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(r) Printed Pages : 4 Roll No.

(ii) Questions : 10 Sub. Code : 3 8 1 8

Exam. Code : 0 5 0 2

Master of Commerce 2nd Semester

r048

BUSIII"ESS FOLICY & STRATEGIC MANAGEMENT

(Same forUSOL Candidates )

Paper-M.C.-206
TimeAllowed : Three Hours] [Maximum Marks: 80

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Note :-
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The candidatgs are required to answer five questions in all
selecting at least one question from each unit. Each one will
carry equal marks.
p e m
a o
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TJNIT-I

I .
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Differentiate between Business Policy and Stategic Management.

b e
Why has strategic management become so important to today's

p
2.
corporations ?

p a
examples.
b r
Explain the elemens of strategic management process with suitable

TJNIT-II
3 What are ttre aspects of Statery Formulation do you think required
the most time ? Also discuss the constaints in statery formulation.

38r8/LSL-0050 [Turn over

4. Why industry analysis is important for strategies J Discussthe

elements and implications of Porter's five forces model of

competition

5. . Discuss the concept of corporate social responsibility. Explain the

role of ethics and social responsibility in strategy development.

T]NIT-I[
6. What is the role of evaluation and contrbl process in strategic

management ? Explain the various techniques of strategy

7.
control.

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How does strategy affect structure ? How various organisation

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structures become hindrance in stategic implementation ?

8,' Explainthefollorring:
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(a) a o
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Matching struchre and suategy

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O) Symptoms ofmalfunctioning
b
of strategy

(c) Operations contol

p e
(d) Organizationanarchies.
p a
I.JNIT-IV
b r
g. Explain business model and strategies of E-Commerce. Also

discuss lnternet strategies for Traditional business with suitable

examples.

3818/LSL.0050
10. Case Study :Tata Motors Nano to Roll out.

The worldrs cheapest car, the widely awaited Nano, will be launched

on23-3-2009. Tata Motors will display the Nano at dealership

from the first week ofApril, 09 and will accept bookings from

the second week of April, 09. The launch of Nano whose

potential to revolutionize the automobile industryhas beenwidely

acknowledged in India and abroad, will be one ofthe bright spots

in ableak landscape forthe global automobile Industry

Sales have plunged by double-digit percentages, or worse, in

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markets across the world from US to China. In India Nano's enty

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might lead to growth inthe domestic market.

The car may also find a niche abroad, as cash-stapped consumers

are
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likely to look for bargains. In 2008, Thta Motors displayed
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. a
the Nano at the Geneva Motor Show and plans to present the

p c o
.
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European version at the Show in March, }OOI.II plans to sell

Nano in Europe at 5000 Euros.

p e
Tata Motors
a
will roll out 60000-80000 units of the Nano from
,
rp
another plant in Pantragar in Uttrarakhand

b
geared upto produce 2.5lakh units a year.
till the Sanand unit is

Tata Motors has began aggressively gearing up its distribution

networkto sell acar, whichwill primarily focus onsemi-urbanand

rural areas.

3818/LSL-0050 [Turn over

 The base version of the Nano, which will be without anA.C. will
be priced at around Rs One lakh while theA.C. model will carry

a higher price tag.

It is leamt that Tata Motors Finance is working on various packages

,through SBI andHDFC Bank, to offercompetitive interestrates.

Dealer of Tata Motors said that company might take fi'rll payment

for booking. Sona Koyo Steering Systems Executive Chair-man

said.'Nano is the awaited car, and therefore, its launch is welcomed

by the world".

Questions :

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(1) CqV
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out an Environment analysis for Tata Motors.

' Q)
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withthe laurrcIofNano car, willTintaMotorshave Susainable

m
a
Competitive Advantage (SCA)? Justiff your answer.
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b p e
p a
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3818/LSL-0050 s000
 Masters of Commerce 2nd Semester
Business Policy & Strategic Management
(Same for USOL Candidates)
Time : Three Hours Maximum Marks :80
Note. Answer five questions. All questions carry equal marks.
1. Trace the evolution of business policy as a discipline. Discuss the Mintzberg 5P's of strategy.
2. Explain the concept and characteristics of strategic management. Explain the levels of strategy.
3. Explain the Porter's five generic strategies with the help of relevant examples.
4. Explain with the help of examples the terms "Mission", "Vision", "Strategic Intent" "Business
Definition". Discuss their importance in strategic management.
5. Explain the concept of corporate social responsibility.
6. Explain the interrelationship between strategy and structure. Discuss how strategic
leaders match their style as per the strategy being implemented by the organization.
7. What is resource allocation and how strategic budgeting helps in allocation of physical and
financial allocation ? Explain the factors that affect resource allocation and the difficulties
encountered in resource allocation.
8. Explain the steps in the evaluation process for operational control Differentiate between strategic

9.
control and operational control.

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Suggest the new business models and strategies for the internet economy.
10.
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In this age of internet, business is compelled to adopt new business models as well tailor strategies
accordingly. Explain the statement.

p e m
a o
r p .r c
b p e
p a
b r
 Master of Commerce 2th Semester
Paper-M.C.-206 : Business Policy & Strategic Management
(Same for USOL Candidates)
Time : Three Hours Maximum Marks :80
Note. Attempt any five questions. All questions carry equal marks.
1. Trace the origins and development of strategic management. Describe the strategic management
process.
2. Under what conditions an organisation may adopt integration strategies? What are the risks and
benefits of adopting an integration strategy ?
3. What is strategic intent and discuss about the different constituents of strategic intent?
4. Discuss the nature and importance of strategic evaluation.
5. Discuss the nature and importance of strategic evaluation.
6. Write a detailed note on McKinsey's 7s framework.
7. Explain the types evaluation process for strategic control.
8. Describe the evaluation process for operational control.
9. Deliberate on the key success factors that have turned e-Commerce more popular in comparison
to traditional ways of doing business.
10. In a technology dominated world what are the new business models that have emerged in recent
times? What do you understand by virtual value chain ?

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p e m
a o
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b p e
p a
b r