24-Jul-21

COMMUNICATION
BASICS

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

Communication Basics
To Communicate is to share ideas, views, emotion etc.
Preconditions for Sharing –
1. More than one Party
2. Acceptance/ Agreement

What is the most important skill in Career Success ??

Answer: Interpersonal Skill
4 Basic Communication Skills ??
WHAT IS THE MAJOR
Answer: Reading PROBLEM
IN COMMUNICATION
Writing ????
Speaking
Listening
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

1
 24-Jul-21

Communication Basics : New Paradigm of Communication Skills

THINKING

NON VERBAL LISTENING

SPEAKING

Reading & Writing are Technical Skills;

Not Communication Skills
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

Communication Basics
Why Thinking is the Most Important Communication Skill ?
Because –
Communication starts with Thinking of the Target Audience,
Then Mode of Communication must be thought of,
Then Composing also involves thinking
When & How to communicate involves thinking process too.

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

2
 24-Jul-21

Communication Basics : 3 Basic Purpose of Communication

1. TO INFORM
2. TO REQUEST OR PERSUADE
3. TO BUILD GOODWILL (i.e., RELATIONSHIP)
Build up Relationship with Communication;
Feed up (manage) Relationship with more and more communication

- Every time you communicate, you must make sure that you take the existing relationship
one step further or strengthen the relationship

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

Communication Basics : Communication Process Model Simplified

Feedback

Thought Encoding Transmission of Message Reception Decoding Understanding

SENDER CHANNEL RECEIVER

NOISE

CONTEXT
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

3
 24-Jul-21

Communication Basics
Three most important tasks in thinking process?
Communication process starts with the thinking process.

We need to invest most of our thinking process time in -

1. Understanding the Audience & Context
2. Mode of Communication
3. Encoding (Composing)

- The Message is the most important thing, not the vehicle.

- Message differentiate a successful and a failed communication.
- Sender initiate communication because s/he wants something from the receiver, which can
be tangible or intangible; which means receiver is the most important part of the process
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

Communication Basics
- To successfully communicate, the sender needs to
- Understand the Receiver (& context)
- Manage the process
- Communication is Purpose Driven; Communication helps to bring behavioral changes
in the Receiver. MAKE AUDIENCES FEEL GOOD & IMPORTANT.

- Context is very Crucial. We may need to Create Context sometimes as well.

- Noise (Barriers) Interrupts Communication Process. Noise Can be
- Physical
- Psychological (you need to understand Receiver’s Noise)
- To avoid barriers/ noise
- Do not Stereotype
- Do not Assume (Assumption is the greatest enemy; never assume and be judgmental)
- Respect/Value the Audience
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

4
 24-Jul-21

Communication Basics: Audience Analysis

- Meanings are not always received; Meaning is in the mind.

- Sender needs to create a valuable unified meaning, for which sender needs to adapt his
meaning to receivers understanding.
- Adaption = Fitting the messages to audience.

Why Perception/Understanding varies?

- Gender
- Age
- Education
- Surroundings
- Religion
- Context

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

Communication Basics: Audience Analysis

Four Important Steps in Audience Analysis

VISUALIZZE READERS

PUT YOURSELF IN
- How they think (mental filters)
AUDIENCE SHOES
- What they already know
(YOU VIEWPOINT/YOU APPROACH)
- What they need to know
+
- Context
WHAT’S IN IT FOR ME (WIIFM)

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

10

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 24-Jul-21

Communication Basics

- To ensure Reception, you need to FOLLOW UP

If there are a lot of communications, then follow up in Priority Basis.

- FEEDBACK can be –
- Positive (sender is successful)
- Negative (run the whole process)
- Silence (what you should do ???)
- Drivers of Mental Feedback = CONTEXT

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

11

Communication Basics

COMMUNICATING TO LARGE AUDIENCE ?

• Understanding the Audience & Context
• Adjust yourself to Audience.
• If they are below your level, then step down to their level and climb up taking
them in your shoulder
• If the level of audience is diverse, then start from the lowest level and gradually
level up yourself. But be aware that the audiences of upper level do not get
bored or do not feel insulted. For which you can say words like “As you already
know…” or “Though we are already aware..” etc.

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

12

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 24-Jul-21

Communication Basics

COMMUNICATION with BIG SHOTS?

• Big shots may not allow you too much time.
• So be prepared for different time frames.

TIPS:
If you are given 5 minutes; prepare your message in a way so that
you can deliver it within 2 minutes. Because you need to allow the
big shots some time to give feedback (which may be another 2
minutes) and you may need some more time to act upon that
feedback (another 1 minute)
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

13

Communication Basics

WHY DO WE COMMUNICATE ?
Answer: because we want something (Response)
Understanding the Audience & Context is one of the Most Important Part of
Communication Skills.
- Use ”YOU” Approach.
- USE “What’s in it for ME?” Concept.

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

14

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 24-Jul-21

Communication Basics: Organizational Communication

One Person = NOTHING

Two Persons = COMMUNICATION
Three Persons = NEPOTISM

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

15

Communication Basics: Organizational Communication

EXTERNAL = beyond Organization Border

INTERNAL = within organization
+
personal communication and
informal communication

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

16

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 24-Jul-21

Communication Basics: Organizational Communication

GRAPEVINE

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

17

Communication Basics: Organizational Communication

GRAPEVINE
• Informal Frame of Networks
(rumors, politics, likings etc.)
• Understand, Manage, Participate and
Involve in Grapevine
• Impression Management (to sell yourself)
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

18

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 24-Jul-21

Communication Basics: Effective Communication

EFFECTIVE COMMJUNICATION
• MOST IMPORTANT PRINCIPLE : SIMPLICITY
- Keep the message short and simple.
- So that, only unique meaning of the message remains and multiplicity of
the meaning can be avoided.

- Simplicity is the Best Sophistication

Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

19

Communication Basics: Effective Communication

EFFECTIVE COMMJUNICATION
7Cs of Communication -
- Clarity: should not be ambiguous
- Completeness readers questions are answered, and they don’t need to guess
- Conciseness: simple & short
- Concreteness: avoid abstractness
- Correctness: no spelling/grammatical mistake + proper addressing
+ facts/information are correct
- Courtesy: use passive when needed + negative message issues
- Consideration: You Approach

Prepared & Compiled by

Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

20

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 24-Jul-21

Communication Basics: Effective Communication

EFFECTIVE COMMJUNICATION
Other Important Criteria
- Saving Readers’ Time
- Building Goodwill:
Message presents a positive image of the sender and his/her organization
It must treat the reader as a person, not as a number.
It must cement good relationship between writer & reader.
- Human Touch:
A message must have a human touch & conversational style.
- Context Focused
- Effective Listening
- Avoid Negativity
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

21

THANK
YOU
Prepared & Compiled by
Reefat Zaman Shourov
Lecturer
Bangladesh Institute of Bank Management (BIBM)

22

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