Series
7,000~14,000 Btu/h
PLASMA Air Purifying System
Dust Free /Odor Free /Allergy Free
Auto Cleaning
Remove odor & Save time to clean-up
Auto Clean helps to remove odor and save
clean-up time. After using air-conditioner,
“Auto Clean” makes the inner part of Air
conditioner dry for 30 min. It removes
moisture and mould so you can enjoy odor-
18,000 Btu/h free air and save time to clean up.
After Cooling In 30 minutes “Auto-
Operation, Start
Clean” makes
“Auto-Clean” the inner part of Air
automatically conditioner be Dry
2002 IF Design Award
(Germany)
Models : LS-087CDR/LS-107CDR
LG Artcool:wall-mounted
masterpiece of cool
The sophisticated design approach is setting a new
standard for air conditioners. Users can choose
9,000~12,000 Btu/h from a wide range of colors to match their interior
decor. An elegant digital display facilitates
operation. Features include plasma air purification
system, automatic door, 4-way automatic swing
and clean functions, ensuring that your interior
environment is both refreshing and attractive.
Published by LG Airconditioning Division
76 Seongsan-dong, Changwon-city, Gyeongnam, Korea, 641-713
Tel : +82-55-269-3506 Fax : +82-55-262-3840
URL : http://www.dreamlg.com
2002 PIP Award from SEARS
LG Electronics has been named as a Sears Partner
in Progress for 2002.
This prestigious award is presented annually to a
select group of vendor companies that supply
Sears, Roebuck and Co. with quality products and
services, from apparel, appliances and tools to
marketing, transportation services and technology.
More than 10,000 sources competed for this award
in 2002.
LG Air conditioning division was honored on April 8
at an event hosted by Sears Chairman and CEO
Alan J. Lacy at Sears headquarters in Hoffman
Estates, Ill.
Begun 20 years ago, the Partners In Progress
program recognizes sources that make significant
contributions to the growth of Sears businesses and
the creation of new ways to better serve Sears
customers. The winners were selected from
nominations submitted by Sears’ employees who
purchase goods and services for the company.
This award proved Air conditioning division of LG
Electronics had highest level of business
management and support in the air conditioning
industry and also it valued to Sears' buyer as well
as LG.
Sears, Roebuck and Co. is a broadline retailer with
significant service and credit businesses. In 2002,
the company's annual revenue was $41 billion. The
company offers a wide range of apparel, home and
automotive products and services to families in the
U.S. through Sears stores nationwide, including
approximately 870 full-line stores. Sears also offers
a variety of merchandise and services through its
Web sites, sears.com and landsend.com, and a
variety of specialty catalogs.
Editor’s Note
Today, If we see the World and LG Air Conditioners, they
go hand in hand. We have grown remarkably in a short
span of time which draws whole World’s attention
towards us.
We at LG are destined to be the Customer’s Best Choice
and Market Leaders. This News Letter is a way to unveil
our strenuous efforts to prove our excellence.
Publishing our NEWS LETTER bi-monthly, We sincerely
hope that the readers would get a clear understanding
of what it makes the world to say LG, the BEST
SUPPORT.!!
Thanks.
Lee Sun Hyeong
Sales Engineering Group
LG Air Conditioning Division
 Vol.1

4
2003

Digital Appliance Company Air Conditioning Division_LG AIR CONDITIONERS NEWS 2003.4.30_No.1

We at LG are determined to be your partners for
the digital era. LG AC are here to satisfy your all
needs and making your life better so that you can
enjoy it to its fullest. We undertake continual
technological Research and development to
improve your domestic and business environment
effectively. Enjoy a clean, quiet and comfortable
life with LG air conditioners. Thanks
Hwan-Yong Nho
President of Air Conditioning Division
LG Electronics Inc.
LG has become the world no 1. AC manufacture
for 3 years. We,however, are not satisfied with
current No.1 position. LG is stepping towards
new challenge.
Our objective is to be the manufacturer who
provides both with perfect products and with
customer satisfaction. We are always with our
customers and ready to serve you. Thanks.
Kyong-Sok Hwang
Vice President of DAC Air Conditioning
& Compressor Overseas Sales
LG Electronics Inc.

LGE Sponsored Cricket

LG Electronics No.1 for 3 Years Worldcup 2003
According to Fuji-Keizai, one of the top market LG Electronics has been participating as the
research companies in Japan, official sponsor of a total of nine
LG Electronics(LGE), the world No. 1 air international cricket games including two
conditioner maker since 2000 in terms of Cricket World Cup matches for 6 years
number of air conditioner sales based in from 2002 to 2007 as a part of its active
Chang-Won Korea, is expected to defend its sports marketing campaigns.
position this year, selling 6.7 million units. In particular, LGE sponsored the ICC
Cricket World Cup South Africa 2003 - the
most prestigious and important cricket
New Products Launching Ceremony for 2003 championship in the world held for 44 days
from February 8 to March 23, 2003. LGE
Air conditioner from LG Electronics Inc. expects the sponsorship to make the LG
has topped the global sales for 3 consecutive brand more familiar and bring it closer to
years. consumers in the region.
LGE hosted “New Products (for Korean
domestic market) Launching Ceremony for
2003” event at Grand Hyatt Hotel in Seoul,
Korea on January 13, 2003 and announced
that with global sales of 6.7 million units of
room air conditioners in 2002 (total global
market volume: 47 million units), it has
Vice Chairman S.S. Kim(third from right) of LGE. said,
successfully maintained global No. 1 “LGE will continue to lead the industry with world leading
position for 3 consecutive years from 2000. technologies and products.”
Ricky Ponting holds up the World Cup Trophy as
More specifically, LGE has 14.3% of global Australia's teammates pose with it 23 March 2003 , after
their victory against India , at the final of the ICC World
RAC market. It means that every 1 out of 7 Cup , at the Wanderers Cricket grounds in Johannesburg.
air conditioners sold around the world was
from LG.
Until mid 1990s, world’s air conditioner Multi V Launching
market was led by Japanese companies Ceremony
owing to high demand in Japan - a country LG Electronics introduced system air
that accounted for 1/4 (7 million units) of conditioners including cutting-edge Multi V
global demand at the time. But LGE, which air conditioning system at Climatización
has taken its international sales in the U.S., Show, which was held from 26th Feb. ~ 1st
Middle East and Europe, emerged as No. 1 Mar. in Madrid, Spain.
in 2000 and held on the position now for 3 Mr. J.W. Oh, headmaster of LG Airconditioning
years. Academy in Milan, Italy, explained features of Multi V
system and software in official launching ceremony.
 LG Air Conditioners in Worldwide Exhibitions

2003 AHR EXPO, CHICAGO

LG Electronics is gearing up its room air conditioner marketing campaign
in the U.S., hoping to increase its market share to 43 percent. LG
Electronics unveiled cutting-edge room and system air conditioner
models at the Air-conditioning, Heating, Refrigerating Exposition (AHR
EXPO) that held from January 27 to 29 at Chicago’s McCormick Place.
LGE rolled out its power-saving technology applied built-in air
conditioner " Through The Wall" models that could be installed in houses,
hotels and hospitals at the exposition, considering the U.S. market puts
energy efficiency as a top priority.
LG Electronics showcased its latest system air conditioner products
including "Unitary type air conditioners" which the U.S. unitary market
has a portion of 90 percent in the world.
LG Electronics will launch 20 air conditioners in the U.S. market this
year in order to keep its No. 1 position in the market.
LG Electronics emerged as the largest air conditioner supplier in the U.S.
in 2000 with a 25 percent market share. It defended its lead until last year
when its market shares reached 34 percent with 2.1 million units in sales.
LGE's global air conditioner sales target is $2.2 billion in 2003 and $3.5
billion in 2005.
The global air conditioning market, valued at $30 billion, is growing at an
average rate of 3.5 percent a year while systems products are registering
annual growth of 7 percent.

2003 Climatización Show in Madrid, Spain

26th Feb. ~ 1st Mar. in Madrid, Spain

New product of this year for EU Market was introduced in Madrid Show,
one of the biggest air conditioning show. LG Eletronics introduced new
commercial air conditioners, including Multi V system and new artcool
series, which had good reputation during show.

In 2002, LG Electronics paricipated in world’s major

Air conditioning shows, like IKK and Big5 show. LGE
is trying to expand its brand image as a total AC
manufacturer by participating in these kinds of major
AC shows.

2002 IKK Show, GERMANY 2002 Big5 Show, DUBAI

 LG AIR CONDITIONERS NEWS

LGE opened Air Conditioning Academy

- The Academy in Milan, Italy, Europe’s largest air conditioner market
- Nurturing 2,000 Commercial Air Conditioning marketing experts every year
- Opened the same sized centers in Pyongtaek, Tianjin and Dubai in Feb~Mar.,2003.

LG Electronics established the large-scale
education center to nurture commercial air
Conditioning marketing experts in Europe.
The center aims to effectively manage the
expansion of commercial air conditioner
business in the European market.
Milan, ITALY
The commercial air conditioner marketing
requires an in-depth knowledge of products
and comprehensive understanding of
structure and design of buildings and air
conditioning equipment. Therefore, only the
person who has an expertise that matches an
engineer can effectively handle the tasks.
largest air conditioner market with 700
million dollars of annual sales. With this
large-scale academy in Milan, LGE
ambitiously plans to broaden and beef up its
marketing activities in this region.
Furthermore, LGE opened the same size of
academies in Korea (Pyongtaek), China
(Tianjin) and Middle East (Dubai)
Feb~Mar., 2003. By opening centers in
these three markets, LGE aims to secure the
centerpiece to nurture the commercial air
conditioner marketers in highly potential
markets, including Europe, Middle East and
Asia.

On February 19th, LG Electronics had an Tianjin, CHINA

opening ceremony of “LG Air Conditioner
Academy” in Milan, Italy, the largest air
conditioner market in Europe joined by top
executives from LGE and business and
government leaders in that region. The
participants included S.S Kim, the Vice
Chairman and Myeong Kyu, Ahn the
Executive Vice President from LGE and the
Mayor of Milan.
The center is the largest commercial air
conditioner training center in Europe. The
focus of its education lies in generating
excellent marketing experts for commercial
air conditioner. The courses are targeted for
the local installation servicemen and the
product sales dealers in Europe, which
include installation technology, service,
maintenance and repair.
“The commercial air conditioner tends to
create a huge amount of order even at the
phase of designing the building. For this
reason, competitiveness of commercial air
conditioner marketers directly affects
success or failure of the business. To keep Dubai, UAE
the world’s leading position not only in
product technology but also in installation
and service technology, we will spare no
effort and investment in education and
training.” said S.S Kim, Vice Chairman of
LG Electronics.
LGE’s air conditioner business has
continuously enjoyed its expansion in the Pyoungtaek, KOREA
European market, especially in the
Mediterranean region, including Italy, Spain
and Greece. Italy, in particular, is Europe’s

Training Program
By managing education centers tailored
to the needs and characteristics
of each region, the Academy plans to
provide following courses;
• Product education, which helps to enhance understanding in key air conditioner
technology and know-how of LGE
• Technical education, which covers the whole process from product installation to
maintenance and repair
• Service education, which aims to maximize effects and provide the best products to
customers through a thorough analysis of customer needs from region to region

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