Service Marketing ,

Service Design And

Relationship Marketing Place your screenshot here

Presented By:
Navya Sood
Kamakshi Aggarwal
Sai Kishore
Shagun poddar
NEW SERVICE
DESIGN
 STYLECRACKER
• The 1st online personal styling
portal in India
• Founded in 2013
• Offers solutions for Branded
Content, Personal Styling,
Corporate Workshops
• Curates personalized boxes-
clothes, footwear & accessories
 Based on customer needs and data points, StyleCracker curates a box of apparel,
accessories, beauty, and other related items for each customer within a certain budget.

HOW IT
WORKS

Customers can keep what they like, and return anything that they don’t.
WHAT DOES IT
PROMISE TO
DO
 CURRENT MARKETING PROPOSITION
FACEBOOK

Engages viewers by sharing Videos &

photos of
• Beauty hacks,

• Recording live events,

• Information about curated box &

• Details of partnering with food

and beverage companies for their
events.

It has also made it’s website accessible to buy directly through Facebook page.
INSTAGRAM

Enables followers (120K) to shop through

website link on its page.

Acts as 1 of many omnichannel platforms

popularity.

Put posts of members wearing styles.

Put polls and stories on topics like “Ask A

Stylist”
 TWITTER

Address their customers feedback and are working round the clock on improvement.
Tracks how the customers are liking their services.
 SUGGESTING
MODIFICATIONS
To The Existing
Services…
  The curated box is basically a
Giving an surprise element for the
option of customers. The customers get to
previewing see the items only once the
curated box is delivered to their
items to the doorstep.
customer ○
 Giving this option to the customer
will help in reducing the number
of exchanges and returns as the
customer can make special
requests pertaining to change in
colour, style etc.
Introducing  Times have changed.
Women no longer shy away
maternity from wearing beautiful
dresses even when they are
range in their maternity.
 Style cracker can tap this
business opportunity and can
launch a style box for maternity
wear for their customers.
 This feature would give style
cracker a competitive edge in the
market
  Style cracker can launch a
“fashion upgrade” programme.
Exchange and
earn  This event would encourage
customers to exchange their old
apparels that they have bought
from stylecracker in return of
points that they can redeem on
their new purchases and get a
fashion upgrade.

 This initiative would ensure

customer retention and will also
help in promoting sustainability.
 DIVERSIFYING Place your screenshot here

ITS SERVICE
RANGE
Curated Boxes of Customized
Ethnic Party Wear Clothing
 STEP 1: Choosing the
Designs

THE  Stylecracker website

OPERATING  From the wide range of ethnic

wear.
PROCEDURE  Option to select a maximum of
three designs.
 ○ Appointment with the inhouse tailor of
stylecracker.
Step 2:
Fixing an
Appointment
 Step 3
“
Visiting the customer
 Inhouse tailor with the designs
selected.
 Try on the designs and select the
one to buy.
 Take the body measurements.

Stitched
Step 4: Delivery
of the Garment

 Customer can again fix

an appointment.

 Tailor will personally

deliver.

 Assess the fit in case of

any alterations
 Step 5
“
Alterations
 In case there are any alterations, then the
garment is taken back to the workshop,
 altered and then delivered back to the customer
 Total 3 weeks, excluding the alteration
Lead time.
Time

Some basic
Facts
Included in the product cost.
Service Because if the service cost is
Cost additionally charged, they perceive
the service to be expensive.

 Collaborate with the upcoming

designers.
Benefit to
 Platform to showcase designs . the
Designers
 Expand their business and enter
the online fashion market.
 MARKETING
SUGGESTIONS
INFLUENCER MARKETING Benefits range from a
higher than avg return on investment to allowing a
brand to connect with a previously unreached
customer.

SEARCH ENGINE OPTIMIZATION It can be a great

tool of marketing .

RELATIONSHIP MARKETING CAMPAIGN Style To

Win contest promoted on social media and website can
have a separate link to see the participating posts in the
contest.
SUBSCRIPTION LETTERS Sending
regular messages and e-mails to it’s
existing customers and prospective
customers.

MARKETING IN VARIOUS
FASHION AND FOOD FESTIVALS
like popxo, little flea to spread awareness
and can display sample products.

PRINT MEDIA Stylecracker can

advertise through fashion
magazines
23
 #STYLEIT
GET-SET-GO…!

1. Style a garment on yourself or any of your friends for a specific occasion. (You
are free to choose any theme/occasion)
2. Click pictures and post it on your Instagram profile. (Make sure your profile is
Public)
3. Give it a caption telling why you styled that particular look.
4. Tag @StyleCracker on your post nominating 3 of your friends to follow The Style
Cracker page on Instagram.

Post with maximum likes wins a chance to meet ALIA BHATT and get a styling session by Alia’s very own Stylist..

Voyllaa!!! What are you

waiting for ?

Deadline of entries- 12:00 pm, 25th May 2019

Winner will be announced after 10 days of receiving the entries…

Thanks!
Any questions?