COURSE OUTLINE

Module 1 Lesson 5
Welcome Research Example – Rob Tidwell Tax
Savings Product
Lesson 1 • I. What We’re Looking For…
Materials • II. Where to Find The Answers to Our
• What We’ll Be Covering Research Questions?
• Basic Premises • III. IMPORTANT Notes
• Research
• Where to Find the Answers to Your Module 3
Research Questions? Mechanism
• Unique Mechanism
• Unique Mechanism Example: Olive Lesson 1
Oil of the Month Club Mechanisn Overview – Unique
• Brief Mechanism
• Brief Example: Olive Oil of the • I. In a nutshell
Month Club • II. There are two parts to the unique
• Copy mechanism
• II. To Put It Another Way
Module 2 Lesson 2
Research Mechanism Example – Olive Oil of the
Month Club
Lesson 1
• I. Mechanism Behind The Problem
Research Overview
• II. Mechanism Behind The Solution
• I. What We’re Looking For…
Lesson 3
Lesson 2
Mechanism Example – Fungus Relief
Research Example – Weight Loss Product
• I. What We’re Looking For… • I. Mechanism Behind The Problem
Lesson 3 • II. Mechanism Behind The Solution
Research Example – Real Estate Roman Lesson 4
Alvarado
Unique Mechanism Example: Financial
• I. What We’re Looking For… (Book + Newsletter)
• II. Where to look • I. Mechanism Behind The Problem
Lesson 4 • II. Mechanism Behind The Solution
Research Example – High Ticket
Coaching Joey Percia
• I. What We’re Looking For…
• II. Research Notes to Start
 COURSE OUTLINE

Module 4 Lesson 5
Brief Copy Example – Jeremy Reeves Gut
Supplement
Lesson 1
Brief Overview Module 6
Lesson 2 Fascinations
Brief Example – Olive Oil of the Month
Club Lesson 1
Fascinations Overview
Lesson 3
• Fascinations Overview
Brief Example – Weight Loss
• Examples of Each Fascination Types
Lesson 4 Lesson 2
Brief Example – Biz Opp Fascinations Written Example

Module 5 Module 7
Copy Crafting Attention – Grabbing
Lesson 1
Leads That Can’t Be Ignored
Copy Overview Lesson 1
• I. Lead Lead Example – Sports Betting
• II. Background Story
• III. Unique Mechanism of the Problem Lesson 2
• IV. Unique Mechanism of the Solution Lead Example – Law of Attraction
• V. Product Buildup + Reveal Lesson 3
• VI. Close Lead Example – CBD
• VII. FAQs
Lesson 4
Lesson 2
Lead Example – Dog Food
Copy Example – Biz Opp
Lesson 5
Lesson 3
Lead Example – Silver for Dogs
Copy Example – Weight Loss
Supplement Lesson 6
Lead Example – Snoring Device
Lesson 4
Copy Example – Survival Offer
 COURSE OUTLINE

Module 8 Module 11
Writing Killer Headlines Bonus

Lesson 1 Bonus 1
The 7 Step Checklist to Writing Killer New Keto Offer
Headlines that Crush Your Competition • 10 Bonus Videos
• Anyways, let’s talk about headlines! • Keto Sales Letter Time Log Doc
• Headline Elements Checklist Bonus 2
• Let’s dive right into some examples
Advertorials with Heath Wilcock
• 1 Bonus Video
Module 9 • Writing Killer Advertorials Doc
Subject Lines and Ad Creatives • Guest Speaker: Heath Wilcock

Lesson 1 Bonus 3
Subject Line Matrix Big Ideas Explained

• Subject Line Matrix Blank.xlsx • 1 Bonus Video

• Subject Line Matrix Example.xlsx • Big Ideas Explained Doc

Lesson 2 Bonus 4
Subject Lines Written Out Coming Up With the Mechanism For
Health Offers
Lesson 3 • 1 Bonus Video
Subject Lines and Ad Creatives – • Health Mechanism Doc
Writing Creatives
Bonus 5
Writing Facebook Ads with Mike
Module 10 Buontempo
AOV Money Close • 1 Bonus Video
• Guest Speaker: Mike Buontempo
Lesson 1
Bonus 6
AOV Money Close Steps
Mini Sales Letters
Lesson 2 • 2 Bonus Videos
AOV Money Close Example 1 • Mini Sales Letters Sports Betting Doc
Lesson 3 • Turmeric Doc
AOV Money Close Example 2