Chapter 1

Introduction Of The Organization

The Company

Incorporated and promoted in 1992 by Mr Kartar Singh, the Amber Group is

among other things, one of the largest original equipment manufacturer of
white goods in India. One factor that has led them this far is our relentless
focus on quality. Amber Group follow strict quality processes and are an
ISO 9001 - 2008 certified company. Under the aegis of the Amber Group
there are two distinct entities: Amber Enterprises India Pvt. Ltd. and Amber
Aviation India Pvt. Ltd. . Amber Industries is a conglomerate of 9
manufacturing units that are involved in producing original equipment for
some of the biggest brands in India while Amber Aviation is engaged in
aircraft charters and training of commercial pilots. 
Some of top white good brands stake their reputations on Amber products
every day and have done so for years. What makes giants like L.G,
Videocon, Godrej, Whirpool, Blue Star, Philips and Voltas trust the insides
of their products to them? It can be summed up in one word - trust. The
customers trust them. Amber manufacture and customize original equipment
as per specifications and as per schedule. Customer service is not a word
they use lightly. 

Why Amber one of the most cost-effective white good OEMs in India?
 Based at strategic locations and well connected to the rest of the
country.
 In-house products, tool development facility and an active R&D
department ensure quality and innovation thereby reducing cost.

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 Backward integration across a wide range of components along with
economies of scale keep our costs low.

Partial Product List:

1. Split & Window Air Conditioners for commercial and residential use .
2. Package Air Conditioners for Indian Railways and commercial use.
3. Heat Exchangers.
4. Multi Flow Condensers.
5. Home appliances like Washing Machines, Refrigerators &
Microwaves.
6. Luminaries for commercial use.
7. Plastic Extrusion Sheets.
8. Vacuum Forming Components.
9. Injection Molding Components.
10.Sheet Metal Components.
11.Auto Parts

At the backdrop of tough International competition, "Amber” strives to meet

the highest quality demands as well as stringent customer specific
requirements. Company believes in Leadership Through Innovation &
Flexibility.
The Amber Group, diverse interests with a single focus

Really? How do you manage so many businesses? That's a question have

often been asked. But they do and do it well. Incorporated and promoted in
1992 by Mr. Kartar Singh, the Amber Group is among other things, one of
the largest original equipment manufacturer of white goods in India. One
factor that has led this far is relentless focus on quality. At the Amber Group

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follow strict quality processes and are an ISO 9001 - 2008 certified
company. 

Mr. Kartar Singh, a first generation entrepreneur founded the company in

1992 and still runs the business today, aided by his two able sons. They have
a rich business experience of over 40 years between them. Besides the
family, the key management team also has a large hand in keeping the show
running smoothly and many have been with Amber for more than 2
decades. 

"Amber" has 9 manufacturing units spread out over diverse locations like
Rajpura, Dehradun, Kala Amb, Greater& Pune.

Expertise in:
 Manufacture of Residential Window, Split Air Conditioners ,
Commercial(Ducted & Package) Air Conditioners, RMPU (Roof
Mounted Package Unit) for Indian Railways
 Heat Exchangers and Multi flow Condensers.
 Home Appliances like Microwave Ovens, Washing Machines and
Refrigerators.
  Precision Sheet Metal and Auto Components
 Commercial Luminaries
 Vacuum Forming & Extrusion
 Injection Molding
  Recent ventures also include commercial lighting and solar powered
illumination

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"Amber" is one of the largest OEMS in India and supply equipment to many
leading Indian and global brands like LG, Whirlpool, Voltas, Blue Star,
Videocon, Godrej, Philips, Onida, Swaraj Mazda, John Deere, Honeywell
and Indian Railways. All products are made according to ISO 9001:2008
certified processes and are backed by strong research and development.
Products go through rigorous testing at facility and Psychometric Test
Facility Lab is considered one of the best in the country. 

Amber believe that people are our real assets and invest a lot of effort, time
and money into developing the potential of each of employees. Innovative
ideas and suggestions are encouraged and actively incorporated into
company processes. In fact from the workers on the shop floor to the ranks
of senior management, everybody participates in Amber's knowledge
sharing culture. Regular training and updating of technical know-how is a
way of life with Amber. Rewards and recognitions are generously given, it's
all part of the encompassing Amber work culture that acknowledges the
value and importance of people.
Vision, Mission & Philosophy

What does the Amber Group stand for? An encapsulation of our core
beliefs: 

Vision :
 To be the first choice of customers
 Add value to their Business
 Discipline & strong management principles

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Mission :
 To be No. 1 OEM & parts manufacturing company
 Excellent services to our customers
 Create growth for all associated with our organization

Philosophy :
 Smart working
 Innovation
 Happiness for all

Shared Values

 Fighting Spirit

 I am responsible
 Respect for human
 Strong Management Principles
 Transparent
 Continuous Innovation
 Hardworking & Sincere
 Ownership
 Inclusive Growth
 Customer First
 Ethical Always

Quality Policy

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We at Amber are committed to providing total customer satisfaction
through:
 Designing and developing economical design that fully conforms to
customer needs and expectations
 Continually improving our systems and their effectiveness
 Interacting with suppliers regularly to provide better support
 Educating, training, motivating and involving all employees to
improve quality and lower costs

Products
Amber is one of the largest OEMS in India and supply equipment to many
leading Indian and global brands like LG, Whirlpool, Voltas, Blue Star,
Videocon, Godrej, Philips, Onida, Swaraj Mazda, John Deere, Honeywell
and Indian Railways. Amber produce diverse products like Air Conditioners,
Microwave Ovens, Refrigerators, Washing Machines, Heat Exchangers,

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Multi Flow Condensers, Luminaries, Plastic Extrusion Sheets, Vacuum
Forming Components, Injection Molding Components, Sheet Metal
Stamping and Auto Parts. Amber equipment is used in multiple industries
like white good, electrical, electronic, lighting, automobile and tractors. 

All products are made according to ISO 9001:2008 certified processes and
are backed by strong research and development. Products go through
rigorous testing at our facility and Amber Psychometric Test Facility Lab is
considered one of the best in the country.
1. Heat Exchanger

 HVAC AIR COILS

Heat exchangers are essential elements in the air conditioning of buildings

and vehicles. At Amber we manufacture HVAC coils for air conditioners.
The HVAC coils are either Liquid to Air or Air to Liquid. The heating coils
usually feature hot water and steam while the cooling coils have chilled
water and refrigerant as common constituent elements. Amber also make
DX coils that feature direct expansion of refrigerants.

 Fin & Tube Type Heat Exchanger Coils: Made of Copper tube
and Aluminum Fins
Amber have 2 Heat Exchanger Lines at Dehradun that manufacture 500,000
coils of 7 mm per year. The Fin Lines & Special Dies can produce 60 coil
configurations in various sizes as per specification. These coils can
withstand 500 psig to 2500 psig design pressure and are customized
according to customer requirements. The Ultimate Bursting Pressures are

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fully capable of meeting UL Standards. Both lines have fully automatic Fin
Presses, Expanders, Hair Pin Bending Machines, Conveyorised Flushing &
Oven Baking, Auto Brazing, Flushing, Evacuation, Choke Test and Leak
Test facilities. 

 Refrigeration Quality Connecting Tubings: 

The Amber facility at Dehradun produces specially designed Tube Bending
Fixtures, Swage Up / Swage Down Toolings, Capillary Forming Tools,
Spinning Machines, Deburring Tools and Brazing Fixtures. We also have
facilities in the plant that are integral to the manufacturing process: A
facility to bleed N2 while brazing, Flushing facility, Choke Test facility etc.
Amber is well equipped with Bundy Tube Bending & Forming high speed
SPM which caters to Refrigerator Condenser Coil Requirements.
 
 Technical Specifications. 
Copper Heat Exchanger: Made of Copper Tube and Aluminum Fins.

We can make coils up to

1. Width: 4 Rows
2. Height: 924 mm
3. Length:250 mm(Minimum)-1250 mm(Maximum)
4. Fins:0.1 mm(Thickness)
5. Colors
     a)Bare
     b)Yellow
     c) Blue

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2. LIGHTING

Lighting plays multiple roles. Besides its basic function of illumination, it

can set the mood for your décor. Sophisticated or subtle, glamorous or
functional, good lighting systems can define and enhance the branding of
your company and image. Our luminaries inspire, motivate and make an
obvious statement. We create lighting systems that are attractive, socially
responsible. 
Amber has a sizeable presence in the world of commercial lighting.
Today we have one of the largest ranges in the commercial lighting
space. Superior product quality, efficient design and forward facing
technology are the hallmark of our lighting systems. Amber luminaries
are used in a variety of places including offices, call centre, hospitals and
clinics, software companies, reception lobbies, schools and colleges,
hotels, hotels, restaurants, malls and shops.

Our commercial lighting products come in a host of shapes and sizes.

Smart and contemporary in design they are sturdy enough to weather the
most prolonged and continuous use in high traffic areas. They also come
with different types of mounting ranging from wall mounted, roof
mounted, suspended, recessed and surface mounted luminaries - all
differing widely in size and application. 

3. Sheet Metal Components

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Amber have a very sophisticated sheet metal production facility with the
latest automated design capabilities for tooling, a press shop with the
latest technology and a trained, committed workforce. Amber have about
200 presses ranging from 50 tons to 500 tons that are capable of
producing an infinite range and number of components. The tools are
customized according to client drawings and specifications and our
tooling room has been established at a centralized location at Rajpura in
Punjab. Fully Automatic Powder Coating and Liquid coating facility
installed at 5 different location in the group. Amber usually work with
carbon steel, galvanized or pre coated steel and aluminum of all alloys,
high carbon and high tensile steels, and stainless steel. Amber sheet metal
components are produced with strict quality processes and monitored at
every stage of production. Being an ISO 9001:2008 certified company,
quality control and process regulation is of paramount importance to us.
In fact Amber clients rely on Amber completely for our exacting
attention to detail, high quality standards and prompt service back up. 

Amber sheet metal components are used in a variety of industries

including white goods, switchgears, automobiles and lighting. The
components are widely used in the manufacture of tractors and
automobiles and big brands like Punjab Tractors, Swaraj Mazda and John
Deere are some of our valued clients.

4. Plastic Extrusion Sheets

 Plastic Extrusions and Vacuum Forming

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Amber have the technical skill and expertise to produce upto 5 layer co-
extruded sheets using a range of plastic material. Amber regularly
extrude ABS, HIPS, HDPE, LDPE and PP Sheets for our clients for a
wide variety of applications. Plant has the capacity to produce 35 metric
tons of plastic sheets per day. Two Plastic Extruders and Two COMI
Vacuum Forming Machine have been installed towards this end. As with
everything else there is strict quality monitoring of production and
Amber take care to see the extruded sheets meet the specifications and the
exacting standards of clients. 

Some specifications of Amber extruders: 

 Minimum Thickness- 0.35 mm
 Maximum Thickness- 8 mm
 Width Range-300 mm-1600 mm
 Tolerances-+/-3%

Amber can provide extruded sheets in both Roll form (I.D and O.D as per
customer requirement) and Cut Lengths (Customized to requirement).

Research & Development

Amber believe that our clients deserve nothing but the best. Towards this
end we have set up one of the best full-fledged product development
facilities in India. The facility helps research development engineers cater
to client requirements speedily and efficiently. In-house design team is
well versed with design software and works in an advanced 3D CAD
environment. Amber have installed Pro/E Wildfire 4.0, Solid Works,
Catia & AutoCAD to aid their efforts.

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  Heat Exchanger design
Amber Heat Exchanger design today is at one of the most critical stages
of product development and Amber design engineers work on the most
advanced coil selection software based on the e-NTU method. The
software compensates for not only condensation but also the exact
amount of cooling required for the necessary application.

 Finest testing facilities

Amber also have one of the finest testing facilities in the country that test
Package ACs for Railways and Window & Split ACs, microwaves,
washing machines and refrigerators for the electronic consumer segment.
The testing facilities are well equipped to test our entire product line.
Amber Psychometric Test Facility Lab is fully imported from China and
is known in industry circles for its high reliability.

 Solar Installation
Currently an R&D effort, we have set up a unit for solar lantern system
installation. This will provide lighting to villages that have not yet been
electrified. Our activities encompass Solar Panel Mounting, LED Bulb
Installation and Adjustable Mounting.

Partial Product List

 Air Conditioners
 Heat Exchangers
 Multi Flow Condensers
 Home Appliances
 Lighting

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 Plastic Extrusion
 Vacuum Forming
 Injection Molding
 Sheet Metal Components/Auto parts

Customers

LG

PHILIPS

WHIRLPOOL

JOHN DEERE

SWARAJ MAZDA

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 VIDEOCON

ONIDA

VOLTAS LIMITED

INDIAN RAILWAY

BLUE STAR

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