Table of Content

Amusement Park Business Plan for Starting Your Own Theme Park

Do you want to build an amusement park? Well, amusement park is a large facility that contain gardens,
play areas, amusement rides, games and other entertainments. The amusement park business can be
extremely profitable and enjoyable to run. If you possess the ability to manage the park activities and
maintain the technical structure, you must not delay planning about opening it.

Like all other businesses, the first step would be to create a detailed business plan. Before launching
your business, you’ll have to develop accurate amusement park marketing plan, personnel plan and
financial plan.

In this guide on how to start a theme park business we’re providing business plan of Holiday Ventures.
Through this, you can know the important details that must be included while making business plan for
your startup.

Amusement Park Business Plan Summary

2.1 The Business

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Holiday Ventures will be a registered and licensed family amusement park based in Charlotte. The
business will provide amusement rides, slides, magic shows, themed events, games, picnic areas, and
entertainment for people of all ages.

Under the supervision of experienced managers and with the collaboration of responsible employees,
the business will provide people with unforgettable joyful experience.

2.2 Management of Amusement Park

Managing an amusement park requires is not so easy. You will need highly responsible personnel who
have the required technical skills, and efficient supervisors who would adhere to your business values.
To ensure a structured and organized management, you must first make a theme park business model.

To manage your finances, you should also analyze how much does it cost to run an amusement park in
your business model. If you don’t have a clear idea of startup costs, you should explore some
amusement park business plan examples like this one to get an analogous idea of your finances.

2.3 Customers of Theme Park

The customers of a theme park can be categorized in the following groups:

Children

Teenagers

Youngsters & Adults

Senior Citizens

Tourists

2.4 Business Target

The business target of Holiday Ventures is to establish a name in amusement park business domain. The
startup aims to include more activities and entertainment opportunities by the end of first five years.
Financially, the company’s profitability targets can be seen from the following graph.

Amusement Park Business Plan Sample - 3 Years Profit Forecast

Landlord business plan

Helps commercial tenants get landlord approval.

Company Summary

3.1 Company Owner

Holiday Ventures will be owned by Adam Redford. Adam completed his MBA from Harvard University
and proceeded to work in notable institutes as senior manager. After serving as an operation manager in
Herschend Family Entertainment for seven years, Adam has decided to launch his own business.

3.2 Why the amusement park business is being started

Adam always wanted to start his own business. Due to his inclination towards recreation and
entertainment industry, he decided to build a theme park. He had several ideas to bring innovation in
amusement parks. As without innovation it would be very difficult to earn fame in a field so saturated.

3.3 How the amusement park business will be started

Step1: Create amusement park business plan template

The first step is to explore how to create an amusement park. After detailed research, you would have
to prepare an accurate business plan for your startup. Ideally, the business plan must contain accurate
resources, expenses, management system, and financial projections of your business.

Step2: Risk Analysis

Before launching your startup, you must carry out a detailed marketing and risk analysis. Your critical
risks problems and assumptions business plan amusement park must study

Positive and negative risks involved in starting this business.

Proper strategies to avoid, deflect, or resolve risks.

The risks may range from unexpected injuries, mechanical hazards, technical issues, financial ups and
downs, and more.

Step3: Define the Brand/ Establish Physical Presence

After planning all the aspects of your business you should start establishing a physical presence. It is the
time when you acquire licenses and registrations – while also hiring staff for running your business.
Procuring the inventory and installation of rides, games, and other entertainment staff must also be
started side-by side.

Step4: Web & Social Media Presence

Through using online tools, you can run cost-effective campaigns to let your target customers know
about you. Moreover, establishing online presence can help you in managing large scale operations such
as ticketing systems etc. in a much efficient way.

Step5: Promote and market

Lastly, you have to start executing your advertisement and sales strategy to gain more and more
customers.

Amusement Park Business Plan - Startup Cost

Start-up Expenses

Legal $254,000

Consultants $0

Insurance $35,000

Rent $40,000

Research and Development $28,900

Expensed Equipment $70,000

Signs $4,000

TOTAL START-UP EXPENSES $431,900

Start-up Assets $390,000

Cash Required $410,000

Start-up Inventory $70,000

Other Current Assets $320,000

Long-term Assets $305,000

TOTAL ASSETS $1,495,000

Total Requirements $1,926,900

START-UP FUNDING

Start-up Expenses to Fund $431,900

Start-up Assets to Fund $1,495,000

TOTAL FUNDING REQUIRED $1,926,900

Assets

Non-cash Assets from Start-up $1,955,000

Cash Requirements from Start-up $360,000

Additional Cash Raised $69,000

Cash Balance on Starting Date $34,000

TOTAL ASSETS $2,418,000

Liabilities and Capital

Liabilities $31,000

Current Borrowing $0

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $40,000

Other Current Liabilities (interest-free) $0

TOTAL LIABILITIES $71,000

Capital

Planned Investment $1,926,900

Investor 1 $0

Investor 2 $0

Other $0

Additional Investment Requirement $0

TOTAL PLANNED INVESTMENT $1,926,900

Loss at Start-up (Start-up Expenses) $420,100

TOTAL CAPITAL $2,347,000

TOTAL CAPITAL AND LIABILITIES $2,418,000

Total Funding $1,926,900