Internship Report on

Pan Pacific Electronics (PVT) Ltd.

Submitted By

Zoona Javaid Kiani

(Registration No.)

Department of Management Sciences

University of Azad Jammu & Kashmir, Muzaffarabad

September 2021

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 Internship Report on

Pan Pacific Electronics (PVT) Ltd.

Submitted By

Zoona Javaid Kiani

(Registration No.)

This internship report is submitted in partial fulfillment of the requirements for the degree of
Bachelor of………awarded by the University of Azad Jammu & Kashmir, Muzaffarabad

Department of Management Sciences

University of Azad Jammu & Kashmir, Muzaffarabad

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3
 DEPARTMENT OF MANAGEMENT SCIENCES
UNIVERSITY OF AZAD JAMMU & KASHMIR, MUZAFFARABAD

Approval Sheet

1. Evaluator

Mr. / Ms. Signature

2. Chairman

Mr. / Ms. Signature

Student’s Declaration

I declare that this material, which I now submit for assessment, is entirely my own work and has not
been taken from the work of others, save and to the extent that such work has been cited and

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acknowledged within the text of my work. I understand that plagiarism, collusion, and copying are
grave and serious offences in the university and accept the penalties that would be imposed on me.

I have read and understood the Assignment Regulations set out in the module documentation. I have
identified and included the source of all facts, ideas, opinions, and viewpoints of others in the
assignment references. Direct quotations from books, journal articles, internet sources, module text, or
any other source whatsoever are acknowledged and the source cited are identified in the assignment
references.

This report or any part of it has not been previously submitted by me or any other person for
assessment on this or any other course of study except for the contents that have been mentioned in
referencing. I have read and understood the referencing guidelines as recommended in the report
guidelines.

Signature:

Name:

Registration #:

Scanned copy of Internship letter

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Dedication

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I am grateful to Allah Almighty, for enabling me to complete the work presented in this report. It is
through his unending mercy that this task moved to success. This is my first effort to my carrier.

I am deeply indebted to my chosen company i.e. Pan Pacific Electronics (PVT) LTD. I am thankful to
the employees of Pan Pacific Electronics (PVT) LTD. who gave me the detailed information of work.

I owe my gratitude to my parents for continuous support, guidance, love and patience without which I
could not able to complete my report in such a short span of time. And at the end I like to thank my
teachers, their effort, dedication and confidence gives me a lot of exposure, confidence and I am able
to learn a lot of things in good environment.

Table of Contents Pages

List of Abbreviation 12
Chapter 1: Introduction to the report 13
1.1 Executive Summary 13

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1.2 Scope of the study 14
1.3 Instruments of data collection 14
1.3.1 Data Source 14
1.3.1.1 Primary and Secondary Data 14
1.4 Merits and Methodology of the study 15
1.5 Purpose and Objectives of report 15
Chapter 2: Introduction to Pan Pacific Electronics (PVT) LTD 16
2.1 Introduction of organization 16
2.1.1 History of Pan Pacific Electronics 16
2.1.2 Vision………………………………………………………………………….17
2.1.3 Mission………………………………………………………………………...17
2.1.4 Objectives………………………………………………………………………17
2.1.5 Core values……………………………………………………………………..18
2.2 Organizational structure…………………………………………………………..19
2.3 Business Model…………………………………………………………………....20
2.4 Service offered by the Tourism and Archaeology department…………………....20
2.5 Place of industry…………………………………………………………………..21
2.5.1 Financial Position……………………………………………………………….21
2.5.2 Development Budget……………………………………………………………22
2.6 Competitors………………………………………………………………………..22
2.7 SWOT Analysis……………………………………………………………………22
2.7.1 Strengths………………………………………………………………………….22
2.7.2 Weakness…………………………………………………………………………23
2.7.3 Opportunities……………………………………………………………………..24
2.7.4 Threats……………………………………………………………………………24
2.8 PEST Analysis……………………………………………………………25
2.8.1 Political Analysis……………………………………………………….25
2.8.2 Economic Analysis……………………………………………………..26
2.8.3 Social Analysis…………………………………………………………26
2.8.4 Technological Analysis………………..……………………………….26
2.8.5 Final Thoughts………………………………………………………….27

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Chapter 3: Job Description and its Analysis…………………………………..28
3.1 Brief Introduction of Company……………………………………………28
3.2 Starting and Ending Date of Internship……………………………………28
3.3 Numbers of Employees…………………………………………………….28
3.4 Detail of job Description and Position……………………………………..30
3.5 My job………………………………………………………………………31
3.5.1 Week 1 & 2……………………………………………………………….31
3.5.2 Week 3…………………………………………………………………….31
3.5.3 Week 4…………………………………………………………………….32
3.5.4 Week 5…………………………………………………………………….32
3.5.5 Week 6…………………………………………………………………….33
Chapter 04: Findings and Recommendations…………………………………...33
4.1 workplace environment……………………………………………………...33
4.2 Management Leadership style……………………………………………….34
4.3 Employees attitude and morale………………………………………………35
4.4 Budget and finance…………………………………………………………..35
4.5 Findings………………………………………………………………………35
4.5.1 Preference of Governmental officials over public………………………….35
4.5.2 Punctuality…………………………………………………………………..35
4.5.3 Improper Guidance system………………………………………………….36
4.5.4 Less use of Computers………………………………………………………36
4.5.5 Qualified Staff……………………………………………………………….36
4.5.6 Reward System………………………………………………………………..36
4.5.7 Unnecessary staff……………………………………………………………...37
4.6 Recommendations……………………………………………………………….37
4.6.1 Adaptation of Technology……………………………………………………..37
4.6.2 Buy Earlier get earlier………………………………………………………….37
4.6.3 Bank payments…………………………………………………………………37

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4.6.4 Conformation of booking at least 2 week ago………………………………….38
4.6.5 Work in the one project at the time…………………………………………….38
4.6.6 Use Marketing and Advertisement Techniques………………………………..38
Reference……………………………………………………………………………...39
Bibliography…………………………………………………………………………..39

ACKNOWLEDGEMENT

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All gratitude and praise to ALLAH (SWT), WHO blessed me to do my work efficiently. Without His
mercy I can’t complete my work. All the favors of ALLAH to the Holy Prophet Mohammad (PBUH)
for enlightening our conscience, who enabled us to recognize Our CREATOR and whose love is the
only real achievement of my life.

Then, I would be grateful to all my lecturers, they provide me proper guidance, confidence, material.
Their knowledge and skills helps me in completion of my work during my tenure, even in the worst
time of pandemic.

I would like to thanks my parents, my siblings and friends for their motivation and moral support,
love, prayer, affection. Their support make me able to get higher studies and explore new sphere of
life. They believe in me and make best out of me.

Thanks to all of them.

List of Abbreviation

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DG Director General

AD Assistant Director

UDC Upper Division Clerk

LDC Lower Division Clerk

SW Strengths, Weaknesses

OT Opportunities, Threats

Chapter: 01
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 Introduction to the report
1.1. Executive summary:

Six to six weeks of internship in a well reputed organization is a requirement for the
completion of BS BBA. For this purpose I have completed an internship of six weeks in
Pan Pacific Electronics. This internship was not only to meet the degree requirements but
also to gain professional knowledge. Pan Pacific Electronics are distributors of electronics
for Sony in Pakistan. It operates in all cities of Pakistan. It sells electronics such as LCDs,
TV's, Hi-Fi System, video cameras, Laptops etc. The main purpose of this internship is to
gather information about my professional field. This report describes the major functions
and duties I performed as internee. The report consists of introduction, objectives,
description and also details of activities I performed in the organization.

Following are the points in which this internship helped me:

⮚ It developed my skills in the application of theory to practical work situations.

⮚ It helped me to conduct different professional projects.

⮚ To acquire good work habits and sense of responsibility.

⮚ To enhance my learning experience by application of fundamental concepts previously

learned.

⮚ To observe, analyze and interpret the relevant data completely and in a useful manner.

⮚ It helped me to create a professional network and a strong resume.

⮚ I was able to learn management of tasks for different projects under the supervision of
great mentors.

x 1.2 Scope of the study:

The core concepts of marketing are customers' needs, wants and values; products, exchange,
communications and relationships.

As an internee in Pan Pacific Electronics, the main focus of my study research was on general sales &
marketing field and project management. These include how to deal with projects on professional
level covering all aspects.

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 1.3 Instruments of data collection

1.3.1 Data sources:

In this report writing, a mixed blend of primary and secondary data has been used. In addition
to this primary data was also used wherever the unavailability and shortage for secondary data was
felt.

The Instruments used in data collection are following:

1.3.1.1 Primary and Secondary

⮚ Websites
⮚ Publications were used as a tool of collecting the secondary data.
⮚ Presentations
⮚ Formal and informal discussions, group discussions
⮚ Observations

1.4 Merits and Methodology of the study:

For the purpose of writing this report the method of collecting information have been used are
discussions with company employees. Personal observation in addition data also collected from.

⮚ Pan Pacific Electronics profile.

⮚ Pan Pacific Electronics website.
⮚ Sony Electronics website.

1.5 Purpose and objectives of report:

Internship training program during Bachelor in Business Administration Program is mandatory for the
completion of the degree. The Internship will enable internees to integrate and use knowledge and
skills from the classroom. It is also helpful for the student to get the exposure of the working
environment in their bachelors, and find out the capability of herself by writing and suggesting in the
report that they learn in the class room and working environment. This study will facilitate regarding
the working of marketing sector of Pakistan.

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For achieving my purposes, objectives and for the preparation of the internship report, I required some
kind of data. I used both methods of data collection that are primary sources and secondary sources for
that purpose.

Chapter # 02

Introduction to Pan Pacific Electronics (PVT) Ltd.

2.I Introduction of organization:

Pan Pacific Electronics has developed into one of the most reliable franchised distributors in the
connector industry. With such diverse product lines ranging from connectors to relays, Pan Pacific
Electronics is one-stop supplier for quality connector products.

To keep up with the business dynamics of the industry, Pan Pacific Electronics offers specialized
services in Branding, Marketing, Business Development and Information Technology.

Over the past few years, we have expanded our services so that we are better equipped to reach the
consumers, enabling us to offer an array of solutions that will actively connect with them through
strategic communication and utilize marketing campaigns to expand our market base.

2.1.1 History of Pan Pacific Electronics:

Pan Pacific Electronics, Inc. was founded in 1980. The company's line of business includes the
wholesale distribution of electronic parts and electronic communications equipment. With over 30
years of experience, Pan Pacific Electronics is best source for any commercial connector requirements.
With its 55 percent market share in the image sensor market, is the largest seller of image sensors, the
second largest camera seller, and is among the semiconductor sales leaders.

2.2.2 VISION:

The vision of Pan Pacific Electronics remains committed towards offering new age technology and
digital concepts. Their consistent commitment towards service has brought the company and products
of Sony Electronics quite closer to the customers. They are striving to create innovation across diverse
industries.

2.2.3 MISSION: “to be a company that inspires and fulfils your curiosity.”

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Their unlimited passion for technology drives them to deliver ground-breaking new excitement and
entertainment in ways only they can.

2.2.4 OBJECTIVES:

❖ To ensure being a source of income generation, employee opportunities, strength the economy
of Pakistan.
❖ To help poverty alleviation through job creation and income generation.
❖ To help and strengthen local communities by giving young people real skills and local job
prospects.
❖ It aims to develop new and original technologies that may contribute to the improvement of
our environment.
❖ Its aim is to increase the resource productivity and environmental performance of all products
and services and to make sustainability and the environment integral parts of our quality
concept.
❖ It aims to minimize environmental impact arising from packaging, distribution, sales and after
sales service of products and services.
❖ Environmental information for our customers will be included in product information
whenever possible and it will aim to develop new forms of environmental marketing.

2.2.5 Core Values:

The Pan Pacific Electronics departments has come together to discuss and formalize a set of consensus
core values that define the positive, proactive nature and worldview of both the organization itself and
its employees.

It wants to pursue the creation of the very best by harnessing diversity and varying viewpoints and
fulfills stakeholder responsibilities through disciplined business practices.

❖ We live with integrity.

❖ We are passionate.
❖ We communicate effectively.
❖ Team. Partner. Collaborate.
❖ We work hard and play hard. 

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 ❖ We support personal and professional development. 
❖ We embrace and drive change. 
❖ We use our resources to the fullest potential

2.2 Organizational Structure:

Chief Executive
Officer

Director General

Assistant Director

Manager marketing
Manager Finance and sales

Head of planning
and development
Administration officer

Head of Retail

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Main Governing bodies:

⮚ Chief Executive Officer

Mr. Usman Soni

⮚ Director General

Sheikh Zain Hameed

⮚ Assistant Director

Talhat Hussain Raja

2.3 Business Model:

Company is engaged in the development, design, manufacture, and sale of various kinds of electronic
equipment, instruments and devices for consumer, professional and industrial markets, as well as game
consoles and software.

The company's Segments include Mobile Communications, Game & Network Services, Imaging
products & Solutions, Home Entertainment & Sound, Devices, Pictures, Music, Financial Services and
all other.

It is engaged in the production, acquisition, and distribution of motion pictures and television
programming and the operation of television and digital networks.

2.4 Services offered by the Pan Pacific Electronics:

Services are outputs of the firm/organization, which are intangible & which are the backbones of any
organization to earn profit. Pan Pacific Electronics offers the following services to the people:

● Electronic Products and Solutions

● Imaging and Sensing Solutions

● Computer Cable and Accessories

● Brand Development

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 ● RF Connectors and Adaptors

● Voice and data Communication

2.5 Place of industry:

As we know that Sony is one of the leading manufacturers of electronics products for the consumer
and professional markets. Sony Corporation is the electronics business unit and Pan Pacific electronics
are the distributors of Sony’s products in Pakistan and are engaged in business through its four
operating segments – Electronics (including video games, network services and medical business),
Motion pictures, Music and Financial Services. This makes the Pan Pacific Electronics most
comprehensive entertainment company within Pakistan.

2.5.1 Marketing Analysis:

Marketing mix of Pan Pacific Electronics is based on the varying conditions of the consumer
electronics, gaming, entertainment and financial service markets. The company effectively implements
strategies and tactics to maintain a satisfactory share of target markets around the world.

⮚ Products:

● Mobile Communications
● Imaging Products and solutions
● Music
● Devices
● Home entertainment and sound
● Game and network services

⮚ Place/ Distribution of products:

Currently they are supplying the products in Islamabad and Lahore only. It uses the following places
or venues to distribute their products:

● Pan Pacific Electronics’ stores

● Sony stores
● Authorized sellers

⮚ Promotional Mix

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It uses the following promotion methods:

● Public relations
● Personal selling
● Sales Promotion
● Direct Marketing

⮚ Pricing Strategy:

It is using the premium pricing strategy because the products of Sony are typically expensive so Pan
Pacific Electronics sells the products at higher prices than average market rate. This strategy is used by
the Pan Pacific Electronics to ensure the high profit margin and to support a premium brand image.

2.5.2 Financial Analysis:

Pan Pacific Electronics is a brand in the electronics sector and works as the trans-national media
company, for producing and selling the goods according to the demands of the customer. The
strategies of a business and the culture of an organization directly impact the individual who plays a
major role in strategy development and focuses on the mission of the business. Financial decisions of
the organization are taken after analyzing the financial statements and the financial ratios which will
define the liquidity or profitability position of the company.

As an internee it is not possible for us to calculate the financial position of the organization
because of the involvement of a lot of department and lack of proper financial system. But
during the internship we roughly get to know that each branch of Pan pacific Electronics earns
almost 7-7.5 Million of revenue in a year. Highest revenue given by the Lahore branch which
is 8-9 Million. And collectively from all the branches they earn income form almost 15.5- 16
Million.

The capital allocation strategy of Pan Pacific Electronics supports both growth ambitions and
returning cash to shareowners. They continue to grow the dividend as a function of free cash
flow with 75 percent payout ratio over time. At the same time it is reinvesting in the business
to support the growth agenda.

2.5.3 Ratio Analysis

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The financial statement of the company is required for managing the performance of the company.
The financial analysis can be performed by using some ratios. The ratios related to profitability are
used as an instrument to calculate the effectiveness of an organization in earning profit. If the ratios
are higher than the other competitive firms or they are improving then it will be an improvement for
the company. The ratio indicates the financial position of the company. The current ratio of Pan
Pacific Electronics shows that the corporation faces difficulty while meeting the current liabilities.
They are working for the perspective of the long term so there is a need to borrow the fund
from the outsider to meet the current business obligation. The performance of the company can
be measured by the return on equity and the cumulative cash flow of the three-year operational
activities.

Ratio per year 2020 2019 2018 2017

Current Ratio 0.92 0.86 0.92 0.83
Quick Ratio 0.82 0.76 0.801 0.71
Cash Ratio 0.54 0.46 0.491 0.39

2.6 Competitors:
Competitors of this company in Pakistan include

⮚ Philips
⮚ Samsung.

The products and the marketing strategy of this company ranks second in the Pakistan. It is
maintaining an overwhelming presence in Islamabad and Lahore as well. Each passing year it is
focusing on increasing its sales more than its competitors.

2.7 SWOT Analysis

SWOT analysis of Pan Pacific Electronics will be describe in detail and written as follows:

2.7.1 Strengths:

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Pan Pacific Electronics is one of the best corporation engaged in the development, design,
manufacture, and sale of various kinds of electronic equipment, instruments and devices for consumer,
professional and industrial markets. It has valuable physical assets and a clear advantage in the market
of Pakistan. It is very well known for selling the electronics devices in different cities of Pakistan due
to good reputation of its products.

Some obvious strengths of this corporation are as follows:

⮚ Valuable physical assets

⮚ Clear market advantage
⮚ Diversification
⮚ They have experienced staff.
⮚ Their knowledge about their field is too vast and their PR is also very good which is very
important for this field.
⮚ It also has the advantage of resource focus on specific businesses or product types. The product
type divisions enable the company to focus its efforts and resources to support innovation and
product development.
⮚ Extremely hospitable staff
⮚ Better law and Order situation.

2.7.2 Weakness:

The weaknesses of Pan Pacific Electronics are common but critical. Some of the weaknesses are as
follows:

⮚ It is showing poor marketing skills and weak financial sheets.

⮚ Pricing is also one of its weakness as the products of Sony are not easily affordable.
⮚ There is lack of implementation of rules and regulations in this company i.e. leniency in
punctuality & Staff discipline.
⮚ There are few slots vacant which increases the burden on available staff.
⮚ Limited flexibility of geographic units of the business. 
⮚ Lack of management in the office
⮚ Work is not evenly distributed among the employee. There is no one who take responsibility of
effective and efficient work done.

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2.7.3 Opportunities:

Some of the opportunities which Pan Pacific Electronics can avail are as follows:

⮚ Nowadays customers spend more money on various electronic items, and this opens the door
for the Pan Pacific Electronics to enter into the new markets in different cities of Pakistan other
than Lahore and Islamabad.
⮚ For now, company is just selling the entertainment appliances. It would be an opportunity to
enter into the selling of home appliances as it will give the company a big opportunity to grow
in the markets of different cities of Pakistan.
⮚ Comprehensive training programs can be develop to upgrade the core skills of the existing staff
as well as integrate high quality hiring.
⮚ To improve the motivation of staff a merit-based culture is being promoted. Through
overhauling the manpower recruitment preservation and performance appraisal system.
⮚ Rapid innovation.
⮚ Advertisements of their products online to capture the more customers.

2.7.4 Threats:

Some of the threats in the market for Pan Pacific Electronics are as follows:

⮚ Competitors are a major threat for the Pan Pacific Electronics. Many low cost companies are
draining the market share of Pan Pacific Electronics.
⮚ Supply of the new products is not happening consistently which may cause a dip in the sales of
the products.
⮚ As it is basically a Japanese company, so the fluctuations in the foreign exchange can bring the
serious challenges for the company.
⮚ Lack of technology in Islamabad office
⮚ Unsustainable Infrastructure

2.7.5 Final thoughts on SWOT Analysis:

SWOT analysis of Pan Pacific Electronics is showing that due to the quality products and a wide
variety Pan Pacific Electronics can easily jump into the new markets but at the same time their
products are quite expensive and have not such a standard marketing strategy. So it should focus on

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better marketing strategies and should set prices of the products while considering the current
economy of the country.

2.8 PESTEL Analysis:

It has not successfully integrated into every market of industry due to some flaws and are facing a
number of complications as they are growing. Some factor like political, economic, social and
technological factors are playing important role in the growth of Pan Pacific electronics. These are
described in detail here;

2.8.1 Political factors:

If there is new Government for sure there will be new policies of their own which will also affect the
industry in so many ways because implementation of new laws and policies will change the previous
working pattern. Because SONY is a global brand and operates in several countries, the political
circumstances in each location directly influence SONY’s success which in turn will affect Pan Pacific
Electronics. As it is distributing the products to the different cultural regions of Pakistan so company
is at the mercy of political parties in each region.

2.8.2 Economic factors:

Pan Pacific products are luxury purchases. So products of Pan Pacific Electronics won’t be high on the
list of necessities; so the places where economy is unstable products will sit on the shelf. Raising in
Disposable income, GDP, rise and fall of the middle class also effects any kind of Industry’s economy.

Interest rates, inflation, unemployment, GDP, rise and fall of the middle class also effects any kind of
Industry’s economy. Due to the existing new government policies like rise in interest rate, inflation,
increase of unemployment impact badly the economy of Pan Pacific Electronics.

2.8.3 Social factors:

Due to changes in demographics (age, growth rate, family size Income and education level etc.)
company needs to work accordingly along with innovation. It can only grow if they’re mindful of
customer desire and are working according to the measures. People crave entertainment to relax; this
is exactly what Pan Pacific Electronics offers. From movies to music, it offers several ways for

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customers to enjoy themselves. It has worked very hard on Public Relation side that is why they have
gained trust in market.

2.8.4 Technological factors:

World is acing fast in technology in so many ways as the online processes have made everything very
handy and approachable to anyone. Pan Pacific is a technology company. It must sell the products
with latest technology. If they don’t, it won’t take long for consumers to know. Word travels fast
online. And once they realize that this company is not entertaining the customers with the latest
products, the criticisms will flood in. Customers might go somewhere else for their entertainment.
After all, consumers have endless options nowadays.

2.8.5 Environmental factors:

The conditions of natural environment affects the Pan Pacific Electronics and its markets. Recently
due to the pandemic of COVID-19 economy of Pakistan is diving so it directly impacts the lifestyle of
the customers. People are out of jobs and are not getting salaries on time due to which people prefer to
spend money on their basic needs and hesitate to buy the luxurious products.

It has also the growth opportunities if they increase their emphasis on the business sustainability. It
can innovate to make its products more environmental friendly. Such products could attract more
customers.

2.8.6 Legal factors:

Pan Pacific Electronics should consider some external legal factors like they can increase their
regulation on e-waste. It is a threat and as well as an opportunity for the company like there would be
an additional effort and expense in reducing the e-waste but at the same time it will strengthen its
brand image.

2.8.5 Final Thoughts on PESTEL analysis:

PESTEL analysis shows a number of opportunities and threats. Most of the external factors present the
opportunities that Pan Pacific Electronics can take. Company can increase its effort to provide more
innovative products to improve the competitive advantage in the market of Islamabad and Lahore. Due
to Covid-19 people are preferring to spend money on their basic needs rather than spending on
luxurious products because COVID has severely affected the consumer’s budget so it’s a great threat
for the Pan Pacific Electronics.
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 Chapter: 03

Job Description and its Analysis

3.1 Brief Introduction of Company

I did my Internship at Pan Pacific Electronics head office. All the activities related to marketing and
finance are headed at this office. All the planning, development, execution and budgeting will be held
through this office. The staff of the office is corporative and friendly. Office is well managed, well-
furnished and has an attractive building.

3.2 Starting and Ending Date of Internship:

I worked in the Pan Pacific Electronics for six weeks in head office from September 21, 2020 to
November 05, 2020.

3.3 Number of employees:

⮚ Mr. Usman Soni CEO Pan Pacific Electronics

⮚ Sheikh Zaid Hameed Director General
⮚ Talhat Hussain Raja Assistant Director
⮚ Miss. Zahida Akram Head of planning office
⮚ Mr. Waqar Arshad Heads of sales and Marketing
⮚ Mr. Ashfaq Ahmed Head of Retail
⮚ Mr. Taimur Ahmad Regional Accounts Officer
⮚ Mr. Asad Anwar Head of operations
⮚ Mr. Ahmad Zaman Manager Finance
⮚ Khizar Hayat Administration officer
⮚ Ahmed Awan UDC
⮚ Maqbool Abbasi UDC
⮚ Rabia Kanwal LDC
⮚ Ali Azam khan LDC
⮚ Rasheed Aziz LDC

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 ⮚ Rubina Iftikhar LDC
⮚ Ahsan Malik Store keeper
⮚ Fareed khan Plumber
⮚ Najeeb Sheikh Electrician
⮚ Sajid Shah Machine operator
⮚ Raja Nawaz Driver
⮚ Faheem Arshad Peon
⮚ Muhammad Kabir Peon
⮚ Farzana Peon
⮚ Muhammad Hamza Office boy
⮚ Samar Sajjad Office boy
⮚ Muhammad Aziz Gardner
⮚ Aman Ullah Gate keeper
⮚ Wasif Hussain Gate keeper

3.4 Detail of job description and position:

My job description as an internee at Pan Pacific Electronics was:

I work in the four wings of Pan Pacific Electronics which are.

⮚ Marketing and sales Department

⮚ Admin office
⮚ Planning and Development office
⮚ Finance Department

3.5 My Job

During my Internship in the Pan Pacific Electronics, I did following activities as an internee which I
explain in the weekly manner.

3.5.1 Week 1 & 2:

I spend my two weeks in the publicity wing from and these are my favorite weeks because in this
department there is direct interaction with the customer. The interaction is face to face and through

27
telephone as well. I completed the clerical and administrative duties, building social media campaigns
and preparing the promotional materials and presentations.

In the marketing department customers get all the information about the products they are willing or
intended to buy. All the information about the booking and availability of services are written in the
register.

My duty was to receive calls, checkout the availability, Guide them about the products, availability of
products and services that they get from the marketing department. After that I confirm booking of the
product after the discussion with Mr. Arshad.

3.5.2 Week 3:

I spend my third week in the planning and development office where I work under the supervision of
Miss Zahida Akram (head of planning and development office) and Sir Ahmad Awan (Upper division
clerk). In Planning and development office; they work for the planning of new project, their feasibility
and chances of execution of project efficiently and effectively. After that they made a booklet which
contain all the detail information, ways of execution and feasibility of the project that they plan. If the
plan is feasible only then it gets accepted by head of the organization for the further process.

In this office I get the exposure of collecting the official information about Planning and development
office and I able to research, collect, compile, record and summarize technical data and assemble the
projects and presentations. And they also gave me tiny task that will helped me to better understand
their jobs.

3.5.3 Week 4:

On fourth week I was in Finance department. In this department I worked under the supervision of Sir
Ahamd Zaman. In this department my duty was to generate and analyzing the reports, taking notes
during meetings, entering data, preparing the statements and assisting with audits.

I handled the accounts receivable management and also learned about annual budgeting process.

I also learned about updating the data of the company with time to time.

3.5.4 Week 5:

On fifth week I work in the Admin office under the supervision of Sir Talhat and Sheikh Zaid Hamid
who are the Assistant director and Direct General of Pan Pacific Electronics. In this office I work as an

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assistant interne. I have to receive call of the officials who want to talk and make appointment to the
Director General. I connect those phone calls to the DG office and have to receive the guest of the DG
in the waiting area.

3.5.5 Week 6:

The week 6th is half spend in the Official holidays and in the half week I spend each day in visiting the
department in which I previously gives my services as an internee. And at the last day we visit the
whole office, and the department which we don’t reach due to lack of time and subject specialty. The
head office has 5 floors. 1st floor has parking area and kitchen. 2nd has waiting area, lounge,
information desk and departments related to publicity. 3rd and 4th floor has all the products on the shelf.

3.5.6 Project Management

I facilitate the company and the related departments as a bridge. All the matters related to the sales and
marketing department under the supervision of seniors were accomplished by me. It includes
identification of the potential markets, evaluation of products and above all creating a loyal customer.

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 Chapter # 04

Findings and Recommendations

4.1 Workplace Environment:

The workplace environment of the Pan Pacific Electronics is very friendly, corporative and people are
very easy to work with. They treated us very well and for the appreciation they serve us tea and snakes
with the good hospitality. 95 % of the staff is male but we all friends fell so save because of the way of
treatment of our supervisors. We don’t feel that we are working in the new environment. There is the
good ethical and legal environment where anyone can easily do their work easily and effectively lean
all the strategies of marketing.

The work place is good and present at the main area of the city. The office is newly constructed and is
well furnished, have good spacing and lighting, the office is well furnished. Sometimes we friends do
chit chat in the lounge and also eat lunch there. And the office is full secure and have well behaved
and well discipline staff. In each office I am provided with the chair, table, notepad, pen and
sometimes with the telephone through which I provides them services.

They welcome their customer who are going to avail services. They have furnished lounge there they
relax until the arrival of operator and booking of their products. It is nearly impossible to get a
booking at the spot so the customers get the booking at least twice a week ago from the sales
department. They do half payments in advance after booking the product and half payment after
purchasing the product on the spot. The customers are their first priority and they understand and treat
their customer in an effective way to retain the loyal customers and to attract the new customers..

4.2 Management Leadership style:

The Directorate General of Pan Pacific Electronics was managed by the main two govern bodies:

Mr. Usman Soni CEO Pan Pacific Electronics

Sir Sheikh Zaid Hamid Director General Pan Pacific Electronics

Basically all the office activities are governs and control by the Director General of Pan Pacific
Electronics.

4.3 Employee attitude and morale:

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The attitude and morale of the employees toward internees is very positive. They are very friendly and
corporative. They treat us the same way teacher treat us. They teach us and if we are do anything
wrong they scold us.

4.4 Budget and Finance:

They determine the budget and finances according to the income and revenue of all the branches of the
Pan Pacific Electronics.

So as an intern I couldn’t conclude any final figure.

4.5 Findings:

During my internship at Pan Pacific Electronics, I concluded the following things:

4.5.1 Improper guidance system

I found the flaw in documentation and information matters. The flow of information about important
matters weren’t handled properly. Moreover the heads have to deal with this thing on their own as all
the subordinates were looking for dictation.

4.5.2 Qualified Staff

Despite of all the flaws all the staff members were well qualified and know their job very well. They
were helping and kind.

4.5.3 Reward System

The performance reward linkage should be made strong as it is said, “A happy employee delivers
more than he receives from the organization.” The Pan Pacific Electronics policies are so far very
good which cause its employees happier. But unfortunately sometimes due to the disturbance in the
budget and the presence of unnecessary staff at a single designation there will be lack of reward
system.

4.5.4 Punctuality

The staff wasn’t professional with their timings and schedule. They were given a free hand which was
to be used as a perk for better and relax response. Instead the staff misused the facility. It created a lot
of mismanagement.

4.5.5 Less use of Computers:

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I also conclude that in Pan Pacific Electronics a lot of or almost all work is manually done by
the employees. It may cause the loss of time and energy.

For Example: all the daily information of booking and cancellation of booking of products and
services, payment records is store in file. And the employees maintain daily and monthly files
for record keeping.

4.5.6 Unnecessary staff:

The most unusual thing I witness is the unnecessary staff. There are a lot of employee at lower level
for example many upper division clerks and lower division clerks that’s why for the single designation
there are 3-4 employee but the eligibility of employee is one.

4.6 Recommendations:

I recommend the following things to the Pan Pacific Electronics:

4.6.1 Adaptation of technology:

If the Pan Pacific Electronics is really motivated toward the Expansion in other cities and want to
attract customers from other cities then they have to adopt the new technology so they can
communicate more effectively by promoting on the social media, have mobile app where people can
get all the information about all the appliances. They have to adapt online banking system for the
people who are living out of the city and want home delivery.

4.6.2 Buy Earlier get earlier:

If organization want to attract more market share and customer then they have to change the behavior
of the organization. They must have to set up the rule buy earlier get earlier no matter and should pay
half amount after booking the product and pay total amount after getting the product.

4.6.3 Bank payments:

Some pay advance payments, some pay half, some pay in the head office before use of services, some
pay at the spot after usage. Because there is a lot of person and process are involve in getting the
payment there will be more chance that these payments are not reached at the right destination. A lot
of payments are vanish in this process of corruption.

4.6.4 Proper Planning

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Company should make a plan to gear up its services.

4.6.5 Proper Guidance

Company should adopt such an induction plan that when a new induction is made there should be a
proper session that can help the new comer to understand the job description and environment of the
company.

4.6.6 Use Marketing and Advertisement Techniques:

They must have to adopt marketing and Advertisement techniques to attract more domestic customers.

Reference:

1) http://www.pan-pac.com/

2) https://www.sony.com/pk

1 Bibliography
Anon., 2019. [Online].

Anon., n.d. [Online].

Anon., n.d. [Online].

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