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Asalam o alaikum I am maryum Arshad ill be explaining about the organizational structure of

Emirates
Emirate Group provides a friendly working atmosphere with high customer satisfaction and
profits. It is a people's organization so it has good HRM policies and the organization knows how
to cope with a multi-cultural workforce.
Emirates has a functional structure.
Emirates focuses on creating units that conduct specialized activities that are highly productive
and precise. The advantage is that a large number of homogeneous airline services at the lowest
possible cost and the fastest possible speed can be given. The disadvantage to this arrangement is
that with minimal coordination through units of Emirate Group, each division is usually
autonomous. However, the functional structure has proved to be successful for Emirate since
Emirate is a large with about 50 subsidiaries.

The departmentalization is by enterprise function.


Activities are grouped according to the function of an enterprise, such as The structure of emirate
contains functional department under supervisors. There are different functional/operational
departments like the HR, accounting and finance, marketing so on. Each departments organized
by enterprise function fulfils their own requirements to satisfy the end-customer. This is why
departmentalization works best for organization.
Emirate has a narrow span of control and tall structure.
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Tall structure
The organizational structure of emirates is a very tall, rather hierarchical structure hence the
structure starts with Chairman, Vice presidents, Executive secretaries, Divisional VP , Senior
VP, Regional managers, Area managers, Department heads and Supervisors below that the staff
reporting upwards.
The following organisation chart gives a brief overview of organization chart of Emirate
Airlines. The structure explain about the leadership team of Emirates. Tim Clark, the president of
Emirate Airline and Gary Chapman, president of the Dnata reports to the CEO/Chairman of
board, His Highness Sheikh Ahmad. The executive president (CCO,COO so on) report to the
president.
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Now ill be given an analysis of organizational stricture
Analysis
There are advantages of tall structure which are a very close supervisory control exists in
Emirate group, roles and duties are well defined which increases productivity and efficiency, •
The responsible person within airline is responsible to higher authority, so errors are
fewer and considered decisions are taken at all times.
The disadvantage of tall structure are The degree of morale can be much smaller which would
impact the business negatively. Large communication gaps exists due to the greater number of
levels which hinder decision-making and progress There is a high cost in maintaining so many
positions.
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A centralized structure can be applied instead of decentralized one.
A flat structure can be applied instead of a tall one.
Flat structures include fewer layers of administration, with a wide region or category being
managed by each level.
Emirate Group has decentralized and tall structure. However, as an alternative for better
management of Emirate Group, the organization could become centralized and flat. The
management could increase motivation while having a tall structure by giving them the incentive
of being promoted to management ranks. Promotion could act as an external reward in form of
more money and internal reward in the form of increased satisfaction for employee. Employees
achieve new skills and information with each promotion increasing chances of success for the
company. The flat structure could lead to growth and progress of Emirate by enabling direct
coordination and fast decision-making.
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Management style
The management of the company have been led by several men who have each proven to be
leaders in their field of expertise. The management style of Emirates include giving benefits to
their staffs to assist permanent employees to ensure that the company remain competitive within
the market and to ensure attraction while retaining the right talent.
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leadership style
The airline is operated by ruling Maktoum's dynasty, whose ambition was to make Dubai the
envy of the world. The combination of an outstanding geographical position and efficient
management, put together by an innovative master plan established by an ambitious personality,
is another important aspect for success of the organization.
Effectiveness of leadership style
.As one of the world's leading airlines, Emirates airline has many people behind its growth, and
Tim Clark, as the CEO/President of Emirate Airline has played a prominent role in overseeing
the company with the guidance of His Highness Sheikh Ahmed bin Saeed Al-Maktoum,
Chairman of Emirate Group.
Tim Clark is a person with a business mind who can guide workers to be quickly inspired by the
changing environment, creativity and potential business prospects that will boost company
development and add prosperity to the enterprise as a whole.
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Strategic plan
The strategic plan for 2018-2020 will be acknowledged to get an idea of past performance of
Emirate Group. Now I will explain them one by one.
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The strategic plan for 2018 was as this:
2018 was 30th consecutive year for profit with an increased revenue than previous year of 2017.
In 2018, Emirates faced  challenges, but they managed to maximise prospects by deploying
their ability to better satisfy consumer demand, maintaining a close eye on expenses, using
technologies to boost market efficiency, and introducing more customer-centered goods and
services to offer greater options for passengers. The customers are at the centre of everything
they do, and our continuous market investments would be the foundations on which they will
develop their potential growth and continue to produce strong performance.
Emirate took measures to achieve the following by improving its product, services and doing
mergers, acquisitions with the business.
Emirate made The air travel experience better for passengers

Emirates Enhanced the ground experience


Emirates also Made Connectivity better
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Strategic Plan for 2019
The strategy of Emirates was improved during fiscal year to run a young and new fleet and to
measure up to its brand pledge of "Fly Better," as new aircraft that are good for the climate,
better for operations, and better for consumers.
Performance of Emirate Airlines improved in 2019 by financing its fleet expansion, through use
of a mix of term loans, finance and operating leases. 3 modern airline destinations were opened
by Emirates throughout the year. Emirates extended its international networking and customer
experience to complement its organic network expansion through new codeshare contracts made
with Jet-star Pacific and China Southern Airlines. Its commercial strategic relationship with
South African Airways has also been strengthened.
Performance of Dnata increased its sustained growth in business through its four business units,
both organic through continuity of clients and new agreement wins and through its new
acquisitions.
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Strategic Plan for 2020
Performance of Emirate Group
The Emirates Group declared its 32nd successive year of profit despite a fall in sales primarily
owing to decreased activities during the expected closing of the DXB runway in the Q1 and the
effect of the COVID-19 pandemic on flights and transportation constraints in the Q4.

The fiscal year starts from march 2019 to march 2020.

For the first 11 months of 2019-20, Emirates and dnata performed strongly, and were on track to deliver
against our business targets. However, from mid-February things changed rapidly as the COVID-19 pandemic
swept across the world, causing a sudden and tremendous drop in demand for international air travel as
countries closed their borders and imposed stringent travel restrictions.

“even without a pandemic, business industry is always vulnerable to a multitude of external factors. In 2019-
20, the change in currency and increase of competition in key markets led to problems for Emirate

"Despite the challenges, Emirates and dnata delivered our 32nd consecutive year of profit, due to healthy
demand for our award winning products and services, particularly in the second and third quarters of the year,
combined with lower average fuel prices over the year.

"Every year Emirates are tested on their agility and ability. While tackling the immediate challenges and taking
advantage of opportunities that come our way, decisions have always been guided by emirate long-term goal
to build a profitable, sustainable, and responsible business based in Dubai.

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