours: 12:00 – 5:00 PM
Exhibit:
- Animodules – A Newark Original (Animodules can be viewed at select Brick City Sites
and Sounds Locations)

Coffee Cave
45 Halsey St., 973-368-4654, www.thecoffeecave.com
Hours: 12:00 – 4:00 PM
FREE Live Performance:
- Twisted Expression featuring Katrina Kapor

27 Mix Bar and Restaurant

27 Halsey St., 973-648-0643, www.27mix.com
Hours: 11:00 – 3:00 PM
FREE Live Performance:
- Jazz Brunch featuring Freddy & The Pharaohs, R&B and blues

Glass Roots
10 Bleecker St., 973-353-9555, www.glassroots.org
Hours: 11:00 AM – 3:00 PM
FREE Activity:
- Glass Blowing demonstration; open studio

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Newark Museum – FREE Admission

49 Washington St., 973-596-6550, www.newarkmuseum.org
Hours: 12:00 – 5:00 PM
Exhibits:
- Posing Beauty: African American Images from the 1890s to the Present
- Tibet Centennial Collection
Live Performances:
- Nimbus Dance Works performing "Memo" www.nimbusdanceworks.org
- YOPAT presents "Motown Live Revue"
- WBGO Jazz presents Antoinette Montague www.antoinettemontague.com

Newark Public Library – FREE Admission

5 Washington St., 973-733-7784, www.npl.org
Hours: 9:00 AM - 5:30 PM
Exhibit:
- We Are a Dancing People
Live Performances/Activities:
- Newark School of the Arts - Hip Hop Dance Troupe www.newarkschoolofthearts.org
- Zawadi African Dance Troupe www.zawadidance.com
- Lady Rose reading hour www.myspace.com/myladyrose

Newark Bears Stadium

450 Broad St., 973.848.1000, www.newarkbears.com
Hours: 12:00 – 4:00 PM
FREE Performances/Activities:
- Honey Bears Dance Team
- Meet the Bears - Autograph signing event
- "Rupert and Effa" Mascot “Final Auditions”

Basilica of the Sacred Heart

89 Ridge St., 973-484-4600, www.cathedralbasilica.org
Hours: 6:00 PM
- Saturday Vigil
Art Galleries:
Aljira
591 Broad St., 973-622-1600; www.aljira.org
Current exhibit: Disconnecting, Reconnecting - work by Lawrence Graham-Brown
Open: Thurs. – Fri. 12:00 – 6:00 PM; Sat. 11:00 AM – 4:00 PM

Gallery Aferro
73 Market St., www.aferro.org
Current Exhibits: Fall From Grace by Michael Amter, Momentary Lull by
Tai Hwa Goh, fear not my love by Beth Ann Morrison, On Our Minds and
In Our Lenses by Norene Leddy & Lis Slagus, Apocrypha by Kenseth
Armstead, Dahlia Elsayed & Blithe Riley
Open: Thurs.-Sat. 12:00 – 6:00 PM

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Index Art Center

585 Broad St., 2nd Floor; 201-218-9725; www.indexartcenter.org
Current Exhibit: Cast II
Open: Thurs. 6:00 – 9:00 PM; Fri. 1:00 - 4:00 PM

Kedar Studio of Art

585 Broad St., 2nd Floor; 973-985-4284; www.kedarstudio.com
No current exhibit, record shop open
Open: Thurs. 6:00 -9:00 PM; Fri. 1-4:00 PM; Sat. 1:00 – 4:00 PM

Sumei Multidisciplinary Arts Center

85 Hamilton St., 973-589-5525; www.sumei.org
Current Exhibit: Darren McManus solo exhibit

Self-Guided Architectural Walking Tour of Newark

FREE DOWNLOAD

A Walking Tour of Newark New Jersey Ebook by Doug Gelbert

There is no better way to see America than on foot. And there is no better
way to appreciate what you are looking at than with a walking tour. This
walking tour of Newark, NJ is ready to explore when you are. Each walking
tour describes historical, architectural landmarks, cultural sites and ecclesiastic
touchstones and provides step-by-step directions. FREE DOWNLOAD Courtesy of
GoNewark HoopFest through April 1, 2011.
http://walkthetown.com/page9/page275/page318/files/newark.pdf.
After April 1, Ebook Price: ONLY 99¢. www.smashwords.com/books/view/45048.

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FREE Shuttle System

THURSDAY, MARCH 24 – SUNDAY, MARCH 27
During HoopFest there will be two hop-on/hop-off shuttle routes available FREE to the
public. The GREEN Route will take you throughout Downtown Newark including Newark
Penn Station, the Hilton, Newark Penn Station, NJPAC, Broad Street Station, Halsey
Street, with special service to the Ironbound. The ORANGE Route will be a Hotel
Shuttle connecting key Newark Airport Hotels to Downtown and the Prudential Center.

DOWNTOWN & IRONBOUND LOOP (GREEN)

Operating Times*:
 Thursday (March 24)
 Friday (March 25)
 Saturday (March 26)
 Sunday (March 27)
11 am - 10 pm (Every 15 minutes)
3 pm – 1 am (Every 10 minutes)
11 am - 6:30 pm (Every 10 minutes)
11 am – 6 pm (Every 10 minutes)

Scheduled Stop Locations: See Page 25.

STOP A. Prudential Center Eastbound - Mulberry St. Northbound between
Edison Pl. & Market St. 

STOP B: Ironbound - NJ Transit stop at Ferry St. & Union St. 

STOP C: Newark Penn Station/Hilton Penn Station - NJ Transit stop on

Market St. under the train tracks 

STOP D: NJPAC Northbound - Center St. Northbound at Park Pl. 

STOP E: Broad Street Station/Bears Stadium - Lackawanna Ave. between

Broad St. & University Ave. 

STOP F: Newark Museum /Newark Public Library- Broad St. Southbound at

Washington Park 

STOP G: NJPAC Southbound - Center St. Southbound at Park Pl. 

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AIRPORT HOTEL & IRONBOUND LOOP (ORANGE)

Operating Times*:
 Thursday (March 24)
 Friday (March 25)
 Saturday (March 26)
 Sunday (March 27)
10 am – 10 pm (Every 20 minutes)
4 pm – 2 am (Every 15 minutes)
11 am – 12 M (Every 15 minutes)
11 am – 12M (Every 15 minutes)

Scheduled Stop Locations: See Page 25.

STOP A: Prudential Center - Edison Pl. at Mulberry St. 

STOP C: Newark Penn Station/Hilton Penn Station - NJ Transit stop on

Market Street under the train tracks 

STOP B: Ironbound - NJ Transit stop at Ferry St. & Union St. 

Wyndham Garden Newark Airport Hotel 

Hilton Newark Airport 

Renaissance Newark Airport 

Marriott Newark Airport 

NOTE: Buses will also stop at the following neighboring Hotels: Hampton Inn,
Holiday Inn and Crowne Plaza. Passengers will need to ask the driver to stop at
these hotels.

*All times are approximate. Schedule subject to change. Visit

www.GoNewark.com/HoopFest for the latest schedule information.

*FOR SHUTTLE ISSUES at the 4 team hotels, contact Peter at 917-733-7383 or

via e-mail at peter@pekocreative.com.
(i.e. there are 100 fans at a particular hotel and we need to reroute a bus to
accommodate.)

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Page 25 of 29 
 
         

The Prudential Center

In October of 2007, Prudential Center ushered in a new era in sports and entertainment
in Newark and the entire Northern New Jersey area. Newark is currently undergoing a
major revitalization, converting the city core into a vibrant and energized entertainment
district. The Prudential Center, the New Jersey Performing Arts Center, The Newark
Symphony, Riverfront Stadium and in 2009, Red Bull Park in Harrison, represent just
part of the nearly $2 billion in construction underway.

Prudential Center is the cornerstone in the revitalization and renaissance of downtown

Newark. In addition to the arena, Newark will soon add scores of condominiums,
restaurants, themed bars, and mixed retail establishments. Prudential Center will be
recognized among the finest arenas in the country and is New  Jersey’s  home  for 
hockey, college basketball, professional basketball, concerts, family shows and special
events. A public / private partnership between the City of Newark and Devils Arena
Entertainment, made the $375 million Prudential Center a reality that is changing the
face of downtown Newark and making it a destination place for sports and live
entertainment in the region.

Prudential Center Facts

 The  Prudential  Center  hosts  the  NHL’s  New  Jersey  Devils,  Seton  Hall  Men’s 
Basketball, the  NBA’s New Jersey Nets, concerts, family shows, special events
as well as other professional, collegiate and amateur sporting events.
 Located in downtown Newark, just 2 blocks from Newark Penn Station. The
arena is accessible via New Jersey Transit, PATH and Amtrak. Bounded by
Edison Place to the north, Lafayette Street to the south, Mulberry Street to the
east and Broad Street and City Hall to the west
 Total Project Cost - $375 million
 Operator - Devils Arena Entertainment
 Naming Rights Sponsor - Prudential Financial
 Concessionaire - Centerplate
 Designed by architects Morris Adjmi and facility specialists HOK
 Capacity - 17,625 for hockey and 18,500 for basketball
 Two club lounges, a goal bar, terrace area and a 350 seat gourmet restaurant
 A 4,800 sq. ft. big screen LED television facing Newark Penn Station
 Adjacent full size practice facility for hockey with 800 seat capacity
 A total of 76 Luxury Suites and 2 Event Suites
 Home to the NHL New Jersey Devils, Seton Hall Basketball and the NBA New
Jersey Nets
   

Page 26 of 29 
 
         

Newark Fun Facts

General
 Newark is New Jersey’s largest city. The city has five wards (North, South, East, 
West and Central) which cover over 20 neighborhoods.

 Newark has 277,140 residents (2010 U.S. Census)

 Newark’s population is growing according to 2010 U.S. Census data

 Newark is the third oldest city in the U.S.

 Celebrities born in Newark include: Whitney Houston, Joe Pesci, Queen Latifah,
Paul Simon, Ice-T, Akon, Redman, Ray Liotta, Jerry Lewis, John Amos, Aaron
Burr, Stephen Crane, Sarah Vaughn and John Knudsen Northrop who co-
founded the Lockheed Corporation in 1927 and the Northrop Corporation in 1939

 Newark possesses the strongest concentration of higher education institutions in

New Jersey. After Boston, Newark has more college students than any other city
on the East Coast with 60,000 students and faculty.

 Schools include: Berkeley College, New Jersey Institute of Technology, The

University of Medicine & Dentistry of New Jersey, Rutgers-Newark, Seton Hall
Law School and Essex County College

 There are approximately 56,000 daytime office workers and 14.5 million sq. ft. of
office space

 Prudential, one of the largest insurance companies in the world, is headquartered

in Newark

 Patent leather and malleable iron were invented in Newark by Seth Boyden in
1815. By 1970, Newark was manufacturing nearly 90% of the nation’s leather.

 Newark is home to the second Anheuser-Busch factory in the country which

opened in 1951. All Rolling Rock is now made in Newark’s Anheuser-Busch
factory after being purchased by the company in 2006

 Krueger beer was the first beer in the world sold in aluminum cans. G. Krueger
Brewing Co. operated in Newark from 1934-1961.

 200,000 people commute to and through downtown Newark everyday

 At Newark Penn Station, connections can be made to Amtrak, NJ Path, NY (New

York Penn Station), World Trade Center, Philadelphia and Trenton
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 Newark Liberty International Airport is the hub for Continental Airlines and is
considered one of the busiest in the country serving 36 million passengers/year

 Port Newark is the largest port on the East Coast and third largest in the country

 Newark can be considered the point of convergence as six major highways run
through the city

Ironbound
 The Ironbound district is renowned for its over 170 outstanding restaurants, cafes
and clubs, specializing in Spanish, Brazilian and Portuguese cuisine with
European-style hospitality, and is home to over 570 businesses

 Terracotta-roofed restaurants and cobblestone sidewalks mob this main

thoroughfare that embodies the relaxed and romantic appeal of Mediterranean
countries in Europe

 The Ironbound district is an important contributor to the economy of Newark,

providing over 2,000 restaurant jobs and ancillary services

 It has been estimated that more than 40 different ethnic groups live in this one
section of Newark

 The Ironbound is so named because it is surrounded by railroad tracks and is

bordered by several major highways

Parks
 Branch Brook Park is home to one of the largest cherry blossom displays. The
festival is the largest in the nation, featuring 4,000 cherry blossom trees,
surpassing the Washington DC display.

 Mother Cabrini Park was named to honor Saint Frances Xavier Cabrini, the first
American citizen canonized by the Roman Catholic Church

 Newark Military Park features sculptures by Gutzon Borglum, creator of Mount

Rushmore. The park also was the first in the United States to install public
electric lamps.

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Sports/Prudential Center
 Newark is the birthplace to current NBA stars Shaquille O’Neal, Eric Williams and 
Da’Sean Butler.  NFL stars from Newark include J’Vonne Parker, Don Muhlbach, 
Chris Edmonds and Alshermond Singleton.

 Newark is the only new city, and the Prudential Center the only new venue, to
host an NCAA Regional Tournament in 2011

 The venue currently hosts the New Jersey Devils, New Jersey Nets and Seton
Hall University. The Prudential Center will also be hosting the New York Liberty
through the 2013-14 season.

 The Prudential Center, which is hosting 85 games this season, ranks third for
most basketball events, behind only Madison Square Garden and the LA Staples
Center

 The Prudential Center will welcome 2.1 million visitors this year

 As many as 5,200 hotel rooms in the greater Newark area will be booked for the
upcoming NCAA Tournament

Landmarks
 NJPAC has attendance in excess of 600,000/year. The performing arts center
includes two theatres and offers free live concerts on its outdoor concourse every
Thursday during the summer, drawing crowds of 3,000-5,000 each week. Former
famous performers include Yo Yo Ma, Sting and Lauryn Hill.

 Newark Museum is the largest museum in the state of New Jersey. It features
more than 80 collections of Asian, American, African and Classical Art. The
museum also includes a mini zoo with live animals and a planetarium.

 The Edison Innovation Foundation is a non-profit organization housed in Newark

dedicated to educating the next generation of innovators using Thomas Edison
and his Invention Factory as a basis. Two of Edison’s most significant inventions 
during his time in the city were the electric pen and the stock “ticker” or stock 
market printer. The stock ticker was Edison’s first successful innovation, allowing 
him to open his first laboratory and manufacturing facility. Between 1870 and
1876, Edison and his staff worked out of laboratories in the city.

 
 

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