www.ayuradi.

com

India’s Ancient. World’s New.

A Synergy of
Science and Art.
Ayuradi is an initiative that blends the two traditions of ancient
India; Ayurveda and Vastra. While Ayurveda signifies the ‘science
of healing’, Vastra is a Sanskrit term for the garment or fabric.
Here, the idea is to create a symbiosis between the exquisite
finesse of traditional Bengal handloom and the ancient Vedic
science of Ayurveda, resulting in a revolutionary product range
of ‘Wellness Clothing’ or ‘Ayurvastra’.

Today, the world needs a better tomorrow. Living and lifestyle

have become integral elements for every individual who are
constantly seeking for better wellbeing and happiness in life.
This has resulted in the revival of organic, natural, sustainable,
eco-friendly and pure forms of self-consuming products for the
market. India, being the powerhouse of Vedic knowledge shall
march ahead as a leader in the global market; where yoga and
spirituality have already shown up its potential. Ayurvastra or
Wellness Clothing shall certainly be the new branch of India's
growing tree.

India Heals
the World.
Thousands of years ago before the advent of industrialization,
clothing was dyed using fully natural means in complete
harmony with the environment in different parts of India. The
ancient Indian texts of the Vedas point to the use of clothing
not just for protection but also for health and wellness. Clothing
was seen as part of a health-promoting lifestyle and was not
seen as something being separate from nature. In the medical
system of Ayurveda, the use of clothing dyed with medicinal
plants and herbs existed as part of a protocol surrounding the
person in a healing environment.
Dyeing for The Ayuradi
a Better Life. Collection.
Skin being the largest organ in the human body Stoles Yoga Wear
is used as a gateway in Ayurveda to infuse the Shawls Yoga & Meditation Mats
wellness qualities of plants and herbs. Ayuradi
Kurtas Maternity Clothing
represents the revival of this concept and its return
to fully (end-to-end) natural dyeing practices thus Tops Infant Clothing
representing a new paradigm that we're calling Pyjamas Sleepwear
‘Ayurvastra’ or 'Wellness Clothing'.
Towels Bathrobes
The process of making Ayuradi clothing starts with
the 100% pure organic fabric and passes through
several stages of chemical free treatment before
becoming colourful and ready to wear. The Growing
Like Ayurvedic applications, Ayuradi clothing
creates an encapsulation or micro-environment
of medicinal herbs and sustains it around the skin
Tree of India.
as long as one is wearing it as apparel or clothing.
The Ayurvedic and Handloom Industry of India has
It also acts as a conduit for the beneficial effects
once again revived its glorious past and has earned
of plants and herbs used in the dye to enhance
a demanding position in the global market.
wellness for the body and mind.
According to recent surveys, Indian Ayurvedic
The fabrics used for dyeing are organic cotton, wild
products market is projected to register a CAGR
silk, natural wool, linen, and jute.
of 16% during 2016-2021. Moreover, rising health
The concept of Ayurvastra is proven and tested by concerns and awareness of side-effects of allopathy
the Directorate of Handloom, Department of are few of the major factors driving consumer
Industries and Commerce and the Department of preference for Ayurvedic products in the country.
Dravyaguna Vijnan, Government Ayurveda College Similarly, the demand for handloom products from
in Thiruvanthapuram, Kerala. India is increasing throughout the world.
 www.ayuradi.com

+91 98360 07756 / ayuradiindia@gmail.com