M- 1704G7116 BAMGADES DNYSSN HORSSON

Eighth semester Final A1 (Examination), 20 20

Rr (Subj): BBA in Marketing Ta/ceM AR (Paper/Course No): MKT4203

a/ars RT (Paper/Course Name) Sustainable Marketing (Center):
Cafsts T (Regn No): fA16 (Session): 2016-17
CAT T (Roll No): 17251041 f (Date): 14-november -2020

S8

GATT
 - o
0- 41
Aw. to the Q N0.-09

Socicul esponsibility lousirnum implies the

odioatiom otthe monooment o a businum

ertRtpr ise to prouek the iterw o t e society

Aecosding to1he conept o socia e Ponsibíut

t ojeckive or monoogrA tor Hakfng buwinem

decbions i not muuly to mormize profits or

volue bu a o to 6ertvR and Protet

Sharteno\ders
the Itarte nt o othor mmloets o a socieh sueh

00y k U ,
eonsumT)
and Ae Cormmum)ta a

ethicol sinciple Provide e foundotion for vatio

vaio

modutn con cept Jor uork bupinum ad oropmiscrioms,

wwien raden indtvídual ond coY Pora pr ior ties for

eond
laeond Tromdithional usntm am oo proftt oma
ono

shoreholdr richmer. thical acBorn ate alno a

signiticr
signitica infuunea on institutianvs ond pubie
pube
eetora orgonisefionm, for shom tradtional priorhes
pri
 Po- 02
AD-4
otvice qualil and co ronoopmont mut row

inceainoy toke oomord t qme ethicol

Consido taBion feetirg Ae Commsteal md Cor Porat

he mocthsenh modutn conopt etnical ovonisatno»

he
encom e n moy Telated u n ineludirg ineludirg
orporode ocia p o n sibiut

h e rlple botlon ine

ethico monooement lodorrshse

Suwtainabilit
Socia erterprise.

An otw apeeks oapod modrrm uadership.

marayemert omd oTQomisation i e h Talak

tni eihies could eadded to t lisa. Tie

tAttoey impotorr hoe tasnattina ha hely

1nportort ethic ve Yoecom e mokTn

owineRS.
 Pa- 0
I-1

1he ha
oolysin Yovo een don Teeerdly
ods Ahe approach to ethico wimen corduct, ircudire

CSR, eveals tivee Principleen tha ie o t

heorrt ol ot hem.
Thoe
Crenting volue -

Value chsern @veationlongong etm valne

for winem Omd society o el. As om oramismion

meets its protfit expeetohon thun helping rebuild

alotts ond minimise global povertdy, e perfee

volue proposiion L be idernified. Triple Bottom

Une A tho a re eolumm l be

profitalble. a i c voill be simuwtenowo wrth

ecpitlism ereodirg valuw om ne aea

matwa

e expense othwus umaceeptable

Sociad TenPonsíle
virhuella evet pørspocHve On
 - o4
40-41

Hindirg balonee
Balan ce mLov he oilinonem ot am eonnpem d

desires moro iterernto.

e s dve Compeng
ana
a nd
emviyommerral accourabilt
Socio, economi cal
may boe oolonee d amd may eauhre movig

the meed o particlan

ayond evaluating
variou souLo, sea
Stokenoldets and detmeiry

i i b Tim in elernenai te riggr for coreem

Oomy stkeholdet m a irm. incwding

etomei), Vendors OorkeU

Being accoonble.

Accomabiity memo king e ponsibília for

achio amd om Seaulnces nd aoirg n a

momnet. rons forrernt meamA Opæn

omd visible to autside olosetvers. A fally

Accoumable bushnm Ooudd operrati openlzt
truflld ond thout hrCri Aousine
 P-05

thot heali hort to t e people or enVirom men)

ond
m d them eeok to COvertup or mmimize ttot

in bo faith Ond shoud be mode to

horcm, acts

comop or denint in opetations. porcnap t

nake Yep tationn.

So, twoe arte e wree fundamertal Tepesíbi ut

winv
 -06
ID-4

wn tothe QNO-0
meets
wtaimable onsumptlon i hat ovichpeoples

the aáuty Onother

need wHhout compo misíng
either no Os futwe.
to m e e t h i r needs,
peope

Most people o t to be wtanable, bud havea rand

ime taking ecomar ochior. Accondhrg to dfent

focto Awe arte five outes to shif* ewstormor

toodD Sustoinable choiw-

OSccio infiuence- when people \nn

ir wing more enutoy thon eeded, hey decYeoe

@notoy RnoOe. ha em be oysocial

inlenc

Haoit Peope hove sttt no rabit

wing nvironmmet ierd product Sor
E ay wage.
 Pa-04
ID-41

hdividual shlf nphas12 ing seh. affiacy

h e n people
0Or k betler Ahan mthing

mafers, e y moka
rod hat tne iv oct lon

Chieenur eoiee.

rd coonithiona. hen a perton in

Feergs

Communmicotting abou suoteinabíity tin

to Consider oth heastt Ond he

importom

mead

don't
arai oii Sn aenutal, people

aloouut aloshroct futwre Consuamees

CaTe m u e h

to makL swtoinabiity
Thretoge its C ical

targible

hee eould Ymove a howehod touoarda

Swstainable consmptíon
 Pa-o3
10-41

A motivaor a sired see, r the activation

ot conSumut hehovlor fos the pwpose otaclheiving

Some desired emd stote. Motivaton tokes

nom
md
ms omd comeA som mamy places

Stuation. For ex a new mott aconeciuen

nesoorm boby. who han a area idhane

to purtchaoe OTopmic produeks

On
dn hut deeisíon

As cwomert, e pwtehaDe gocdo for sotisyi

meeds amd desive . Aranom Maoans
developad a teor eec tat Suogeoted tet

oce mohvatd to ulfil thir basic needs

people e

before moving to otoT. Like Stvival cnd Safetre

bebngno amd etoem. amd Rovsttself-actvaliati

o prem ones t u potendil amd uniq

tollents
 10-41

ha duy d rop been state d that,

A VariowD tme of Uven, difforent

preadenee in quudina ow
motivotionn may a

Onsumption."
 3- 10
10-41
w. tothe a, no,-0

he yeen orket » eomnonly wed to

dstinguid betuwen uustaimabi uty osenied

ousine to seve them.

wsbmrt omd

S aoed to secpnent a reen

maket usill
Juill

do it o follovs

Seomermt- Bane d on age, oceupation.

Demegmaphie
ireome.

psyehocpaphie segment onedo on festale,

primarny conversationist,
Secondoty 0ovesationist

Benefit sementahi on - hn moarhet segments a r

Tavasluy 4en democqraphie an pchageogna

allov dem do, them them otten durn

into bemefit seomandadion

So. 9 i t segmern a Ogreerm matktin abave mertioned

 -11
ID4

Cbnsilenirg a prduet pton kogi Vazi^

91en ta.

So, to posiHon it ate folbving ome Strotegien

om produe
O&ecuel Tey ave Veep eyes
the atention et+
atribue amd bene its tho gab
ewomen

frodue Pricehas aompehie amd

otfovdoole

Produest Ql to be top noteh or

Assoiating 1e gonm dea Produer th

Spocific UnR omd applu ation.

eey make thes Cornpeliorn umrstond

thaet are difermt vom en.
 -2
10-41

An to he a.NO,-O05

Sutanable bron ding meem procom of

Vating md Ynainoonning amidentity ot aa

specific produch or seTvice hot reflecBs special

volue m tets o envíron metal sodo

aenejits

au five principlen utninalde raroirg.

O Augn orond prackice vith promise- Cbromd

nmed a sloaom Uke fo ew amww d '. But
produc doent do tat twm íts Cont tichrg.

Enapae elakeholdors for volue evaation - he shheholdn

ould aluoays oe roaed +vtogh diffent

aompignA O eocatola daes.

Delivert value at drffeun uvels. ocacola does

does

CR program thoadd s volu i Socja

platfosn
 fa-1
10-41

am autertic rond elos - if he t o r inn

Shorte
mueh.
authertic audiemct toon' appsiialo

mweSTD awmomats Cmd society tu e been-

have
Cwomer Omd socetyohod

on he rcnd

hese principles o Swytewnable bro

 Po-14
10-41

w e ate en oyp to suntainable bronding-

O Undoroond he orond

2 UhdersBand ecmstomer

Giet Giek the ehwse i order

9nheosati esR.

Onova
Motivati

Collalooral
Comumi a t

n isting ewtomw ccheiving susbinable

goalo.

oto Meau, monítor omá mepo}.

 P-15
10-41
Aw to tbn Q NO,-0

a cane wstaiable

mind.
thina
Thngs roud e kept on

Stauing ahuod c nvironmenl regwlation

2nviromerteoulationv»
are lauo desiogn to

protec envîrommment. to exomple Cleom aten cet

to Yeaula indusrial pduiom.

were designed

Lovoert ost omothert com pehive cdVendage Oould

cost advommaaye Overt hoivas for emmple.

kkR ommouneed a pi lot Proranm wrth env.

defense br416 miliom 6 m Savirqs o

tbree pos4fo lio, loy Sovinrg truek fue wage

ond
nd popet comsumpthorn
 P-I
T0-41

mova ion the eveloprnent ckne produc

Setv vicon. ID eXomple Apple v uporadirg

well en
theiy produch
prcduet as an osiring
do Ocouive mo1e en
prduet m he movcke a

CtonuU).

A oeter woskfov The aloiuty to attact ord

Yetain o keA enromeeo for

for bwinim thot

become swatoinable.
aru octivel orking fo

Difforntoation H nelp to enceok a rong

Srono
morcket postion

eone be uotairnble.
a con
 Pa-4
10-41

A Muly uylairable ociet. businem o otther

Orom) sakion i one tot

Caunes no stematie irCiaR in enVironmen

concertrohon usbnce from ahe earthy cwyt

CQwe sstema le in ereovoe m mvirommertod

eoncen totion + Snthic sulbshomcos

Canes mSstematie inoecves im ecosste

dacrodadion
CTeoio no baruuer to people meeirg h i r

d n needo.
 -18
10-41

Yer, 9 agree wnth tw ddotmomt. Docawne evatir

a Austairoable chotegy often m volves expettse

outsíde c Otwuurd mocvetirg pb deseription

Th Hactico aom moke the proce

easie omd more suceem tw

uilding a t2om Cross dumehonal h o Anol

oe mode t con sist o top to botomn OceroM

a brood spectrum a compomys opeotionn.

Creoding te notegy- One the tear in ploee

moLo ts tme fothe rctegy t marhe+

Ogpootumies, poeiten, maretignîx, ma everetli

iineuded

Sdentifz anortket oppormhion.

*select a dortoet omd markat postion.

&plom ond ipemen

& menitos, adapt o epear a

 Pa-
ID-41

commert chlce- And ostty eommuiciaise

n pleme hole hokeg

ir com cpn a useable pam

stho wil efleefe pol o moeir

Swtai rabiuta And tot o 3 om oneeing

wtn above mertioned stntmen