1-Charging low price in the international market and high price in the home is called

(A) Discriminating

(B) Dumping

(C) Rigging

(D) Penetrating

2-The assets bought for long term use are termed as _____ assets.
(A) Floating

(B) Current

(C) Tangible

(D) Fixed

3-Subscription received in advance during the year is:

(A) Asset

(B) Surplus

(C) Liability

(D) Income

4-Selling price per unit is Rs. 12. Variable cost per unit is Rs. 5. Fixed expenses Rs. 1,40,000.
What will be the BEP?
(A) 20000 units

(B) 25000 units

(C) 28000 units

(D) 24000 units

5-Writing off intangible Asset is called:

(A) Amortization

(B) Depreciation

(C) Revaluation
(D) Elimination

6-Maslow’s Need Theory is based on

(A) Organizational needs

(B) Market needs

(C) Human needs

(D) Government needs

7-In case of New Products _____ method of pricing is most suitable.

(A) Cost plus

(B) Monopoly

(C) Mark up

(D) Penetration

8-Which of the following is a direct expense?

(A) Rent

(B) Salaries

(C) Interest

(D) Wages

9-The process of converting physical form of shares in to electronic form is called:

(A) Rematerialization

(B) Dematerialization

(C) Coding

(D) Decoding

10-Process costing method is used for:

(A) Transport services

(B) Printing press

(C) Textile units

(D) Soap making

ANSWERS:
1-(B), 2-(D), 3-(C), 4-(A), 5-(A), 6-(C), 7-(D), 8-(D), 9-(B), 10-(C)

11-Which of the following aspect is concerned with working conditions and amenities such as
canteens, crèches, housing, transport etc.
(A) Industrial relations aspects

(B) Labor aspect

(C) Welfare aspect

(D) Monetary aspect

12-In the job designing concept, BPR stands for

(A) Business Process Resourcing

(B) Business Process Reengineering

(C) Business Process Reporting

(D) Business Process Remodelling

13-The vertical expansion of job by increasing the amount of worker’s responsibilities

associated with the position is called:
(A) Job rotation

(B) Job simplification

(C) Job Enrichment

(D) Job Enlargement

14-Which of the following is not an external source of recruitment?

(A) Employment Exchanges

(B) Data Banks

(C) Labor contractor

(D) Transfer

15-____ test is designed to find out how efficiently and swiftly an applicant uses his hands,
fingers, eyes and other parts of body
(A) Aptitude test

(B) Achievement Test

(C) Interest Test

(D) Dexterity Test

16-Who quotes “Induction is the welcoming process to make the new employee feel at home
and generate in him a feeling of belongingness to the organization”?
(A) Michael Armstrong

(B) Edwin B. Flippo

(C) Peter F. Drucker

(D) Abraham Maslow

17-The tendency to evaluate a person on the basis of one traitor characteristics is the
Phenomenon of:
(A) Central tendancy

(B) Leniency

(C) Halo error

(D) Similarity Error

18-A situation in which employees perceive too narrow a difference between their own pay and
that of their colleague:
(A) Pay secrecy

(B) Pay compression

(C) Pay security

(D) None of the above

19-Under which system of payment quality of goods can be ensured?
(A) Piece rate system

(B) Time Rate system

(C) Incentives

(D) None of these

20-Which of the following is a communication model which is used to improve understanding

between individuals?
(A) Kaizen

(B) Johari window

(C) Six Sigma

(D) Hot stove rule

ANSWERS:
11-(C), 12-(B), 13-(C), 14-(D), 15-(D), 16-(B), 17-(C), 18-(B), 19-(C), 20-(B)

21-Who propounded two vector theory of motivation?

(A) Abraham Maslow

(B) Herzberg

(C) David C. Mclelland

(D) Mc Gregor

22-The term ‘Gherao’ means

(A) To prevent

(B) To surround

(C) To block

(D) To disagree
23-A period of rapid market acceptance and substantial profit improvement has been
happening at which point of product life cycle:
(A) Introduction

(B) Maturity

(C) Growth

(D) Decline

24-_____ motives persuade a person to buy products from a particular manufacturer or trader
(A) Patronage Motive

(B) Product Motives

(C) Internal Motives

(D) Inherent Motives

25-AIDA approach helps to plan sales presentations. What is AIDA stands for?
(A) Attention Interest Desire Action

(B) Attitude Interest Development Achievement

(C) Attention Interest Direction Assisting

(D) Attitude Integrity Directing Achievement

26-Sometimes an employee is aggrieved not because of any valid or legitimate reason but
because of a wrong perception, wrong attitude or wrong information. What form of grievance
is this?
(A) Imaginary grievance

(B) Disguised grievance

(C) Factual grievance

(D) None of these

27-Which of the following is associated with Mc Gregar’s Hot stove Rule?

(A) Planning

(B) Motivation
(C) Communication

(D) Discipline

28-The process of building, maintaining and using customer database for the purpose of
contacting, transacting and building customer relationships is:
(A) Service marketing

(B) Relationship marketing

(C) Database marketing

(D) Meta marketing

29-_____ is the process of dividing buyers into different groups on the basis of personality
traits, lifestyle or values
(A) Demographic segmentation

(B) Geographic Segmentation

(C) Psychographic Segmentation

(D) Behavioural Segmentation

30-Inventory means
(A) Stock of materials in different forms

(B) Stock

(C) Stock of goods

(D) Stock of goods and services

ANSWERS:
21-(B), 22-(A), 23-(C), 24-(A), 25-(A), 26-(A), 27-(D), 28-(C), 29-(C), 30-(C)
31-Green marketing is a part of
(A) Social marketing

(B) Service marketing

(C) Relationship marketing

(D) Rural marketing

32-Which of the following is an activity of physical distribution?
(A) Order processing

(B) Warehousing

(C) Advertising

(D) Transportation

33-Which of the following is more suitable in the case of automobiles?

(A) Exclusive distribution

(B) Selective distribution

(C) Intensive distribution

(D) None of the above

34-Introduction of product in large scale in the target market is called:

(A) Test marketing

(B) Business analysis

(C) Product testing

(D) Commercialization

35-Which of the following is not a form of direct marketing?

(A) Kiosk marketing

(B) Telemarketing

(C) Super market

(D) Catalogue marketing

36-In a competitive market having several substitutes, a firm may adopt

(A) Premium pricing

(B) Skimming

(C) Penetration
(D) None of these

37-The objective of relationship marketing is

(A) Customer satisfaction

(B) Customer dissatisfaction

(C) Customer retention

(D) Customer delight

38-Rapid penetration strategy involves

(A) Low price with high promotional expenditure

(B) High price with low promotional expenditure

(C) High price with low promotional expenditure

(D) Low price with low promotional expenditure

39-Which of the following is not an element of promotion mix?

(A) Transportation

(B) Advertising

(C) Personal selling

(D) Sales Promotion

40-_______ involves creating a brand identity based on heritage or nostalgia for a company’s
past products.
(A) Niche Marketing

(B) Retro Marketing

(C) Online Marketing

(D) Direct Marketing

ANSWERS:
31-(C), 32-(C), 33-(A), 34-(D), 35-(C), 36-(C), 37-(A), 38-(A), 39-(A), 40-(B)